Chapter 660: Thinking Ahead

"Well, the overall layout is like this, each department according to its own goals, as soon as possible to develop a detailed plan, and finally I will unify the integration and develop a detailed plan to go to sea. Li Feng said, "Our goal is to officially go to sea at the end of this year, and we will be able to see the initial results by the beginning of next year." ”

Li Feng's timetable is quite tight, because the time window is very short, the faster to occupy the market, the lower the cost, the higher the future income, so 2004 is very critical, this year if the new dream group several main businesses can take root in the American market, then the next step Li Feng will be in the United States to set up a branch of the group, to unify the operation of the company's overseas business.

As long as New Dream Group can stabilize in the American market, then the company's internationalization will basically be considered a success, and there will be no competitors in Europe, Asia, Africa and other markets, and the difficulty of promoting it is very low.

Before the meeting ended, Li Feng's help came over and said to Li Feng: "Mr. Li, Zhou Qingqing from Paper Communication Technology is planning to visit you and is waiting in the VIP room. ”

"Okay, I'll go over when I'm done with the meeting. Li Feng nodded.

After the meeting, Li Feng came to the VIP room, and saw Zhou Qingqing sitting on the sofa reading the newspaper.

"Sister Qingqing, why didn't you say it earlier if you wanted to come here. Li Feng said, "I'm really sorry, I'm in a meeting, so I've kept you waiting." ”

"I heard Yunfei say, you only returned to Jiangzhou yesterday, I thought you must be tired, so I didn't say hello to you, I didn't expect you, a workaholic, to have a meeting the next morning, I thought you had to adjust a little. Zhou Qingqing put down the newspaper and said.

"I'm still young, I can still toss and turn, I slept last night, and the jet lag is reversed. Li Feng said, "By the way, come here today, what's the matter?"

"Actually, it's nothing special, it's just that my dad planned to retire last month, and now he basically retreats into the background, no longer presides over the company's company, and hands over the entire company to me to take care of. But just after taking office, I still don't quite adapt to many places, coupled with the pressure of the market, our performance in the past two months has not only not risen, but also declined, so I came to talk to you and give me ideas. Zhou Qingqing said.

"Oh, Uncle Zhou is planning to retire?" Li Feng said, "He is not too old now, why is he planning to retire so early." ”

"Maybe he felt that the future was terrifying, the current group of young people was too violent, and his ability to absorb new technology was declining, so he felt that he could no longer lead the company, and decided to train me early. But I was completely unprepared, and now that I am the president of the company, I am very uncertain about many things. Zhou Qingqing said, "And the vice presidents of the company's senior management are also fighting the world with my father, and now seeing me in the upper position, although I am polite on the surface, but behind the scenes I am still quite unconvinced, which really makes me very embarrassed." ”

"Now your dad is just retreating into the background, and he hasn't really retired yet, so take advantage of this time to adjust the personnel well, if the executives don't listen to you, the future team will not be easy to lead. Of course, the company's performance is the most important, as long as there is performance, there is prestige, how do you plan for the next development of Paper Communication Technology?" asked Li Feng.

"The current mobile phone market is already the world of foreign companies, and the space for domestic brands to gain a foothold is very small, not to mention us, even if it is a domestic first-line manufacturer, their products are also facing huge challenges. Overall, the mobile phone market in the past two years is very unfavorable to domestic mobile phone manufacturers, consumers seem to have little confidence in local products, thinking that they are low-end and unreliable, and taking out a domestic mobile phone also makes consumers feel faceless, such an overall product image, for our market development is very unfavorable. Judging from what I have learned so far, many domestic mobile phone manufacturers have chosen to abandon their own brands and embark on the road of OEM. Zhou Qingqing said.

In the environment of that year, it was true that a large number of domestic mobile phone manufacturers went bankrupt, and even if they did not go bankrupt, many of them also transformed into foundries and gave up their own R&D and brands.

Li Feng is quite clear about this history. In the era of feature phones, domestic mobile phone manufacturers can be described as a failure, almost no brands, and the market is almost completely occupied by foreign giants.

Therefore, the situation faced by Paper Communication Technology is also faced by most mobile phone manufacturers in China. In order to survive at this stage of development, it is very difficult to rely on independent research and development, because the premium rate of domestic mobile phone brands is very low, and a large amount of cost investment in research and development cannot be recouped by too high mobile phone prices.

This has formed a vicious circle, the continuous low price has caused corporate profits to go up, and there is no money to invest in research and development, so that the brand has been at the low end for a long time, and there is no chance to emerge at all.

"The current environment is indeed very unfavorable to domestic mobile phone manufacturers, I think it is not appropriate to invest too much at this stage, but to choose the sector with high profits as much as possible, so that the company's cash flow remains stable. Li Feng analyzed, "If you want to choose to abandon your own brand, it is not impossible, as a foundry of other brands, you can ensure that you can temporarily avoid risks, although the profit is a little lower, but as long as you survive this stage, there is still a chance to rise again." ”

"How is the research and development progress of your current light mobile phone?" Zhou Qingqing asked.

"The concept of this mobile phone is too new, it is still in the theoretical verification stage, and the actual production may take a few years, because there are no suppliers in the market now, and we need to purchase the corresponding modules and equipment, and it will take a while. Li Feng said.

"The design of this phone is really too far ahead of its time, in my opinion, it has almost become a personal handheld computer that can make phone calls, and the cost of this product is too high, even if it is launched, the price will be amazing. Zhou Qingqing said.

"In the early days, it was true, but as long as you increase the volume of shipments, you can significantly reduce the cost, which of course is a process that may take several years. Li Feng said, "My goal is to build a handheld Internet, so that most of the functions on the Internet can be realized through mobile phones." ”

Although Zhou Qingqing understood what Li Feng meant, he was still surprised by his idea, after all, in 2003, mobile phones were still in the stage of making calls and sending text messages, and even if there were some Internet functions, they were very primitive and simple, almost negligible.

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