Chapter Thirty-Seven: Just Get Noticed!
Du Feiyu remembered Hu Banxian's words at that time, which roughly meant that there should be a tone when telling fortunes. Quiet in motion, elegant in vulgarity, think about it carefully, many businesses are also this truth.
Either way, it has to be different, but it doesn't deviate from the topic.
Since you have to have a tone in doing business, then put on some tunes with a tone, and then make the mundane things in your hands sound and colorful.
This magic flute was originally heard by Du Feiyu when he was in the library, and he felt quite good, so he shook his mobile phone and found it.
The mobile app cooperated very well to help him find similar music, just like helping Gao Ya find Gao Ya and his brother.
And now these brothers are stepping out of Du Feiyu's speaker one by one.
But old Deng Tou didn't care about these brothers with weak voices. It doesn't matter if you are the Magic Flute, the Rondo, or the Yangguan Triad, you play a note over there, and I roar and shout here, and there is no melody left.
His large hands moved from phone to phone with strength and dexterity. He was all too familiar with this kind of life, day after day, year after year, and what day was not like this?
The air under the overpass, the pedestrians coming and going under the overpass, the touch of squeezing out bubbles when applying the film, and the touch of picking up a utility knife, he is all clear.
There are traffic jams twice a day on the flyover, the fashion square has the most passers-by at 8 p.m., the traffic police will divert traffic on the road next to it every Tuesday, and the red light on the subway station opposite the intersection will flash 120 times an hour.
Does he Du Feiyu know?
He's too familiar. He felt that this world had been like this for a long time, except that the goods would change, when did other things change?
He looked around, and everyone's energy was much higher than before.
This sand mixed into his eyes, this catfish thrown into the tank, this young man who does not know the height of the sky, dares to put on the film on the street and play opera at the same time.
Du Feiyu stung everyone.
But Du Feiyu just smiled. Smiling and waiting for things to happen.
A passer-by was attracted by the subwoofer of Lao Deng Tou and others.
He passes by this place every day on his commute, and the noisy voices there remind him all the time: if you need a mobile phone film, go there. Today he was about to change his mobile phone film, so he walked towards the gathering place.
Approaching the big flyover, the flow of people is dense and chaotic. He began to wander the stalls, thinking about where to apply the film.
There were many people in the stalls here, and the sound there was lively, and when he saw a stall owner waving to him, he walked slowly over.
Unexpectedly, as soon as he stepped out, he felt that his surroundings suddenly quieted down. A cool breeze hit, almost blowing away the irritability of the hot weather.
An ancient song came faintly, no longer the magic flute, but the winding phoenix.
Passers-by followed the sound of this music, and saw three people sitting neatly under the tree, two men and one woman, fairy wind and bones, extraordinary temperament, and seemed to be surrounded by smoke clouds, and their faces were not very clear.
When one of them saw the passer-by looking, he smiled and asked:
"Do you need a film? Show me your phone. ”
Half out of curiosity, half for the shade, passers-by approached the stall. At the table sat an amazingly handsome man, who quickly circled his utility knife around his wrist and fingers three times, and then put down his tools, spread his hands, and discharged a series of films like magic.
He stretched out his slender fingers and said:
"Hydro film, tempered film, PET anti-radiation film, what type do you want?"
Passers-by trembled in their hearts, the demeanor of a master, a strange person in the world! As soon as his mentality changed, his feet stood still.
I saw that the man raised his hand like a white cloud, moving his fingers like a flowing wind, tearing the film, sticking the film, the whole machine, stereotyping, step by step, as if it was all according to the rhythm of the music.
Unlike the cautious movements he imagined, his movements are quite bold and direct, and they are also extremely precise.
Completed. As soon as the man put his hands together and put his mobile phone down, the position where he just started is also the position where he is now closed.
Flowing clouds and water, like a set of peerless swordsmanship.
Passers-by were amazed and wanted to pick up their phones.
Unexpectedly, before his hand was stretched out, a long-haired woman helped put the phone in his hand.
The woman's soft fingers touched his palm, intentionally or unintentionally, and when he looked up, he almost couldn't hold the phone.
When the woman saw this, she hurriedly held the passerby's hand to prevent the phone from falling, and then smiled brightly:
"Guest, you have to take care of your mobile phone. No, we still sell protective cases here. ”
"Minato...... It's so close......"
The guest's heart was a little flustered, but the woman smiled mischievously:
"Do you need to put some color film? Mobile phone beauty, you can also send a hanging ornament. ”
She picked up a mobile phone and shook it, the pattern on it looked really lovely.
"Yes...... Yes. Passers-by couldn't help but say.
The woman winked at him with her left eye, and handed the phone to the man, who raised the knife and fell, and the image of the entire mobile phone changed.
"Sixty bucks in total. Here are the ornaments, pick the one you like. ”
Passers-by saw that this time it was the man who had just begun to greet him.
Passers-by were stunned. He thought for a moment and smiled.
"Boss, you really know how to do business. ”
And the man smiled slightly:
"What we want to talk about is not business, what we focus on is the craft of filming. The business is powerful, and it may not be possible to do it every day, but the craftsmanship is excellent, and everyone must come to the door. ”
What a cultural person!
Passers-by thought for a long time, but only held back a sentence. He thought that he had learned his language in vain, and today he met a filmmaker, is the realm so high?
There was also a sigh of admiration behind him, and he looked back and found that his surroundings were full of onlookers at some point.
Was it because you were so engrossed in yourself that you forgot your surroundings?
Fang Cai's state is not the legendary "Zen"?
He was still stunned, and the joyful magic flute sounded, as if to help him return to the world and bid him farewell.
He lifted his feet and left, and after a dozen or so steps, the noise around him came back like a tide.
It's like returning to the human world, thinking back to what just happened, as if it's a lifetime away.
Passers-by looked back at the stall isolated from the crowd, and felt a trace of respect in their hearts.
......
Du Feiyu stood with his hands in his hands, in the posture of an immortal.
He tried his best to maintain the appearance of a master, and finally endured his stomach throbbing, before he lay behind Ah Bai and laughed.
It is Li Mubai who is handsome in the film, and it is Bai Seventeen who uses a little ambiguity to sell, and in the end, he sends a mobile phone ornament, and it is he Du Feiyu who is responsible for the wind and water of Mr.
Passers-by won't notice that those noisy sounds were blocked by Ah Bai with a spell. Otherwise, in such a noisy environment, how can such a complex tune fight against brainwashing electronic music?
Thinking about letting people stay, it is not the song that depends on the song, but the all-round environment and experience.
Ah Bai's spell is just a support. To create such a magical experience, of course, it depends on a combination of factors.
The subwoofer attracts customers, and the other vendors create a noisy environment, so that the quiet space and elegant music isolated are particularly special;
The posture of the three immortals, Li Mubai's magical skills, and Ah Bai and Du Feiyu's icing on the cake finally made the different film experience complete.
It's all about judging the psychology of the customer.
Three hundred and sixty lines, the line is the champion. How to make the film feel like a champion, Du Feiyu felt that Hu Banxian had given him a lot of inspiration before.
First play out the tone and guide customers into the consumer mood that Du Feiyu needs.
Take the opportunity to launch your own product package, although it is impossible to miss a bullet, but in that environment, the success rate will naturally increase.
Therefore, Du Feiyu boldly made the mobile phone ornament a gift for the film, and at the same time slightly raised the price of each film.
And the electric plug and data cable, for the mobile phone party whose battery is often out of power, many times, are life-saving things.
He bundled these things together and sold them, acting at the opportunity, buying one get one free, mobile phone beauty power transmission plug data cable, buy power plug and send mobile phone accessories.
Selling and selling, and even launched several packages:
Buy hydrogel film plus shell sticker plus charging cable, as long as 49!
Two pieces of tempered film plus shell color film plus mobile phone ornament, as long as 69!
Three-piece set of mobile phone film shell hanging film, plus charging set, as long as 99, also send a new film!
There are more luxurious 109 yuan and 129 yuan packages to choose from!
As long as the cost allows, Du Feiyu will not feel distressed. Giving something away is inherently a marketing tool.
He calculated, the most profitable is still selling film, after all, there is a cost-free craft money. Data cables and electrical plugs were originally intended for emergency use, and the quality was quite average, and the profits were not much higher.
And the ornament becomes a gift, and the profit is sacrificed on the surface, but in fact it does not have much impact.
Du Feiyu said, if you like the ornament, of course, you can buy it alone. Just buy it alone, it may cost eight or nine yuan, and it may cost ten or twenty yuan.
But if the customer chooses to buy a film and a package, the hanging ornament is a giveaway.
As soon as the customer thinks about it, it will be used in the future when he buys a film or something, and he spends the same money to buy two things, buy one get one free, why should he buy it alone?
In this environment that stimulates curiosity, they rarely realize that Du Feiyu has already counted the profits of the hanging ornaments on the film.
Even his preferential package, in fact, does not have much concession. It's just to make it easier to understand, or to give people a sense of taking advantage of it, and ultimately make it easier to sell the product.
But even if the guest thinks of this and is afraid of losing money, what can he do?
If you fancy the ornaments, you will buy them alone. The customer intuitively avoided Du Feiyu's bundled sales, but in fact, the high profits contained in the ornaments made Du Feiyu easily earn.
He saves all the packing, sells them one by one, collects a dozen yuan for a little gadget, and doesn't have to make any profits.
With such calculations, it is cleverly packaged with an elegant environment and a lofty attitude. Du Feiyu's confidence comes from the completeness of the whole idea.
After he carefully observed Lao Dengtou's technology and marketing methods, he was even more convinced that he would not lose.
Because it's not too much.
Do you want to say that he violated the rules of the sect? Lao Du felt that he didn't.
When it comes to buying and selling, you and I are willing. The truth is up to people to think about it, and he doesn't need to talk about it all; unlike Hu Banxian's nonsense, he sells real things, and he doesn't deceive people.
Old Deng Tou finally discovered the abnormality of the situation. The customers all came to him first, and when they looked at it, they all went to Du Feiyu's side.
Many people were originally walking around the edge of his stall, walking and walking, but suddenly they were like electric shocks, and they were stunned, and they all went to Du Feiyu's side.
At the end of the day, Lao Deng Tou didn't care, and after two days and three days, he realized that the situation was very tricky.
This stall, isolated outside the crowd, is pulling away a lot of their customers.
On the evening of the fourth day, Old Deng Tou finally couldn't help but walk to Du Feiyu's stall and said angrily:
"What kind of evil spell are you using?!Why do all my guests come to you?"
As soon as this sentence was spoken, it was an admission of his failure in disguise. Du Feiyu smiled, did not answer Lao Deng's question directly, but asked slowly:
"Lao Deng, there are two stalls, one stall film for 10 pieces, and one for 25 pieces of film, how would you choose?"
"Of course you choose 10 yuan!" said Lao Deng unhappily.
After listening to this, Du Feiyu took out two stickers and put them in front of Lao Deng:
"The one on the left, bought online, the price is 2 yuan, I can sell it for 10 yuan, and the one on the right, the high-end film, the cost price is 25 yuan, I only keep it for myself. ”
"What do you want to say?"
"I gave you two choices, and I chose one of them without thinking about it, but what I gave you was not a question of having to choose one or the other. ”
"I gave you two stickers, one for 10 yuan and one for 25 yuan. Price and quality, but you don't think about it at all. In other words, you have been a seller for so long, but you are just used to being greedy. ”
"It's a trap problem!" Old Deng Tou shouted indignantly, "You don't come to teach me!"
Du Feiyu put away the table and gently put it on the tricycle. He looked at the old Deng Tou and said:
"Thinking determines choice, and details affect success or failure. That's all I have to say, we'll see you tomorrow. Ah Bai, Lao Li, close the stall. Go to the night market tonight!"
The three of them walked away. Old Deng Tou looked at their departing backs and stood in place in amazement. The life experience accumulated over the past ten years seems to be crumbling little by little.
No, is it really a decade-long experience, or is it that one day in the decade, your mind has stagnated and started to follow habits forever?
It was as if the clockwork had suddenly been plucked, and the old gears began to spin. Old Deng Tou lit a cigarette and slowly sat down in the sunset.
He, began to think.