The collapse of the character design has exhausted the biggest crux of the character management in four words, that is, anyone who sells the character in front of the public and sells it to fans is not the real self. After all, it is difficult for a person to deceive everyone for a lifetime, and there will be a day when the horse's feet are exposed, and once the horse's feet are exposed, the personality will collapse.

In fact, platforms like Douyin are most suitable for bands that have not yet become popular. Because since it is a band, the members must know music, bring their own buffs on Douyin, and can also cover other people's songs and label their own original labels. At the same time, there are many members of the band, there are many characters that can be accommodated, and there are a large number of characters to sell, any one that hits the soft underbelly of the audience is helpful, and it is very suitable for gathering popularity.

But the road of character management is not easy to walk, it is not a natural drama, you can't lie to yourself without obstacles, it's best not to play, the higher you climb, the harder you fall.

Therefore, Chu Yuanxi didn't dare to add a character to Zhu Wei, with her brain circuit, the method of forcibly adding a character was definitely to kneel.

Fortunately, Chu Yuanxi also knows that Zhu Wei is two pounds, and what needs to be changed is to add a "cute joker" to her "sexy goddess" character, without changing the original character, the danger is greatly reduced.

Zhu Wei seemed to understand: "Just let me have nothing to sell cute?"

"It's not that it's okay to sell cute, it's a conscious sale. The premise of selling cuteness is that you appear on the camera with light makeup or no makeup, and your face is covered with powder. You have a great advantage in this area. ”

Zhu Wei touched her face, she wore a little light makeup today.

"Then, you've got to work out and be cute. The point is that you don't have the habit, it's a blank slate, and to form a habit, you need a lot of practice. ”

Zhu Wei was full of confidence: "Don't worry, isn't it just selling cute? This fairy has a million fans, what's the big deal about selling cute?"

"Okay, that's a joke. We do short videos instead of live broadcasts, you can watch the script repeatedly, and record repeatedly, which is different from the live broadcast. In this way, sometimes you need to become a joker and tell a joke to the screen. Well, this one is a bit difficult, a bit similar to a cross talk actor, but it doesn't have such high requirements, but it also requires repeated practice. I'll pay attention to the jokes that match your temperament. ”

Zhu Wei asked, "Need to memorize it?"

"Of course, it's best not to look at the prompts, and it's definitely better to look at the prompt board and tell jokes than to look at the camera. You are a big anchor, you must know how to read the camera. ”

"Wow, are you letting me be a cow and a horse, so you give me such a salary?" Zhu Wei realized the difficulty of producing high-quality content, but her brain circuit was obviously abnormal, and suddenly said: "Oh yes, there is no reward for the short video, how can we make money?"

"There are many, many ways to make money. Do you have a contract with the guild? ”

Zhu Wei took out the contract, Chu Yuanxi took it and took a look, it was really full of loopholes, there were two main ones, the first Zhu Wei only needs to conduct any live broadcast on any platform, and the reward and account will be distributed to the guild again. Second, the live broadcast of singing and dancing must be carried out on the account of the platform designated by the guild, and singing and dancing on any other account of the live broadcast platform is not allowed.

"This contract is too flawed. Chu Yuanxi flicked the contract paper and said: "First of all, it does not have your signature on every page and the seam signature, and only the last page is signed, which is in principle an invalid contract." However, there are many such cases in China, so the judge will not necessarily support the invalidity claim. ”

"Why is it invalid?" Zhu Wei was very surprised, it took her more than a year to co-author, and it was spent on an invalid contract!

"Because...... We and the other party can replace a page in the contract, such as the contract period, and add the year to ten or twenty years. This is pure printing, and it is old on different sheets of paper, and it is not visible. ”

"Damn!" Zhu Wei immediately burst into a big foul mouth, fortunately, she still has to get a copy of this contract back, if she can't find it, she will have to die.

"Don't be afraid, don't be afraid, this contract has a lot of loopholes, such as reward sharing. We can do this: you sign an employment contract with my company first, the live broadcast is your job, and the account is mine. Then, the company and the platform will share the reward, and the income will be owned by the company, and you will only get the dead salary and bonus. In this way, there is no need to give a penny to the wave information. As long as you don't sing and dance during the live broadcast, there is nothing wrong with it"

"Why?"

"Because although you did a live broadcast, you didn't get a reward account, the reward was made to my company by the platform, which has nothing to do with you, and at the same time you can also have an equity in my company. ”

Zhu Wei was shocked: "Damn! Isn't this a fool?

"The entities that are bound are different, why can't they?" Chu Yuanxi returned the contract to Zhu Wei and said: "Then it's singing and dancing, it's perfect, what you write on this contract is clear, you can't sing and dance in any other live broadcast." It's a pity that the short video is not a live broadcast, so you can't jump it casually!"

Zhu Wei was dumbfounded and speechless.

"In this way, you can wait a few days to start a live broadcast on the volcano, once or twice a week, no more than an hour each time, without singing or dancing, and talking about jokes. ”

"Live broadcast jokes, at my level, my sense of humor, no matter how much I practice, no one will reward me, right? I don't have the level of Brother Venus. Is it also like a guild, find a small house manager to lead the rhythm, register some childcare by yourself, and take the lead in rewarding?"

Chu Yuanxi immediately shook his head: "There are many ways for us to make money, don't do it like this, it's too low to destroy the tonality." We should try to guide users not to tip. ”

"Ah, how can anchors make money except for rewarding and opening Taobao stores to cheat fans?"

"You have to think outside the airstream now, you can't think of yourself as a streamer anymore. Chu Yuanxi pondered whether to reflect and reveal his future plans, and after thinking about it, it was better to make it clear: "In the future, what we want to earn is not a small amount of 501,000 million, and the fans attracted by short videos are not used to collect rewards, so the utilization rate is too low." The most efficient way to use fans is to make IP, sell IP or monetize yourself, and make IP peripherals. And you, the career plan I designed for you, in the future, you want to be a star, you want to act in movies, and realize your value through our own IP. ”

"Is this possible?"

"When you have 30 or 40 million followers on your account, you take it for granted. ”

Zhu Wei didn't believe it at all: "Don't be funny, how many fans are Angela BB and Fat Di?"

"Aren't they professional, more than they can imagine? A video attracts 200,000 followers, and 100 videos kill them. Two videos a day, a little surplus, just two months. ”

Zhu Wei was amused by the prospect depicted by Chu Yuanxi: "Don't be funny, a work is 200,000, 100 is 20 million?

She didn't expect Chu Yuanxi to be serious: "So, what we have to do is not only one type of video, that's why I want to attract people across the country, because I have laid out several key areas on the short video map, not just dancing." You're the face of our content, but you need a whole team behind it. ”

"Hey, you just said that film and television, like "Screaming Anchor"? like the left eye?"

Chu Yuanxi said contemptuously: "It's really not, it's a network university that forcibly entered the theater, and it's still the kind that was shot badly." Let's shoot a drama and go to the theater in a dignified manner. ”

Zhu Wei listened and said slowly: "I have seen a lot of awesome people, and they are not as awesome as you. ”

"Where am I?"

Zhu Yu puffed out his cheeks: "You are especially good at bragging." ”