In the production center of the video department of Xianhu Tianxing Advertising Company, many employees are busy, and the clock on the wall shows that it is now half past five in the afternoon, and it is time to get off work, but everyone is still in full swing, without a trace of slackness, and seems to have completely forgotten about getting off work.

At this moment, the advertising series created by He Xiaoya's team has been basically completed. At the moment, technicians are operating professional equipment to process some of the special effects in the commercial.

Long Yuzheng and Zhao Yin watched the freshly released advertising video at Tianxing Advertising Company, and then put forward their own opinions and suggestions.

This advertising video tells a warm story of online shopping.

"Let's show you the edited film first. He Xiaoya, who was in charge of the production center, commanded.

A staff member turned on the large screen in the center and clicked the start button with the mouse, and the screen appeared.

As the music sounded, the LOGO of Baibao.com appeared, and the story unfolded.

From the establishment of the online mall, a netizen began to place an order in the mall, to the merchant received the order after packaging and delivery, and then delivered by courier to the door, the whole process was completely filmed, after post-production, it is particularly vivid and interesting.

The ad also has a very interesting name, "A Pleasant Trip for a Merchandise".

"Well, in order to seize the time, our company's video production team hardly went home in the past two days, and rushed to produce an advertising video overnight as the first highlight of this issue. After watching the editing effect, He Xiaoya felt more satisfied, and the corners of her mouth raised slightly, "We have adopted an anthropomorphic perspective to illustrate the entire online shopping process with the psychological activities of a product in the circulation process, and this is the first time we have attempted." Judging from the effect of the entire advertising film, I think it has basically met expectations, and I believe that its communication ability and communication effect are good. ”

Long Yu drank coffee, and after watching the whole commercial, he put the coffee cup on the table and nodded with satisfaction: "The anthropomorphic perspective is very unique, there is no empty and boring preaching, and there is no fancy rhetoric, but a particularly real sense of detail, which makes people feel the magic of online shopping." From this point of view, it is indeed much better to convince users to participate in online shopping than to simply advertise. ”

"At present, online shopping is still a new concept, and the first step of publicity is to implant this concept into the user's mind, and the process must be gentle, not to give people the feeling of overexertion. Zhao Yin said, "So from the perspective of an audience, I think the acceptance is quite high." ”

"This is just the first step in a series of promotions, and next, I plan to launch a series of publicity activities, including user interviews, large-scale user questionnaires, to do a market warm-up, but also let more people begin to know that there is such a thing as 'online shopping' in China, and we can also use the successful cases of foreign shopping websites to support our online shopping platform and persuade more people to participate." Mr. Long, if you can cooperate with the launch of some preferential activities on your platform, I believe the promotion effect will be better. ”

Long Yu nodded: "We have been designing the plan of the preferential reward activity, and I want to raise funds through two aspects, on the one hand, we Baibao.com directly send red envelopes to newly registered users and promote them through cash red envelopes." On the other hand, it is the merchants who have settled in our Baibao.com to indirectly reduce the price of the goods through product coupons. In this way, the two phases are superimposed, resulting in a discount of 10% to 20% to attract consumers to shop on the platform. ”

In 2002, Baibao.com, as the first and only e-commerce shopping platform in China, did not have any competition. The real enemy it has to face is actually the concept in the minds of consumers, that is, they don't know whether e-commerce shopping is reliable or not.

Faced with a shopping method that has never been used before, most consumers will hesitate to place an order rashly, for fear of being deceived.

Therefore, the purpose of the current first round of advertising promotion is to dispel people's doubts about online shopping, so that some people can participate with the mentality of trying it out.

As long as they can participate and have a successful shopping experience, through their word-of-mouth effect, they can drive the people around them to enter the field of online shopping, so as to continuously expand the user scale of Baibao.com.

"Brother Long, this Baibao.com discount event, our Happy Planet flagship store wants to take the lead. Zhao Yin said, "I have made a preliminary plan, we plan to take out more than 20% discount on non-brand plush toys, and make a wave of coupons of 50 yuan off 10 yuan and 25 yuan off for 100 yuan." For Happy Planet brand plush toys, the overall discount is about 10%. At the same time, in order to cooperate with the opening of online sales channels, we will specially launch the 'Baibao.com Special Edition' toys, each toy will come with a lottery code, and the lottery will be carried out directly through the Happy Planet flagship store on Baibao.com. ”

Zhao Yin's current idea was decided after preliminary discussions with Lao Qian and others, if Long Yu can fully support them and give them the greatest publicity on the platform, I believe that through this wave of preferential activities, the sales of the entire Happy Planet flagship store can be brought up.

"It seems that your promotion efforts are not small, in this way, are you already approaching the cost line?" He Xiaoya asked.

Now that Li Feng has gone to Jiangzhou City, Zhao Yin has almost become his spokesperson, judging from the cooperation during this time, this kid has a high business acumen, and he is not as stupid as he is studying in school. So Originally, He Xiaoya was quite worried that Li Feng would hand over sales and brand building to Zhao Yin, whether this kid would drop the chain, but now it seems that Li Feng still has a very good selection of people.

"Mr. He, on the contrary, we have calculated that the profit of sales through e-commerce channels is more than 15% higher than that of physical channels at the same sales price, which is still a small batch model. If it is a large-scale model, the advantages of e-commerce will be more obvious, and I am afraid that the profit can be increased by more than 20%. Zhao Yin said, "So even if a 20% coupon is given, the overall profit will not be affected." ”

Long Yu listened and nodded: "I didn't expect that e-commerce shopping directly opened up the sales link, saved sales channels, and saved so many channel maintenance costs for your manufacturers, which we didn't expect when we founded Baibao.com." ”