Li Feng has often said before that technological innovation can lead to model innovation, produce new organizational forms and profit distribution systems, and change the pattern of the entire business. Now it seems that he is completely right. Zhao Yin said, "The current e-commerce model is to create a new organizational form and profit distribution system, and the establishment of a new system will challenge the traditional system and force the transformation and upgrading of enterprises." ”

"That's why he has always been so optimistic about the concept of 'online shopping', which can inspire so much value and drive the reconstruction and restructuring of the entire industry. He Xiaoya couldn't help but sigh at Li Feng's genius, "If you just look at online shopping behavior, its value is only to expand the form of shopping, but this expansion will extend to a new way of business, and even strip off the middle layer, that is, the position of channel providers in the industry, which is the best place for e-commerce." ”

Long Yu nodded, when he built the new project of Baibao.com, it was to build a new channel in the new field of the Internet, breaking the original situation of the middle layer occupying the dominant position of information, so that upstream producers and downstream consumers can grasp the right to information at the same time.

This right to information is very valuable, it can influence the pricing of goods, so that consumers can buy more favorable goods, and at the same time, it can also allow upstream manufacturers to obtain higher profits.

It all depends on adequate information sharing, and this situation can only be achieved on a large scale through the means of the Internet.

"Brother Zhao, since you support our activities so much, this time we will also do a special promotion for you on Baibao.com, and strive to push your sales up. Long Yu said, "Now that the number of merchants settled in Baibao.com has begun to increase, I plan to make the first round of adjustments to the homepage of Baibao.com, and recommend several key merchants, and your Happy Planet flagship store is the top priority." ”

"Brother Long, thank you very much. I'll tell Li Feng about our big reward plan and listen to his opinion. Zhao Yin said, "In addition, Mr. He, can you make a condensed version of the first advertising video this time within 30 seconds, Li Feng said that he still has new channels to help promote, and the effect will not be worse than that of provincial TV stations, so a short promotional video is needed." ”

"This kid is mysterious, okay, I'll let them cut another condensed version. He Xiaoya said.

......

The three roommates in Li Feng's bedroom slept until 11 o'clock in the morning, and then gradually woke up, and the quiet bedroom finally gradually became lively.

At this time, Li Feng had already received the advertising video sent by Zhao Yin through his email.

This lite version of the video is about 30 seconds, compressed by professional software, and the size is 20M, which took 10 minutes to download in this era when the Internet speed is as slow as a turtle crawling.

Li Feng watched this commercial carefully, and felt that the effect was very good, and it was already in line with his ideal appearance.

The commercial tells the story of a happy planet's cat plush toy, which comes to the buyer after placing an order through the Internet.

This advertising film not only promotes the Happy Planet toy brand of Nanqiao Toy Factory, but also promotes the Baibao.com shopping platform, implanting a new concept of "online shopping" for the audience.

This time, Tianxing Advertising Company is very careful in planning, this copywriting is personally handled by He Xiaoya, not only very cute and warm, but also very easy for the audience to accept. Compared with those blunt promotion methods, this kind of deep affection is just more impressive.

In 2002, such advertisements were very rare, and they were very effective in grabbing the audience's attention.

Li Feng immediately called He Xiaoya: "Hey, Mr. He, I've seen the commercial, it's great." ”

"Hehe, Li Feng, this time we worked day and night for three days in a row to make this three-minute film, just now Zhao Yin sent it to you by email, it's just a condensed version. He Xiaoya said, "We also produced a similar news version of the film, and plan to contact Jiangnan Provincial TV Station to see if we can win their "People's News" column at 9 o'clock in the evening, if it can really be broadcast, I think it can still attract some attention." ”

"It's a very interesting news spot, at least it doesn't feel boring. Fight for more, I think the probability of playing on the provincial station is still quite large. Li Feng said, "What channel do you plan to release the other advertising video?"

"This is where we are currently entangled, if the advertisement is also on the provincial station, the cost is relatively high, even if it is some unimportant periods, a 30-second film, at least 200,000 yuan. We don't think it's cost-effective from a cost control perspective. He Xiaoya analyzed.

Li Feng also feels that her analysis is very reasonable, and more importantly, Internet users and TV users do not necessarily coincide, most of the people who watch TV are middle-aged and elderly, and many people in this group can't even turn on their computers.

From this point of view, the way to release promotional videos through TV is relatively cost-effective.

Li Feng said his point of view again, and continued: "Mr. He, I think the focus of the release of this advertising film is still on the Internet, you can find some mainstream portals to cooperate, let them help promote, and at the same time make some poster-style connections to directly import traffic for Baibao.com." From the current point of view, the 30 million netizens in China are the key targets of the first round of promotion. ”

"You're right, you still have to consider from the perspective of user overlap, as long as you can surf the Internet, the proportion of them participating in online shopping must be the highest, so put ads on the portal, presumably the effect will be better. He Xiaoya said.

"In addition, I also found a free delivery channel, and the effect is not too bad. Li Feng said, "What time period do you plan to advertise?"

"The initial plan is to start on March 15 and do it for a week to see the effect, and then consider whether to extend it as appropriate. He Xiaoya said.

"Okay, then I will also release this advertising video at the same time, follow your steps. Li Feng said, "If there is any new situation, notify me in time." ”

"No problem. He Xiaoya said.

ended the call with He Xiaoya, and Li Feng had a rough idea of the first round of promotion of Baibao.com.