In fact, after hearing Chu Yuanxi's plan, even Lu Yu was stunned. Let him upload information, perform on Douyin, and tear on Weibo, it's no problem, but what the hell is Kangkang?

At this moment, Lu Yu finally realized that it was very necessary to study Mr. Chu's other company in a comprehensive and detailed manner, and he could not immerse himself in his own small world, otherwise he might fall behind.

Of course, Ba Ren Information must have put the work for Kangkang on the agenda for a long time, but you must know that Kangkang is still a developing social network, both the integrity of functions and the social ecology are under construction, and on average, new features must be updated with each version update.

Therefore, if the information of the Ba people is an independent individual, then it is clear that Kangkang's priority will not be too low and not too high. This is because the research may not be late to account for the dividends, and some things are to have a good car in the morning.

For example, the WeChat official account, which entered the market when WeChat launched the official account function for the first time, has a chance to evolve into a large number as long as it is not a special. The most typical is that a group of public accounts with patriotic content in China have basically eaten the first dividend, in fact, at the level of some of them can only shout slogans, they can't even bubble up two years later.

Of course, it's not that the Patriotic Horn is inferior, Baisha never shouts slogans. It's just that this phenomenon has existed for a long time.

But the research is too early, the gains outweigh the losses, and the cost performance is low, especially the well-off social network has a strong locality, and it feels difficult to carry out large-scale dissemination if you understand the rules a little, and you are locked in a community.

"Oh, you all know that Xiaokang has to launch new features every month? The fact that the previous version cannot be spread does not mean that the next version cannot be spread. And I'm not averse to propaganda on the original positions of the Pakistani people, I mean to do increments, add the indicator of well-off communication, understand? I want to see the effect. Chu Yuanxi simply explained two sentences, Kangkang's information flow can actually be opened, and there are at least two powerful ways.

One is the new spread created after the launch of the Demonic City. In fact, there is a category called game socialization in the social classification, which has actually been highlighted after the domination of the dead pesticide in the rivers and lakes, and the blooming of various chicken games has further promoted the further growth of the demand for game socialization.

In fact, ten years ago, the most promising enterprise in China to establish its own unique social network was the era of joy. In the early years, when the terminal game was the most vigorous, it was very cool to use voice to scold when the group needed to cooperate. Especially in that era, there was almost no game that did the voice function of internal signing, unlike the later sword network 3 and the like, which did their own functions and did not give any traffic to third-party platforms.

Therefore, the YY voice platform established by Huanju had every opportunity to develop into what social networking should look like in the era when there was no live broadcast, and it was different from the penguin system, which was very vivid and could spread out many branches to the upper and lower sides.

It's just that not everyone has the confidence to do socializing, or strive to break through in the direction of socializing, and if it is done, of course, the king will come, and if it can't be done, a lot of money will be wasted.

Therefore, Huanju later took advantage of the trend to make efforts to live broadcast, and its income became prosperous, and it is currently the world's leading live broadcast company, and it has also made certain achievements in the field of short video. Don't look at YY's live broadcast in China, it is tepid, and the income is also leveraged, while the overseas BIGO integrates short videos, live broadcasts and some other entertainment categories, and it is a strong competitor of tiktok.

(After the release here, the author will post a fun chapter)

The reason why Xiaokang wants to make a pure game is not that Chu Yuanxi is addicted to playing games, but that this is a powerful supplement to the development of social, which can promote the ecology, because social categories can be opened up. Users can play games through game socialization, or they can simply use it for socializing.

In particular, Kangkang, a seemingly closed social circle, can completely open up the user's social chain through chain communication through the way of game social teaming, so that each small circle forms a large circle, and then develops the social interaction between circles based on small circles.

You must know that Xiaokang can not only make games, but also do other things, and the birth of demand will promote the progress of functions, which is the meaning of the existence of product managers. Even if the social interaction between circles starts with the game, a smart product manager can completely discover or actively create the right requirements, and then design the right features.

This is the reason why Chu Yuanxi put forward high requirements when he hired Xiaokang Sankei, and Xiaokang Sankei really showed his talent after Milestone 7. 6The previous products were all designed by Chu Yuanxi, in fact, Sankei can only be used as a tool man, and the ecology of Sankei is actually distorted, not what a normal Internet company should be.

7 is the finish line of the upper-level R&D in the original world, after which he does not plan to be arbitrary, but to return to an ordinary mobile Internet development process, so that Sankei can contribute wisdom and experience.

Of course, this constant evolution of the social dimension requires trial and error with experimental features, and this is the type of promotion for the mobile game "Enemies of Rome". For the promotion of other categories, Kangkang may not be easy, but the promotion game is a more accurate player chain communication.

So Lu Yu asked: "Then what if there are other categories of communication tasks in the future?"

"Well, when I design the architecture of a well-off society, I definitely give priority to the needs of the Ba people rather than the needs of the whole society. In the future, it will definitely be on the function of film and television media and self-media. Xiaokang is to be a super APP, and there is everything in the dream. ”

In fact, other categories are designed in the original world and have not had time to practice.

However, even if the attempt fails, it is fine, because Xiaokang also has a killer function that is launched simultaneously, that is, using algorithms to mine information and distribute it, creating a well-off version of the information cocoon for users. This set of gameplay has long been played by the headline system, the headline APP can spread information without doing any social networking, Xiaokang is already a daily active millions of APP with a total number of users of more than 10 million, with the prototype of a super APP, fully capable of doing this.

In other words, the dissemination of information itself has nothing to do with whether the lock is locked or not, but whether the system wants the user to see it. With a well-off person with intelligent distribution, the user can not only see the clipboard in the community, but what the official wants him to see, or what he wants to see.

As a result, a few days later, Lu Yu found that there was no need to study it, because, after Xiaokang released "Demonic City", the self-media matrix of the Ba people was so slightly stronger, and other convenience stores had not been affected, and the game circle exploded first. So he couldn't figure out whether it was the original media of the Ba people that exerted their power, and then through the promotion of the mobile game "Enemies of Rome", it in turn affected Xiaokang's "Demonic City", or whether Xiaokang himself was awesome.

In short, the story is interpreted as the following version - a channel with tens of millions of user equivalents, released an LBSRPG game, and then achieved channel absorption in less than half a month, and now it has more than 15 million daily lives, and it is still growing rapidly!

What's even more bizarre is that the idea of general Internet companies is to embrace young people and do functions for the post-95s, post-00s and even post-05s, because young people's money is easy to cheat. And "Strange City" is a combination of three generations of old, middle-aged and young people, and the middle-aged and elderly people after the age of 30 suddenly found their youth!

Even a group of game planners in Ba Ren said that they found the feeling of slashing monsters in "Legend" back then. And it's satisfying the second year of secondary school, playing "Legend" while fantasizing about monsters appearing in reality, and then slashing with brothers. This is called a true legend, and a large number of legend-like game video materials on the market have advertised themselves as true legends, and everyone else is fake, which is simply inferior to "Demonic City"!

Chu Yuanxi told the truth, he didn't expect the effect of the combination of the two swords of the Ba people to be so explosive, but he was just happy. In fact, although some sunspots have written black manuscripts, some of what they say is also reasonable, that is, the number of well-off users by the standards of Internet companies, whether it is 10 million or 15 million, cannot support the valuation of tens of billions.

Therefore, even if this wave can add 20 million users under extreme circumstances, it is still a real Internet user, and there is still a distance to convert into well-off users.

In the final analysis, in this era when refined operation is king, users who install a certain APP are not necessarily the users of that APP, but may be the users of one of the functions. For example, some people play Pinduoduo in order to play Duoduo love elimination, and for example, in the early years when Dota dominated the world, many players did not play Warcraft at all when they got off WAR3, but only played DOTA, and they didn't know that there was such a game form as Warcraft RTS after playing for many years.

And the game circle exploded, which can be vividly described as "Strange City" is silent.

In fact, it is not unheard of for a game to gain more than 5 million players in half a month after its launch, and the popularity of LBS games and even AR/VR games is not unheard of. But I never imagined that a convenience store owner would do this, and the whole circle would be forced to explode!

The key is that the well-off game not only does not charge but also drops the coupon, which is fatal, the user's time to recognize your God Buddha is only 24 hours a day, and the well-off accounts for 1 hour, and others are less than 1 hour.

For the old users of the well-off, in fact, there is quite a lot of criticism about the appearance of this game, because the coupons that were originally issued by the well-off have become less wild, originally the whole category and the full price segment, and there are thresholds and no thresholds, but now they have become some less affordable coupons as usual, and the affordable coupons are not sent, and when I look at the announcement, it turns out that it is not not not sent, but it becomes either exchanged with health coins, or dropped in the game.

Of course, Chu Yuanxi is still more intimate, after all, it is an old Sankei, and the functions are more comprehensive, these more affordable coupons, just like the original bicycle riding coupons, can be sent to each other. In other words, when grandparents and parents are shopping, they can ask their sons if they have played games, whether they have completed the amount of games for the day, and it is time to hand in coupons.

They can also go into battle in person, and the three generations of grandparents and grandchildren can form a team in the same house, and they can join forces to kill monsters after work?

During this time, Xiaokang was also logically "left" from the spread of WeChat, and people who wanted to see the joke were stunned to find that it seemed to have no effect, and the sun was still rising. Immediately afterwards, it was found that well-off users can be contacted without WeChat, so they don't need to be on WeChat to team up to fight monsters, and the social functions of Xiaokang can organize people in reality without barriers, without the restrictions of the community, so that information can be reached efficiently.

This discovery made some people who want to engage in community operation through a well-off person ecstatic, but they will soon find that this method is not easy for them to use, because the user contact that penetrates the community is conditional in the eyes of the system, and if you want to penetrate the normal player user to play the game well.

But for another group that observes the well-off, this must be taken seriously, because there are only a handful of applications that can bypass the penguin system to achieve efficient access to information.

If Chu Yuanxi heard their discussion, he would ask faintly: "Are you doing the Internet to make a fool of yourself?" Have you forgotten that users can socialize offline ......?"

But he couldn't hear it, because he was going to do one more thing to keep the game circle in an explosive posture, to warm up with the DreamWorks "Enemies of Rome" movie.

This is a plan that was set at the beginning, and it is also because of this plan that Chu Yuanxi formulated a supporting development schedule, so that the mobile game "Enemies of Rome" can be launched for testing at this time.

Originally, the promotion and distribution of a foreign-imported animation was not a big deal, it was nothing more than the release of some materials and the launch of some trailers, but the Ba people suddenly made a strong force, and was immediately noticed by many people.

You must know that although DreamWorks' power is not as big as Disney's, it has a good reputation, and as long as the publicity goes up, the box office will definitely be expected. Then, according to the logic of film and game linkage, wouldn't the latest mobile game launched by Ba Ren continue to explode?

At this time, there are still many people who don't know that the Ba people have begun to develop VR games, which can be regarded as another kind of interlacing like a mountain.

Even so, under the deterrence of the Pakistani people, many people began to adjust their schedules, because in the previous wave of joint promotion, the mobile game "Enemies of Rome" has shown a certain combat effectiveness, and the data is also rising upward, and it is approaching the million DAU mark.

"Enemies of Rome" is a heavy game, and "Strange City" is a light game no matter how RPG it is, and it is also a light game with LBS, so it is already quite a shining data for millions of DAUs to other companies.

Experienced distributors will know what the next six months will look like when they look at this curve.

Therefore, when I first looked at the product, the channels that chose to sign a contract without brains were all overjoyed, and those who chose to wait and see immediately flocked to the Mediterranean game, so that Yu Wenhui couldn't cope with it.

In this way, the time came in November, the day when Zhao Jie's RPG game "Wudao Dujun" was launched. His platform was launched for testing in August and was named Ancient Game, which is very old-fashioned and not very communicable, but Zhao Jie likes it, so there is no way.

It can be said that Zhao Jie has been extremely entangled in the three months since August, and everything is very screwed. The communication and education costs required for the test are very abrasive, players only have textbooks to gnaw on in the absence of references, making a game is more tiring than taking a class, and there are more things to memorize than exams, so that many people fail to stick to the end.

This is still a large proportion of the senior players Chu Yuanxi is looking for, most of them have completed the first small scene, built the basic elements, such as fighting the map, planting monsters, and writing a very sand sculpture plot, and then they are not interested.

With R&D, this is called solving the problem, which cannot be productized, and it cannot be uploaded to the platform for ordinary players to try.

As a result, Chu Yuanxi was surprised to find that many of the test members found from the students in the school submitted a relatively high degree of completion. Then I inquired, it turned out that this was all met when Wenhui was recruited, and a large part of it was because of the support of faith, that is, to be able to join Ba Ren when he graduated next year. Some of them even offered to do internships directly at Mediterranean Games after submitting the finished product.

Chu Yuanxi didn't know if he should be embarrassed, but Yu Wenhui was probably embarrassed, because Mediterranean does not continue to recruit people like the Gobi Network, and the research and development of Mediterranean is relatively difficult, most of them are senior planners and senior engineers, and the scope of school recruitment is very small, and only recruits elites.

"Actually, this problem is easy to solve. Chu Yuanxi said to Wen Hui, "Let Zhao Jie be admitted from among them, and he will carry his own pot." ”

can't enter the Mediterranean, Chu Yuanxi feels that it's okay to go to Gobi Network as a planner or product manager. With the launch of RPG games, this platform finally has an official anchor point, and with vivid references, players can completely reproduce the game content in RPGs while playing.

In fact, Yang Jiangang's side was like this before, which was equivalent to hanging a pair of copybooks, and if you want to become a member of UGC, you only need to copy the copybooks, and then learn how to write, and then play freely, step by step. The proficiency of players who have grown up in this way is even higher than that of the official, and of course they may be limited by the copybook, but the overall efficiency is definitely the best solution.

And Chu Yuanxi said in his heart, the cost of UGC learning on Zhao Jie's side is actually much lower than that on Yang Jiangang's side, because the UGC production method is a visual operation, and it is a mod that does not need to write scripts.

Yang Jiangang's video editing team members need to write excel sheets or XML files directly, and they need to build the animation they want in their minds, and then restore the imagined animation products by blindly writing the table. And Zhao Jie's side only needs to operate like editing the RPG map of Warcraft.

At one point, Zhao Jie even planned to provide an interface to external modders, allowing access to the player's own program scripts like ordinary mods.