"This is indeed a major danger on your way forward. Li Feng's eyes looked out the window and said, "If Jiahe Electronics holds a controlling stake, they will definitely continue to dilute your father's equity through various means, and finally kick him out." ”

"Our strength and influence are not as good as Jiahe Electronics, and we are currently in a period of transition, and the company's performance is also facing great challenges, so there is a situation of instability. If our performance declines in the future, it may indeed happen that a large number of shareholders will cash out. Zhou Qingqing said worriedly, "This is what my father is most worried about." ”

"Isn't your father considering taking this opportunity to make a share buyback?" asked Li Feng.

"At the moment, we don't have much liquidity, and those shareholders are not willing to sell their shares to him for the sake of my father's dominance. Zhou Qingqing said.

It is no wonder that Paper Communication Technology began to decline sharply around 2003, which seems to be related to the internal contradictions of the company.

In this way, the only way at present is to improve the company's performance, and only the continuous growth of performance can stabilize people's hearts. Otherwise, once this pass cannot be passed, the company is likely to get out of control, and then Jiahe Electronics will take advantage of it. Li Feng said.

"My dad thinks so too, and the key question now is what the future path of Paper Communication Technology should be. Zhou Qingqing said.

This problem is obviously a difficult problem in front of many electronic manufacturing enterprises, in the 21st century, electronic manufacturing has just emerged, at this time the technical content is not too high, the intensity of R & D investment is not large. During this period, even some small and medium-sized private enterprises can get involved in the research and development and manufacturing of electronic products.

However, this situation was quickly broken, with the rapid advancement of technological innovation, the R&D, design and manufacturing of electronic products are becoming more and more difficult, and more and more manpower and material resources need to be invested, and small and medium-sized enterprises have less and less competitive advantages in it.

The electronics industry is gradually evolving in the direction of oligopoly, and in the process, a large number of small and medium-sized enterprises are either acquired by large enterprises, or abandon self-service brands and become foundries of other brands. So more than a decade later, those small brands of all kinds have disappeared, and none of their products can be seen anymore.

"In my opinion, the current electronic product manufacturing industry has entered a new era, especially the rapid iteration of products, if the research and development can not keep up, it may be a matter of just a few months, so for Paper Communication Technology, it is necessary to shrink the front, aim at a goal, and increase R&D investment. Li Feng analyzed.

"Are you saying that only one of the single categories will be made, and then it will be refined?" Zhou Qingqing nodded thoughtfully, "This is indeed a clear idea, but what sub-category should be chosen?"

Li Feng took a sip of tea and silently spit out two words: "Mobile phone." ”

Zhou Qingqing was stunned: "Mobile phone? This is a difficult field at present, are you sure it is really a mobile phone?"

Li Feng put down the teacup and nodded: "In the future field of electronic products, there may be only one way out for mobile phones." ”

"What do you mean by that?" Zhou Qingqing seemed to be interested.

In the previous communication with Zhou Haichao, Zhou Qingqing felt that in the field of the company's future transformation, the mobile phone field is a difficult area to avoid. After all, there are many international and domestic giants in this field, and the competitive pressure is very high, and the difficulty of research and development is not small.

But Li Feng just thought that there was only one way out in the field of mobile phones, which made Zhou Qingqing unexpected.

"To put it simply, mobile phones are at the heart of all electronic products in the future. With the continuous progress of technology, integration is the general trend of the future, and any function in the future can be integrated into the mobile phone, such as the popular MP3, digital cameras for taking pictures, electronic dictionaries, etc., these things will be integrated into the mobile phone functions in the future, that is, as long as there is a mobile phone, all the digital product needs can be basically solved. Li Feng said.

"System integration is indeed a major trend in the future, according to your opinion, the future of digital products will gradually die out, leaving only the mobile phone?" Zhou Qingqing asked.

"Yes, at least other types of digital products must be high-quality and extreme, to achieve an experience that mobile phones can't achieve, otherwise they will have no market, and this kind of extreme production idea is obviously not suitable for Paper Communication Technology, which requires strong R&D strength and brand support. Li Feng said, "So if you take the civilian route, you can only use your mobile phone as the only fulcrum." ”

"The current competition in this field is very fierce, many foreign giants have dominated the Chinese market, and the strength of local brands is very weak, so we at Paper Communication Technology have only launched a relatively successful mobile phone, and the target group is students with weak spending power, so the profit margin is very low," Zhou Qingqing said.

"For Paper Communication, I don't think we should take the multi-variety route, but make a super single product. Li Feng said.

"Super single item?" Zhou Qingqing didn't understand even more.

In the current market, no matter which mobile phone brand, a series of mobile phone models will be launched to meet the needs of different types of consumers, and the super single product thinking proposed by Li Feng still did not exist in the market in 2002.

"To make a super single product, that is, each generation of the mobile phone only concentrates on making one product, and makes this product deeper and more refined, which exceeds the mainstream level in the current market in terms of quality and experience, and even reaches the level of the current flagship machine of international brands. In this case, you can win by virtue of the price advantage. Li Feng said.

Zhou Qingqing nodded silently and began to think about Li Feng's words.

If only one product is made in each generation, the R&D investment can be greatly reduced, and at the same time, by continuously polishing the product and improving the product quality, it can continue to accumulate brand power, which can play a role in enhancing the brand of Paper Communication Technology.

Moreover, a single product has great advantages in industrial manufacturing standardization, which can greatly reduce production costs.

When consumers buy mobile phones, they are actually facing a lot of trouble, with a dazzling array of various models of mobile phones, which one is suitable for them, in fact, most people can't tell the difference.

In this case, if a certain brand has only one model, and the craftsmanship is good enough, the experience is good, and the price is reasonable, it is possible to quickly open the market.