"Will the British government stop it? Or will Rolls-Royce Motor Cars not want to?"

"It's both!"

Xia Yu replied briefly and then fell into deep thought, and after he typed the draft, he said again: "Secretary Liu, let me explain it to you like this." ”

"Rolls-Royce cars are today spun off from Rolls-Royce in the UK, Rolls-Royce, I don't know if you've heard, is the British company that produces aero engines and one of the UK's defence contractors. ”

"Even now that the Rolls-Royce Motor Cars have been spun off, there are still some sensitivities, and the group is currently the British car hegemon, and the British government may not be happy to see the outflow of the top technology of the Rolls-Royce Motor Cars for the sake of employment in the UK. ”

"This is likely to come from the resistance of the British government. ”

"Of course, and more importantly, for Rolls-Royce Motor Cars, this is not only unprofitable, but it will also have a huge impact on their brand positioning and shake the foundations of Rolls-Royce Motor Cars. ”

"Destroying the foundations?"

"This shouldn't be enough, after all, the cars produced are also sold in our mainland, which is an extra revenue for them!"

Liu Zhongfei frowned and said.

Xia Yu shook his head with a smile and said: "Secretary Liu, that's right, but this money can't impress Rolls-Royce Motor Cars." ”

"Did you know that Rolls-Royce Motor Cars has more than a dozen car brands under its umbrella, including Rolls-Royce, Bentley, Rover, Morris, Wolseley, Riley, Jaguar, MINI, Land Rover and many others. ”

Among them, Rolls-Royce and Bentley are positioned as the first and second respectively, and the price is also the highest, belonging to the top luxury car class. ”

"Among them, the most expensive model of Rolls-Royce, the price is more than ten times that of my Tiangong Automobile luxury car Divine Reputation Generation, according to the current exchange rate, it has to be sold for 1.9 million Hong Kong dollars in Xiangjiang. ”

"The technical content is definitely not said, but do you think this kind of car can be sold in the mainland?"

Liu Zhongfei couldn't help but shake his head helplessly and said, "I can't sell ......"

In Xiangjiang, he had to sell 1.9 million Hong Kong dollars for a car, which was far more than he expected, and he was sure that only the government could afford this kind of car!

And will the government buy such a car?

Xia Yu continued:

"Secretary Liu, the joint venture cars produced are destined to not sell, why should Rolls-Royce Motor Cars waste financial, manpower and material resources to build a joint venture factory in the mainland, and have to take out the most core technology?"

"In fact, the brand and technology premium account for a large part of the price at such a high price, so it is also profitable for Rolls-Royce Motor Cars to reduce the price of these models. ”

"But the disadvantages of price reduction are very large, it will destroy the brand value system of Rolls-Royce Motor Cars, which is the foundation of high returns, and it is too late for Rolls-Royce Motor Cars to work hard to maintain, where will they cut themselves. ”

Liu Zhongfei was silent and couldn't help but sigh.

"That said, it seems that I don't know enough about Rolls-Royce Motor Cars. ”

"Secretary Liu, don't be disappointed, in fact, think about it from another angle, even if Rolls-Royce Motor Cars is willing to come up with these two cars to make a joint venture, it is not necessarily a good thing for Guangdong Province. ”

Xia Yu smiled and comforted.

Liu Zhongfei looked at Xia Yu in surprise: "What do you mean by Mr. Xia?"

"The foundation of Guangdong Province is too thin!"

Xia Yu said lightly.

Liu Zhongfei was slightly stunned, then came to his senses, shook his head with a wry smile and said, "Although I don't want to admit it, this is indeed the truth." ”

"We still have a big gap to catch up with developed countries abroad. ”

Xia Yu also said with emotion: "Yes, the automobile industry is known as the crown of industry, and the general car is assembled from more than 10,000 non-detachable independent parts, and the top car has more parts, up to 20,000." ”

"Behind these parts, a strong enough industrial material system is needed to support it. ”

"The more top-level the part, the higher the requirements for the material. ”

"Rolls-Royce car parts, except for some of the self-made, the rest are also bought, so even if the mainland joint venture car, parts still have to rely on imports, and the mainland's tariff ratio and foreign exchange reserves, you also know, so large-scale import of domestic assembly, is not realistic at all, and there is no need for this. ”

"The mainland's current industrial system as a whole is relatively backward, and it is a big profit to be able to use joint ventures to improve the localization rate and improve the level of the car-making industry. ”

"I personally suggest that we can target the Jaguar brand models of Rolls-Royce Motor Cars with the largest output to make a joint venture, which is very technical and has a high self-production rate of parts, which is more effective for the mainland. ”

"And the price positioning is also appropriate. ”

"Jaguar?"

Liu Zhongfei's eyes were a little distracted, and after thinking for a while, he nodded slowly.

"Mr. Xia, thank you for your advice, then listen to your opinions, we choose the Jaguar brand to talk. ”

"I have to trouble you to help me a little bit later!"

"No problem, it's my pleasure!"

Xia Yu replied without hesitation.

"Thank you so much!"

"Secretary Liu is polite, and he will serve what he can!"

Xia Yu chuckled.

......

Not long after returning to the hotel where he stayed, Xia Yu called Elena to his room, and after a while of intimacy, the two sat on the sofa, and Elena lay in Xia Yu's arms, showing a relaxed and sweet smile.

"Elena, this afternoon I talked to Secretary Liu from Guangdong Province about some things, involving Rolls-Royce Motor Cars. ”

Elena smiled and looked at Xia Yu's charming face, and asked softly: "Is it what you said before, let Rolls-Royce Motor Cars open a joint venture in the mainland?"

"That's right. ”

“......”

Xia Yu smiled, and then told Elena the details in detail.

"Tomorrow you go with me, the direction of the big cooperation is up to you to discuss, just talk about the bottom line I said, as for the details, when the time comes back to the UK, let a vice president of the company lead a team to negotiate. ”

"Okay, I'll listen to you. ”

After Elena finished speaking, she leaned her head on Xia Yu's shoulder again.

Xia Yu tilted his head slightly, sniffed the fragrance of Erin's hair, and suddenly turned around and pressed Elena down on the sofa......

......

The next morning, Xia Yu took Elena to meet with Liu Zhongfei and Li Bin and others.

Elena showed her wise and capable side, advanced and retreated in the negotiation, and showed excellent ability and quality, which made Liu Zhongfei and Li Bin finally express heartfelt praise.

After a brief discussion in the morning, the preliminary direction of cooperation was set, and the cooperation between Rolls-Royce Motor Cars and Yangcheng Automobile Factory was officially opened.

This is a good start, and it is completely under Xia Yu's control.

Originally, Xia Yu was going to return to Hong Kong in the afternoon, but the two people who came from the north made Xia Yu adjust his plan again.

The person who came was none other than Sun Yucai, who left his jurisdiction, and Chen Liyan, director of the rare earth office of the Ministry of Metallurgical Industry from the national capital!

A person who is only 41 years old and is on the same level as Sun Yucai!

From this age gap, it can be seen that the power behind Chen Liyan and Sun Yucai is not at the same level at all.

However, the leader in charge of the rare earth field of the Ministry of Metallurgical Industry came directly to the door, which also made Xia Yu look forward to the idea he had proposed before.

It is very likely that this time it can directly set the direction of the rare earth industry in southern Gannan and change the situation of the rare earth industry in the mainland and even the world!