Chen Geng fell silent.

After a while, he finally looked up, looked at Jack Welch, and said, "Jack, what do you think...... Are you sure we're ripe for a foray into the luxury car market?"

"Yes boss, I think now is the best time for us to enter the luxury car market," Jack Welch also looked at Chen Geng, with a little excitement and fanaticism in his eyes: "After several years of development, when it comes to our AMC, we are not the largest American automaker in terms of production capacity, but we are the best quality, the most fuel-efficient, and at the same time the most fashionable and technological brand, and the reputation is much better than our old rivals Ford, GM and Chrysler, which are the basis for our brand to go up."

Most importantly, as an OEM with an annual production capacity of more than 1.2 million vehicles of all kinds, it is inconceivable that there is no car brand positioned as a luxury car brand right now, and I think the time has come for us to make a breakthrough. ”

Chen Geng pondered for a moment,

Also, as AMC's global production capacity has exceeded 1 million and 1.2 million units, not to mention within AMC, even the media in the United States are discussing what AMC will break through the shackles of the brand. After all, among the four major car brands in the United States, Ford has Lincoln, GM has Cadillac, and Chrysler also has 300C, only AMC does not have its own luxury brand or luxury model, from this point of view, it is time for AMC to enter the luxury brand.

Nodding silently, Chen Geng asked Jack Welch, "Have you communicated with the directors of the group, and what do they think?"

"I have had private conversations with directors such as Director Dolly, Director Maxson, Director Andor, and they have said that if you come to be the chief designer of our first luxury car, they will support you without reservation. Jack Welch looked at Chen Geng and said, the implication is that if you come to be the chief designer, in fact, I will support you unreservedly.

"In that case......

Chen Geng laughed, and the names of the directors mentioned by Jack Welch were his most die-hard supporters: "Then let's go back and hold a board meeting." ”

"Okay," Jack Welch laughed as well, "I'll arrange it." ”

........................

The big boss is back!

Frankly, all the directors of AMC are very excited and happy, and this excitement and happiness is faked, and it is from the bottom of my heart.

There is no way, just when boss just took over the company, what was the situation of AMC at that time, everyone still remembers it vividly, but in just a few years, boss not only quickly turned AMC, one of the "four major automobile manufacturers in the United States", into a profit, but also launched a global layout, turning AMC from a "regional" car manufacturer whose sales area was limited to North America to a "regional" car manufacturer in North America, Central America, Central and South America, It is a world-class car manufacturer with a good reputation in North Africa and Europe.

In Europe, the birthplace of automobiles, AMC sales have reached 150,000 units, and last month, AMC's total sales in Europe have exceeded 20,000 units, reaching 20,681 units, and if this trend continues, the annual sales in Europe this year are expected to exceed 280,000 units......

The company's development continues to improve, so naturally, not only the company's stock price has risen all the way, but also the annual dividends have also made the shareholders smile......

So when Jack Welch announced a week in advance that the board of directors would be convened to discuss major issues, and the big boss Fernandez Chen would also attend the meeting, all the directors of the group were all present, and when they saw Chen Geng walking into the conference room accompanied by Jack Welch, all the directors stood up and applauded spontaneously......

"Thank you, thank you," Chen Geng kept nodding to the directors: "Thank you for your support......"

Chen Geng, who is very familiar with the rules of the game in the West, is very calm about the reactions of the directors, and while accepting it calmly, he is not high-minded...... In this way, the directors are very happy, and they feel that their big boss is really approachable.

There was not so much red tape, and after a few simple pleasantries, Jack Welch, who was also the moderator of the board meeting, said: "Gentlemen, the reason why I asked Mr. Fernandez to participate in this board meeting is because after communicating with Mr. Fernandez, I decided to start a new strategic project......

Starting a new strategic project?

In addition to Dolly, Maxson, Ram and other hardcore supporters of Chen Geng's expressions as usual, the other dozen or so directors who thought that this director was no different from the previous meetings where routine summaries, statements and inspirational remarks were suddenly surprised: the company is about to launch a heavyweight strategic project?

They finally vaguely understood why Mr. Fernandez Chen would put down the investment project in China and rush back to the United States to attend this conference, because this meeting is really, really important

Everyone's reaction fell on Jack Welch and Chen Geng's eyes one by one, but Chen Geng didn't say anything, Jack Welch didn't say anything, Jack Welch waved his hand to Frankie, assistant to the chairman, and while Frankie handed over a stack of materials to each director, Jack Welch continued: " This is a confidentiality agreement, the content is for the content of this meeting, no one shall disclose to anyone in any direct or indirect way, the consequences of leakage, the cancellation of annual dividends, or the direct start of the mandatory repurchase of shares, everyone see, if there is no opinion on it, sign it. Of course, it doesn't matter if anyone doesn't want to sign, just ask him to leave the conference room first. ”

No one is stupid enough not to sign, on the contrary, everyone understands that the more Jack Welch treats today's meeting so carefully, the more it shows that today's meeting is really important, very, very important.

Seeing that everyone had signed their names on this confidentiality agreement, Jack Welch and Chen Geng's expressions were calm, this situation was expected by them: after controlling the company for so long, if even the directors couldn't guess the reaction, then it would be better to just crash and die.

When Frankie, the assistant to the chairman, checked each non-disclosure agreement one by one, he nodded to Chen Geng and Jack Welch, meaning that there was no problem with these non-disclosure agreements.

"There's only one thing on board today, what is it?" Jack Welch put his hands on the table, and those familiar with Jack Welch's style know that this is the sign that he is serious when he is serious: "It is that we have received information from reliable sources that Dongying's Toyota Motor Co., Ltd. secretly launched a plan to enter the luxury car market as early as 1983, the year before last. ”

What the?!

I have to say that Toyota's secrecy work is really good, after Jack Welch's words, the first reaction of the directors was disbelief and uproar......

"What are you kidding about?"

"It's just laughing to death, Dongying people just make family cars, do they know how to make luxury cars?"

"It's the funniest joke I've heard this year......"

............

It is no wonder that the directors have such an opinion on the practices of the Dongying people, because in the eyes of the Westerners, led by the United States, the Dongying automobile industry can only make cars that are only worthy of being called "means of transportation", luxury cars? Do they know how to write the word "luxury"?

Looking at everyone's reactions, Chen Gengwei frowned, a little disappointed, he didn't expect that these directors of his would actually see this matter like this.

Jack Welch slammed on the table and said in a deep voice, "Is this really that funny?"

“......”

No one spoke, and although everyone still thought it was funny, since the big boss Fernandez Chan and CEO Jack Welch didn't think it was funny, it was better not to laugh.

We all know that when a company tries its best to make a product that can score 100 points, even if they can't make a 100-point product in the end, they can make a product with a score of 90 or even 95. But if you just go for 80 points, you may only be able to make a 70 product.

And the news we got is that Toyota's goal is to build a top-of-the-line luxury sedan that can challenge and beat the Cadillac Fleetwood, Lincoln City, Mercedes W126 (S-Class) and BMW E23 (7 Series)," Jack Welch said in a serious tone: "And we already have clear evidence that Toyota has allocated more than $30 million in steering funding just for the pre-research and preliminary market research of this car...... Now, does anyone else think the decisions and practices of the Dongying people are funny?"

......

No one spoke, for everyone was shocked by Jack Welch's words. Because the four models mentioned by Jack Welch are all recognized as the top models of luxury brands, and Toyota has given $30 million in funding just for the pre-research and market research of the product?

For a company, if you want to know how much attention the leadership of the enterprise attaches to one thing, it depends on how much money is given, and the more funds are given, the more attention will naturally be paid to it, and the pre-research and research expenses of 30 million US dollars, there is no doubt that Toyota has attached great importance to their car - 30 million US dollars, which is a very large amount of money.

"So ......"

Chen Geng spoke, and he said slowly: "In the face of the ambitions of the Dongying people, should we remain indifferent, continue to ridicule their incompetence, and put our hands in our pockets and wait to see their jokes in a few years, or will we get ahead of the Dongying people and launch our own luxury car?"

Well, I don't think the market can accommodate two emerging luxury car brands at the same time. ”

At the moment when Chen Geng's words landed, the hearts of all the directors attending the meeting were already clear: the company was unwilling to be preempted by Dongying people, so it was also ready to enter the luxury market, and it was directly in close contact with the top and housekeeping models of these luxury brands.

But despite this, most of the directors present did not show worries and worries, but became excited one by one.

Also!

How can you be preempted by the Dongying dwarf?

Even if you want to launch a luxury brand, it should be launched by our AMC, what are you Dongying dwarfs? Do you know how to make luxury cars?

As Chen Geng's hardcore, Dolly was the first to stand up: "So, Mr. Fernandez, Mr. Welch, what you two mean is that our AMC is going to launch a luxury brand, right?"

"To be precise, I have reached an agreement with Mr. Welch on this matter," Chen Geng nodded: "And they all think that now is the best time for AMC to enter the luxury car market, and the question now is, what kind of luxury car are we going to make?"

Yes, what kind of luxury car to make?

All the directors felt that we had to make a limousine ahead of the Dongying people, but when Chen Geng put this problem in front of everyone, the directors in the room all became dumb......

What kind of limousine to make?

First of all, be luxurious.

But what kind of luxury does it take to highlight the characteristics of our AMC?

Is it the luxury of a leather roof like Cadillac's Fleetwood and a large sofa that is luxuriously soft?

Or is it the luxury of Lincoln City, which uses cold-light liquid crystal and looks full of technology?

Or is it the chassis texture of the Mercedes-Benz W126 that seems to be clinging to the ground at all times?

Or is it like the Rolls-Royce cars we manage, where the whole car is stacked with handmade leather, handmade solid wood and handmade clocks?

Luxury must be luxurious, but what kind of luxury is the luxury that distinguishes AMC from Cadillac, Lincoln, Mercedes-Benz and other luxury cars, and what kind of luxury car can compete with famous luxury car brands in the United States and Europe for a long time, and even get a piece of the pie?

Faced with this problem, for a while, everyone became dumb.

Because they found that when it comes to luxury cars, their first impression is their elongated, U-shaped luxury leather couch, all kinds of lights in it like a moving KTV box, a Cadillac or Lincoln that needs to be driven by a full-time driver, and equipped with a variety of good wine and bars, but is such a car a feature of AMC?

————————————

PS: 4000 words, well, everyone look at it first.