Chapter 780: It's Finally Coming

Even a powerful department like the Planning Commission, which holds great power, cannot immediately restore Chen Geng's demands in a short period of time, but the Planning Commission needs to discuss slowly, but the various local governments can't wait, and they have extended olive branches to Chen Geng: Boss Chen, even if the above policies have not come down for a while, why don't you come to us for inspection and inspection first? No matter what conditions and requirements you have, we can discuss them.

Chen Geng hoped to take this opportunity to conduct an investigation of the places he had planned, and he formed an inspection team jointly composed of the Dutch Falkland-United Aviation Technology Company and the Commercial Aviation Group to conduct on-the-spot inspections of the capital, Liaoning, Tianjin, Shandong, Jiangsu, Zhejiang, Shanghai, Guangdong and other coastal provinces and cities, as well as Chang'an and Rongcheng, two cities that are located inland but have developed aviation industries.

"Jack, what the hell is going on, you can't even say it on the phone?"

hugged Jack Welch, who came to greet him at the airport in person, Chen Geng smiled and quipped: "Do you know that because of your phone call, I directly put down that big mess in Huaxia?"

Previously, Jack Welch called him and said that he knew a big news and hoped that Chen Geng could go back to negotiate with him.

Jack Welch didn't sell it either, he said to Chen Geng with a solemn face: "Boss, you must come back, because the news I learned must be treated carefully, and the handling of this matter is beyond my authority, and you must come back to deal with it personally." ”

"Oh?" Chen Geng raised his eyebrows, and couldn't help but get serious: "What's the matter?"

"There is evidence that Toyota is developing a premium luxury sedan designed to compete with Lincoln and Cadillac, Mercedes-Benz and BMW. Jack Welch said word by word, and his serious expression proved that he was very attentive to Toyota's decision to develop a luxury sedan.

Toyota?

Chen Geng's heart moved.

As a person in the automobile industry, Chen Geng is certainly no stranger to Toyota's launch of the luxury brand Lexus, not to mention industry insiders, even if he is a car enthusiast, I am afraid that this matter is the first thing to say, such as the most widely circulated jokes......

At a meeting of Toyota's board of directors in 1983, Eiji Toyoda, then chairman of Toyota Motor Corporation, asked a shocking question: "After accumulating half a century of experience in automobile development and manufacturing, can Japan create a top-of-the-line car that can be proud of the world's automobile world?" So Toyota spent a huge amount of 500 million US dollars, spent 6 years to sharpen a sword, and finally launched Toyota's new luxury sedan brand Lexus to the market in 1989, that is, Lexus, a few years later, called Lexus......

A strong secondary school temperament came from the surface.

A little closer examination feels that this matter is unreliable, a company, ready to open a brand-new, strategic new brand, at least after a long period of prior research, analysis, internal coordination, and finally after the final unification of opinions will officially decide to launch this project, how can it be because its own chairman in the board of directors proposed "we are tired of engaging in ordinary civilian cars, this time change to a more advanced play?" and then everyone said, "Okay, good, people also want to play high-end cars" This is also too inconsistent with the decision-making process of large enterprises.

Of course, the Toyota Group's decision to develop a luxury sedan was indeed at the Toyota board meeting in August 1983, but Toyota's board of directors only reached a consensus on "researching and analyzing whether Toyota has the conditions to launch a luxury car brand, and whether the market has the basis to accept a new luxury car brand".

To put it simply, Eiji Toyoda said: "Guys, we can't be willing to eat steamed buns every day, after gnawing steamed buns for so many years, do we also have to wonder if we should eat some braised pork, steamed fish or something?", so the young men of Eiji Toyota nodded one after another: "Okay, okay, let's go and see, to be honest, it's really not interesting to eat steamed buns every day, and the Lun family also wants to eat braised pork......"

This investigation is three years.

In the past three years, Toyota has done two things, one is to investigate whether the market can accept a Japanese luxury car, if the market can accept a Japanese luxury car, then what kind of luxury car can they accept, and the second thing is to conduct a pre-research on the car.

It wasn't until 1986 that Toyota officially launched the Lexus project, and it was also in this year that Toyota officially decided to call its luxury sedan brand Lexus.

In other words, it was only the beginning of 1985, and Lexus, codenamed "F1", was still in the stage of advanced market research and product pre-research, and it was not easy for Jack Welch to know about this in advance.

But at this moment, Chen Geng's face was extremely calm: "Really?

Seeing that his boss did not show expressions such as ridiculing Dongying people for being incompetent and thinking that this thing was impossible, Jack Welch was secretly relieved, AMC has a lot of cooperation with Dongying's automobile companies, and he still has a very accurate understanding of the strength of Dongying Automobile Industry Group, and he was worried that his boss would not pay enough attention to and face up to his opponents. Now seeing that his boss attaches great importance to his opponent, Jack Welch is a lot more relieved, he nodded and said: "Exactly, I spent $100,000 for this information." ”

"$100,000?" Chen Geng laughed: "That should be more accurate." ”

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PS: Sorry brothers, please wait a few minutes.

In other words, it was only the beginning of 1985, and Lexus, codenamed "F1", was still in the stage of advanced market research and product pre-research, and it was not easy for Jack Welch to know about this in advance.

But at this moment, Chen Geng's face was extremely calm: "Really?

Seeing that his boss did not show expressions such as ridiculing Dongying people for being incompetent and thinking that this thing was impossible, Jack Welch was secretly relieved, AMC has a lot of cooperation with Dongying's automobile companies, and he still has a very accurate understanding of the strength of Dongying Automobile Industry Group, and he was worried that his boss would not pay enough attention to and face up to his opponents. Now seeing that his boss attaches great importance to his opponent, Jack Welch is a lot more relieved, he nodded and said: "Exactly, I spent $100,000 for this information." ”

"$100,000?" Chen Geng laughed: "That should be more accurate." ”