Chapter 365: The Blessing of New Products

At this time, dealers who are still able to continue to cooperate with AMC Motors...... It doesn't matter if you really want to stick to it or if you have to stick to it...... That's true love, Chen Geng didn't continue to sell Guanzi, he first opened the livery of the car closest to him, and the next moment, a strangely shaped hatchback caught the eyes of all dealers.

It's strange because you've never seen a hatchback like this before.

Unlike small hatchbacks like the Wolfsburg Golf, this hatchback is large, with a length of 5.2 meters and a width of almost 2 meters...... In short, the more you look at this car, the more strange it becomes, it doesn't look like a sedan, it doesn't look like an off-road vehicle, and it doesn't look like an agon station wagon developed on the basis of sedans in Europe.

Pointing to the large hatchback MPV next to him, which is highly similar to the first-generation GL8 introduced in China a few years later, Chen Geng said: "This car is a multi-purpose vehicle developed by me for American families, Multi-Purpose Vehicles, or MPV for short. ”

"MPV?" said Mr. Tom, frowning, "I look a bit like a European station wagon." ”

"This statement is also true, because this car is designed by extracting many characteristics of the station wagon," Chen Geng nodded: "First of all, it must have a wide and comfortable riding space like a station wagon, which can accommodate seven to eight family members at the same time, and ensure their comfort in the car; secondly, it must be functional enough, when it does not need to carry so many passengers, the car must have a good enough carrying capacity......

Looking at the car in front of them, the dealers couldn't hold back any longer, and someone shouted, "Mr. Fernandez, can I take a closer look?"

"Of course no problem," Chen Geng was of course stupid enough to refuse this request from the dealers, and if he was going to refuse, what was he doing with these cars here?: "By the way, let me remind you that these cars are not real cars, but wooden models, just to show you the functions of this car......"

No one cares what Chen Geng said, I heard that you can observe it up close, where can you still bear it? There is no clear demarcation and obstruction between the basketball court and the audience, hearing Chen Geng's words, the dealers immediately got up, intending to take a closer look at this MPV that Chen Geng called "multi-purpose vehicle".

Big!

There's a lot of space in the car!

This is the first reaction after seeing this car, or this model, the whole vehicle adopts the "2+2+3" three-row seven-seat design, and the second-row door still adopts the design of the sliding door, just this sliding door, which makes all the dealers shine: compared to the traditional opening and closing door, the sliding door is too convenient.

The more they digged down, the more surprised the dealers were to find that there were so many things about this car that attracted them:

All three rows of seats can be slid forward and backward significantly, and the sitting position of the four seats in the first two rows can be adjusted in a wide range;

The wide aisle in the middle allows people to move freely between the three rows of seats – this is especially important for family cars;

There are at least a dozen storage spaces in the center console, on the doors, and even on the seats, whether it's drinks, water bottles, or magazines, you can always find space to put them, and it's extra handy;

On the seats in the second and third rows, a folding small table that can be put away is installed, and in the open state, there are several grooves on the small table that are specially used to place water bottles and baby bottles.

What makes dealers happiest is that the third row of seats can be folded back to hide under the trunk floor, and the second row of seats can be pushed forward to create a huge storage space that is no less than that of a van......

"If I had one car like that, I could have sold my other two cars. After experiencing the car in detail, Tom, who was deeply impressed by the practicality and versatility of the car, couldn't help but say to another dealer.

Another dealer nodded again and again, whispering excitedly: "There are always some customers who ask me if there is a car that allows her to go out with a family of six and still have enough storage space, and now I finally have it." ”

Another dealer also came over: "The car is a good car, and the design is not to mention, but I don't know what the quality of the car is. ”

"Probably not," Tom, who was faintly surrounded by people, said in a deep voice: "I am familiar with Mr. Jack Welch's situation, that guy is simply a genius in management, if Mr. Fernandez really invited Mr. Jack Welch to AMC, I believe that under his management, AMC's quality control and quality management can rise to a great level." ”

Someone sighed: "I don't have high requirements for the quality of AMC, as long as it can reach the level of 10 years ago......

"Is it just the level of 10 years ago?" Chen Geng's voice suddenly sounded: "That's not good. ”

"Mr. Fernández ......"

"Hello Mr. Fernández......"

............

Hearing Chen Geng's voice, the dealers who had just gathered together hurriedly greeted Chen Geng.

Chen Geng smiled and waved his hand: "Listening to everyone's chat, I'll come over to have a good time, and I just take this opportunity to chat with everyone." ”

Knowing that Chen Geng still intends to tell everyone some of his ideas in this way, the dealers can't help but prick up their ears: it is very important for everyone to know the future development concept of AMC.

"AMC has only one principle in the future, that is, 'people-oriented', this 'people' is our employees, but also our partners, and also our customers, our consumers, in short, AMC to the market, to provide consumers with the best quality, stable and reliable, the best to meet the needs of users of the product, such as the current car, is to take into account the wave of fertility boom that began in the mid-sixties, almost every American family has three children, and designed for American families.

At the same time, in order to reduce costs as much as possible and make users not unaffordable to buy our cars, our MPV adopts the design concept of load-bearing body and front-wheel drive...... I'm sure you'll be interested in the final price of this car, and rest assured that this car is not a high-end product: depending on the configuration, it will cost between $11,000 and $15,000 when it goes on sale, with a choice of seven and eight seats. ”

What the?

Only $11,000 to $15,000?

This price greatly surprised the dealers present, they actually did not guess the price, just now, the result of their private discussion with each other was: such a multi-purpose vehicle, how can the starting price start at $13,500, but it is only $11,000?

It's so cheap!

"Mr. Fernandez, are you telling the truth?" Tom asked Chen Geng anxiously, "Do you really need $11,000? Not $12,000? Not $13,000?"

"In fact, considering the market factors, we will launch a minimum model with a starting price of only $9,998, and the market price of the next lowest model will be roughly between $10,888 and $10,998, but the production of this lowest-spec model will be limited......" deliberately winked at Tom: "You know what I mean, right?"

Tom suddenly nodded his head again and again: "Understood!

Not only Tom nodded again and again, but the dealers around him also nodded again and again with a look of sudden realization, looking at Chen Geng's eyes full of admiration: No wonder Mr. Fernández can make such a big business!

Isn't it just a publicity stunt, telling consumers through advertisements that they can buy such a practical car for less than $10,000 now, but after the consumer walks into the car dealership, the dealer will tell him that if he wants to order this car, he needs to wait a long time to schedule production, such as at least three months, but the sub-low configuration model is only a few hundred dollars more expensive than the lowest configuration (in fact, it is nearly 1,000 dollars, but "hundreds of dollars more expensive" and "1,000 dollars more expensive") , the way consumers listen to their ears, that's very different), do you want to think about it?

Considering that you only need a few hundred dollars more to pick up the car as soon as possible, and the configuration is also a level higher, basically nine out of ten consumers agree to choose the lower configuration or even higher.

Chen Geng continued: "Next, AMC will pay close attention to quality control and management, in addition to hiring Jack Welch as the chairman and CEO of AMC Automotive, we will go to Dongying's automobile manufacturing enterprises to hire experts in quality control and management...... Although Dongying's man-made cars are not good, the quality of their cars is really good, and there are still places worth learning and learning from. ”

"Mr. Fernandez, if you can do all of this, my old Tom is willing to continue to work with you. After some contemplation, Old Tom was the first to speak.

He understands in his heart that if AMC Automobile can really do what they say, with the blessing of excellent designers in design, the joining of enterprise management experts whose management skills have been verified, and the help of Dongying's front-line management personnel in quality control, AMC Automobile has all the foundations to take off again.

Chen Geng smiled and nodded: "Thank you for your support to AMC, but don't worry, take a look at the second product I designed for AMC, well, this is a full-size SUV ......"