Chapter 153: Map Advertisement
However, this matter should really be handled by the CFO, because the CFO is in charge of money, and when it is reported that illegal fund transactions are reported, of course, it is the most efficient to send out the financial management to verify the docking.
"But I don't know anything about blockchain, what can I say?"
"Isn't this simple?" Chu Yuanxi smiled confidently, "We are already applying for special fund support, do you know this? Block Cloud is applying for awards as our technical solution, and there are too many people who can endorse us." There are only two things you need to keep in mind. ”
Speaking of this, he became very cautious: "First, we did not use any blockchain-related methods to attract new users, so there is no so-called 'pretending to be in the name of the blockchain', our process of attracting new users is a coupon, there is no capital exchange at all, let alone illegal capital exchange." Second, our user structure is not online and offline, and it is not a MLM model at all. Got it?"
"Understood, understood. ”
Yuan Yu suddenly realized when he spoke, and suddenly thought of the scene where Chu Yuan Xili was discouraged last year.
At that time, he resolutely did not give cash or equivalent tokens in the process of attracting new users to share health coins, but must insult the user's intelligence with coupons. In his words, users want to earn health coins in exchange for computing power, there is no other way! What we want is a fair trade, not a transaction with giant babies, and the result of accommodating users is that users regard the well-off as the third wool factory.
At that time, the little blue cup had not yet exploded, so it was the third factory. In short, what Chu Yuanxi wants is a reciprocal relationship between the well-off and the user, not a person who is stupid and makes money quickly.
At that time, what he said was high-sounding, but I didn't expect it! Yuan said in his heart that this was still a defensive strategy after making trouble for a long time......
It's just that this way, users won't actively share ...... Right?
However, no, when the development of the map advertising function was nearing the end, the health coin not only attracted hatred and attracted reports, but also caused a wave at the user level.
You must know what was the most important thing about doing mobile Internet in the early years? It is not to cut a knife to pick up wool, but to detonate, and it is to rely on high-quality content for viral fission, from neural cats to you draw and guess to face cuteness, all of them got user dividends in ancient times.
Really good things, no wool users will share, and the sharing effect is better. Wool product users will only take out garbage and pour it into some WeChat groups that don't matter to them, and there are some inconsequential people in it, even if they are despised or even kicked. And the real good thing, the user will present it to the people he cares about, and use this good thing to improve the sharer's own compulsion, so he doesn't care about wool or not.
It's just that since the rise of Pinduoduo, this pure original intention has become more and more market-oriented, but it is rampant in the world, because it is more efficient and has a mature methodology that can be replicated.
As for the nervous cat and the face cute, they are indeed very classic, but they need to be inspired to design them! Capital does not need to be sparked, and it will pierce the heart if it does not appear. What capital is good at is to review after the flash of inspiration, summarize the methodology with hindsight, and finally replicate it a hundred times through the power of capital. As for the spirit of the Internet? What's that?
However, these flashes of inspiration sometimes contain wisdom, and sometimes they contain luck, such as at the right time.
And the well-off city treasure and health coin just combine into a pair of flash products, which appeared at the point in time when 5G has just released the dawn. Although cloud applications and cloud games have not yet been truly popularized, the user's mobile phone computing power as an idle resource has long appeared as a phenomenon, and the map contains a large number of affordable gameplay methods that can give players benefits.
The key is that even users who are not in the operation area know that this company is backed by 600 convenience store stores, and it is a company with a family background, which is reliable! I have to say that this is a wrong view, but it is quite wrong......
Therefore, in less than a week, the news fed back through the well-off data monitoring is that the city treasure and health coins have reached 0.4 times per capita sharing during this time, which does not include the data shared by the AI team leader. The number of users who use health coins to build in the treasure map has reached 40,000 people who have surprised the well-off.
You must know that there are actually a lot of users who have obtained health coins on the chain, but it is surprising that so many people invest health coins in the treasure map instead of waiting for the next withdrawal event, or directly shopping to cash out, because these are all seed users! These people will most likely continue to provide idle computing power, and the time to guide the well-off block cloud on the right track will be much earlier than expected.
Only Chu Yuanxi sat firmly in Diaoyutai, there was no excitement at all, and he ran to the APP group to supervise the work every day, and it seemed that there was a long-term trend. Xu Ensheng saw that this was not good, there were still a bunch of functions to be developed in the back, and there were some functions such as the trading market that had been completed and needed to be supervised and launched.
But Chu Yuanxi doesn't care about those, sometimes he points to the screen and teaches the R&D personnel face-to-face, sometimes he installs the real machine version and corrects it on the spot, sometimes he asks the operation how the key nodes have not been calculated, and sometimes he personally changes the form to be a product doctor, and the president can't stop anyone if he has to squat in this pit.
This also made Xu Ensheng's desire to vomit more and more intense, because the real work is actually done in research and development, and Chu Yuanxi can't solve any direct problems even if he jumps up and down.
For example, the transformation of pictures into real objects in map advertisements can only be solved by program apes, and it is a large workload, and the light urging cannot be urged.
Well-off AR ads must allow users to see the product on the AR map, which is best three-dimensional, not a picture, but the merchant itself will only upload pictures or photos. For example, Yongshun fried chicken and delicious steamed buns, when users see them in the treasure map, if they just float over a simple picture on the mobile phone screen, it is too unfeeling, and there is no desire to click at all.
It's just a perceptual rather than data-based requirement of "feeling", but it is a bitter program ape. According to Chu Yuanxi's meaning, the ultimate goal of development is to carry out complex three-dimensional extraction of simple pictures to form a set of conversion mechanisms from two-dimensional pictures to three-dimensional objects, and finally allow users to see a realistic picture in AR, and there can be an obvious three-dimensional feeling as they move, as if there is really a fried chicken on the other side of the phone.
It should be said that this requirement is a little excessive, because AR is not as good as this performance, this is called MR, mixed reality, that is, in the augmented reality scene and then mix some virtual objects to achieve better performance, making people unable to distinguish between real and unreal.
But this topic is absolutely beyond the outline for any R, and this implementation scheme must be filled by AI deep learning. If any programmer ape has this ability, he can start his own business. With the ability to start his own business, this programmer ape can even make the process of growing up as a chicken while running and finally turning into fried chicken.
"That's why it's the ultimate goal...... I didn't say I'd develop it tomorrow......"
Chu Yuanxi said in a sneering voice that the reason why he was scornful was because all the R&D members who listened to him describe the final form of the product were Spartan, and they were expressionless when they heard it stupidly, or their big mouths were open and only the air was out but not in.
Xu Ensheng next to him said that you are pointing fingers for so long a day, and in the end you don't want to use the project team's own plan? Their plan is much simpler, and it is also feasible, and the program ape beautifies the photo and adjusts the lighting, so that the user sees a picture with a sense of science fiction in the AR scene, similar to Iron Man's virtual Blu-ray armor operating against the air, in fact, the main workload is on the UI.
In the Iron Man movie, Tony Stark only needs to gesture at the virtual Blu-ray armor in the air, and the robot in his laboratory will repair the real armor simultaneously. Well-off users can see the advertising information and exclusive coupons of fried chicken and steamed buns with a sense of science fiction by operating on the pictures on the mobile phone screen......
However, how could Chu Yuanxi compromise? This kind of thing, of course, is to seek a solution for artificial intelligence, and the business of Zhenniu Technology is waiting to be fed. Speaking of which, vision is also Xue Ming's strength, when Chu Yuanxi cut off his beard, he went to Pengfei to talk about visual work.
Therefore, Xu Ensheng thought about the work of the well-off and the requirements of the president too simply......
As a result, because Chu Yuanxi's unrealistic requirements dragged down the efficiency, the map advertisement, a very simple plug-in function, was not completed until May 20 under the condition that all the interfaces had been reserved for preliminary preparation. The next step is testing, testing, packaging, and finally pushing to the merchant.
In fact, Chu Yuanxi didn't need to rush so much, because mobile payment should be tested in Milestone 6 as planned, that is, through some gameplay in this version of City Treasure to verify the payment closed-loop on a small scale, and it was not until Milestone 7 that it was officially rolled out, and several powerful functions were launched to improve the overall payment environment.
That's when map advertising comes into play.
But the value of Chu Yuanxi's existence is to adjust the plan at any time, and it is impossible to set a timetable many years ago, and then implement it without thinking, regardless of the changes in the external form, especially when the external form is changing day by day.
One of the most important is the user's reaction, so many seed users, of course, Xiaokang will not do data analysis and mining, among which there are not many in the operation area.
The promotion of mobile payment, of course, is the highest efficiency and cost ratio in the operation area, Chu Yuanxi didn't even think about pushing hard in places where there are no well-off stores and bicycles, and the idea in his mind is always where the well-off store is paved, where the mobile payment rolls, which is more conservative.
But no matter how conservative he was, he had to change his plan when he saw that there were 20,000 seed users in the operation area, because there were already people who had access to Xiaokang's mobile payment, and they were real merchants.
This is the third step in mobile payments.
For mobile payment, the solution of the user side and the merchant side is completely different, and the user side is bound to a bank card, even if it is completed, ordinary people will already use mobile wallets under the education of Alipay. The merchant side can be roughly divided into two types, those with APP and those without APP.
Merchants who do not have an APP can only scan the code to collect money, which is nothing more than the question of "you scan me or I scan you", what the well-off has to do is to urge them to open the well-off payment code, and the scanner can scan the well-off payment code presented by the user.
Merchants with APP, taking Meiduo as an example, can scan the code directly when checking out, or you can settle through the APP. The latter does not scan the code, but selects the payment method through the APP when paying.
At present, there are many options for Meiduo, not only WeChat and Alipay, but also Meiduo Card, as well as a series of payment methods including CCB Dragon Card, UnionPay, Big Dog East, China Merchants Bank, ICBC, etc., each of which has a corresponding online payment preferential strategy. If you want to get through Meiduo, you need to include Meiduo's collection system into the Xiaokang code at the same time, and at the same time add Xiaokang payment to the online payment option, which can be regarded as a complete success.
In fact, Xiaokang is also the target of other mobile payment players, so that Xiaokang APP can join their payment. Therefore, it is completely tradeable.
The current situation is that someone has already applied for an enterprise code during the withdrawal activity, that is, within the 1st to 10th.
Because QR code payment has entered people's daily life, many people think that the collection code is the standard configuration of all mobile payments, but in fact it is not, Dagoudong and Huangtuan only have enterprise codes. What Xiaokang has to do is to pay for the whole domain, benchmarking WeChat, so the personal payment code must be there, but the enterprise code has to be applied for separately, which is a public-to-public process.
Procedures such as reviewing enterprise qualifications are required to do business codes, so Chu Yuanxi really didn't expect that someone would start to apply, and there are quite a few of them, and most of them are within the scope of well-off operations, so they accelerated the promotion of functions such as map advertising.
And he was quite curious, why did the other party quickly apply for an enterprise code? Could it be that someone had already seen through his strategic layout? So he also made a special phone call in person: "Hey, are you XXX? I am a corporate waiter with a well-off life, and I need to verify some information with you." ”
Other: "Uh-huh." ”
Chu Yuanxi: "We really want to know why you want to apply for an enterprise code, can't you also receive money with a collection code?"
Xu Ensheng rolled his eyes beside him, calling users is indeed the work of Sankei, and Mr. Chu's treasure knife is not reduced back then!
Other: "Why? No, why." Didn't your people recommend that you download the version of the well-off enterprise APP? What else can you do besides applying for an enterprise code?
"Let's apply. ”
"Won't I just apply if I want to apply?
Chu Yuanxi was extremely embarrassed, because people are really not well-off, and they don't need to ask if they must be some smart seed users. But he still politely reminded the other party to open the background of the well-off enterprise version of the APP to look at the message, such a big APP is definitely not used to apply for an enterprise code, and now there is a surprise.
Chu Yuanxi said angrily, "There is a surprise", which surprised Xu Ensheng's goosebumps, but it was a real surprise, Xiaokang needs to set a benchmark, and businesses that have opened an enterprise code can get traffic as long as they do a good job in the background, although Xiaokang currently has no particularly significant traffic.
Setting a benchmark is the key object of crusade in "Jixia School Palace", what "Qianjin City Bone", "Shang Martingale Standing Wood" and the like, were scolded by Mencius for being a dog blood sprinkler. But as a way to govern the country, it is easy to make, Chu Yuanxi is familiar with the script of "Jixia School Palace", of course, it is impossible not to remember the fragment of the Taoist sages mocking Meng Ke, Taoists are pragmatists.
In fact, there are two points for the well-off to do mobile payment, to obtain as many users as possible so that the well-off payment has an audience, and to make the enterprise happy to use the well-off payment.
The map ad feature is a great benchmarking tool. Merchants who only need to access the well-off payment make their own goods into a single or package price similar to the one on the Huangtuan platform, and neatly put the picture code in the background of the well-off enterprise, and the rest is that the well-off users buy goods through advertising, and then go to the store to consume.
For users, it feels like buying coupons on Dianping, but it is actively pushed by the APP, and the coupons on the reviews have to be found by themselves.
Merchants can also combine map advertising with AI team leader, develop their own functions in the framework of AI team leader, and achieve a one-stop coupon attack on users, which is allowed by Xiaokang.
Xiaokang's online content is not a takeaway platform, nor is it a review platform, and it will not give users the opportunity to find goods. Engaging like Huang Tuan's review is noisy, and it can't be better than Huang Tuan.
But using your own traffic to advertise some is definitely a good choice. Moreover, the advertising strategy can be adjusted at any time, the strategy of traffic tilt can be adjusted, and it can also be changed from supporting the promotion of mobile payment to a powerful tool for income, with only a machine algorithm in the middle. Similar routines have been played by major companies in the past two years, and there is no particularly high starting threshold.
In fact, it is not surprising that seed users are active, and during this period of time, a wave of noise has been triggered in the society around the treasures and health coins of well-off cities. Although there are many people who don't know the truth as soon as they see the blockchain + money, they start the group ridicule mode, and the voice is still very loud under the help of people with hearts, and even once ranked fifth on a certain hot list, but those who reported it seemed to have given Xiaokang an assist, and soon the verification of the relevant departments was over, and no one drank tea, so it was no problem.
This kind of thing is very illustrative as long as it is simply issued a statement, of course, Chu Yuanxi cannot simply send a life, and he always has to take the opportunity to publicize it to the whole society.
Xiaokang's approach is also relatively gentle, not according to Zu Anxing's traditional mouth mouth fragrant greeting the whistleblower, but patiently explained, as long as you get the health coin, it is equivalent to getting the money, and the money already belongs to you. As for whether to withdraw cash or buy something to cash, it is just a way to cash out.
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Push the book to advertise, "My Uchiha is too steady". At a glance, I knew that I didn't write the title.,It's an old writer who changed his vest.,It's said that the new book has saved 100,000 words.,I'm addicted to writing the Hokage.,The original new book didn't write this one.。 I took a look, and it was ok, except for some of the common problems of old writers.