In fact, Chen Bingye's ability to say these words has already impressed Chu Yuanxi, his understanding is extremely sober, and his positioning is extremely accurate.

But Chu Yuanxi's words lowered his IQ at this moment to the level of Zhu Yu, and he was not like Zhu Wei who had immunity to Chu Yuanxi's logic, so his expression immediately spartanized.

And Zhao Zhujiang, who is already a 100-billion-level boss, understands in seconds, and shows an unfathomable smile.

Zhu Wei has learned to ask if he doesn't understand, and directly pestle Chu Yuanxi's ribs: "Hurry up and explain." ”

"It's very simple, derivatives are sold in kind, and Internet valuation is not a valuation system, if you want to reach a valuation of 100 billion, it is impossible to have a revenue of 10 billion. It's not something that can be done by moving your mouth, and it's not something that you can do in two or three years, so why don't I do something with this energy?"

Zhao Zhujiang was obviously interested: "Then you came here today?"

"The traffic pool is my base camp, IP is my soldier, and IP derivatives are a kind of flag, right? It's important, but it's not used to make money. ”

Chen Bingye was a little anxious, as if he was about to grasp the main point: "What's important about the flag?"

"If you look at the new user as the enemy who needs to be attacked, then the heart of the new user is the enemy's castle, and the goal of our army is to plant the flag in the opponent's castle, do you say it is important?"

Chu Yuanxi said, and actually saw Zhao Zhujiang with a thoughtful expression? It seems that "new user" is really a key word.

"Especially those stubborn enemies, what should I do if the general flag can't be inserted? Take out the flag of IP derivatives and dangle it in front of his eyes several times a day. This is better than advertising. ”

The word "advertisement" made Zhao Zhujiang's eyes light up.

"In particular, when there is another force on our side, we have an interesting name called 'Friendly Business', which at first glance seems sarcastic, and then it is quite appropriate to put it in this scenario, because the common enemy is those 'new users'. Then it is extremely crucial to whom these enemies will eventually surrender. If there is no essential difference between you and others in terms of products, then who is more recognized?"

Chu Yuanxi said, seeing that Zhao Zhujiang had completely listened to it, he immediately closed the conversation and withdrew it to the IP industry: "This point is more obvious in our IP industry. Because the IP industry is not about you and me competing, but about you and all the IP in the market, there is no such thing as two competitors competing with each other. This comparison is comprehensive, and any business action has the potential to increase or decrease your attractiveness to IP users.

The biggest problem with IP derivatives is that it is possible to destroy an IP in turn, or to be sacrificed, in short, this is worth being wary of. However, those who do IP derivatives often have an upstream and downstream relationship with IP rights holders, paying high licensing fees and prepaid shares, and the first consideration is their own interests, which is particularly prominent at some moments. So I'd rather IP derivatives not make money, at least not make high added value. ”

Chen Bingye's IQ slowly rose: "But if you don't make money, who will do it for you?

"It's a very complex issue, and it's a win-win situation. ”

This question is really not attractive to Zhao Zhujiang, because he doesn't actually care about Shenma IP derivatives. As he spoke, the host saluted Tom off the stage, and then announced that he would move on to the next part - the forum.

What Chu Yuanxi didn't expect was that Chen Bingye was actually invited up to be raped by the onlookers, and his identity was a representative of a local IP start-up in West Lake.

However, if you think about it carefully, although there are many cultural and creative enterprises in the West Lake area, they are not as awesome as China Literature.

The next link is the award ceremony, Fang Shiling saw that the person next to Chu Yuanxi got out of the seat, and immediately jumped over, but just halfway through, she was stunned to see the two men sitting over.

Fang Shiling has a saying that her mother doesn't know whether to talk about it, because she found that Chu Yuanxi knew these two people. She had no choice but to sit back down, unaware that the topic in front of her was very lively from the beginning.

Chu Yuanxi watched with a dark face as Ma Jie sat next to him, and on the other side of Ma Jie was Yuan Du. He held a big grass in his heart, how could these two people get together? Yuan Du was not surprised here, because Yuan Rong said that he was coming, but good shoes don't step on stinky shit, what are these two grandsons doing like flies? Could it be that Yuan Du pulled Ma Jie to apologize to the old man?

They got together because of the left eye.

Left eye put so much effort into the road studio, and also threw some cash in, but he couldn't just leave. And Yuan Du didn't even want to go to Hong Xingna after being pouted by Su Hao in person, Neptune Studio is a manpower-intensive MCN, and more than one of Su Hao's younger brothers present that night worked in Hong Xing.

Therefore, Yuan Du turned around and transferred to the road studio to do content, although it was featureless, but it was introduced by the left eye, it is better than nothing, and Lu Yongxiao will not refute the face of the left eye for a person.

Originally, Lu Yongxiao looked down on Yuan Du very much. Because Yuan was born in Neptune, Neptune's style is clearly at the bottom of the MCN contempt chain. What's more critical is that because Yuan Du transferred to join, Lu Yongxiao and Hong Xing also met, and when I saw that Hong Xing not only has Douyin Volcano and Kuaishou, but also millions of fans> the key is that there is also a masterpiece, although it was deleted in the sword network operation, but the magic of Douyin is that although the work is deleted, it just can't be played, the pit is still there, and the number of likes is kept in the pit, which can be seen. This made Lu Yongxiao, who prides himself as an old fox, decide to place an advertisement, intending to attract some fans.

As a result, I didn't think that Langtao Information is a dignified water army company, and brushing zombie fans is indiscriminate between people, and it can't break the rules! And Lu Yongxiao's studio doesn't say anything else, after all, it is a professional MCN studio, which is more professional than Ba Ren Entertainment in some aspects, and there is a special way to test activity, and this test found that it was simply Zhuge Liang's dog.

Hong Xing was scolded by his left eye for this, the problem is that Hong Xing can't help it. His so-called public account of millions of fans is cobbled together, nominally millions of fans, the problem is that it is far worse than the ordinary million fans marketing account, and the effect is less than one-tenth of the normal level.

This incident made Yuan Du not a person inside and out, but the Hangzhou IP Conference made him encounter a turning point.