"Then you just said that cultivating a national-level IP requires continuous investment, and you can't think about harvesting?

"That's right. Chu Yuanxi was quite relieved to find that Zhu Wei finally thought of this, "We are not cultivating national-level IP, I never thought of making "Out of the Mountains in Troubled Times" a national-level IP, but it is not to make quick money, this is not a contradiction." Such a complex issue is not for you to consider. ”

"Oh......"

Because of Uncle Tom's divine assistance, Chu Yuanxi's mood was unexpectedly comfortable, and he felt that he could be more unrestrained. Now that he has accomplished his goal of making a good impression on the other party without knowing that he knows who he is, he should be able to consider some more complex issues.

Encountering Zhao Zhujiang was an accident, how to turn it into an unexpected joy? The so-called unexpected joy, Chu Yuanxi did not have high requirements, and only needed to go to a higher level on the basis of making friends and establish a deep level of contact.

What is the use of a deep connection? Just look at what happened after the establishment of a deep connection with Yuan Jing and Yuan Yuan, for a long time, Zheng De did not invest in Baren Entertainment, but both sides were very smooth.

So how do you make a deep connection? It's harder because you don't know about it.

For example, I was able to establish a deep connection with Yuan Jing and Yuan Yuan soon after crossing over, because I knew each other, not only my personality, but also my business, and it was easy to even speculate on their current situation, so I was able to catch them.

At this time, although the coffee position difference between Ba Ren Entertainment and Transsonic Technology was far away, it was definitely less than a hundred times, and at that time, how far was the coffee position between himself and Yuan Jing? 10,000 times?

But now Chu Yuanxi lacks understanding of Zhao Zhujiang, whether it is personality or business, the interaction in the original world is too general. The main reason is that Zhao Zhujiang is too low-key, and ordinary people usually can't contact him at all. is also a low-key boss, Ren Zheng is not the uncrowned king, his strength does not allow him to be really low-key, Wang Wei finally chose to go public, and Zhao Zhujiang is the kind of low-key that even Baidu Encyclopedia does not have.

What should I do? Chu Yuanxi rolled his eyes and thought of a skill that he should master as a self-media person, which is to sell anxiety!

Anxiety is undoubtedly the easiest emotion to capture people's hearts in this era, which is also the reason why countless public accounts sell anxiety, and it has been proven countless times that this is the most effective means of attracting fans. As a big man in the self-media industry, although Chu Yuanxi doesn't eat the bowl of rice selling anxiety, he has read it too many times, and even after taking over "High Stationmaster", he had to pinch his nose and read the articles selling anxiety on it!

Thinking that his mind had been made up here, Chu Yuanxi looked at the back of Zhao Zhujiang's head, and wanted to ask him: What anxiety do you have now?

Then he thought about it, and felt that he had really grown up, and thought that at the beginning, if he had been able to get out of this heart, I am afraid that he would have taken off the single more than ten years ago? If the salted fish in this world could get this heart, I am afraid that he would have taken off the single a long time ago? Alas, in the end, he was too young before.

I saw that Chen Bingye was leaning towards him, and asked in a low voice: "Brother Chu, who do you think is the most likely to become a national-level IP among the existing network IPs?" Let's just talk about the network, the bear infested Peppa Pig is a traditional IP, don't consider it. ”

Chu Yuanxi was silent for a long time, and spit out three words: "No." ”

Glancing at Chen Bingye's face, he smiled awkwardly: "So this is still a blue ocean market, and it's worth everyone's efforts......"

"And who's the closest?"

"It's really hard to say, if you want to become a national, you have to be recognized by the domestic mainstream culture, how many years did it take Jin Yong to be recognized by the domestic mainstream culture? Many things have to catch up with the good times, the right time and place, such as "Fire Phoenix Liaoyuan" I don't think it caught up with the good times.

In addition, this has a lot to do with the social atmosphere, maybe a certain IP could have been made 20 years ago, but it will not be done now. As the current gradual emphasis on cultural self-confidence, traditional culture is more popular. If the movie "The Wandering Earth" is launched next year, it may be more popular for hard science fiction?

Traditional culture is also classified, Xianxia is probably impossible, the resistance is too great, otherwise "The Legend of Sword and Fairy" would have been completed a long time ago. Martial arts are also suspended, they can reach a certain height, but if you want to make it national, I think the least resistance is the history class. ”

"That's why you chose the theme of "Out of the Mountain in Troubled Times"?"

"Yes, and the roots are correct and can be deduced, but the general direction must resist scrutiny. The scale must be large enough to accommodate the content. The most important thing is the core, the inner spirit, it has to be positive energy, like "Demon Patriarch", which can run rampant for a while, and cannot be used for a lifetime. ”

"What do you think of Bad Guys?"

"Well, you should go to the main venue, the operator of "Bad Guy" is there right now. ”

"Isn't that what you want to hear?"

Chu Yuanxi found that Chen Bingye was quite familiar with him, and he didn't treat himself as an outsider. His goal is only to make friends with Zhao Zhujiang, and Chen Bingye can be regarded as a phone bill, and the current situation of the Ba people really can't generate any demand for the station. However, Chen Bingye can ask the question of whether the bad guy is closest to the national-level IP, which shows that this person has a good vision, and can see the potential of this IP on the dazzling IP shelves, and it seems that he is also a person worth befriending, and it cannot be given as a phone bill.

""Bad People" was originally not bad, but it's okay that the foundation is a little thinner. But martial arts is a little worse than the mainstream, and a lot of content based on corruption has been added, taking advantage of it in a short period of time, and in the long run, unless we learn from the corrupt country as a whole, it is not a good trick. The potential of "Bad People" is about 3 billion in terms of GDP, and at least 10 billion GDP at the national level, which is a breath away. ”

Zhu Wei felt an intoxicating smell of copper on Chu Yuanxi's body: "How can you convert anything into money?"

"In this hypocritical world, talking about money is the most sincere. ”

Chen Bingye silently calculated his own valuation, and felt that he had been lightly hit, "Then, if you had money, would you buy "Bad People"?"

"No, it won't. Chu Yuanxi pondered for a moment, and added: "To be a national IP, not to mention copyright circulation, it is best to customize the content yourself, it is difficult to buy ready-made ones, it is not a matter of money." ”

As he was talking, Zhu Wei poked him: "The old aunt is here." ”

"Come on......"

Zhu Wei muttered in a low voice: "I was like a dog back then, but now I'm ugly after masturbating?"

I didn't expect Chu Yuanxi to hear it in such a noisy environment, and bit her ear and said: "I must not give Fang Shiling any chance to confess to me, especially in front of Gao Wenming, do you understand?

"Who confessed to you! What kind of dreams are you having? Please, don't be so narcissistic?" Zhu Wei didn't know anything about many things, and after hearing this, he scoffed: "But ah, you actually have people who are afraid?"

"Of course, people like Gao Wenming, don't you know that they are leopards?

Fang Shiling was followed by Gao Wenming, Du Shuang, and then Wei Ning and Qi Yu. Qi Yu's eyes were sharp, and he saw Chu Yuanxi at a glance, but the speech on the stage had already begun, and Tom was describing the pros and cons of the IP derivatives market in a thick Mi Guo dialect, and she was not easy to squeeze over, so she had to find a place to sit.

Seeing Zhu Wei sitting next to Chu Yuanxi biting each other's ears every once in a while, Qi Yu's mood was super complicated. She looked at Fang Shiling, who was sitting not far away, after a short make-up lesson, if what Zhu Wei said was true, then this old aunt was actually a fierce opponent. Do you regret it? I don't regret it, becoming the host of Mango Channel is already a dream come true for ordinary people, what is there to regret? But why am I becoming more and more anxious? Is it really because I have read too many articles on the official account?

Fang Shiling, who was secretly concerned by Qi Yu, had given up all arrangements by this time, anyway, Chu Yuanxi couldn't run away from giving her a platform, as long as this matter didn't go wrong, the rest would go with it. With her emotional intelligence, it is impossible to not understand Chu Yuanxi's behavior pattern until now, which just shows that Chu Yuanxi cares about herself very much and takes herself seriously, so she has to deliberately protect himself.

As a person who is good at using connections and playing with people's hearts, she is not afraid that others will take the initiative to distance herself from her, she is afraid that others will not care about her. Of course, the strategy has to change.

Just when several people were thinking about their own affairs, Tom finally finished talking about his frustrations and gains in the field of IP derivatives. As an ancestor-level IP derivatives operator, this explanation made Chu Yuanxi nod his head constantly, because Tom kept emphasizing the long-term, long-term and long-term.

The applause was thunderous, but I don't know how many sincere ones.

Zhao Zhujiang, who was sitting in the front row, was obviously sincere, turned around and tilted his head to Chen Bingye, who was sitting next to Chu Yuanxi, and said, "What do you think?"

Chen Bingye shook his head very firmly: "He is right, but it is ahead of its time for domestic IP practitioners." ”

Seeing Zhao Zhujiang's surprised look, he clenched his fists and said, "What we need to do now is to survive and survive when the capital withdraws."

The most important thing for domestic IP derivatives is to establish a money-making effect, only through IP derivatives really someone makes a lot of money, downstream industry practitioners will pay attention to IP, it will have a larger market and more mature circulation, business links. But the problem is that no one has made this quick money at this stage yet, and I even hope that someone will sacrifice some IPs. ”

"What do you think?Mr. Chu?" Zhao Zhujiang asked Chu Yuanxi.

"I couldn't agree at all. Chu Yuanxi blinked, "I hope to make the company's valuation 100 billion through IP, so I don't want to make money through IP derivatives." ”