As a new car that has not yet completed the final finalization work, it is generally impossible for dealers to contact it at this time, and AMC Group is already very face-saving by allowing itself to take a test drive, and is dissatisfied with AMC Group's decision to impose additional camouflage measures on the car?

Nick Heisenberg isn't there yet.

The test car needs to be temporarily camouflaged, but before the official test drive, Nick Heisenberg decided to experience the space and comfort of the car in a static way: a car should have good handling and comfort when driving, but in the same way, the static ride should also be good.

When he got into the car, Nick Heisenberg's first impression was: spacious!

Whether it is the overhead space or the left and right space, it is extraordinarily spacious, especially because of the heightened chassis, the view of this car is exceptionally good, much better than the vision of Europe's best-selling small cars Peugeot 205, Wolfsburg Polo and Golf.

Immediately after, Nick Heisenberg's second feeling was: this chair is really comfortable.

Subconsciously glanced at the co-pilot's position, the seat seems to be nothing unusual, it is a very ordinary flannel seat, but I don't know why, this seat is comfortable to sit on, not only the soft and hard is moderate, and the cushion of the thighs and buttocks can be said to be just right; In a word, although this seat is very ordinary and inconspicuous, it is really a very good and comfortable seat.

Jack Welch said to Nick Heisenberg, "Mr. Heisenberg, we've equipped this seat with eight-way electric adjustment and four-way lumbar support adjustment, so you can try to adjust to a position that is most comfortable for you." ”

"This chair is eight-way adjustable?" Nick Heisenberg was shocked.

Daimler Group's flagship model W126 (Mercedes-Benz S-Class), which was launched just two years ago, even regarded their electric eight-way adjustable seats with electric heating as one of their core selling points, and this car, which I don't know what its name is yet, is also equipped with eight-way electric adjustable seats......?!

The Yankees really enjoy it.

"It's an eight-way electric adjustment of the seat plus a four-way lumbar support adjustment, which adds up to a 12-way adjustment function," Speaking of this, Jack Welch was very proud: "In addition, the co-pilot also supports the eight-way adjustment function, Mr. Heisenberg, the seats of these models of our main European models are all jointly developed with the School of Bioengineering of Johns Hopkins University, and the most ergonomic design is adopted."

In addition to this top-of-the-line seat, we also offer eight-way manual adjustment, six-way electric adjustment and six-way manual adjustment, but no matter which configuration the seats are, I guarantee that they are much more comfortable than the seats of the same price range in the European market, and they are more than two levels of comfort. ”

Jack Welch's words were suspected of bragging, but Nick Heisenberg didn't think that Jack Welch was bragging, because the chair under his ass was too comfortable, he was not stupid, and his nerves were not dull, he could feel it, he nodded again and again and agreed: "Yes, this is indeed a good chair." ”

The seat was so comfortable that Nick Heisenberg even had the idea of removing it and installing it on his Volvo.

After feeling the seat that made him a little unstoppable, Nick Heisenberg focused on the design of the interior, and when he saw the interior of the car, Nick Heisenberg said ......lightly: this interior, and this workmanship......

I don't know what other people feel when they see this interior, anyway, he thinks that the interior of the car designed by Chen Geng, just the feeling of looking, is at least more than ten years ahead of the interior design concept of the cars that are being sold in Europe, this feeling is not easy to describe, but if the most popular mainstream family car in Europe is now compared with this car Inside, Nick · Heisenberg dared to swear from the eyes of a senior executive of a veteran car dealership: consumers will definitely be attracted by the interior, which is not good, but it is comfortable to look at.

The hand subconsciously touched the position of the center control area and the gear knob, and Nick Heisenberg's eyes lit up again: comfortable!

The various function buttons on the center console are easy to press, and the position of the gear knob is also convenient, is it ......

Nick Heisenberg couldn't help but ask Chen Geng: "Mr. Fernandez, do you also apply the concept of ergonomics when designing the interior?"

"Of course," Chen Geng nodded with a smile: "Don't you feel particularly comfortable and comfortable?"

"Yes, yes, that's what it feels like. Nick Heisenberg nodded repeatedly.

Get down from the driver's seat, come to the rear row, the rear row has a lot of space, and the leg room is roughly equivalent to Mercedes-Benz W123 (E-class), as for the overhead space, it is not generally spacious, and because the seat cushion is higher and thicker, the sitting posture is more stretched, and the ride is very relaxed, and the feeling of space is not comparable to that of a sedan.

What's even more rare is that the seats are also very comfortable, although the comfort is slightly worse than the front seats, the support, support and support of the rear seats are also very good, especially the angle of the backrest, which is too comfortable, and I don't know how much more comfortable than the rear seats of common family cars on the market.

Chen Geng reminded him: "Mr. Heisenberg, the backrest angle of the rear seat can also be adjusted, you can try it." ”

Is the angle of the rear backrest also adjustable?

The backrest of some hatchbacks can be flattened to make it easier to load more things, but so far, Nick Heisenberg has never seen a car where the backrest angle of the rear seat can be adjusted, according to Chen Geng's instructions to buckle a small wrench on the top of the backrest, sure enough, the backrest has five angles that can be adjusted, and passengers can adjust their preferred angle according to their own needs.

Nick Heisenberg's eyes lit up again: these are all selling points.

............

After a static experience, Nick Heisenberg was satisfied, and was instantly confident in the market prospects of this car: as long as the driving feeling of this car is not too bad, this car is a little eccentric, but indeed very comfortable and practical, and will definitely sell well in the whole of the Netherlands.

It was only at this time that Nick Heisenberg, who was wearing camouflage for the car by the staff of the capable AMC, suddenly realized a question: "Mr. Fernandez, what is the name of this car?"

"It's called 'urban nomads'. Chen Geng said.

"Urban nomad?" Nick Heisenberg nodded repeatedly: "Good name, too vivid." ”

"As for the ...... of these two cars"

Chen Geng pointed to the other three cars in front of him, these three cars are actually two models, two of which are two models of one car: a standard hatchback version and a wagon station wagon, as for the other smaller one, there is only a hatchback version, and said to Nick Heisenberg: "The competitors of these two cars are Wolfsburg's Golf, Polo and Peugeot 205. ”

The competition between these two cars turned out to be the Golf, Polo and Peugeot 205?

Nick Heisenberg was surprised, he couldn't help but point to the two cars on the left and said, "Mr. Fernandez, this car is much bigger than the Golf, right?"

After speaking, he pointed to the much smaller car on the right: "And this one, which is also much bigger than Polo and Peugeot 205, this ......"

The Golf, Polo and Peugeot 205 are the best-selling compact hatchbacks in Europe, and of course they are sold by the Santander sales group, but the car that Mr. Fernández is a direct competitor to the Golf is significantly larger than the Golf (first generation) with a body length of only about 3.7 meters, at least two laps larger!

Nick Heisenberg immediately came up with the information provided to him by Mr. Jack Welch, the CEO of AMC, about the body data of this car mentioned above: 4148mm*1735mm*1440mm, and the wheelbase is 2512mm, which looks much larger than the body parameters of the Wolfsburg Golf's 3705mm*1610mm*1395mm.

As for the wagon touring next to it, it is almost 4.5 meters long, which is almost the size and size of the Wolfsburg Group's midsize passat B2 and B3.

As for the model next to it that grabbed the small hatchback market with Polo and Peugeot 205, the body length also reached 3.9 meters, which is obviously the volume of a compact hatchback sedan, and even larger than the compact Golf, but it actually grabbed the market with the small Polo and Peugeot 205......

A larger body means a more spacious and comfortable ride, and it is also safer, but this is not the most important thing, the most important thing is that Nick Heisenberg thinks that he probably understands the market development strategy of AMC cars: A This is clearly playing a differentiation strategy, and if you are shocked with a larger model, I will ask you if you are afraid?

Chen Geng nodded: "We at AMC attach great importance to the European market and are willing to provide better products for European consumers. ”

“......”

Nick Heisenberg was a little speechless: Then just say that you are ready to use a differentiation strategy to compete with European local car companies, as for saying such a high-sounding ......?!

Nick Heisenberg likes AMC cars to do this, and he has even anticipated the market reaction after the launch of these three models: as long as the driving quality and overall workmanship of these three cars reach an average level, they will definitely sell well with their differentiated strategies, and Santander can make a lot of money.

As for whether and how much AMC's approach will have an impact on European auto companies, Nick Heisenberg doesn't care: What does this have to do with Santander?

。 m.