Chapter 687 - Tailor-made

"Mr. Heisenberg, I am glad to meet you," Chen Geng stretched out his hand and said with a smile in the face of Mr. Nick Heisenberg, CEO of the Santander Car Sales Group, the largest car dealer in the Netherlands, "I hope you like this little gift I brought you." ”

"Mr. Fernandez, it's a great honor to meet you," Nick Heisenberg hurriedly stepped forward, held Chen Geng's hand tightly, and complimented at the same time: "You are the entrepreneur I admire the most, and it is my honor to be able to establish a cooperative relationship with you." ”

Although looking at the whole of Europe, Santander Automobile Sales Group can only be regarded as a third-rate automobile sales group (no way, who makes the Netherlands so big), but it is also a Dutch first automobile sales group that sells more than 200,000 new cars and used cars annually. Like an arrogant American, all eyes are on the top of his head, but now, looking at Chen Geng with a heartfelt smile on his face, Nick Heisenberg is completely relieved: this American is different from those Americans he knows, he is not like an American in the ordinary sense, who always arrogantly thinks that he is here to save the world, and Fernandez Chen comes to cooperate with him with sincerity.

Who wouldn't want to work with someone who respects them and can make money with them, especially since this guy is also a billionaire from the United States who may be worth more than $1 billion, and not only does Nick Heisenberg smile much brighter and more sincere.

After some greetings between the two sides, Chen Geng motioned to the AMC personnel to open the door of the warehouse, and Chen Geng said to Nick Heisenberg with a smile: "Mr. Heisenberg, please come in, I'm sorry, I'm really sorry to invite you to such a humble place when we met for the first time......"

The warehouse was previously rented and covers an area of more than 1,000 square meters, in order to house the prototype of the AMC Group's tailor-made car for the European market to be presented to Santander Motors Sales Group, but also for maximum confidentiality.

"Mr. FernΓ‘ndez, you are too polite," Nick Heisenberg hurriedly waved his hand, "I can fully understand. ”

Nick Heisenberg can really understand that what is in this warehouse is the new models developed by AMC Group for the European market, these cars are not even finalized production cars, just trial cars, it can be said that these test cars in a warehouse are the core of AMC's European strategy, and it is impossible to be too cautious, even if AMC has previously informed Santander Group not to carry any photo and video equipment, Nick Heisenberg does not feel that there is any problem with AMC's requirements and practices.

Illuminated by the dense fluorescent tubes, Nick Heisenberg and the executives and technicians of Santander Motor Sales Group were instantly attracted by the cars parked in the middle of the warehouse.

The cars in the warehouse are all placed in a very delicate way facing the door, and anyone who walks to the door of the warehouse will involuntarily be attracted by the car in front of them, and Nick Heisenberg is no exception, his eyes first fell on the strange body in the middle painted in burgundy metallic paint, which is obviously taller than an ordinary car, but has a much shorter and softer lines than an off-road vehicle: what kind of car is this?

Nick Heisenberg has never seen such a strange car, let's say it's a sedan, look at its ground clearance is obviously at least 70 mm than a sedan in the general sense, and the ratio of width and height of the body is more inclined to off-road vehicles, but if it is an off-road vehicle, the ground clearance is not as exaggerated as an off-road vehicle, and the lines are very soft, unlike those off-road vehicles that look rough at first glance, this car looks like a vehicle positioned as a family car......

"Mr. Fernandez, what kind of car is this?" Pointing to this strange sedan with burgundy paint, Nick Heisenberg couldn't help but ask Chen Geng: "I have never seen such a strange car." ”

"This is a product under AMC's new car manufacturing concept, and it is also AMC's first global strategic model, which I call a crossover. ”

"Crossover?" Nick Heisenberg's tone was full of doubt.

"Yes, crossover," Chen Geng nodded, facing Nick Heisenberg with a puzzled face, Chen Geng introduced: "I designed this car, first of all, this car was actually the target market at the beginning was only Europe, so we commissioned a European crane consulting company to help us investigate a question: what does the car you want the most look like?"

Nick Heisenberg nodded, waiting for Chen Geng to continue.

"In the early consumer research of the design of this car, many respondents were asked this question, and their thoughts were:

This car should have the ride comfort and driving feeling of a sedan, and it should not be as stiff and uncomfortable as an off-road vehicle;

Secondly, the interior space should be large, at least larger than a sedan of the same size, and it should be as good as a station wagon, which can meet the needs of the whole family;

Thirdly, there must be a certain passing performance, that is, there must be a slightly higher ground clearance than the car, which can allow the car to easily climb the higher road teeth, and at the same time can walk on some light off-road non-paved roads, if there is a four-wheel drive system, it is better;

Fourth, the car body should not be too big, because you understand that many streets and parking spaces in Europe are very narrow, and the body is too big to allow the car to park in it;

In addition, the most important thing is that the styling should be good-looking, and the price should not be too expensive, it can be slightly more expensive than a sedan of the same size, but not too much......"

"God!" Before Chen Geng finished speaking, Nick Heisenberg exclaimed: "This is impossible, how can there be a car that can meet so many demanding requirements at the same time?"

"I agree with you, at first I also thought it was impossible, isn't this equivalent to a car that combines the characteristics of a sedan, an off-road vehicle and a station wagon at the same time but is not too expensive," Chen Geng nodded and said: "But just when I was about to give up, I suddenly realized another problem: there has never been such a car on the market today, if I can design a car, doesn't it mean that AMC has no competitors at all?"

β€œβ€¦β€¦β€

Nick Heisenberg didn't know what to say for a while, on the one hand, he thought it was impossible, but on the other hand, the car that met multiple requirements was in front of his eyes, if Fernandez Chen hadn't bragged about it.

"So I realized that if AMC wanted to open up the European market, I had to design such a demanding and almost impossible car!

It was also at this time that it occurred to me that users in this car, what they want is not actually a car with complete off-road vehicle performance, and at the same time, they are also very clear that after improving the ground clearance, the handling of this car will inevitably decrease, but as long as it can maintain the same or even slightly lower handling and driving performance than the sedan, it is enough, and the same is true in other aspects, in order to obtain more ability than the sedan, you can actually make a slight compromise from other angles. ”

β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

PS: Sorry brothers, please wait a few minutes.

This car should have the ride comfort and driving feeling of a sedan, and it should not be as stiff and uncomfortable as an off-road vehicle;

Secondly, the interior space should be large, at least larger than a sedan of the same size, and it should be as good as a station wagon, which can meet the needs of the whole family;

Thirdly, there must be a certain passing performance, that is, there must be a slightly higher ground clearance than the car, which can allow the car to easily climb the higher road teeth, and at the same time can walk on some light off-road non-paved roads, if there is a four-wheel drive system, it is better;

Fourth, the car body should not be too big, because you understand that many streets and parking spaces in Europe are very narrow, and the body is too big to allow the car to park in it;

In addition, the most important thing is that the styling should be good-looking, and the price should not be too expensive, it can be slightly more expensive than a sedan of the same size, but not too much......"

"God!" Before Chen Geng finished speaking, Nick Heisenberg exclaimed: "This is impossible, how can there be a car that can meet so many demanding requirements at the same time?"

"I agree with you, at first I also thought it was impossible, isn't this equivalent to a car that combines the characteristics of a sedan, an off-road vehicle and a station wagon at the same time but is not too expensive," Chen Geng nodded and said: "But just when I was about to give up, I suddenly realized another problem: there has never been such a car on the market today, if I can design a car, doesn't it mean that AMC has no competitors at all?"

β€œβ€¦β€¦β€

Nick Heisenberg didn't know what to say for a while, on the one hand, he thought it was impossible, but on the other hand, the car that met multiple requirements was in front of his eyes, if Fernandez Chen hadn't bragged about it.

"So I realized that if AMC wanted to open up the European market, I had to design such a demanding and almost impossible car!

It was also at this time that it occurred to me that users in this car, what they want is not actually a car with complete off-road vehicle performance, and at the same time, they are also very clear that after improving the ground clearance, the handling of this car will inevitably decrease, but as long as it can maintain the same or even slightly lower handling and driving performance than the sedan, it is enough, and the same is true in other aspects, in order to obtain more ability than the sedan, you can actually make a slight compromise from other angles. ”