Chapter 987: Yuan Yu made a suggestion
In fact, this difficulty is reflected in both the Ba people and the well-off. The DKP system of the Ba people is to encourage internal incubation as the first goal, and the exchange of options, materials and posts is only incidental, and the use of DKP, in fact, because of the number of problems, Chu Yuanxi's initial idea is that the multi-person team mode is more suitable, otherwise the incubation funds are not enough.
Judging from the results, it must have deviated, and no one has been incubated in a group since Yang Jiangang, but on the other hand, in fact, no one has been able to successfully form a group, and the internal resistance is too great.
The original intention of the OKR system is also to allow employees to take over tasks in the following copy of the company's team, and the core members submit a report - pull people to form a group within the company - review - determine the task distribution. As a result, it naturally became a project team divided into several people to take over the task, and very few cross-departmental teams were successfully organized, and Chu Yuanxi had to go to condolences in person every time he went out.
This kind of corporate culture makes the rule-makers helpless, and no matter how good the rules of the game are, players will not play so much in vain.
Spiritually, Chu Yuanxi stands on the position of leaving more time for employees, whether it is used for games, life, or improving business, or delving into something valuable, but it does not set aside working time for employees to do what they like like 3M.
At this time, when he heard Liang Kenian say this, he had to say: "Although it's not, it's a little interesting." Unfortunately, the situation is not ideal. Now, Professor Liang, I think your situation is okay, and our company will be over with the money for liquidated damages. So, talk about something specific?"
Liang Kenian secretly breathed a sigh of relief, and said in his heart that this Chu Yuanxi is quite good, and he knows that he took the initiative to bring it up. The so-called specific talk is of course his treatment after he joins the company, salary, position, rank and options. But it would be humbling to let him bring it up himself.
However, the treatment that Chu Yuanxi gave him was really ...... Why is it the Ba people who joined the company instead of the well-off?
"Because the CFO of Xiaokang has repeatedly warned me about cash flow problems, and on Chinese New Year's Eve, there has been a consensus not to expand for the time being, that is, not to create new jobs." Although Chu Yuanxi didn't think that Yuan Yuan was making a big fuss, and the cash flow problem was indeed a problem that had to be paid attention to, it did bring certain constraints, and the constraints of spending money could not be opened.
However, he is a reasonable and committed person, since he promised not to expand for the time being during the special period, that is, a position will not be expanded, so he said: "Besides, although the Ba people are not one, they are strongly related to each other. ”
Liang Ke Nianxin said that if I join the Ba people, then I have to learn a lot. However, the annual salary of 350,000 yuan, plus DKP and bonuses, is much better than continuing to nest in the current position, so it can be regarded as a circle of production, education and research.
Moreover, no matter what you say, the Ba Ren Group has now become famous, and the well-off is still in the state of "waiting to be successful", from the perspective of brushing up resumes, the practical experience of the senior consultants of the Ba Ren Group will definitely be beneficial to the future development. When the time comes, it will be the think tank of the Ba Ren Group......
"Professor Leung. Chu Yuanxi suddenly interrupted Liang Kenian's thoughts, "I'll arrange the tasks for you after joining the company first." The first task...... Well, the first task is to study the brand marketing strategy of Xiaokang, how about it?"
Liang Kenian was very surprised, "Ah, didn't you ask me to do a think tank research strategy?"
Chu Yuan Xixin said that the strategy or something is still the same, I originally wanted to find someone to provide me with ideas, but Feng Lin, who is not reliable, did not say in advance that you are so young, so I had to forget it.
"That's right, but I don't want you to be a think tank like Ma Yan, who has wisdom but no actual combat ability at all. So my idea is to do something practical first. ”
"But you need to build a brand marketing strategy for Xiaokang, you should find a top professional brand marketing agency like 'H&H'. ”
"Isn't this for you to practice?" Chu Yuanxi laughed, because the well-off brand building plan does not need to be faked, but it is still good to guide as a novice. "People say that Ba Ren is a game company, and now according to the idea of the game, you have to do some tasks in the novice village first, and then enter the main world. ”
In fact, Liang Kenian's advice is quite reliable, H&H is a very well-known brand design agency in China, and has served many successful enterprises such as Mixue Bingcheng, Xibei Noodle Village, Lao Niang's Uncle and so on. Some people may have different opinions on whether Mixue Bingcheng is successful or not, but in Chu Yuanxi's opinion, whether it is Zhengxin Chicken Chop, Mixue Bingcheng or Wallace, they are all more successful than Ruixing.
Of course, Luckin has also been successful in some ways.
Moreover, the well-off in the original world did have a demand for H&H, but H&H is good at packaging a single product, brainwashing users from the logo, image design, selling points, comparative advantages over competing products, etc., providing a variety of details, and even a package of solutions including shelf placement, so that the brand can be recognized by users and even remembered.
This is a bit mismatched with the needs of the well-off, so in the end, Chu Yuanxi thought of establishing his own brand image through the well-off movie.
Thinking of this, he said: "And you don't need to draw a circle to circle yourself in the role of a think tank, you study economics, you must know some about finance, do you have the amount of a CFO?"
"This ......"
Liang Kenian opened his mouth and was thinking about how to speak, when suddenly, Lao Liang's face appeared on the screen again, and he poked his head out from behind and said, "Don't play around, Chu Yuanxi, although Kenian is okay, his experience is all in the academic world, at most it is the experience of doing thought experiments." It's enough to jump into the industry at once, and the CFO doesn't even think about it. ”
"Who is still born with experience?" Chu Yuanxi disagreed, "You knew me in 2013, did I have any experience as a CEO at that time?"
"But you have a complete process from nothing to something. Lao Liang was like saying a tongue twister, but Chu Yuanxi could understand it.
So he said: "I won't lie to you that Xiaokang can't provide this process now, but the Ba people can." The company incubated by the Ba people, because it has already incubated a peak visual effects to the B round, and there are two that have just begun to hatch. In this kind of incubation, my experience is to provide all the processes, and I should be able to generate a lot of experience, but these experiences have been eaten by me, and the problem is that my experience slot has already exploded, which is quite a waste.
In fact, there is a subsidiary responsible for investment in the Ba Ren Group, but it has always been my own concurrent, I have not put up a shelf, let alone operate like a normal investment company, there is neither research nor jungle, and there is no foreign investment at all, and it is all to serve the incubation business of the Ba people. You know what I mean?"
Even through the monitor, Chu Yuanxi could feel Liang Kenian's eyes light up. He may not be qualified to be CFO, but he should be able to do financing evaluations for Mediterranean Games and Gobi Network. Therefore, his position is actually a senior advisor to Pakistani Investment.
In the final analysis, the business logic of the well-off is still too complicated for ordinary people, not only in itself, but also in terms of how to borrow the power of the Ba people. Even Yang Heng, who has practical experience, after Chu Yuanxi hired him as a consultant, he opened up other materials except online content to him, and he also spent a lot of time not understanding it, and then the process was forcibly interrupted by Chu Yuanxi, and he hurriedly started the journey of starting a business again.
Compared with Yang Heng, Liang Kenian, as an academic, has a relatively clean relationship, and is the son of Lao Liang, who has more advantages than others in terms of trust, and is a good seedling to be a CFO. The reason why Chu Yuanxi has never hired a CFO for Ba Ren, Xiaokang is also directly pulled by Yuan Alfalfa, is it because of how outstanding Yuan Alfalfa's ability is? No, it is a matter of trust.
Chu Yuanxi doesn't care about what other companies do, anyway, for him, the CFO must be a completely trustworthy person, otherwise it is better to work hard, and the financial line is extremely important to him.
For example, cash flow, which may also be a secret for many companies, but for Xiaokang, with the experience of Chuyuan Xiyuan in the world, there will definitely be more than one period of time when the cash flow is very weak in the process of the rise of the enterprise. If this situation is leaked, it may not happen, but it can also be fatal, so the key person must be a trustworthy person.
Anyway, it is still a happier thing to conquer Liang Kenian, Chu Yuanxi feels that if he is analogous to the generals of the Three Kingdoms, Liang Kenian should be at the level of the Yellow Turban Army, although it may not be particularly strong, it can at least fight with Guan Gong for more than 30 rounds if it breaks out, and it is okay. It's not realistic to want to get Guan Zhangzhao directly, but it's pretty good to get Guan Hai.
Speaking of Yuan Yu, in fact, his mobile phone has passed, but Chu Yuanxi is inconvenient to interrupt when he has something to do. When the video ended, he hurriedly looked at WeChat and found that what Yuan Alfalfa passed over was a secret, Chu Yuanxi needed to find someone to entrust him with the important task of information collection, Yuan Alfalfa took the initiative to ask for help, it seems that he is doing okay.
It says that yesterday, on the first day of the first lunar month, Meiduo (uh, the name of this company was changed to Meiduo to avoid trouble) was completely unfrugal, but found a group of investors to discuss financing. However, it is bond financing, not equity.
Chu Yuan Xixin said that this is a big deal, as a large chain supermarket that has been privatized and delisted from the Xiangjiang Stock Exchange, it occupies more than 30% of the supermarket market in the imperial capital, and has made efforts to make Meiduo small stores, which is regarded as the biggest rival by the well-off. The volume of Meiduo is already quite impressive, with sales of more than 50 billion yuan in 2019 and more than 300 new stores opened a year, making it a proper 100-billion-level giant.
If equity financing is opened at this volume, the complexity will definitely be off the charts, because it involves a large number of interest-bearing debts, while bond financing is very simple and much faster.
Chu Yuanxi casually sent a video invitation to Yuan Alfalfa, and soon the video was connected, and Yuan Alfalfa was wearing a mask with this rabbit ear headband.
"Do you still know the information about returning to the palace? What's so important about the big holiday? It's only the second year of junior high school today!" Yuan Yu felt neglected, "What do you think I'm going to do this time?"
Chu Yuan Xixin said that it must have something to do with our well-off, otherwise Yuan Yuan will not kill the serial call, and it is related to Xiaokang, either to carry out mergers and acquisitions upstream, or to brainwash users downstream? Thinking of the data that the well-off saw yesterday, that is, the first day of the new year, and the data that rose sharply in the business report of the first day of the new year that he saw this morning, as well as Chinese New Year's Eve and before, his mind quickly turned, and it seemed that after dealing with Yuan Alfalfa, he had to quickly issue a new instruction.
"I guess...... I guess Meiduo is planning to merge and acquisition, merge upstream supply chain, fresh supply or short-term maintenance or packaged food production and processing enterprises?"
"Huh, do you have any other news channels?" Yuan was so shocked that his mask almost fell off, and he was in a hurry for a while, saying that you don't trust me so much?
I saw Chu Yuanxi shake his head: "But no." You've prompted it so clearly, don't you know if the mountain people pinch their fingers?"
She suddenly sneered: "Then you pinch your fingers and calculate who others plan to merge?"
Chu Yuanxi suddenly had a bad feeling in his heart, thinking of the task he had given to Yuan Yuan before, he smacked his lips and asked, "Tianxian matching?"
"Bingo!" Yuan Yu carefully reapplied the mask, "People plan to merge and acquire six or seven supply chain companies, some large and some small, and the Tianxian match you want to get involved in is also among them." ”
"Shhh...... For mergers and acquisitions of this scale, the United States also has to borrow?"
Chu Yuan Xixin said that Meiduo is a 100-billion-level player, and he often manipulates tens of billions of mergers and acquisitions and borrowing, and his play is very large, and Tianxian is still the target of Xiaokang's current size suitable for hunting.
"It's definitely not all on this scale. Yuan said happily, "People have also discussed whether to merge and acquire Xiaokang, otherwise how would I know?"
Speaking of this, she became a little more serious, "Let me tell you, in the past few days, Meiduo's business has exploded greatly, you know? I feel better than us, I mean the business model is stronger than ours. ”
Chu Yuan Xixin said that your feeling is too right! How many years have people been doing well-off for a few days? Not to mention anything else, people have distribution services, and this well-off is not available now, and large and small stores are opened together, and supermarkets have become the central warehouses of small stores, and this model has greatly improved the efficiency of logistics, of course, it is stronger than ours.
I only heard Yuan Yu say solemnly: "Recently, under the influence of dual factors, many manpower in the United States has not recovered, and the demand for orders has skyrocketed, so the pressure must be very great, right? But people's supply chain combing is particularly fierce, vegetables are delivered once every two hours, and a store can sell more than 10,000 catties of vegetables a day, which is twice as much as usual." Not only that, but the people have the ability to stop the production area, and set up a huge special fund, not only did not press the account, but paid 50 million to the farmer in advance. ”
Chu Yuanxi took a breath and didn't speak.
In fact, Xiaokang's recent goods have also skyrocketed, and he originally thought that the business would be affected by two factors, but the result was an upward impact. The passenger flow has decreased slightly, but the unit price of customers has risen six or seven times, everyone hates to buy until they can't take it, a single order of about 100 yuan is the norm, and customers are suddenly extremely insensitive to the price, many of the usual shipments are relatively slow, and the goods that are often pressed are sold.
This situation made Wei Liliao, the marketing director of the market, call Chu Yuanxi three times in a row yesterday to remind him not to send coupons, and then Chu Yuanxi called him back and told him: "Coupons can only be issued for one reason, that is, the supply chain has collapsed, and we can't get in the goods." Otherwise, it must be sent, don't be confused by a little bit of money in front of you. ”
Combined with what Yuan said about it, the most important thing in the next order to be issued is clear at a glance......
I only heard Yuan Ali continue: "Then, people's distribution takes temporary measures to upgrade, no longer enter their own warehouses, go to the supply chain to pick up the goods directly, and pack them from the manufacturer to the door of the user community." I remember you said before that when the time comes, we will open a home delivery service, and that's the routine, right? People will do it directly, and it will be done casually temporarily. All in all, people's orders have tripled, and they are still handled quite well. ”
"This is really awesome!" Chu Yuanxi nodded solemnly, "But we're not bad." Our orders have increased sixfold, and we have also optimized the assured purchase service, increased the amount of fresh food, and greatly optimized the logistics. ”
Yuan Yu's attention has been on the outside recently, and she really doesn't know what to do inside, and Chu Yuanxi didn't arrange things for her by phone remote control command before, so she was completely stunned when she heard it. I only heard Chu Yuanxi continue to add: "In fact, all new retail is exploding now, which can basically be understood as Double Eleven, and this state continues to be Double Eleven every day." ”
In fact, with the well-off format, and now in a special form, there is no distribution service is almost the same. Other delivery workers are basically blocked out by the community, and half of the well-off stores are opened next to the community, so in the real scene, there is not much difference between users going to the door to pick up the delivery or going to the well-off store. Even the back door of some bottom stores is directly opened in the community, although the property requires the door to be locked, but there is also a window, just to deliver the package to buy with confidence.
Of course, those stores opened in the business district will become Qingshui Yamen, which is a helpless thing. Therefore, the store control has begun to mobilize personnel, and the idle store staff is being deployed to avoid drought and waterlogging.
Speaking of this, Yuan Yuan quieted down, but Chu Yuanxi was a little anxious, "I'll immediately hold a WeChat conference call and assign some tasks, and you just happen to listen to it." ”
"Wait a minute!" Yuan Yu hurriedly grabbed the words, "If our orders are so explosive, do you think we should advance the financing time?
"Huh?" Chu Yuanxi was very surprised, "Do you need it? What is our financing need now, and how high can the valuation be?"
"Valuation? Aren't you Pre_B 10 billion? It's definitely okay to talk about 10 billion as a benchmark, right? Don't just think about demand, I'm thinking about the situation, and now the sales are exploding, and the situation is just right." ”
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Thank you for the big money from Xie Yusheng and Free Idea.
Thanks to AT2001, kinsin, Bai Dachun, QK2 and other bigwigs for their big tips.
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