Chapter 988: Spring Festival Campaign

Chu Yuan Xixin said that you are really stupid to be an investor? You don't want to lower other investors to your own level, who doesn't know that this is a special period?

However, it can't be blamed for Yuan Yu's imbalance in judgment, mainly because the recent outbreak of new retail has indeed brought fire to many start-ups. In particular, the dual factors caused no one to go out, so many people downloaded various O2O APPs to overcome the difficulties, resulting in the resurgence of online vegetable sales, which was very powerful and became a new outlet.

With the special strategy of attracting new users, the effect of directly subsidizing users with dishes in kind is more down-to-earth, and some of them have begun to cultivate the user's mind. Therefore, fresh e-commerce suddenly came in spring, directly crossing the two thresholds of attracting new customers and cultivating user shopping habits, and entered the advanced stage of competing for internal strength and distribution capacity and supply chain.

Even Gan Xin, who was voted by the Ba people alone, did not do toC, but only the supplier behind the C-end, and they all followed the rising tide, making Yang Heng and Lu Yin in a state of pain and happiness and unable to extricate themselves.

The company was only established in December, a total of more than a month, but because it has opened up the upstream production area and started operation, it has generated cash flow and profits, so if the Ba people are willing to invest 50 million in angel rounds, it is estimated that the direct increase in value will be four or five times. In this regard, Xu Xin praised Chu Yuanxi's investment vision, and he could earn 200 million yuan in less than two months with such a small investment, which is amazing.

Of course, Xu Xin is more refreshing. Xu Xin's boss is currently in a serious period of excitement, although the market blew her up all over the year last year, but after all, she is a woman who bought half of the track, and there are many survivors among the bidders, and those who survive are heroes.

It's just that this is not good news for Chu Yuanxi, for example, Xu Xin's funds and resources must be tilted in the direction of the fresh track where she gambled everything, at least in the near future, the cooler it is, the less money she will have.

For example, all this has little direct relationship with the well-off.

Yuan Yu may be in an inexplicable excitement, but Chu Yuanxi calmed down early in the morning, and what suddenly became popular in the past two days was actually O2O home delivery, not offline, and offline vegetable stores were not crowded. Although the well-off purchase business can also be understood as O2O, it is not delivered, so it is not typical.

Therefore, after watching the business of the past two days, he can clearly feel that there are three forces that have risen in the wind recently. The first share is called a third party that serves the distribution of supermarkets, such as the business of Goudong Daojia, and in this regard, Huangtuan and Ele.me are not far behind, showing a three-legged trend.

The second is the standard fresh O2O, but the threshold is relatively high if there is no pre-warehouse configuration is screened out. Although the response to the order is relatively slow, and the delivery within four or five hours abounds, but the basic inability to deliver on the same day without the front warehouse is lost, which loses the original intention of O2O, and becomes a level of peace of mind with the well-off, or even worse, it is possible for the well-off to arrive on the same day.

The third type is those that provide both supermarkets and distribution, such as hippos and Meiduo. And Meiduo has a large number of small shops, and the business format is more abundant than that of hippos.

Therefore, the business fire of the well-off and the business fire of others are not the same kind of fire. The benefit of Xiaokang is to make a lot more money than usual, and establish a deeper trust relationship with users, instill the impression that Xiaokang is reliable at critical moments, and let their brand achieve a better reputation in the communities covered. At most, it is to get some cheap customers that are not usually available, and the number of new users increases.

Of course, this is also excellent, but it cannot be compared with the benefits obtained by fresh O2O, and the interests of people are changing from a long time to a big explosion.

So Yuan Yu's excitement is not necessary, but Chu Yuanxi doesn't need to say so many reasons to hit her, she should be allowed to think for herself, otherwise she can't improve her level.

He simply shook his head: "10 billion is too little, isn't it? The situation is better than planned, and the goal is lower than planned, what is this?"

"Hey, you're really!" Yuan said anxiously: "In this current environment, I'm afraid that many investors won't dare to invest money in a few days." ”

Afraid that Chu Yuanxi didn't understand, she quickly explained: "The money of the institution is not its own, it is raised from the limited partner LP, even if the institutional bigwigs want to invest in you, this year, the LP must be cash is king, who dares to pay? Institutional fundraising is definitely a big problem, and it will not get better in the short term, don't you believe that I still don't believe my brother? What valuation are you still struggling with?"

Chu Yuanxi couldn't help but think that there was a certain stage in the original world that was actually in a similar state, the valuation was not entangled at all, it was money, as long as the control was in hand, and at that time he felt that the two-tier equity structure was fine.

The problem is that he is a good ghost! This kind of guinea pig in a maze-like state is still forgotten, and besides, he doesn't believe that he can't raise funds with his well-off ability?

Therefore, Chu Yuanxi was "stubborn" entangled in the valuation, and did not take it seriously, and immediately began to gather people to give orders, hold telephone conferences, and send out emails to mobilize and upgrade the Spring Festival campaign.

"The situation of friends is not out of stock, but lack of people. But because of the pre-holiday arrangement, we basically maintained 70% of the combat effectiveness, not particularly short of people, but there may be a shortage of goods. ”

"Now the best demand of consumers is to purchase in large quantities, so our first thing is to stabilize the supply chain, which is the first priority at present. Ma Xiaoxi has worked hard!"

"The human resources department is studying an emergency resumption plan, and middle and back office employees in their hometowns do not want to return to work, but must start working from home. The logistics and distribution staff can ensure attendance as much as possible, and directly pick up and drop off if there is a need. Liu Lu has worked hard!"

"The logistics department began to implement the emergency allocation plan of resources, adjust the frequency of distribution, pay attention to the speed of warehousing decline, and give timely feedback. In addition, the logistics groups should share resources as much as possible, especially for the central procurement plan of fresh food and food hundreds, it is necessary to arrange shifts reasonably, make full use of the staggered peak difference between warehouses and warehouses to share manpower and resources, and jointly fight the battle. Zhang Jian paid attention to the background system to provide you with suggestions on resource distribution and deployment at any time, and paid attention to reasonable use and timely feedback. ”

"At present, because of the support of willing to buy vegetables in eastern Guangdong Province, the supply of fresh food must be no problem, please communicate with the supply chain as quickly as possible on the imperial capital, and do not delay the signing of the agreement. ”

"The above, we must do a good job of protection! The protection specifications of the well-off headquarters are upgraded! The logistics department purchases according to the plan, and if there is any difficulty, I will take the lead in solving it. ”

On the issue of protection, Chu Yuanxi simply sent an email to all employees, the situation has changed, so the number of people who need to go to the headquarters to keep an eye on the shift will definitely increase, and his requirement is that employees must first spray for whole body sterilization before entering the company, and of course it is necessary to take body temperature or something.

In this way, according to the words of some employees, it is called "bloody world", anyway, I just don't think so. In response to this emotion, Chu Yuanxi said in the WeChat group: "What do you think is the spread of the virus? Is it coughing and sneezing? You are regarded as the A skill of the earth-shaking sacred cow, it will be fine to avoid the range, and you can still be spared by wearing a mask? But what if it is the alchemist's Q? The poisonous trail will lose blood if you go up, and you are not looking for death when you jump back and forth?"

As soon as I said this, a large number of evaluations of "bringing scientists" and "popular science ghosts" brushed up in the work group.

But Chu Yuanxi didn't have the heart to see who was touting himself and who was ridiculing, he was really concerned about getting the goods. Everyone must be grabbing goods, especially the three types of boiling robbers, and the supply will be reduced during the Spring Festival.

He is not worried about Gan Xin's grocery shopping side, Yang Heng's approach on the supply side is to go directly upstream to strengthen coordination with the fields, and customize a common distribution plan village by village, and he can't wait to send people into the greenhouse to pick it himself. Moreover, there is a policy escort for people's livelihood commodities during the Chinese New Year, and they are willing to monitor the inventory of the well-off in real time, and share the information of the goods to the well-off, so the supply of the 20 stores in eastern Guangdong Province is extremely sufficient, and it can also be supplied to other fresh e-commerce companies or convenience store friends.

But it is precisely because Gan Xin is bent on buying vegetables in eastern Guangdong Province that the imperial capital of the base camp is left blank, which is also a matter of no choice, they can come back, and it is impossible to sort out the upstream base in the north in a day or two.

Xiaokang is more powerful in having a full-featured system, which does not need to manually measure the storage capacity of the distribution center. There is no need for manual communication operations to replenish stocks and review orders for each category, and the real-time feedback of the store is instantaneously completed through the system. In this regard, even Walmart Carrefour can't compare, because it is too difficult for large supermarkets to make all SKUs online, and the test of store SKU allocation capacity and picking is too much.

Of course, in this special period under the influence of dual factors, large supermarkets did not have a strong willingness to go online with SKUs, because offline stores naturally have the advantage of category structure for users who visit the store, and the impact brought by the scene where the shelves are full of goods is not experienced by users who buy things online.

But the weaker thing is that the model that has not been paid attention to before has now become a hit. During this time, the best-selling products are Lantern Festival, glutinous rice balls, quick-frozen dumplings and hot pot related products, from base dipping sauce to shabu shabu slices and finished packaged dishes, all of which are sold well and freshly!

But these things are usually the goods that account for the SKU, and the output is very slow, some of the well-off have a small amount of purchases, and some such as frozen shabu-shabu slices are slow to ship and occupy space and need to be frozen, so they are not sold at all. At this time, other SKUs are stable supply chains, and these explosive products must urgently find a source of supply, which is very difficult, which poses an important challenge to the well-off product department.

As for the rework arrangement, in fact, the most critical logistics of the well-off is not a holiday during the Spring Festival, and a small number of those who were originally going to be repaired were also left behind in the previous agitation, so they are basically there, which is a great luck. It's just that commuting during the Spring Festival is very inconvenient, so the manpower and logistics departments must take the lead in solving the commuting problem.

After arranging all this, Chu Yuanxi originally thought that it was in order and could continue to rest or "isolate", but he didn't expect that Ma Xiaoxi, who was not very good, actually called: "Mr. Chu, I just got the news that our fresh food supplier is shrinking the supply." ”

"Rub!" Chu Yuanxi secretly screamed, I knew that the grandson of Shengxian was really going to start being a demon!"Okay, don't panic, did the other party say how to shrink?"

"Having said that, because of a bunch of various reasons, in short, to reduce the supply, about 30% to half. ”

"Okay, I'll solve it, you can wait for my call at any time. ”

Chu Yuanxi said calmly, and then directly looked for Xu Xin on WeChat.

Why do we need to find strategic investors? Why do we need to create better investment conditions for strategic investors? What is the difference between Xu Xin, Hu Shiheng, and other investors? At this time, it is very, very obvious. When Sister Xu heard this, what is it? The well-off needs fresh food, can you supply it through a large number of fresh channels that she has invested?

Xu Xin has been coordinating similarly for the past two days to help these fragile beings all take advantage of the special nature of the Chinese New Year. And the well-off don't need a lot of things, it's still okay to take a sip of soup and water.

After all, for the well-off, selling fresh food is not the main shipping port, and using fresh food to make hot meals is. It's just that recently, no one has bought the most profitable hot meal, so some fresh food quotas have been vacated.

Therefore, this problem, which may rarely be felt in his life, will plague Xiaokang for a period of time and even affect Xiaokang's business, Chu Yuanxi took less than two hours to reply to Ma Xiaoxi, senior director of supply chain, with a solution.

Ma Xiaoxi was already ready to go to the secondary channel to find the goods, just like when the 618 price war was in place, the manufacturer was ordered by Suning to choose one of the two to the big dog dong out of stock, forcing the dog dong to go to the secondary channel to get the big appliances.

Unexpectedly, Chu Yuanxi just sneered and said, "Why do they think they are uncles?" and then sent a toC fresh food form, which said who can evenly distribute how much.

The key is that this table is still floating and has a certain degree of flexibility, of course, it needs to be maintained and communicated by a special person every day.

Ma Xiaoxi, who was overjoyed, re-immersed himself in work, and Chu Yuanxi was a rare busy. There are actually a lot of things recently, such as Yang Jiangang will carry out a wave of promotion tomorrow, and the effect of the promotion is still very critical.

But tomorrow's work doesn't need to be in a hurry today, he ran to Feng Lin's isolation room to take a look, Feng Lin was spread out on the sofa and was watching a variety show.

"I'll go, what do you think of this?"

Chu Yuanxi stretched his neck to see that it was actually "Why am I so good-looking". "The variety show of Mango Channel is really terrible!"

Feng Lin looked at it with relish, and didn't raise his head, "Oops?

"Yes, Qi Yu gave me Ceremonious, I'll always watch an episode, right? ”

Hearing Qi Yu's name, Feng Lin raised his head slightly to show concern, "Just watching one episode makes you sick?"

"The first episode. ”

Feng Lin immediately understood that the first episode was indeed seriously incompatible with the sexuality of people like Chu Yuanxi, and Miss Xin, as the host, was scolded on the hot search for deepening the stereotype of women in society.

Chu Yuanxi really pinched his nose and watched an episode. In addition, because this is what Pakistan Media does, it is easier for him to capture effective information and know more than others.

This variety show pays tribute to the gay variety show "Pink Male Rescuer" in the United States, and the purpose of "Pink Male Rescue" is to improve the appearance of sloppy boys. But the transformation group in the rice version is very respectful of amateur guests, and empathy explodes, and will never attack the guests and say that you are not good, you must listen to me, but try to provide beauty solutions according to the wishes of amateur guests.

And Mango Station is not so polite, directly labeling the guests, what "old", "single", "lack of femininity" and the like, seeing that the female doctor does not know what an air cushion is, Miss Xin suddenly looked exaggerated and surprised, as if she had returned to "Late Night Canteen". The female doctor didn't look down on you because you didn't understand neuroinformatics?

Then directly diss the guests from the inside to the outside with a set of tricks, and the most excessive thing is that the female doctors have already made it clear that they are not married, and as a result, they gave her a set of wedding dresses, and Chu Yuanxi blood pressure soared, and the embarrassment was committed.

In short, the whole episode of the show can be summed up in one sentence - women don't know how to wear makeup, no matter how good they are, they are in vain. The so-called good women must have lipstick and high heels, otherwise life is not worthy of color.

Chu Yuanxi didn't expect Feng Lin to watch this kind of thing, and it was quite refreshing to watch, besides, her beauty quotient was very high, and she didn't need to watch such an inferior beauty show at all?

Unexpectedly, Feng Lin said: "Actually, I watched this as a tricky show, how interesting." Miss Xin wants the world to understand her, but she doesn't need to understand others. Ah, by the way, doesn't your company also do variety shows? Have you ever considered making a beautiful show? Let me tell you, there are definitely people who watch it, and even this film is watched. ”

"Variety shows that become beautiful......" Chu Yuanxi thought about it, thinking of the brainstorming that had been carried out within the Ba Ren Media, "If we want to do it, we will not take this route, the island country has a "Can You Make Women's Faces Change in 50 Days", which is also beautiful, which is more suitable for the tone of the Ba people. ”

"Another 50 days?" Feng Lin was extremely strange, "As long as there is enough makeup, I can make other people's faces change in 5 minutes." ”

"That's why I don't want to take this low-end route. ”

Feng Lin made a "bah" mouth shape and movements, "If you want to say anything else, I admit it, but you are a straight man with no aesthetics, where did you get the courage to say that I am low-end?"

Unexpectedly, Chu Yuanxi said proudly: "I am high-end, which makes people spiritually beautiful." That's why it takes 50 days!"

Saying that, Chu Yuanxi quickly got up and went downstairs to get his laptop, opened a PPT, and said, "Don't have plastic surgery, don't lose weight, don't transform the group for transformation, take a look." ”

This PPT is quite coping, but there are not a lot of screenshots and explanations in it, and the idea of the variety show is to let the guests enter a completely different living and working environment from the past, and use the environment to change people.