In the first quarter of 2010, Vancl had achieved a total sales of 420 million yuan, and Wen Xiaoguang also knew that its annual turnover exceeded 2 billion yuan, and then announced that it would reach 10 billion yuan next year.

At the same time, Youke is almost half of the difference, only 230 million, from 60 million per month before the Spring Festival, began to grow slowly, 90 million in March, and if you count the special sale in April, the monthly sales exceeded 100 million.

They have maintained a small scale and a relatively flat growth rate, because it is just in time to catch up with the growth of the e-commerce and direct sales market, which is commonly known as eating dividends.

The logic behind it is that there are still a considerable number of people who will not shop online, Ahri is taking the lead in training our netizens to develop such a habit, the more such people, the more people will notice Youke, this growth will not be strictly linear, but in general it is relatively stable.

Clothing is also different from other goods, it is not a consumable, no matter how much people like to buy clothes, they will not buy it every day, just like the consumer who just bought the Aurora brand some time ago, you can't expect her to spend a lot of money today.

Therefore, there are only two ways to expand sales, one is to expand consumer groups, and the other is to expand sales categories.

In fact, this time, with the efforts of Li Wenbo after the Spring Festival to the present, Youke has finally begun to learn the choice of Vancl and is preparing to take a step closer to it in key data.

But this literary and artistic leader can't stand it anymore, and he wants to make trouble.

Wen Xiaoguang felt that the old brain must have been funny. But when I think about it, this guy has had a lot of ups and downs this year and next, and has made fatal mistakes one after another, so it's not surprising.

"Any good opinions?" Li Wenbo stood there with a serious expression.

Everyone looked at Wen Xiaoguang, their eyes focused on him, this is hope and pressure.

"Will the quality of Vancl be better than ours?" Wen Xiaoguang asked first.

Of course not, at least in terms of price, Youke dares to sell 49 and 59 shirts, and if Vancl exceeds 30 yuan, consumers will wonder why it is expensive.

This is a natural nature of people, either you are really awesome like Huawei, and the more you sell it, the more expensive it is, or don't challenge it easily. When you start out on a 'cheap' basis, it's extremely difficult to change people's mindsets, sometimes even ten to twenty years of hard work.

"No," Mr. Lai and other executives said.

Wen Xiaoguang asked again: "Will the people of Mortals be smarter than you?"

"No, it won't. "People definitely don't admit it.

He stood up and looked around, Fu Youxuan, Chen Bei, and Ren Zhijie......

"Is Vancl better than ours in advertising?"

"Nor will it. ”

Finally, he smiled and asked, "Then it must be that Vancl's lawyer hired better?"

Everyone laughed too.

"Otherwise, I don't know what you're worried about. Wen Xiaoguang patted Li Wenbo's shoulder and motioned for him to sit down, "Since we are good at everything, then we are not afraid to show others, he is a fan of yin wind, we can send him a super fire!"

"What are you going to do?" asked Li Wenbo.

"Ask the PR department to contact the media reporters and hold a press conference for me. ”

Li Wenbo and a few others thought they had heard it wrong, "For whom?"

"Me. Wen Xiaoguang said with certainty.

It's not loud.

But they should know how.

What is the number one?

Wen Xiaoguang's understanding is that he is the one who bears the greatest responsibility.

He's just throwing out questions in a row, and it's actually to boost their confidence, and anyone here can be angry, annoyed, abusive, or even discouraged, but he can't.

Not only no, but he also tried to mobilize their confidence and calm their mentality.

Look at the time, baby, it's April 29th, and the city gate will be opened and charged immediately, how can you allow the army's heart to be messed up? Absolutely not!

In fact, the impact is very great, because the public has a natural sense of distrust of all walks of life.

So as soon as you hear that there is a problem with the quality, whether it is true or not, there must be a considerable number of people who will hesitate.

Let's say it's not good, the so-called Uquit Vancl's fashion and fashion, in essence, is to follow the trend, how can there be so many just needs, just a shirt, not 38 degrees in the summer, no air conditioning, not minus 10 degrees Celsius photographer, with Apple just can't do it.

Prepare for the worst and fully consider the impact of the incident, so Wen Xiaoguang felt that he couldn't stop not being outstanding.

With his momentum of rushing forward, Uke was also greatly encouraged, and the thick haze dissipated a lot, and made every effort to deal with this challenge.

At the same time, public opinion is also fermenting quickly, because both Youke and Vanke are the two hot clothing brand e-commerce companies in the Chinese market.

At this time, there are few young people who have not heard of these two companies.

The old report immediately attracted reports from major TV stations, and Weibo, which was less than one year old, was also lively.

The magazine in question feels like it's got an excellent subject, and the so-called 'review experts' are thanking Chen for giving them a chance to show their might.

The report letter was thrown out at nine o'clock in the morning, nine o'clock on April 29.

By noon, major financial news began to be reported intensively.

“...... At nine o'clock this morning, the leading company in the field of domestic online clothing sales, Vancl, reported that its competitor Youke sold substandard products in the sales process, and specifically listed the goods including shirts, shoes, bedding, etc., and exaggerated the quality of products in advertising, which violated the spirit of corporate integrity. The so-called online direct selling is a new type of ...... that has emerged in recent years As of now, Youke has not made an official response to this, and observers say that 5.1 is tomorrow is the release time of Youke's new series, and as a result, Youke may need to face an unsatisfactory release of a new series of products. ”

In addition to television media, the headlines of various news websites also put such news.

A picture of the report letter was put on the page, accompanied by an introduction to the cause of the incident, and now the headline party is flooding again.

A title like "Youke has unqualified product loopholes, and it was strongly reported by Vancl!" is thrown out, what do you say people will think when they see it?

There will also be moral violence in the public, because this is related to deception and integrity, and the storm of public opinion is very large, in fact, there will be people who are the founders of Youke and what kind of people they are, and there will be people who will work hard to dig them, and it is almost impossible for Wen Xiaoguang to continue to choose silence.

The situation is still serious.

At two o'clock in the afternoon, Youke gave his response letter in the notice section of the website, which was very brief, that is, Chairman Wen Xiaoguang attached great importance to the so-called "product quality" issue and personally held a press conference.

The rapid rise even shocked his family.

In between the meetings, Wen Xiaoxiao called and said with concern: "What's the matter?

"Yes, I'm in a meeting to solve it, you don't have to worry. ”

"Is it really okay? That bastard is too much!"

Wen Xiaoguang was calmer than her, "Business competition is normal. ”

"I'm going to your company in the afternoon, isn't it a press conference?"

He hung up the phone, he didn't have that much time to talk about it now, and no one would suspect it if he were to come.

He Yating is the same, she saw it by herself in the news on the Internet, at first I thought it was an eyeless author spraying people, I wanted to go in and brush up on a bad review, but I looked at it and found that several news networks were in the forefront of the big news, which made her a little panicked.

So I simply asked for leave and ran here.

The atmosphere of public opinion has made the people around him feel the changes, which can actually make Wen Xiaoguang grasp the current situation more truly.

"I'm going to be busy today, and I may not be able to take care of you, do you want to go home and wait for me?" Wen Xiaoguang told her in the office.

He Yating was a little anxious, "I'm worried...... I don't know how I can help you. ”

He gave a reassuring smile, "Do you know what it means to be a male protagonist and a female protagonist? Go home and cook dinner, and I'll go back to eat." ”

"And what do you want to eat?" she asked immediately.

"Or ...... You're going to wash yourself up?"

When He Yating reacted, she smiled ashamedly and annoyedly, she tilted her head and was a little helpless, when did this happen.

Wen Xiaoguang still sent her back, how could she take her daughter-in-law with her on the battlefield.

Liu Yiqi was not there, in fact, receiving reporters became a big job, and there was no good place to set up machines for others, so he temporarily made out a room and moved the largest table.

"Don't mess around. Wen Xiaoguang frowned, "Make a podium, I just have a place to stand, that's all there is to it." ”

The company is quiet, never been quieter than it is now.

"Mr. Wen, this is an announcement written by the Public Relations Department. ”

Wen Xiaoguang didn't agree at first glance.

The official response document will be announced to the public after Wen Xiaoguang faces reporters, and if there are any other situations in the process, of course, it will be adjusted and revised according to what the boss said.

Huangfu was also infected, and he kept following Wen Xiaoguang, not daring to say anything.

Until Wen Xiaoguang called him, "Help me call Mr. Li to come over." ”

"Okay, I'll go now. ”

Wen Xiaoguang said to Li Wenbo: "The redrafting of the announcement and attacking the opponent are too strong, and conspiracy theories can be written, but the focus is wrong." ”

"Specifically?"

"First of all, admit the reported product problem, and sincerely apologize, and then make an explanation, give advice on how to deal with it and compensation standards, what's the use of writing a bunch of sinister intentions of Vanke? Who cares?"

Li Wenbo didn't say a word, but took it and changed it.

The pressure of the crisis always makes people want to escape and cover up, which is not to blame them, but fortunately, they are the boss and have the final say.

Three o'clock in the afternoon.

The reporters who rushed to hear the news had already crowded the small room specially vacated by the company, and they were running faster than the Hong Kong reporters.

The company's work is not much in these few hours, Fu Youxuan, Chen Bei and others are behind Wen Xiaoguang, if there is anything that can be commanded immediately, it is also a symbol of overcoming difficulties together.

These hours are too important if nothing is done, or not done well.

Then tomorrow's 5.1 will be a disaster.

"It's time, Mr. Wen. ”

Li Wenbo glanced at Wen Xiaoguang, this is the time to really test a person, the leader in good times is very good, but it is different in difficult times.

On the edge of the wall, they stood in several rows, and Wen Xiaoguang got up and stepped forward.

Fu Youxuan kept smiling, her eyes didn't squint, she was actually talking to the people around her, "I always feel wrong, we all stand like this, let a 19-year-old child face the camera, do you count on him for such a big public relations crisis?"

"This is in the company, that's the boss, it's not the time for you to carry forward the spirit of motherhood. Chen Beipi didn't smile, after all, he had a camera.

There were also Youke employees watching outside the house, and they were all waiting for Wen Xiaoguang to do something, but they were all crowded at the door.

Li Wenbo said: "I'll go out for a while." ”

When he returned, all the cameras in the room were turned on, and a group of people with microphones of various TVs or 'nets' and 'news' were sitting in front of Wen Xiaoguang.

Youke itself also records videos, no matter when they broadcast, they must be the first to log out on the website, even if there is no video, the text version must be logged out first.

The host of the press conference was a girl, and when everything was done, she said, "It's time to start." ”

Wen Xiaoguang looked up, this was the first time he faced the camera, and people finally saw the founder of Youke.

"I'm Wen Xiaoguang, first of all, welcome and thank you for your report and attention to this time Youke was reported," Wen Xiaoguang's speed of speech was neither fast nor slow, he didn't read the script, but kept raising his head, "At 9 o'clock in the morning, Vancl reported that we were unqualified in several types of products, and the report letter said that many consumers expressed their opinions on the quality of the ready-to-wear produced by Ucc, so I would first like to apologize to the troubled users on behalf of all employees of Uke as the creator of Uke." ”

Ren Zhijie's expressions were very solemn, they didn't know if they would be understood if they would be able to admit their mistakes bravely, but Wen Xiaoguang insisted on doing so.

"A product from the appearance of our designer's mind to into the packaging bag, through a lot of processes, problems indicate that we have not put the requirements of the process in place, the company does have this or that problem in the process of operation, and the responsibility for the problem is not in any other employee, but in me, the general manager. ”

"From a probabilistic point of view, we can't guarantee that every product is perfect, but we are willing to take responsibility and compensate for losses, especially for customers who provide Vancl with the facts of reporting, and I sincerely hope that they will get in touch with Youcl. ”

"If they are willing to keep and use the product, Ucommune will exchange it for a new product and pay three times the price paid. If the customer chooses to return the product, we will refund the full amount paid for the product and triple the price of the product upon receipt of the returned product. ”

"In the future sales process, Youke will promise to return and refund unconditionally within two weeks, and also welcome customers and society to supervise us, Youke is not perfect, but we are willing to take responsibility and the resulting losses, thank you. ”

Wen Xiaoguang pursed his lips and announced that the first part was completed, which was a responsible attitude that could at least win the favor of the reporters present.

Facts have long proven that the public is disgusted and distrusts people who try their best to explain and cover up mistakes, and if you want to explain, there are many loopholes, and netizens' replies are often sharp.

There's nothing to be afraid of admitting, and who can guarantee that there won't be any problems?

However, what is really valuable to journalists is the part about Vanclus.

The host began to hand over the microphone, "Hello, Mr. Wen, I think this incident today is very sudden, so how did you feel when this incident appeared? and what have you done in the past few hours to deal with this situation." ”

This question is a standard question.

Wen Xiaoguang was also very calm, saying: "My impression is an act of commercial competition. Because we are tomorrow is the launch of a new series of products, it is natural to pick this point in time to be trick-or-treating. However, we still pay more attention to the facts of the report, and if it is finally determined that a customer is troubled because of our products, Youke will definitely compensate. ”

"As for the last few hours...... I'm thinking that this will be a good thing, healthy competition will regulate the behavior of enterprises, I have told our legal staff, Uke will respond to the General Administration of Quality Supervision, Inspection and Quarantine, hoping to borrow the law to really supervise the products of the two companies, such as product sampling in the right time period, our work may have omissions, but I am confident in Uke's products, otherwise I would not dare to stand here today to say such things. ”

The reporter couldn't help but be surprised when he heard it, people reported that there was a problem with your product, and you called for a random inspection of the product.

Wen Xiaoguang grasped this, and said very resolutely, "Now many people are paying attention to this incident, I also use your lens to express my thoughts, for the healthy development of the industry, in order to reassure consumers, we hope that the relevant departments can pay attention to this problem, and make an official assessment of the quality of our products and Vancl, which is good for standardizing corporate behavior, I believe that Chen Nian will also agree with both hands, only standardized, legal, customers will be satisfied, and this market can get better and better." ”

Although some TV stations are not live broadcast, there are still live broadcasts on the Internet.

Maybe it was a show in front, but as soon as Wen Xiaoguang's words came out, many comments began to write the word 'hard', and it was hard.

This is not just a matter of talking, in fact, there is no turning back, once a matter in China spreads widely and has social effects, then the relevant departments will definitely intervene, and the directors are also under pressure, and they are afraid of seeing netizens.

But Wen Xiaoguang just wants to be rigid.

Tomorrow, Ucl may have a loss, and next year, Vancl will disappear from the online direct sales market.

Because of the quality problem of Vanke, so serious that the General Administration of Quality Supervision, Inspection and Quarantine has been named and criticized, the qualified rate of finished products is just over 70%, quite a big number?

Such a suggestion came out, not to mention the other impacts, all the Labor Day holidays of Vanke were canceled, and I didn't count them in my heart if I had any problems.