The age really doesn't count.

We have a misunderstanding that the leader can solve all the problems with one sentence. If you think about it a little rationally, you will feel unreliable.

If this is feasible, then it is too simple to be a leader, and the emperor shouted, and the whole country will live and work in peace and contentment.

There is a problem of execution, in fact, the old for the product process is too important, but not so important, the method of attention is not right, the whole company focuses on marketing, and must limit suppliers for cost considerations, and finally the quality problem comes out.

Although the company only exploded in 2011, in the hottest summer of 2010, its reputation was also not good, but the excitement of the market masked the problem.

Wen Xiaoguang put forward such an initiative in front of the camera, which cannot be described as ruthless.

In the era of Internet traffic, the personal charm of leaders will directly affect the life and death of enterprises, except for Ma Huateng.

Reporter's question: Will this incident affect tomorrow's new product launch?

Wen Xiaoguang replied directly: No. I know there are a lot of users who have been waiting for a long time, we have to take responsibility for them, they didn't make any mistakes, why bear this disappointment?

Some news websites are broadcasting such a big public opinion event in text, and a short video of one or two minutes is also being released.

They are willing to do this, because Wen Xiaoguang's appearance will bring them everything they want, click, reply...... There's everything.

There was already a stir off the field.

Compared with his response, people pay more attention to his appearance, just be handsome, why is he so young?

The female audience was particularly enthusiastic, and his photos began to appear in the space and Weibo, and many people exclaimed, Oh my God!

And inside the company, everything continued, Wen Xiaoxiao carefully opened the door and came in, moving next to a few acquaintances.

"How's it going?" she whispered to Ren Zhijie on the very edge.

Ren Zhijie was a little nervous, "It's in progress." ”

The reporter is asking again: You just said that you are willing to compensate, does it mean that Youke admits that there is indeed a problem with the product?

This is the logic that scares them the most.

Wen Xiaoguang pursed his lips and replied: "This issue should be considered from two angles. On the one hand, tens of thousands of pieces of clothing are not flawed at all, and I brag about this cowhide, will you believe it?"

'Hehehe', there was a knowing whisper from the scene, bragging about it...... This term is really rare in public dialogue.

"So if you have to find something problematic, there will be. On the other hand, Youke is very strict with the requirements and control of product quality, because word of mouth is our survival line, and we will continue to be even stricter. In my mind, Uke is the best, but I never thought that Uke was perfect, and once I thought we were perfect everywhere, the big problem came. ”

Many of the reporters laughed, and Wen Xiaoguang could see through their expressions whether his answer satisfied most people.

Then she was asked another question, which was equally poignant, and she said: You rarely accept this form of face-to-face media interview, and this time you made such a choice in just a few hours, does that mean that this time the problem is very serious? What do you personally think of this behavior of Vancl?

"Serious? no, no, our attitude is very clear, since the quality problem is raised, then everyone will accept the supervision together, which is what it should be, and what the customer wants. ”

Wen Xiaoguang even smiled, "As for why I came out, I was actually forced." The camera focused on the row of people standing here, all of whom were the core personnel of the company, and they felt that I had to come out and say a few words in this situation, so I was sacrificed. ”

Hahaha!

No one thought of such an answer, and the laughter suddenly broke out and was endless.

For Wen Xiaoguang, of course, he can't admit that it's serious, isn't that just a lack of heart?

The people next to him all lowered their heads, basically closed their mouths slightly, and smiled secretly, accompanied by a picture: All the wicked.

This guy doesn't blush and doesn't beat when he tells lies, and he can still talk and laugh with you.

And half of the problem.

Wen Xiaoguang continued to answer, "As for my personal view on this issue, I think mutual reporting is part of the supervision mechanism, and national laws are also allowed, as long as it is not malicious or fabricated reporting, there is no problem." So...... We will also report Vancl, which is permitted by law and is also beneficial to improve the service. ”

Everyone was in an uproar, and this guy's coping methods were a little more interesting.

"I don't think customers feel that it's a double standard to say that only they are allowed to report us, and we are not allowed to report them? ”

He laughed, a little cheap, "I'm just this character, borrowing movie lines, coming out to mix, admitting mistakes if there is a mistake, standing up when beaten, and at the same time, a strong counterattack is also necessary." ”

It is an indisputable fact that personality image and charisma will save a company in the age of the Internet.

Maybe Wen Xiaoguang's handling methods are not genius, but his performance is indeed refreshing.

So a female reporter asked: Your first appearance, many people don't know about it, can you briefly introduce yourself?

This is a female journalist, very young.

Wen Xiaoguang rubbed his nose and smiled, "What do you want to know about me?"

The atmosphere suddenly became ambiguous and weird.

All of a sudden, the room burst into laughter.

The girl was embarrassed to cover her mouth.

Wen Xiaoguang talked and laughed freely, in fact, he also reacted subconsciously and began to explain: "I'm sorry, just kidding." Because the most important thing about my personal identity is the first person in charge of this incident, and the rest is not important, so I don't know where to start. I'm sorry, I'm sorry, I'm sorry again. ”

The female reporter smiled shyly and said, "It's okay, it's okay." Because I've heard that you yourself are very young. ”

"Then I'll answer this lady's question. My name is Wen Xiaoguang, I am the founder of Ukeliangpin, I have no prominent background, in fact, my parents died, when I was in junior high school, I was brought up by my sister, in recent years, isn't it popular grassroots culture, I am really grassroots, no smart business skills, just a simple concept, that is, to create a high-quality consumer experience for my customers. ”

"As for the question of whether I am young or not, in some senses, I am very young, only 19 years old......"

What does it mean that all the reporters are working hard to write at this point? How big news must it be to be 19 years old to master a company with sales of hundreds of millions?

“...... But our team is still very mature, and they are all here today, because of them, Youke can go from non-standard to standardized. ”

Especially when the camera swept to Li Wenbo, damn, the white hair on his sideburns is simply the best foil at this time.

"In addition, I am a first-year student at Zhonghai University, and I am studying the business part."

So far, in fact, it is the climax of the whole press conference,

No one cares about this quality or that quality, and all the focus suddenly turned to Wen Xiaoguang's personal head.

The question is a bit strange later.

For example, they will ask: How do you control this company?

Why did you start a business at this age?

What was your counterattack experience like?

......

And even, are you single?

The wind direction is not right, Wen Xiaoguang ended the press conference, and half an hour later, Youke officially gave a response to the incident on the official website.

First, apologize to the affected customers.

Second, they are willing to compensate and announce the compensation plan, give contact information, and hope that they will get in touch with the company as soon as possible.

Third, it is hoped that the General Administration of Quality Supervision, Inspection and Quarantine will conduct a unified spot check and supervision of the products of the two companies, and the official agency will release the results to the public to respond to the reasonable demands of consumers.

Fourth, recognize the supervision mechanism of mutual reporting, thank Vancl for its supervision, agree that this method is beneficial to customers, users and enterprises, and will strictly abide by the legal basis, under the fair supervision of all parties, reasonable and legal reporting of Vancl's irregularities.

Fifth, I hope to work together with Vancl to expand such a market and avoid entering vicious and unhealthy competition.

Sixth, thank you for your support, we will continue to work hard.

In a complete response announcement, the logic is very clear, first apology, then responsibility, then looking at the industry as a whole to give solutions, the fourth point is to fight back, the fifth point is to seize the moral high ground, and the sixth point is the end of the routine.

The way to deal with such a PR crisis is simply a template.

With the blessing of Wen Xiaoguang's appearance and age, explosive news swept the entire network in one night.

His personal confidence, composure and humor in front of the camera have brought him a lot of praise and understanding.

The positive image of bravely admitting mistakes and taking responsibility has even brought him unanimous affirmation from the official media, because he handles crises, does not rely on malicious attacks on opponents, does not rely on guiding public opinion, and has a positive image that can simply get close to the core values of socialism.

What is corporate responsibility and responsibility?

A 19-year-old is an example to all.

And at this time the Vanclus ......

But it's quiet.

To tell the truth, their methods are very tricky, and in 80% of cases, companies will suffer greatly from the sudden public criticism.

But no one expected that the opponent would handle it so beautifully.

Chen Nian squinted his small eyes, and the muscles in his face tensed, "What should I do now?"

All the executives are there.

"First of all, we need to reverse the unfavorable tendencies of public opinion. ”

Because this thing is disgraceful, people will have a happy event tomorrow, you went to splash feces the night before, and you still cheapen yourself with when you are done, and you want people to laugh out of their big teeth when you say it.

"So I think we have to follow Uke's view of 'whistleblowing supervision'. ”

People say that it is good for customers to support reporting, and they are difficult to ride. It is certainly unjustifiable not to accept reports.

Chen Nian felt that his brain hurt.

Another person suggested, "We also have to check ourselves, our products are more varied and more complex, and compared with Uke, it is more difficult to control, and the other party has paid attention to this aspect from the beginning." ”

"I see! Can you not grow up with other people's morale to destroy your own prestige, and say something about the points where we can gain an advantage?! Don't be so passive all the time, okay?!"

For a moment, everyone was silent.

"As for him, pretending to be forced is more important than doing business...... this is Wen Xiaoguang talking to his team.

"Chen Nian likes to do 'Maoist management' within the company, that is, criticism and self-criticism, put on a high posture, take the initiative to let everyone put forward opinions, and then some people believe it and really put forward opinions, but if you think about his slightly inferior mentality, he can't stand this kind of accusation at all. ”

"If you know the careful eye, you will know that maybe he was high-profile and careless, but he had a bad breath in his heart, and he might take it out to get you one day, so after the criticism, things changed. ”

It's already night, and everyone hasn't gotten off work yet, so it's not easy to sleep this night.

Although it seems to be working very well now, compliments that don't translate into sales are all prostitution.

So the key is tomorrow.

But the atmosphere is much more relaxed, and Ren Zhijie is not like before, she is 'lying in a groove' at every turn.

Wen Xiaoguang continued: "I have long said that this person's desire to express himself exceeds the reason of doing business, and if you follow this kind of leader, you will find yourself struggling with the shortcomings of the leader every day, not with the opponent." ”

"For example, if he is emotional, he pats his ass and makes a decision, but he doesn't accept being blamed, so his subordinates carry the black pot, can this not be a problem?"

Ren Zhijie wondered, "Didn't you pat your head to make a decision?

Everyone was stunned for a moment, or the brain circuit of engaging in art is different from that of ordinary people.

Wen Xiaoguang opened his mouth and thought about it, "Ah, yes, it's usually decided by patting his head, but doesn't he have no head?"

"Hahaha!" Li Wenbo, Fu and Xuan all laughed.

When he saw it this way, he could rest assured.

All the staff go back to sleep and be full of energy tomorrow.

And Wen Xiaoguang forgot one thing, today he asked He Yating to go home to cook, but unfortunately he couldn't leave in the afternoon.

Because the frenzy of public opinion he set off is a bit exaggerated, wave after wave, and he can't get out of the way.

It was already past nine o'clock when I got home, and He Yating didn't call to urge.

When the door was opened, the room was bright, and he was a little weak-hearted, so he came in cautiously, and saw that there was indeed a table of good dishes on the right hand side, and on the left hand side, He Yating struggled to bend her legs and fell asleep on the sofa.

Wen Xiaoguang let out a warm smile, it is a happy thing to be waited for.

After taking off his coat, he walked over and squatted down, He Yating's eyes were incomplete when she fell asleep, there was a slight gap, he thought it was funny, touched her hair dotingly, kissed her forehead, and then picked her up and went to the bedroom.

Although it was warm in the house, you couldn't sleep like that.

Wen Xiaoguang tried to be as careful as possible, not to wake her up, and when he slowly put down and wanted to get up and straighten his waist, he suddenly pulled the tie for someone.

He Yating opened her sleepy eyes.

"Are you awake?"

"Hmm~" The smile when she woke up was so charming, she pulled him on her side with all her might, and then directly lifted the quilt to cover the two of them......

“...... I washed it clean. ”

======

(People are in Thailand...... Companions are playing, I'm coding words, can you still hold back and not cry?)