768 Two merchants
Guan Jinghe and Ah Fei waited in line for half an hour to get the meal, and then looked for another half a day, and finally waited for two seats.
On a cold day, before eating, just queuing up to receive the meal and looking for a seat made the two of them sweat.
Guan Jinghe glanced up at the new flagship store of the celebrity chef in Yida Plaza in the Marina Plaza, which should be the largest of the celebrity chef fast-food restaurants he has ever visited.
There are three floors upstairs and downstairs, each with an area of more than 500 square meters, and each floor can accommodate hundreds of diners.
But even so, even though it is winter and the off-season for tourism in Ben City, this flagship store is still crowded.
This is the third day that he and Ah Fei have come to Ben City, and they have eaten and stayed in the Penny Vera Peninsula Hotel next door to this flagship store for the past three days, and every day except for breakfast, lunch and dinner are basically solved in this flagship store.
It's not that they don't want to taste other Bencheng delicacies, the reason why they have been eating in this store is also to investigate the flow of people in this store.
And after looking at it for three days, the traffic of this flagship store really makes them red-eyed.
Even though it is winter and it is the off-season for tourism in Ben City, it has not affected the flow of people in this flagship store at all.
Residents of nearby Bincheng City, family members of patients at the Sunshine Burn Hospital on the right-hand side, consumers who come to visit the mall, and even the staff of the Ninth Laboratory upstairs, and the employees of the group of celebrity chef manufacturing, all choose to dine here during lunch and evening meals.
As for the white-collar workers in the nearby buildings, the staff of government agencies, and the residents of the nearby community, not to mention.
They even saw the delivery people here, and they never survived, not only during the rush hour, but also in and out of the store since it opened its doors.
Ah Fei is more experienced in these, and after watching it for about three days, he has already estimated a basic number in his heart.
He first inserted the straw into the drink cup and took a big sip of juice, and then said to Guan Jinghe: "I roughly estimated that this store has more than 3,000 orders a day for takeaway, plus dine-in customers every day." I estimate that the net profit of this store is at least 100,000 yuan per day!"
"It should be more than 100,000 yuan, it is said that the house of this store is their own, which means that this flagship store does not have to pay rent, and their expenses are water, electricity, gas and staff salaries. And because of the strategic partnership with Yida, they don't even have to pay Yida's management expenses, so I estimate that their daily net profit should be about 200,000!"
"Tsk, tsk, tsk!"
Rao is Ah Fei has learned to do business with his family since he was a child, and now he has a business experience, and he can't help but be shocked when he hears such a net profit!
Net profit of 200,000 a day! 6 million a month, what about a year?
It's no wonder that this place has been chosen as the new flagship store by the celebrity chef group!
Fortunately, he was decisive back then, and when the celebrity chef made the first investment to join, he took out all his net worth to join the three stores.
The father, who was most opposed to him joining this fast food chain, is now full of praise for his decision back then.
To this day, he can still remember what his father said when he objected to him: "Join a Chinese fast food restaurant from the north? What if our locals don't like their taste? And is it so easy to make money by joining? How many franchises have I seen, and in the end, they all make money by joining them, and the franchisees can only work for them in the end?"
But now my father never said anything about those words back then, only saying that he was wise in his decision.
However, Ah Fei is not without regrets, what he regrets most now is that when the celebrity chef made the second investment promotion conference, he did not come over, and joined a few.
It was also because my father was too conservative at the beginning, and he made a lot of money from joining for the first time, but my father insisted that all the money be used to buy a house and let it out to collect rent.
Those house sales and loans squeezed out a lot of his funds, and he was also powerless when the celebrity chef made the second investment promotion conference.
But Guan Jinghe, this guy, after hearing that he joined to make money, decisively participated in the second investment promotion conference, and also gritted his teeth and took out all his net worth and joined two stores.
As a result, after this year, he earned all the capital back, so this celebrity chef made some time ago, and only released the wind to hold the third investment promotion conference.
This time, their purpose is very clear, that is, they are joining several stores, and if the funds are not enough, they will join forces.
Anyway, how profitable this celebrity chef is, they are clear as a franchisee.
Originally, they thought that the profitability of celebrity chef manufacturing had reached the limit, and even if they were launching new tricks, they would not be able to turn over those classic packages.
But a few months ago, celebrity chefs suddenly began to launch new fish and meat packages, as well as new varieties of juices and milk tea drinks.
These products were an instant hit, especially their fish and meat packages.
At the beginning, the group talked to them, saying that they would charge an advertising fee and vigorously promote the new catering varieties.
Start learning from other franchisees, and start bleeding and cutting flesh on franchisees!
After all, we have seen a lot of this kind of thing, which is nothing more than that after the franchise store is popular, the general franchisee will always find all kinds of excuses to collect various promotion fees, publicity and distribution fees from franchisees every once in a while.
But for the sake of the face that the store can still make money, generally everyone chooses to endure it!
This time everyone is the same, after all, the profits brought by celebrity chefs to everyone are real.
The net profit of a single store can be maintained at about 5,000 to 10,000 yuan every day!
In the first and second-tier cities, the net profit of the store in the core downtown area is even higher!
So everyone has endured the advertising fees charged by the celebrity chef group!
But what happened next surprised everyone, and the celebrity chef group really invited a few popular stars to promote their new juices, milk tea, and fish rice on TV, Internet and various media platforms.
Not to mention, the launch of these new products has skyrocketed the sales of celebrity chef manufacturing branches across the country by at least two floors.
The franchisees are really satisfied with the effect of the publicity, after all, the effect can be seen in real time.
And their fish and meat rice has really helped everyone bring a lot of new customers, customers who didn't like to eat beef and mutton packages before, will also come into their restaurants because of their curiosity about fish and meat meals, and the attraction of celebrity chefs' fame.
And many people, even after eating it once, can never stop, and have since become loyal customers of celebrity chef manufacturing.
And celebrity chefs have come up with more marketing methods than these, they have also launched a new canned fish, which is actually the more common canned sardines on the market.
Three flavors, oil-soaked, braised and spicy, and these three canned foods, they specified them to be sold in celebrity chef fast-food restaurants, and the price of each bottle is six yuan!
Advertisements on TV have been bombarded for several months, and everyone knows about it!
And this kind of 150-gram canned food was immediately popular all over the country as soon as it was launched.
Even many old men and women who originally didn't like to eat out and were used to saving money would go to their store to consume in order to buy this kind of canned food.
And many young people like to eat a set meal in the store at the same time, add a canned food to add food, anyway, it is only six yuan, and the taste of this canned food is also a must, the most important thing is the fish inside, it is really a real sardine meat!
Think about the canned fish you see in the supermarket, which costs fifteen yuan a can, and compared to them, the price of canned food made by celebrity chefs is really touching.
Today, Ah Fei and Guan Jinghe both ordered fish and meat packages, as the old rivers and lakes that have been in the fast food industry all year round, they all think that the fish and meat packages made by celebrity chefs are really nutritious and delicious, which can be called a classic in the fast food industry.
Guan Jinghe ordered the braised mackerel package, which is now his favorite, and he never gets tired of eating it.
The braised fish soup is poured on top of the fragrant Northeast rice, and the taste is really a bite to eat, and you can't stop it.
And the large pieces of braised mackerel also made him want to stop, and he didn't know how to deal with the mackerel made by this famous chef.
He had eaten mackerel before, and to be honest, he didn't like it very much, because the mackerel meat was too woody, it tasted very hard, and the taste was not good, and if the mackerel was not handled well, the fishy smell was difficult to remove.
But the chef made by this celebrity chef doesn't know how to deal with it, the mackerel pieces in their set meal are very large, but the taste is not wood at all, very soft, not melt-in-your-mouth, and very chewy, anyway, the taste is very good.
And there is no fishy smell at all, in Guan Jinghe's opinion, this is simply the best mackerel rice he has ever tasted.
And Ah Fei, who was opposite him, was intoxicated with his own spicy dragonfish package, as a gourmand from a city where nothing happened, Ah Fei also had to admire the means of celebrity chefs.
They are very fond of eating raw fish, and they don't like the meat that is processed in a complicated way.
But this spicy dragonfish made by the celebrity chef, he likes it very much.
To be honest, he has studied the fast food made by celebrity chefs many times, but he just can't understand what seasonings they use to cook such a delicious set meal!
The compound spices they use are really overbearing, not only can remove the fishy smell of various ingredients themselves, but also enhance the flavor and fragrance, which is very remarkable.
I heard that they are now preparing a condiment factory? Ah Fei wondered if he would want to hire a provincial agent to play with their products once they launched them......