Which sector will be the core of the future industry of the celebrity chef group?

The medical sector where the group's Sunshine Burn Hospital is located will definitely be divided independently in the future.

And what will the fast food field develop into in the future?

Xiao Feng has also been thinking about it before, as a fast food from China, celebrity chefs make fast food restaurants, and it will be enough to open 10,000 stores around the world.

Domestically, he plans to open 5,000 stores, and internationally, counting Europe and other countries, it will be enough to open 5,000 stores.

After all, the global catering market is so big, and you still have to face competition from international giants such as Kaifeng Cuisine and Golden Arches, so if celebrity chef manufacturing can really open 10,000 stores around the world, it is already a very good result.

When it comes to that point, if celebrity chef manufacturing wants to expand and develop, there is basically no way out.

So where exactly does the future of the Group lie?

In Xiao Feng's heart, the status of the celebrity chef group is not weaker than that of the Ninth Laboratory!

And what does it take to get the Celebrity Chef Group to the same heights as Lab 9?

The key is in the condiments!

At the earliest, Xiao Feng had pondered the development of the condiment industry.

This condiment industry is definitely a blue ocean for the celebrity chef group!

There are countless successful examples before, such as the old godmother from your province, who can buy a well-known international brand with a bottle of chili sauce!

can sell tens of billions of net worth!

Not to mention Haitian Group, a company that started by buying soy sauce, has become the leading overlord in the domestic condiment industry in just a few years.

The asset scale of a soy sauce department is 60 billion, and the asset scale of the entire group is more than 400 billion!

The most legendary in this field is Lee Kum Kee from Heung Kong, who started by inventing oil consumption in the early years, and later developed into an international condiment group.

Their condiments are sold all over the world, and their oil consumption and sweet and spicy sauce have long occupied the first position in the sales volume of the rice market, and in Japan for a long time, they have occupied the second position.

Lee Kum Kee is the world's second-largest food brand, with a brand value of more than US$50 billion, making it the world's second-most valuable brand after Coca-Cola.

And that's not all there is to this company, this is a company that has become one of the world's top ten multinational groups just by buying condiments, and it is also the only one that has not been listed and has never been financed in a bank!

Therefore, in Xiao Feng's concept, such an enterprise is a model for celebrity chefs to create the future!

As early as when he asked Katya to start the construction of the second phase of the cooking package factory, in the northeast of the employee residential area, Katya had already started to build this condiment factory according to his requirements.

It's not just a factory, it's also a R&D center for celebrity chef manufacturing.

The tallest buildings on the island and the largest complex of buildings were built here, and they were inhabited by Xiao Feng and Xia Hongtao, outstanding graduates of food engineering majors from universities across the country.

And the main tasks of these highly educated elites are two!

One is to develop a variety of new condiments, and the other is to develop a variety of new food quick-freezing, refrigeration, storage and transportation technology.

And behind this complex of buildings is their condiment processing factory.

“...... The factory has basically been built, but it has not yet been put into production, and after several rounds of meetings and discussions, I am currently working with the director of the R&D center to formulate a future development plan. In the first batch, we mainly developed and produced soy sauce, oil consumption, and compound seasoning powder, as well as sweet and sour sauce, chutney, barbecue sauce, and other sauces. ”

Katya introduced Xiao Feng to the situation of the condiment factory, and Xiao Feng nodded when he heard it.

"Well, it's right to start with soy sauce, Chinese people can't cook without soy sauce. ”

In fact, this is what Xiao Feng has told Katya a long time ago, condiments should start with soy sauce, because soy sauce is not only popular in China, but can even be said to be sold all over the world.

Not only Asians like to use soy sauce, but even Europeans and Americans have begun to use soy sauce in cooking because of the influence of Chinese, Japanese and Korean people.

And not to mention foreign countries for the time being, let's just talk about China, since 2000, the major domestic condiment shopping malls have taken an important step in grabbing the market, and almost all of them are inseparable from soy sauce.

The reason why Xiao Feng chose to start in this field is also because the soy sauce produced by many domestic condiment manufacturers is very unauthentic.

The earliest soy sauce was soy sauce made from soybeans, but later, I don't know which guy started to add MSG to soy sauce, and then various soy sauces under the banner of "Xian" appeared.

It's not that this soy sauce is bad, it's just that many manufacturers sell this soy sauce to consumers, and the majority of consumers don't understand what monosodium glutamate in the ingredient list is?

Some manufacturers, in order to emphasize the word 'umami', will add super monosodium glutamate to soy sauce, such as condiments such as disodium 5'-inosinate.

Soy sauce with MSG added in this way cannot be said to be bad, but it is not good to eat it for a long time, especially when the cooking method is wrong, such as when the temperature is too high, it is often converted into substances harmful to the human body.

The merchants clearly know the defects of these products, but they avoid talking about them when they promote them, which makes Xiao Feng feel very sorry for consumers.

Therefore, his condiment factory, the first product naturally chose soy sauce, the purpose of which is naturally to occupy a place in the market, at least to let the people eat healthy soy sauce.

And his soy sauce wants to compete with other manufacturers, if he doesn't add soy sauce, he naturally has to add mushroom powder to add extra points!

Of course, this step is not intended to be carried out by those hired researchers.

In the past, he was not worried about handing over the mushroom powder to those people to study, so the condiment factory was not launched for a long time.

Later, after having Overlord Peak, he pondered that he could finally get started, at least he could use Overlord Peak to control the main person in charge of the project, so that he would not leak the secret of mushroom powder.

But when he thought of relying on Overlord Peak to control scientific researchers, he had some obstacles in his heart.

After all, these scientific researchers are not foreigners like Fuyuan Youxin and Li Jiushi, and they are not his enemies, so they will always be a little unhappy in their hearts.

And now that he has the clones he brought back from the Atlas, he can finally operate with confidence.

Ordinary scientific researchers only need to study the brewing of soy sauce, as for how to add mushroom powder to soy sauce, how much to add, and add it at that step, this is left to their own clone experts to operate.

He never had to worry about it anyway, these cloning experts would betray him.

It just so happens that the condiment R&D center and the factory have just been built, and they have not yet been officially put into production, and the soy sauce brewing just takes a while, so in terms of time, it will be just right to send cloning experts in a few months.

Then there is this compound seasoning powder, which is actually how to mix mushroom powder with cloves, cinnamon, peppercorns, spices and other condiment powders according to a certain proportion.

The effect is similar to the thirteen spices currently sold on the market, which is mainly sold to home users, daily stir-frying, and seasoning condiments when making fillings.

The demand for this kind of condiment in the domestic market is very large, and it can even be said that daily life is inseparable, so this is also a market that Xiao Feng is very optimistic about.

As for sweet and sour sauces, sweet and spicy sauces, barbecue sauces, these things are naturally prepared for the Western market.

Back then, in the 70s of the last century, Lee Kum Kee also experienced a split civil strife, and the family business at that time, because of its large number of members, Lee Kum Kee was still just a small business that bought oil and soy sauce.

Many family members feel that there is not much prospect of buying gas, so they want to split up.

In the end, a member of the Lee family invested in buying all the shares in the hands of the others, and the reason why Lee Kum Kee was able to develop later was because of a sweet and spicy sauce made by the son of the family.

This sweet and spicy sauce was specially developed for the rice market, and as soon as it was launched, it became a hit and was wildly popular with Americans.

It quickly seized the market of sweet and spicy sauce in the United States, and occupied the position of the leader in the sweet and hot sauce industry in the United States all year round.

It is with such a sweet and spicy sauce that Lee Kum Kee has developed from an oil-consuming seller to today's condiment kingdom!

It is precisely because of this experience that Xiao Feng decided to take the lead in developing these three sauces.

It is mainly aimed at the European, American and Latin American markets, after all, people in those countries have similar tastes, and most of them like sweet and sour, sweet and spicy tastes.

In fact, there are thousands of products on the market for such sauces, but how can they stand out in such fierce competition?

Xiao Feng's plan was naturally to put it on the mushroom powder brought back from the other world.

But how to skillfully incorporate mushroom powder into these sauces depends on his ability to bring back those cloning experts from the other world.

However, these cloning experts will have to wait at least three months for mass production, so they can't rush now.

After taking a turn in this R&D center and understanding the internal situation, Xiao Feng felt that the personnel inside were still a little thin.

But Katya also told him that it can only be like this at present, after all, their condiment company has not yet made a name for itself, and it is not so easy to recruit people.

And you're still working on the island, no more than any other business, just on land.

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This kind of working environment is nothing for those factory workers, but it is not so attractive for those scientific researchers with higher academic qualifications, unless you are paid a high enough salary.

If you want to solve this problem, it seems that you can only wait until the condiments made by celebrity chefs make a name for themselves in the market, and at that time, the signboard will be erected, and it will be much easier to recruit people!