Chapter 437 User Experience Upgrade (Page 1/1)

Today, Origin Chinese has rented a six-story office building in downtown Xianhu and erected a huge signboard on the building.

The company has set up five departments: editorial department, marketing department, operation department, technology department and commerce department, and the working mechanism is becoming more and more perfect. The total number of employees of the company has grown from two or three people at the beginning to more than 40 people now, and the team has been out of scale.

It can be said that the emergence of the origin Chinese network has injected new impetus into the cultural industry of the entire Xianhu City, and even led to the overall upgrading of the cultural industry of this third-tier small city.

Therefore, Xianhu City also attaches great importance to the origin Chinese network, and this office building is also coordinated by the city and rented to the origin Chinese network at the most favorable price.

With your own office building, the pattern is completely different. Today's Origin Chinese Network is already the most famous Internet enterprise in Xianhu City, especially in the critical period when the city pays attention to the cultural industry, the emergence of Origin Chinese Network has become a powerful engine, rapidly driving the upgrading of the entire industry.

Therefore, the company's talents, taxes and other aspects have obtained preferential policies from the city, and the development momentum is very gratifying.

Today is Saturday, and most of the company's employees are not at work, only a few management personnel such as Zhou Wenyang.

Quietly in the building, Li Feng walked into the company and came to the general manager's office on the sixth floor.

"Li Feng, you are finally here, during this time, a lot of things have happened in the field of online literature, and I am looking for an opportunity to talk to you. Zhou Wenyang was very happy when he saw Li Feng, got up and made him a cup of tea, and then came to the sofa in front of the desk.

The two of them were seated, and Li Feng said: "Oh, my main energy recently has been dealing with the affairs of Baibao.com shares and Fortune Treasure Company, and I have not paid much attention to online literature. Anyway, I'm relieved to have you there. Tell me, what's going on?"

"Some time ago, Fu Zhongle, Weng Zhengtao and other four people established a joint company, do you know this?" Zhou Wenyang asked.

"I know this very well, they think that the previous online literature alliance is useless, so they used the merger to expand their market share, and they plan to have a hard time with us. Li Feng said, "The movement caused by this merger is not small, and I also saw it from the news." ”

"Not only did they merge the four websites this time, but their joint company received a financing, which was supposedly invested by UOB Fund. Zhou Wenyang said.

Li Feng's eyes flashed, and he smiled helplessly: "Dahua Fund? It seems that this Xu Jinlin is really in love with me, as long as it is my opponent, it seems that he will vote." ”

"Fortunately, the amount is not large, only about two million, which is not a large amount of financing. "But they used the money to start a professional author program, intending to compete with our website." Judging from the benefits announced so far, it is more generous than our website, and overall estimates show that the same author can get 20% more manuscript fees on their website, so some authors have already flowed to their joint companies. ”

"Although the United Company has integrated the resources of the four websites, it is still inferior to us in terms of market share, and their early integration will take a while, and there will even be contradictions, from this point of view, the threat is not great. And the two million they raised can't do anything big, and they can only start a medium-sized plan. Wenyang, how many authors have been lost now?" asked Li Feng.

"Mainly third- and fourth-rate authors of our website, about a hundred or so. Zhou Wenyang said, "These authors get relatively few recommended resources from us, and the income is relatively low, so they go to the high welfare of the joint website." ”

In 2002, the total base of online articles is still very small, especially the number of online authors, looking at the whole country, there will not be more than 2,000 people, which still includes many authors who play tickets, so the number of 100 authors, the proportion is quite amazing.

Moreover, this group of authors will form a cluster effect to attract more authors to join. If this situation has always been like this, it is not a good phenomenon for the origin Chinese network.

"It doesn't seem to be good. Li Feng nodded, "This strategy of the joint website is a bit of a horse race, they know that it is difficult to attract upper-level authors, so they come up with their best quality resources to attract middle- and lower-level authors on our website." Although this group of people does not have an advantage in our place, but the ability is there, but the lack of luck, if you can get more recommendations and packaging on the joint website, the probability of coming up is still quite large, so many people choose to go to them. ”

"Your analysis is very reasonable, the purpose of the joint website is to hollow out our foundation and intercept our fresh blood, although these authors are not yet famous, and their income is not high, but the future potential is still there, after several years of training, a group of great gods will definitely emerge. So the syndication site intends to make a time difference and start with this group of people. Zhou Wenyang said, "And from the perspective of economic value, it is also very cost-effective, only a few hundred or thousands of yuan of welfare income per month, you can envelop a good quality author." ”

"Two million dollars is enough to sustain the welfare of two hundred middle- and lower-class authors, and for at least a year, this group of people will be able to use them. Li Feng said, "With such a group of authors, the momentum of the joint website can indeed be greatly enhanced." And this will have an inducement effect that many new authors choose to publish their books on the syndicated website. In this way, we still have a little loss. ”

"They have now greatly increased the capacity of the library by merging the book stacks, covering all categories of books, and each category has several good books that can be used. Zhou Wenyang said, "And the original four of their websites have their own channel resources, but now through the integration of resources, the power of these channels is even stronger, and in the short term, it has formed considerable pressure on us." ”

"The key is to see if we can survive this period, after all, they have a lot of money and they don't have enough ammunition. And at this stage, their profitability is far less than ours, and it may be very difficult to obtain funds through profits, and the only way to continue to sell equity for financing is to continue to sell equity. Li Feng analyzed, "So if you want to fight a war of attrition with them, as long as you consume their vital strength, soon their plan will not be able to support it." ”

"According to your train of thought, it seems that we should improve our author benefits. Zhou Wenyang said.

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