Li Feng nodded: "That's true." There is an echelon law for cultivating authors, and now we have an absolute advantage in the first echelon, and this group of authors is also the most loyal to the website, so we must start to strengthen investment in the second, third and even fourth echelon authors. On the one hand, the investment of funds, on the other hand, the investment of feelings. Needless to say, the investment of funds is to develop a more detailed author welfare system, and as for emotional investment, our editorial team should interact more with authors to give authors a sense of belonging. ”

Li Feng knows that the relationship maintained by money is always not lasting, after all, the welfare system is built on the basis of high profitability of the website, and it is impossible for the website to maintain its own welfare system at a loss, and before obtaining large-scale profitability, the high welfare system is likely to drag down the website's finances.

Therefore, on the basis of building a relatively complete welfare system, it is also necessary to enhance the interaction between the editorial team and the authors, and focus on the emotional card.

In fact, this method is the most important "user experience upgrade" for Internet companies.

Authors themselves are users of literary websites, and only by fully upgrading the author's user experience can it be possible to retain authors for a longer time and make authors regard the website as their home.

On the contrary, if the interaction between the editor and the author is not enough, or even long-term zero communication, there will be a gap between the author and the website, and many authors leave the website, which has a lot to do with the editor's daily work is not in place.

"Well, just do what you want. On the one hand, we have invested in improving our author welfare system, and on the other hand, we have improved our editorial team, increased the number of editors, and put new demands on their work. Zhou Wenyang said, "If we are fighting a war of attrition with the United Company, our advantage is obviously very large." ”

According to the current scale of the origin Chinese network, the advertising revenue alone exceeds 400,000 yuan per month, which is more than 4.8 million yuan in a year. Coupled with the income from website subscription commissions, the profit of the entire origin Chinese network can reach 80 to 1 million yuan per month.

Even after deducting operating expenses, the monthly profit can be maintained at about 300,000, which is fully capable of sustaining the war of attrition with the opponent.

At present, the profitability of the joint website is worrying, the subscription share is only one-tenth of the origin Chinese network, and the advertising revenue is less than one-third of the origin.

This is also the fundamental reason why Li Feng is not worried, it is impossible for any company to crush its opponent through a sudden means, unless it completely upgrades its business model, or takes the lead in science and technology in an all-round way.

Both of these things have not been achieved by the joint company, and it is still in the backward stage. Therefore, it is obviously a bit self-sufficient to try to use an author welfare plan to wrestle with the origin Chinese network.

"Another point, the current Internet social business has shown explosive growth momentum, far beyond the original scope of online social networking, so in the next step, we want to make a big social system, I plan to make the origin of the Chinese network in Jiangzhou City subsidiary independent, set up a new company, the main network social business." Li Feng said, "You don't have any thoughts about this, do you?"

Internet social networking is a huge outlet in the future, and it can be said that every netizen will use social software. And it has to be used, it is the most basic function of the Internet.

After Li Feng acquired the penguin chat software, he has basically completed the layout of the social field, and then he will officially enter the stage of force.

Now, the subsidiary in Jiangzhou City has been simultaneously advancing the two businesses of website social platform and penguin chat software, and has gradually grasped the leading position in the domestic Internet social field.

Especially after the acquisition of Penguin chat software, the development of the online social field has ushered in a wave of rapid growth.

From the 3 million registered users of Penguin Chat at the beginning of the acquisition, it has now exceeded 8 million, more than doubled.

Such a rapid growth momentum indicates the rapid rise of the Internet social field, as long as you firmly grasp this field, it is equivalent to mastering a universal traffic entrance, and it will be very easy to import traffic into other fields in the future.

Therefore, after the company has grown to a certain scale, Li Feng plans to separate its business and set up an independent online social company to operate better.

For Li Tianlong, letting him live under Zhou Wenyang for a long time is not conducive to mobilizing his enthusiasm.

"No problem, I don't have any opinions. Li Tianlong was originally my superior, and now I am also very embarrassed in terms of management with such a company structure. If you can go out independently and be led by him, you can still make a career with his vision. Zhou Wenyang nodded, took a sip of tea, and said, "When we started online social networking, our concept was still very narrow, limited to helping the origin Chinese network provide communication and interaction between book friends, and at the same time build a communication platform between readers and authors. However, with the continuous development of social networking, it has now been recognized that this field can jump out of the origin of Chinese Internet and do pure online social networking. This is the real Internet social thinking, so the subsidiary of Jiangzhou City should be completely independent and move towards a broader field. ”

Zhou Wenyang's mind is still relatively open-minded, when he was in Tianlong Literature Network, he has always been the most forbearing, even if the original four entrepreneurial brothers left two of them, Li Tianlong is becoming more and more rigid and self-serving, Zhou Wenyang can still guard Tianlong Literature Network and do what he can.

Therefore, Li Feng knew that Zhou Wenyang was a person who could achieve great things, and he was very relieved to hand over the origin Chinese network to him to manage.

Facts have proved that Li Feng's decision is very correct, and Zhou Wenyang has brought the origin Chinese network all the way to the first place in the industry, and it is the first to occupy an absolute leading position.

Now, in order to further straighten out the pattern, Li Feng decided to separate the online social business from the company and set up an independent company to operate, which is actually weakening Zhou Wenyang's power and making Li Tianlong equal to him.

However, Zhou Wenyang didn't mind at all, but focused on his online literature career.

"Okay, then I'll let Li Tianlong start the establishment of the new company. Li Feng said, "After I have completed the shares of Baibao.com, I plan to comprehensively straighten out my various businesses and set up a group company to unify and coordinate the layout of the Internet industry." ”