Thursday, June 21, summer solstice. It is advisable to open the light, to travel, and not to break the ground and make a bed.

In the past few days, Douyin's traffic has plummeted, from 71 million DAU on the 13th to 40 million within a week, which has made many online media very excited, and they have asserted that Douyin's inflection point has arrived, the bonus period is over, and even thinks that it is the result of the head goose war, and the penguin won!

In this regard, Chu Yuanxi's evaluation is - stupid!

Penguin's traffic fell even worse, and the traffic of the starting Chinese network collapsed to your grandmother's house, are you blind and can't see it? Is this especially caused by the World Cup? Who still has the effort to brush Tik Tok by watching three games a day? Do you still want to work? Do you want to blow each other?

It was precisely on this day that the news of Douyin's independent financing finally appeared in the newspapers. Chu Yuanxi can only admire Zheng De's news channels, with a valuation of 80-10 billion dollars, which is not bad at all.

It was also on this afternoon that Yuan Jing visited Ba Ren Entertainment.

Why couldn't Yuan Jing sit still? Because he didn't know Chu Yuanxi's deal with Zhang Ming, he only saw that on this day, the full media channels of the headlines were full of music and MVs of "Out of the Troubled Times", both animated and live-action. What's going on?

And in this big push, some of them are at the entrance level.

To take an inappropriate example, it is equivalent to when a user searches for "the best comics" on the Toutiao APP, the first one displayed is an advertisement and download link of a comic app; the second is the answer on Wukong's Q&A, which will give the relevant link of "Out of the Mountain in Troubled Times", and the third is the "Out of the Mountain in Troubled Times" boutique MV in the watermelon video.

This is the entrance, which is equivalent to the questions and answers that Baidu knows or somehow. After arranging the entrance, the data is flushed up, such as the high praise of a certain one, and in the future, people who ask the same question will automatically give priority to searching for answers and related entrance links, representing the traffic of the long-tail state.

For the recommendation of the headline system this time, Chu Yuanxi also made a compromise and passed a copy of the comic "Out of the Mountain in Troubled Times" on the headline number, which will be updated synchronously in the future. The headline account is not as good as the WeChat public account, because only the information has no function, and it is still serious to have to divert the curve to the official account, but who made him unable to get this kind of benefit from WeChat......

When Yuan Jing came, Chu Yuanxi was looking at the data, and the Douyin playback data of Zhou Minxi's mobile phone advertisement.

The script of the advertisement itself is very futuristic and technological, and there is a kind of natural cuteness after she herself is paired with Chinese, the key is, the Celestial Empire's own users have only heard its voice and not seen its shape, and there are many users in China who want to buy FindX, but they can't buy it!

This video is directly placed on the main account, and the number of views has reached 30 million times in half a day, and there must be many users who come and go to watch it repeatedly, with 4 million likes in an hour. The funniest thing is the comments, most of them are for purchase, asking why there is no shopping cart? Some may be funny, but some probably really don't understand, and they are howling to buy and buy......

You must know that after the first goose war, the only way for Douyin to spread on WeChat is to save the video and upload it to WeChat as a whole, which is as difficult to spread and consumes as a wall, and only a real hardcore video can penetrate this thick wall. Chu Yuanxi couldn't do it himself, so he took an advertisement and did it......

The only regret is that this advertisement cannot be cast on Douyin's APP in the universe area. Douyin is called Tik Tok in the Universe, and it is also quite popular, and many celebrities have opened accounts, if only they could see how popular Zhou Minxi is in the Celestial Empire.

Chu Yuanxi can't say that he hasn't seen Yuan Jing for a long time, but this time, Yuan Jing's temperament is extraordinary, revealing composure and caution, as if he is on the edge of an abyss. It was as if there was a circle of needles around his body, and the tips of needles at both ends, and any action that violated his territory would be repulsed, but it would also bring him harm.

In the original world, he saw such a Yuan Jing when Yuan Jing signed a billion yuan investment agreement, and although he was well-off after many twists and turns, Yuan Jing never became like this again.

Chu Yuanxi specially wore his long riotous black suit today, in order to highlight his clothes, it was not too troublesome in the summer.

"Huh, isn't Li Jingfei going to come along? Why haven't you seen anyone?" He pretended not to feel Yuan Jing's strangeness, and only listened to Yuan Jing say slowly: "I asked him to go back first." What is the situation with you? Why did Toutiao suddenly give you a full push? Could it be that "Out of the Mountains in Troubled Times" was authorized to go out?"

"No, I didn't sign any authorization. Chu Yuanxi didn't know whether Yuan Jing was willing to see "Out of the Mountains in Troubled Times" authorized or unwilling, so he decided to fake the tiger: "The company is so important to the headline system, why not get a little bit of promotion resources?"

"It's not a little bit, is it?" Yuan Jing pressed the bridge of his nose, just the set of combination packages he saw today, if he spent money to buy it, he couldn't buy it without three or five million, even if he was willing to pay this money, the headlines might not be willing to do it, because entry-level resources were generally not bought with money. However, he heard the iron-headed baby Li Jingfei say that Zhang Ming admitted that he knew Chu Yuanxi. Could it be that Toutiao also has the idea of investing in Ba Ren Entertainment?

"Relaxation and relaxation is just a little bit of advertising inventory, it's not a big deal, and our company doesn't use this bit of advertising to increase its valuation. Chu Yuanxi rolled his eyes and got straight to the point: "You are such a busy person, you suddenly came here for investment, right? ”

Yuan Jing took out a document, which was described to him by Chu Yuanxi at the beginning, if he ran the company Ba Ren Entertainment, what was the development strategy, and how to do it.

At the moment, it seems that it is generally following the established strategy.

Relying on various ways to gather fans by self-media is basically the same for all self-media, but later, most of the self-media consider how to harvest the economic value of fans, quickly realize or trickle down, and a small number of them are very successful, considering relying on the fan base to brew word-of-mouth and then monetize, such as making movies.

And Chu Yuanxi's chain is longer and more delicate, fans-comics-IP-peripherals-games-film and television. This chain is not easy to complete, but once it is done, it is more secure than making a movie directly, and the value realized is much higher.

Ba Ren Entertainment is a pumping machine in Chu Yuanxi's hands, continuously pumping up the water flow of fans and pouring it into the IP, some of which can't be poured are left on the short video and Weibo platforms, and those that can be poured have become the nourishment of the IP. Among them, Yuan Jing admires Chu Yuanxi more that he will never kill chickens and take eggs, since he said that he wants to use fans to water IP and make money from IP, he does not rely on live broadcast rewards to calculate the wallets of fans.