This approach is undoubtedly the best and healthiest for the long-tail effect.

Fundamentally, Yuan Jing is willing to invest in such a company, regardless of whether its operator is Chu Yuanxi or someone else.

However, the form is changing at any time, whether it is the investment and business environment, market fluctuations, national policy trends or the behavior of friends. Is the direction of the company's development given at the beginning of the year still appropriate? Is the road ahead still smooth? Should it be flexible? How to change? These are all issues that business managers need to consider, and along with these problems, there are changes in valuation and financing.

The world is a big pond, and the company is a fish in the pond. Fish are big and small, big fish soaking feces can make small fish eat a brain full of fat, but small fish want to develop mainly depends on the environment, the water is hot, the water is cold, the water flow is fast and slow, and the small fish may die on the way to find food. Secondly, there is the danger of being targeted and eaten by big fish. The small fish that can develop are all in the waters that the big fish don't want to go to, and then they grow up with all their might.

This is also the main reason why Yuan Jing visited Ba Ren Entertainment today. Of course, he cares about the valuation, but he cares more about the future of Pakistani Entertainment, and the future is unclear or there is no preparation for the possible dangers in the future.

Yuan Jing glanced at it one last time, put the document on the table, took out a small card from his pocket, and asked, "First question, do you know that China Literature Group has been selling their comic rights like crazy recently?"

"I just heard that many copyrights below grade B are authorized to adapt comics, two or three hundred thousand yuan. Chu Yuanxi raised his eyebrows, this is what Uncle Sheng told him, Uncle Sheng's former writers have often boasted that their comic copyrights have been sold recently, and when they ask, they are all from China Literature, which shows that the copyright department of China Literature is powerful, which is a good thing.

"Do you think it affects you?"

"No impact. Chu Yuanxi knew that Yuan Jing didn't understand, so he didn't despise him. This is where Yuan Jing is easier to deal with, he will not ask his sister who is a fake expert, but ask the person who should ask. In this way, it has entered the mode of financing roadshow, and Chu Yuanxi knows that there is a tough battle to be fought, because Yuan Jing will also face new problems in the new form.

Yuan Jing's face was dead, waiting for Chu Yuanxi to continue, only to hear him say: "Our ecosystem has no intersection, and those small copyrights are not authorized for the purpose of making S-level products."

To put it more specifically, most of the IPs on the market now do not have the potential for multi-directional development, either suitable for changing games or films, because most of these IPs are based on the source. Orthodox writers, with limited length of work and various limitations of the Internet.

The reason why I started directly from comics is not only because the traffic ratio of comics is large, it is easy to spread with pictures, and it is easy to attract fans. The main reason is that the comic emphasizes the sense of picture, and the multi-directional development requirements of film and television and games can be taken into account from the underlying design.

In the selection of materials, choose historical themes that are easy to pass the review in film and television rather than fantasy and overhead, so as to avoid historical nihilism. content, it is easy to get traffic when choosing hot-blooded boy manga, and there is plenty of material when adapting the game. The length is enough to do more than three seasons, leaving a lot of space for film and television development, enough for five years of development.

Therefore, now that the data has been done, there are headlines to increase the promotion resources, and as long as the quality and speed of comics can be guaranteed in the next six months, it will be a proper SSS-level masterpiece by the end of the year. Even if we don't make games ourselves and only license them externally, it shouldn't be a problem to get 50 million licenses a year for the next five years.

As for whether the market is flooded with other comics, we don't need to think about this, most of them are not our enemies, but friends. The more readers convert to comic users, the better it will be for us. ”

Yuan Jing crossed out this question: "Then the second question, the purpose of your financing." What will the funds be used for?"

Regarding this point, Chu Yuanxi was a little selfish, so he didn't say it in detail: "Foreign investment is part of it, the development of mobile games in troubled times is part of it, the completion of the self-media matrix is part of it, mergers and acquisitions are part of it, and recruitment of talents is part of it." Let's take a look at these four ways to use funds for the time being. "The main thing is that now is not the time to throw out the well-off plan.

Yuan Jing really skipped foreign investment, thinking that Chu Yuanxi was talking about snow projects, and it was needless to say that recruiting talents was necessary, so he focused his attention on mobile game development and mergers and acquisitions.

He was surprised, and his eyebrows twisted into knots: "There are still plans for mergers and acquisitions?"

"That's right, when the mobile game "Out of the Troubled Times" is launched, the best way to amplify the value is to acquire a suitable official account for your own use. I know that the merger and acquisition of the official account is not popular now, but isn't this the time when others are afraid of my greed? ”

"Okay, then I won't dwell on it, let's talk about the development of mobile games. What's your development plan?"

"The TCG will be launched within half a year, probably by the end of this year. ”

"Isn't that a big project?"

"Well, card games. Chu Yuanxi said confidently: "Your so-called big project, that is, MMORPG, the development cycle is too long, and the competition is particularly fierce, which is not suitable for our current situation, and it may not be able to make much more money." I need to do a small project but make money, so that the market can see, so that I can attract capable film and television partners to the door, and rely on the value of film and game linkage to increase our voice in film and television cooperation.

IP development is a long-term thing, and it can't be a film and television to death. In fact, several film and television production companies have come to ask for authorization, but I have refused, and I am not satisfied with the conditions, nor am I satisfied with the coercion of the partner. I need to have some control over future film and TV projects.

Moreover, as far as the game itself is concerned, card games are more convenient for automatic diffusion in the player base, and do a good job of sharing functions, which is not necessarily just about monetizing the IP, and it is also possible to expand the influence of the IP at the same time, such as "Yin and Yang Dark Reformer". ”

In fact, this is not fully explained. Chu Yuanxi needs a partner who must not only have strength, but also have strong contacts and circles, so that Chu Yuanxi can borrow strength in the future. However, these are all long-term plans, there is no need to say it now, now that there is a suspicion of bragging, the roadshow is the most taboo to brag, even if it is a one-on-one roadshow.

But simply speaking of this, Yuan Jing also understands. Film and television dramas, especially those on the theater line and on the stars, cannot be solved by throwing money, because throwing money may not necessarily make good products. And Chu Yuanxi will not have the ability to set up a production team by himself in the distant future to ensure a high-quality production level.

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