In fact, the construction of professional football stadiums has been a hot topic in China, especially in recent years. Pen, fun, pavilion www. biquge。 After the investment in domestic football has become more and more expensive, the construction of professional football stadiums has become something that many clubs have promoted.

The biggest difference between a professional football field and a comprehensive football field is that there is no running track next to the stadium, which not only saves construction land, but also has different grandstands and architectural shapes, so that fans in the north and south stands can achieve closer and better visual effects. The vast majority of the existing football stadiums in China are comprehensive stadiums, because when local governments build stadiums, they are more out of the need to host comprehensive games, the track can be used for track and field competitions, and the stadium can also host concerts and other related activities in the off-season of football, bringing revenue to the stadium.

Tianjin Quanjian, a local tyrant in the Chinese League in later generations, proposed to build his own professional football stadium. Of course, this is also Quanjian's helpless move, and some people will definitely ask why Tianjin Quanjian is not suitable for Tianjin Tuanbo Football Stadium, and there is a reason for this.

At present, the Football Association has strict regulations on the stadium where the Chinese Super League team is located, and the principle is that the stadium holding the Chinese Super League should have more than 30,000 fixed spectator seats; if the stadium meets the other requirements of this standard, only the number of fixed spectator seats does not meet the specified standard, and there is no other stadium to choose from in its registration area, after declaring to the Chinese Super League Committee and being approved, the stadium with no less than 20,000 fixed seats can be used, but it is limited to 3 years. In other words, the current number of seats in the stadium (22,320 fixed seats, 8,000 mobile seats) does not meet the regulations of the Football Association and can only be used for temporary expediency. It's a pity that the plan of Quanjian Group is still in the stage of verbal release, and the selection of the site, passing the audit, etc. are still very far away.

And what has really been put on the agenda is the current domestic football boss Guangzhou Evergrande. In fact, there are many existing stadiums in Guangzhou: Tianhe Stadium, Yuexiu Mountain Stadium, University Town Stadium, Olympic Stadium, and Huangpu Stadium, and the scale of these stadiums is not small. However, the renovation of the existing stadium involves too many departments, and the problem of benefit distribution is also difficult to solve. Later, it was rumored that Guangzhou Evergrande was going to renovate Tianhe Stadium, and there was a renovation plan at that time, that is, about 8,000 active seats were added on the basis of the existing 55,000 seats, but according to the regulations of the Guangzhou Division, the attendance rate could not exceed eighty, and only 6,400 of the 8,000 seats could be used, which also had to be divided into seats reserved for security personnel. In addition, the usual concerts and other revenues belong to the stadium, and Evergrande also has to pay for the rent and security costs of each home stadium, and spend tens of millions to add more than 6,000 seats, which is somewhat thankless.

However, the Guangzhou municipal government later made a compromise and allowed R&F and Evergrande to contract Yuexiushan Stadium and Tianhe Stadium respectively. After R&F contracts the Yuexiushan Stadium, it can add seats according to its own plan, and after Evergrande leases the Tianxiu Stadium, it can refuse to undertake commercial activities such as concerts to protect the turf.

Even so, Guangzhou Evergrande's willingness to build its own stadium is still very strong, the government and Evergrande had a plan to build a professional football stadium near Guangzhou South Railway Station, and later Guangzhou City wrote this plan into the planning of the Sports Bureau, and decided to build a professional football stadium of about 80,000 people near Guangzhou South Railway Station in Panyu District. It's a pity that Guangzhou Evergrande doesn't want to spend 2 billion yuan to build its own professional football stadium independently, because this level of capital investment is a lot of money even for a giant real estate group like Evergrande Group.

Because of the analysis of special personnel, even in the suburbs of Guangzhou, to build a professional stadium that can accommodate 60,000 people, the total cost is more than 2 billion yuan. Even Evergrande cannot make this determination. Because the construction cost of professional football stadiums is much higher than that of comprehensive stadiums, because professional football stadiums need other configurations in order to achieve the best audio-visual effects, such as turf, seats, audio, security, and broadcasting.

However, it doesn't mean that a professional football stadium is necessarily expensive. There are cheaper ones, such as the Frankfurt Forest Stadium in Germany, which was built for the 2006 World Cup in Germany and cost 130 million euros. Juventus' new Alp Stadium, costing 120 million euros.

Of course, there are also expensive ones. Bayern's Allianz Stadium cost 340 million euros, Arsenal's Emirates Stadium cost nearly 400 million pounds, equivalent to 550 million euros at the time, and the new Wembley Stadium in London, England, was rebuilt in 2007 at a price of 789 million pounds, equivalent to 1.05 billion euros at the time, and there were 2,618 bathrooms in it alone.

Zhang Sheng also considered the construction cycle of the stadium, the construction of professional football stadiums is a very cumbersome process, the early site selection, design, mid-term construction, and later stadium setting equipment all need to be completed by very professional personnel, because of the strong construction capacity in China, it may be slightly faster, 2 to 3 years can be completed, while the construction of foreign professional football stadiums is longer, often 3-5 years of construction cycle, which is very high in terms of capital occupancy.

The most reference price for the construction of Longteng Group's professional football stadium is the Tianjin Tuanbo Football Stadium mentioned earlier. It took nearly three years from the site selection in 2009 to the time when the stadium was put into use in 2012, and it cost 455 million yuan, which can be said to be a very large investment.

It is still unknown whether the invested money can be earned, because there are cases of success and failure.

The classic case of defeat is the former La Liga giants Valencia. At the beginning of this century, Valencia reached the Champions League final and had the likes of Villa, Juan Mata, David Silva, Vincent, Joaquín and other famous players, but the club's top brass opted for an aggressive development strategy, and in their vision, the new Mestalla Stadium, scheduled to be completed in 2010, has 75,000 seats, a roof covering all seats, a free-moving running track, and a supporting dining and entertainment and shopping mall......

Unfortunately, plans are not as fast as they change, the arrival of the economic crisis has caused the original stadium to depreciate significantly, the construction cost of the new stadium has dragged down the team's income and expenditure, the unsustainable Bats have begun to sell off their stars, and the new stadium is also entangled in a cycle of shutdown and resumption of work until 2015, and it is a mystery when it will be put into use.

Of course, there are successful cases, and it is also a giant, Juventus of Serie A. Juventus' new professional football stadium, which opened in August 2011, has a capacity of 41,000 spectators smaller than the original stadium complex, but the new stadium provides the club with several new sources of income, such as several new restaurants, a shopping mall called Area12 and a team museum that attracts large crowds even during the off-season. Even in the good years before the phone gate, Juventus was able to pay dividends to shareholders while winning titles, but only about 8% of Juventus' revenue from matchday revenue (mainly tickets), which is almost half the average of Premier League clubs. After the new stadium was put into operation, the revenue brought in by the match day increased by nearly three times, and the proportion also reached about 14%. This is a result in the extremely depressed environment of Serie A.

However, more of them are like Arsenal, in order to build a new stadium, even if they sell the Premier League, it is the most expensive deck and ticket in the world, and they still sell the captain and the core every year, and compete for fourth every year.

Zhang Sheng asked his father about the funds: "Are we funding this stadium ourselves, or are we co-building it with the government, and how big is it going to be?"

There's a reason why Zhang Sheng asked. If you invest by yourself, it costs a lot of money, and the financial pressure on the group and the club is very large, and if you build it with the government, although it will be owned by the government to have a certain amount of income, the financial pressure will be much less. There are many such examples.

There are those that pay for themselves, such as Arsenal's Emirates Stadium and Juventus' New Alp Stadium, there are joint ventures, such as the Eintracht Frankfurt Forest Stadium, which is a joint venture between the local government and Eintracht Frankfurt FC, the Allianz Arena, which was originally a joint venture between the two teams Bayern Munich and Munich 1860, and later Munich 1860 had to be bought out by Bayern due to financial problems, and the new Wembley Stadium is jointly funded by the FA, the British Department of Culture, Media and Sport and the London Development Agency.

Zhang Zhijun said proudly: "This stadium should be able to accommodate 50,000 people, and it will be built by our Longteng Group itself, and the location is still on the side of the Olympic Sports Center." ”

Hearing Zhang Zhijun's answer, Zhang Sheng was also secretly speechless, even if the Olympic Sports Center is still a relatively remote area, the cost of a professional football stadium for 50,000 people is about 1 billion.

Sure enough, Zhang Zhijun said: "Our budget for the total cost of this construction is 1.2 billion, and it is estimated that it will take 3 years, that is, 400 million yuan per year. However, there will be a significant increase in long-term revenue. ”

For Zhang Zhijun's words, Zhang Sheng still believes that if he really invests so much, he can get more land from the government, and he will not earn less, Zhang Sheng's memory, the Olympic Sports Center will open a subway, and housing prices will skyrocket, and the funds invested in the football field will be earned back because of the rise in land prices. Not to mention the buildings attached to the stadium.

For example, Juventus invested in the continassa project, the project will establish a large community behind the Juventus Stadium that integrates the club's headquarters, training base and commercial hotels, apartments and office buildings, which belongs to the ancillary facilities of the new stadium, which is planned to be completely completed in 2017, when there will be not only a new administrative center, training base and other club facilities, but also hotels, apartments, office buildings and other high-income accounts, which will become an important source of income for Juventus Club in the coming decades.

Obviously, Zhang Zhijun also made such a plan. (To be continued.) )