Zhang Zhijun said as Zhang Sheng thought: "I am very optimistic about this investment, if this investment is successful, our Longteng Group will have a big leap, and at the same time the club will have a bright future." Pen "Fun" Pavilion www.biquge.info"

Hearing Zhang Zhijun say this, Zhang Sheng also knew that he could no longer change Zhang Zhijun's mind, but fortunately, Zhang Zhijun's decision this time was correct, as long as a large amount of land can be taken near the Olympic Sports Center, how the occupancy rate after the football stadium does not affect the investment too much, and Zhang Zhijun is very accurate, now the real estate because of the sale restriction order, the real estate developers are not as active as before, and now Longteng Group has invested a lot of land, and also built new commercial centers and residential communities, which should be very popular with the government, which is a win-win situation。

Zhang Sheng continued: "I am also optimistic about this investment, but I think our club will probably have to tighten our belts in the next few years. ”

Zhang Zhijun laughed and said, "How is it possible." It seems that you are still not very familiar with the family industry. Even if the group has to pay hundreds of millions of dollars a year after acquiring the land, it is impossible to take the money directly from the group. ”

Hearing Zhang Zhijun say this, Zhang Sheng also patted his head: "Yes, how did I forget, I can find a bank loan." ”

Zhang Zhijun said with a teachable expression: "Of course, and our proposal to revitalize and develop the sports industry is likely to get a good interest rate for our land loan." ”

Zhang Sheng shook his head secretly in his heart, real estate works like this, no wonder so many large group companies are eager to develop real estate.

Zhang Zhijun said: "You don't have to worry about the investment of the club's funds. While starting this project, the group can ensure that the club will invest at least 200 million yuan per year. ”

Hearing Zhang Zhijun's assurance, Zhang Sheng also breathed a sigh of relief, because the investment of 200 million yuan is a lot of money in the current Super League, of course, this money is only enough for relegation in 2016. The leader of this trend is, of course, Guangzhou Evergrande.

For example, a poor team like Liaoning Hongyun, before Guangzhou Evergrande entered the Chinese Super League, invested a little more than 5,000w per season. Jianye team finished third in the Chinese Super League in the 2009 season, which was the best result in the team's history, and the club's investment that year was only about 65 million yuan.

However, in order to survive, many teams have to rise to the top, with the mainstream trend of the Chinese Super League. It should be said that the distance is helpless and forced. As for the increased spending, clubs spend a large part of it on recruiting and improving the treatment of players. Some players told the club that other clubs can give me 5 million, but I can only get 1 million now, and I will leave if I don't raise my salary. In order to retain players, many clubs can only raise salaries, not to mention 5 million, but also to 2 million or 3 million. This is also the reason why so many players in the Longteng team were poached before.

With the increase of the club's investment, the investment of 200 million has gradually become the basic line of the Super League relegation investment, and in 2016, even the poorest Yanbian team is more than 200 million investment.

Zhang Sheng said: "That's okay." With an annual investment of 200 million, I guarantee that every year the team can enter the AFC Champions League. ”

Hearing Zhang Sheng's words, Zhang Zhijun's eyes lit up and said, "Really?

Zhang Sheng nodded confidently and said: "Of course, our current team's player reserves should be said to be the best in the country, better than Evergrande." I'm going to make a name for myself this season by bringing in a great striker, and I don't need any other reinforcements. ”

Zhang Zhijun said: "That's okay, no problem, if there is a requirement for the introduction of players, I can squeeze from the group again, as long as you can enter the AFC Champions League every year, I will also set a small goal, and squeeze out 100 million funds for you every year to invest in the club." We don't have as much money as Evergrande, but our performance can't be flattened by them, and we have to walk ahead of them in some places, haha!"

Hearing Zhang Zhijun compare Evergrande again, Zhang Sheng couldn't help but shake his head, and said in his heart: "Dad, how much resentment do you have against Evergrande!

Zhang Sheng also said: "Yes! In addition to cultivating more football talents, my goal is to be ahead of everyone in industrialization." Dad, have you ever thought about going public?"

Hearing Zhang Sheng's words, Zhang Zhijun was completely relieved, and even Zhang Chen, who had been beside him and didn't talk much, shook his spirit and looked over. Zhang Zhijun asked, "What do you say? Are you still thinking about the club's listing and financing?"

Zhang Sheng nodded seriously and said: "Yes, the listing of the club is a medium-term goal I set, when I was still in the second and second divisions before, it was meaningless to talk about the listing of the club, but now the team has entered the Chinese Super League, as long as the results are good, the listing is expected." ”

There are also quite a few listed companies in the top five European leagues. Tottenham Hotspur, the veteran powerhouse of the English Premier League, was listed on the London Stock Exchange in 1983, becoming the world's first listed football club, not only sharing the club's debt of more than 1 million pounds, but also leading a wave of English team listings, by the end of 1997, 18 clubs in England had raised their first pot of gold in the securities market through initial public offerings, and more than half of the teams in the Premier League were listed clubs.

The most successful listed club is Manchester United, which was listed on the New York Stock Exchange in August 2012 and has a market capitalization of more than $3 billion. Borussia Dortmund, which was listed on the Frankfurt Stock Exchange in October 2000, has been closely linked to their share price and performance in recent years. Lyon, Lazio, Ajax, Roma, Juventus and other teams have also been listed on their own stock exchanges.

Of course, true fans don't necessarily buy shares of the club to make money, because they can neither get a year-end cash dividend, nor can they expect the stock price to rise and sell it for a profit, and the club's stock is more like a team memorabilia with no return. As many analysts from financial institutions and business school professors in Europe and the United States have said: "Football clubs are not going public to attract more investment, but more like spending money on the enthusiasm of supporters; ”

The first listed club in China is also Guangzhou Evergrande, the leading boss of the Chinese Super League, and the second is the old powerhouse Beijing Guoan, but Beijing Guoan is not listed separately, but with the parent company CITIC Group to achieve listing in Hong Kong.

Hearing Zhang Sheng's words, Zhang Zhijun couldn't help but pat his thigh and said, "Your idea is good, very good! Why didn't I think of this?"

Zhang Chen also praised: "My younger brother is worthy of coming back from Europe, and he also knows the capital operation of football clubs, this idea is really whimsical and powerful." ”

Hearing the praise of his father and brother, Zhang Sheng couldn't help but feel a little ashamed, after all, his idea came completely from Guangzhou Evergrande, and he hurriedly said modestly: "The listing of football clubs is already a very common situation, and if we want to go public, there is still a long way to go." ”

Zhang Zhijun said: "Don't be afraid of this! Since you already have this idea, then go on according to this idea." I will have the group's finance department involved in the club's financial discipline from this season onwards. The group has experience in listing, and we can do a good job in the early stage, which can reduce a lot of trouble in the pre-listing counseling period. ”

Zhang Sheng said: "My goal is to be successfully listed on the New Third Board within three years. This requires the team to enter the AFC Champions League in a row within three years, and preferably win the league championship once, if possible, I also want to win the AFC Champions League!"

Zhang Zhijun nodded and said: "Okay! As long as you can have this idea, the group will fully support you! If the listing is your medium-term plan, then what is your later plan?"

Zhang Sheng began to continue to draw his own blueprint: "If the listing is a medium-term plan, my later vision will be even bigger. I would plan to buy a club in one of the big five leagues in Europe, preferably in a big city, and then through that club, connect domestic players with the big five European leagues, and try to send domestic players over there and let them train there. ”

Zhang Zhijun was even more excited this time: "Your idea is very consistent with the group's idea. The group's later planning is also to go overseas for real estate layout and development. We have been thinking about what fulcrums and entry points we can use to break into the overseas market, and now the idea you have provided to acquire overseas clubs is very useful to us. Our group can use this as a breakthrough point to lay out. It seems that the layout of your football industry and the layout of our group complement each other. ”

Zhang Sheng nodded and continued: "I also have an idea to cut into the entire cultural and sports industry, and I suggest that it is best to establish a cultural and sports company to participate in the entire sports industry. We can invest in some companies with sports resources, such as PPTV and LeTV, which are interested in cutting into the entire sports industry. ”

Zhang Zhijun nodded and said: "This is to see which companies have more sports resources at that time, and this idea is not bad." The top priority now is to submit the development plan of the sports industry to the two sessions, and I will leave the affairs of the club to you. ”

After coming out of the study, Zhang Chen and Zhang Sheng said: "Brother, it seems that a few days ago, the players of your team came to endorse our real estate, which is completely the operation of pediatrics! ”

Zhang Sheng smiled: "Brother." You're focusing on your real estate, and I'm putting all my energy on football. But there will be such a good thing to send money in the future, find me more. ”

Zhang Chen also smiled: "Fat water does not flow into the fields of outsiders! Haha, there is such an endorsement thing, you will definitely invite the stars of your club to come to the platform." But when will the club bring a big star over!" (To be continued.) )