Li Jingfei was stunned, because he, a loyal user of "Yin Yang Liao", had abandoned the pit for a long time, and he was about to lose his memory.

I only heard Chu Yuanxi say: "What is the selling point of "Yin Yang Liao"? Is it chasing fan, right? The plot is the highlight, just like us." Isn't it dizzy to compare us with eating chicken and pesticides? Can that be the same? How many players who eat chicken and pesticides play a game of flash? Can a game play for a few minutes? That's a pure fragmented gameplay, can it compare the continuity with the brushing plot? Whether it's "Yin Yang Liao" or "Out of the Mountain in Troubled Times", it's normal for the peak ratio to be high. Your focus should be on how long a user spends in a single day. ”

Li Jingfei can accept this logic, but he is even more confused, "The monthly income of "Yin Yang Liao" is 1 billion, your DAU is not as good as but just one day, and it should be able to tens of millions later, and the peak should be exceeded, so isn't it proper for you to have a monthly turnover of 1.5 billion or 2 billion?"

"Wake up. The account is not calculated like that!" Chu Yuanxi also wants to have a monthly turnover of 2 billion, 2 billion is not to understand the hatred, 3 billion is better, it is better to surpass pesticides, the problem is impossible. "Our Arpu value is very low, and your favorite "Yin Yang Liao" is super cheating, you know?

Penguin is, 'How can you get stronger if you don't recharge?' Zha Yi is'Do you want to get stronger when you charge up?' We are different from the core charging point of "Yin Yang Liao"!Zha Yi is by seducing players to draw SSR to cut players to death, while we players can play very well as long as they draw one or two plot cards, basically solving the problem with ten consecutive draws at a time, regardless of whether it is SSR or not. Do you understand the difference?"

"I don't understand. ”

"What I'm doing is actually a single-player RPG with a lot of networking and interactive features, and the player is mainly fighting with himself. SSR is nothing more than the strength of values and skills, and the plot card triggers or does not trigger the plot of the relevant character, and it has nothing to do with the strength of the card. Players can draw a card and play its plot without cultivating. ”

Li Jingfei decided to enter "Out of the Mountain in Troubled Times" to play carefully. "I see, but why don't you make all the story cards SSR?

"Because I don't want to rely on a game to cut the IP of "Out of the Mountains" to death! Now it has developed in the direction of national IP, and high turnover can earn for several years, why should I kill chickens and take eggs?

"But you don't have any special pursuits now. When I play "Yin Yang Liao", I probably want to draw a big tengu, even if I draw it in front of Tamamo, I have to continue to draw. But it's useless for me to draw a plot card in your game.,The plot is random.,With the card plot, it's not necessarily the plot I want.,Even after the plot card in my hand, the character I want doesn't necessarily enter the plot.,Everything is random.。 ”

"That's what I want, nothing can be perfect, there are trade-offs, and the current mechanics can effectively reduce the impulse of players to pay. Your so-called quest is the quest for Krypton cards, referred to as the Trench Quest. I admit that this product is not friendly to the trenches, and the experience of playing other games is different, and it is more civilian, and this pursuit of yours is exactly the part that I have been abandoned. ”

Seeing that Li Jingfei was still going to speak, Chu Yuanxi had to gag his mouth with a domineering attitude: "The things you have considered, the project team has considered them, don't you give advice to the product, okay? You are equivalent to a keyboard warrior teaching national leaders how to govern the country, and if you are in power, the country will collapse in three minutes." ”

Li Jingfei was scolded for the first time in so many years, when an investor was scolded like this by an entrepreneur for the first time in so many years, the 86,000 pores on his body opened up instantly......

For player top-ups, there is a concept called LTV, User Lifetime Value, which means how much money you intend to squeeze out of a paying user in his life. Through simple calculations, we can know that this is equivalent to the user payment curve doing integration on the time coordinates.

Chu Yuanxi's idea is that the game has been in operation for a long time and has a low recharge intensity. This is complementary to each other, the recharge intensity is low and the content can keep up, then the churn rate is low, so that users can effectively contribute value in the long term, and the total LTV is higher. And it can provide long-term heat, which is even more useful for some games than a half-hour turnover.

And the mechanics of "Out of the Troubled Times" also support this idea, because ordinary games will soon face the dilemma of not having to play, and players can only bored every day after clearing the customs quickly to brush the copy arena PK and brush various activities to play, boringly waiting for the game version to update, launch a new way to play, and then play for two days and not have to play again, entering the next cycle.

The problem is that the so-called new gameplay, especially the new gameplay brought by the version update, is usually "numerical gameplay", commonly known as the Dafa of pit money. For example, in the new version, the weapon can be punched, it can be inscribed, and the player can hang wings, and the usefulness of these functions is to increase the value, and then the players in the old version who look down on the world if they don't charge money in the new version, it will be difficult to get the specific props of the new version, so they are instantly seconded, and then they are faced with a choice, whether to continue to krypton gold, or to retreat from the pit to keep safe.

Relatively speaking, launching new heroes is a relatively gentle way to make money, which is nothing more than allowing players to train new heroes and buy new skins, but they can still play without spending this money.

Of course, it is not excluded that "Dota Legend" is such a shameless game, and everyone has to buy it if it launches a PA, and if you don't buy it, you can't play it at all.

And there is no such thing as no play in "Out of the Mountains", the gods who have cleared the customs can go back to play the plot, as long as they are willing to spend money to buy action, there is always something to play.

Therefore, the main body of krypton gold in "Out of the Troubled Times" is card drawing + buying action, and buying action is just needed, you have to buy it every day, otherwise you won't have to play.

There is a simple truth in the game industry, as long as players are not forced to buy numerical games, they can be happy to recharge. Of course, for some gods and trenches to buy values to be happy, then they should go to play "Journey", in "Journey" to charge 100,000 players is the most undesirable, because after the value is charged, a large number of gods will still be abused, and the small R non-R below is not much pleasure, such a game needs to use life krypton gold to be happy.

The ARPU value of "Out of the Mountain in Troubled Times" can be about one-fifth of that of "Yin Yang Liao", which is a good expectation of Chu Yuanxi.

Therefore, Chu Yuanxi didn't have time to deal with the sour gas in the various groups, and they had to be sour for a long time. He is more concerned about whether the features designed in the game have fulfilled the original intended idea.

For example, the propagation function of H5. But this can't be rushed.

You must know that "Yin Yang Liao" also began to swipe the screen on a large scale in the circle of friends after being launched for more than half a month, and the plot sharing function is not yet in demand, and players who have just launched have no urgent need to recharge the plot, so the product will have to wait a few days before the real outbreak.

。 m.