Early the next morning, a large pile of data was placed in front of Chu Yuanxi by Wang Le. The number of downloads of game packages, the number of ratings and reviews of taptap, the Baidu index, the number of Weibo Chaohua readers, the data of third-party data service providers such as Questmobile and Talking Data, etc.

Chu Yuanxi took a quick look, and then saw that the Apple Store gave a banner advertisement very hindsightly.

The apple is a clear stream in the major channels of the Celestial Empire, looking down on all beings from above, and there is no room for dealing with it at all, because it is useless. Especially when jailbreaking is becoming more and more ineffective, Apple mobile phone users are such a channel, which makes it the most regularized and the most rigid. Then as the sales of Apple's mobile phones in the Celestial Empire became less and less powerful, the Apple store appeared to be withering in front of the major Android channels.

These data are in line with expectations, in fact, they are of little significance, and the significance of Apple's advertising is actually average, far less important than the fact that the server has no flash crash and no abnormal disconnection after the game is launched.

At this time, Chu Yuanxi suddenly saw a few messages from the game work interconnection group rushing to 999+, this is the situation of shrimp? Could it be that someone is nagging the old man again? How much resentment do you have?

As a result, I opened it and found that it was completely self-inflicted, today, an extremely old martial arts IP game landed on Steam, causing hot comments in the entire game circle, this game is "The Legend of Heluo Heroes", and pre-sales began in August.

Chu Yuanxi was more surprised, because he had been so busy that he didn't even have time to drive, so he didn't pay attention to it at all, and no one told him, otherwise he would definitely have to take a look. Heluo Studio and Xiao Xiami, this is one of the spiritual symbols in the Chinese game circle, and Yao Zhuangxian of Daewoo is bright for a while, and they are also one of the few who are really qualified to sell their feelings.

Zhiguan's products have a mixed reputation, but the reputation of Heluo Studio is not bad. In particular, there are Jin Yong's heroes in the front and martial arts heroes in the back, one of the two products has a huge influence and the other can be described as epoch-making, which makes the signboard of "The Legend of the Heroes" shining.

However, the introduction of this game launched today seems to be a bit similar to the Elder Scrolls of B Society, focusing on a completely open world, which makes it look more like a game product that can be benchmarked to some extent with "Out of the Troubled Times", and it is necessary to pay attention to it.

It's a pity that Chu Yuanxi really didn't have time to play a Steam masterpiece, so he had to entrust the responsibility of playing games during working hours with public funds to Yang Jiangang.

At this time, in a relatively high-end WeChat group, there have been people brushing "Big Guy Daily Sales of 100,000", which is obviously a blessing for Steam.

However, Chu Yuanxi is not very optimistic, because "Taiwu Picture Scroll" is so subversive, and the sales volume on the first day was only 5,000 copies, and it only broke one million in three months. The Legend of Heluo Qunxia wants to sell 100,000 a day, but it is not enough to rely on the open world, because the open world is already an old stalk.

But everyone carries the sedan chair, maybe the big guy can send a red envelope? Chu Yuanxi also copied a sentence and posted it in the group: The big guy sells 100,000 yuan a day.

Suddenly, the effect of swiping the screen like a waterfall disappeared, and the WeChat group fell into a brief silence, and then someone asked: @巴人娱乐楚垣夕, brother, are you also in the group?

Chu Yuanxi: I added it in September, and I've been diving for two months.

In September, "Out of the Mountains" has not yet started the warm-up, although it is also a product under development, and it can barely be regarded as a big IP product, but it is not outstanding among many big IP adaptation products.

At the same time, Baren Entertainment is an MCN organization on the surface, at least in this face, and game companies are basically named after XX technology, which can be described as interlaced like a mountain. said that the production, operation and publicity of the game are clear, and they are also experts in changing the skin and buying the amount of copycats, but Chu Yuanxi's set of gameplay, using their own traffic to make IP, then using their own IP to make games, and finally using their own traffic to promote the game, this simple logic contains a lot of details, which is not something they can understand, and they are also not interested.

But the big IP is not the same as the big IP, the publicity of the big IP that controls the traffic pool is overwhelming, and when Chu Yuanxi suddenly made a move, a product with publicity and distribution efforts no less than that of the big penguin suddenly appeared, and they suddenly found that there was an extra money-grabbing ......

I'd rather cry in a BMW than laugh in a Mercedes-Benz: Congratulations, congratulations, I saw that the Apple store gave "Out of the Troubled Times" a large Banner advertisement. It's hard to apply for this ad right now.

Chu Yuanxi politely: Ah, that's useless, we're an IP-oriented game, mainly relying on fans. And I didn't apply, Apple suddenly gave it.

The mental activity of the peeping group is instantly highly unified: You don't want to give it to me!

Ruan He: Boss, how did you copy the Baidu index to 500,000? My product is XXX, and I only fried it to 60,000 if I played with my life. Even if you recommend it to Big Penguin, it's just that, right?

Chu Yuanxi glanced at the hundred fingers of the other party's product, a typical temporary hype, the index was spike-like and convex and fell rapidly, which was completely incomparable with the basic search popularity of "Out of the Troubled Times", which always maintained 150,000. This kind of hard hype is difficult to fry at one time, and it is not too easy for those with basic heat to pull up three times at any time.

How can we say that we can maintain a high level of coldness without hurting people? Chu Yuanxi sent: There is no shortcut, I have spent tens of millions of dollars on advertising.

The psychological activities of the peepers are unified again: we spend more!

Xu Xiaoxi: Actually, I witnessed the whole process of Mr. Chu's hype, and I was amazed and terrifying.

Xu Xiaoxi is the big guy who accepted the blessing, Chu Yuanxi didn't dare to slack off: The big guy is too popular, don't kill me!

Xu Xiaoxuan: "It's really not a killing, I feel shocked." Strictly speaking, the games promoted by Big Penguin can reach many more users, in units of 100 million, and hundreds of millions of users can reach, but the degree of reach is another matter.

Never before has a game made so many materials, warmed up for so long, used so many methods, and invested so much advertising effort before launch, and you've twisted all four into one. The strength and stickiness of you to reach a user is more than ten times that of the big penguin, and I can't understand the famous hall but I can understand the effect.

Even, even if others want to copy it as it is, not all products can do it. You can't do it without IP, you can't do it without live broadcast attributes, you can't do it if you can't find KOLs, you can't do it without topicality, and if it's a copycat, no one else can do it except big penguins.

That's the real disruption. ”

Chu Yuan Xixin said that the big guy knows enough? The evaluation is so pertinent? Looking at it again, the group instantly became silent, and it was cold for a while.