Chapter 190: Happy Planet Flagship Store
After the establishment of the corporatization operation, it is necessary to solve the worries of the franchisees, so that they are willing to enter the huge franchise system of "Paradise Internet Cafe" and are willing to hand over a profit commission every year.
At the end of the day, for a business model to work for a long time, it is important for all parties to take what they need and exchange it for the same price.
"I think we haven't made a name for ourselves at the beginning, and the franchise fee is lower, so as to win customers, let's set 5,000 for the time being. Li Wanmin said, "Every year, each joining Internet café will pay a profit commission to the company, and I plan to set it at about 8%. ”
Li Wanmin's price is not too high, and it is completely feasible in the early days.
Li Feng nodded: "Generally, the monthly turnover of an Internet café is about 30,000 yuan, and the net profit can reach 15,000 to 18,000, which is about 200,000 yuan in a year, and we will take 8%, that is, 16,000 yuan." If the total cost of opening a chain franchise company and recruiting operation management personnel can be controlled within 100,000 yuan per year, then only six franchised Internet cafes can be guaranteed, and the rest will be net profits. ”
In 2002, the Internet café industry was booming and the situation was very good, so there were many new Internet cafes opened in Xianhu City, and new Internet cafes opened almost every week.
In this context, it is not difficult to obtain franchise customers, as long as you do a good job in marketing, I believe that someone will come to join soon.
As long as the market in the urban area of Xianhu is solid, then it can spread to the suburbs and even towns, if you can get 100 franchise customers in the future, then the profit commission collected alone can make a net profit of more than one million per year.
This is more than simply opening an Internet café to earn more, after all, the scale of operating an Internet café is limited, although the profit of the Internet café in the park is already very high, but it is about 300,000 a year, and it is difficult to have room for growth.
But the franchise is different, as long as there is a steady stream of franchise customers entering, the income can continue to grow, if the franchise model out of Xianhu City, into other cities, the room for growth is greater.
The benefits brought by this model are very huge, and as long as you get new franchise customers, you can get long-term and stable income.
"I'm planning to look for people in the company recently, and I'm going to hire three people, an account manager, a technical manager, and a logistics support. Li Wanmin said, "After the personnel are in place, the company can be officially established." ”
At present, the new company is based on the personnel ratio of three people, and the total operating expenses can be controlled within 100,000 yuan, and the risk is controllable for the profitability of the Internet café in the park, and even if it fails in the end, the loss will not be too great.
And judging from the current situation, the probability of failure of this business is very small, after all, the demand for Internet cafes in the market is very huge, and as long as you seize a small part of it, you can quickly achieve profitability.
As long as the scale of profitability is larger, the company can further expand the scale, establish a strong technical team, and finally embark on a virtuous circle.
......
Within two days, Zhao Yin came back from Nanhang City.
This time, he went to Nanhang City to learn e-commerce operations and stayed in Longyu's company for seven days.
During these seven days, Zhao Yin systematically learned how to create and operate a Baibao.com store, and how to promote products through the Baibao.com platform, attract traffic, and solicit business for his store.
As a partner of Long Yu, Zhao Yin, the sales manager dispatched by Li Feng this time, was warmly welcomed by Long Yu, and at the same time, in order to promote the launch of Nanqiao Toy Factory's products as soon as possible, Baibao.com specially presented a delicately decorated online store to Zhao Yin.
This online store, called "Happy Planet Flagship Store", has all the settings already perfect, and only the seller needs to upload the product information, and it can be put into use immediately.
So just after returning to Xianhu City, Zhao Yin, who had obtained the treasure, didn't even go home, and went directly to the Paradise Internet Cafe.
Through the contact with the Longyu team in the past week, Zhao Yin's understanding of the Internet, especially online e-commerce, has been further deepened, in this era when everyone does not believe in online shopping, Zhao Yin has been studying how to recommend his products to customers more quickly through online channels.
After seven days of study, he gained a lot of experience and became more and more interested in online shopping.
"Li Feng, I'm back. This week's high-intensity study has exhausted me, and it is really more uncomfortable than going to school. Zhao Yin came to the Internet café, put down his backpack, and made himself a cup of bubble tea with a big grin, "But this training in Nanhang City, the harvest is really not small, it turns out that I run an online store, and there are still a lot of doorways. ”
"That is, whether the online store is running well or not directly affects the future sales performance. Li Feng said, "I plan to move the overall sales channels of Nanqiao Toy Factory to online in the future, so as to save channel costs to the greatest extent, so the online store is the top priority of our future work, and we must do a good job." ”
Zhao Yin drank bubble tea and nodded: "It is indeed very cost-effective to move the sales channel online as a whole, as long as it is equipped with dozens of computers and set up a network sales team, you can complete the sales work, and there is no need to set up a huge salesman team." It seems that we need to act now and take advantage of the opportunity. ”
Now is indeed a favorable time to transform online, after all, Baibao.com has just appeared, online shopping is a new thing that has just begun to sprout, there are not many stores on the network at present, and the competition is not as fierce as a few years later.
It can be said that in the early era of the 21st century, those merchants who transformed into e-commerce channels in the early days could basically make a fortune. The natural advantage of online stores is that the cost is extremely low, there is no need for any store rent, and there is no need for marketing personnel, as long as the pricing is reasonable, customers will soon place orders.
At this time, if the Happy Planet flagship store can be built, I believe that the store will soon be on the right track, so that the factory will save the marketing team, and there will be no effort to maintain a huge channel, and a large amount of expenses will be saved, and eventually become the profit of the factory.
In this way, the benefits of Nanqiao Toy Factory can be further improved, the current monthly profit is about 500,000 yuan, Li Feng intends to increase the profit by 50% through the transformation of e-commerce sales, to 750,000 yuan, to become a toy manufacturer with a certain scale.