When Yang Yuan and David Ferro faced Jenny, a top student trained by Stanford Graduate School of Business, the result of the negotiation was doomed......

"No matter what a user searches for, the first thing that comes out is eBay's 'online shopping carnival'?" David Ferro's eyes widened: "How can this be?"

"Why can't that? As long as yaho clearly tells the user that this message is an advertisement, will the user not accept it?" Jenny asked rhetorically: "Newspapers, magazines, radio, television and even taxis can advertise, and the ads on those portals are not new, since they can advertise, why can't yaho!?"

"This ...... But ......"

In fact, during this period of time, due to huge financial pressure, David Ferro and Yang Yuan have already begun to think about how to receive some advertising, but they didn't expect that the first advertisement of yaho! came so simple and rude, it was simply not technical at all.

"This is Mr. Fernandez's suggestion," Jenny smiled at David Ferro and Yang Yuan, who were hesitant, and continued: "He thinks that this advertising model can become one of the main advertising methods of Yaho! ”

Well?

Is this Mr. Fernández's suggestion?

Hearing this, David Ferro and Yang Yuan were a little uneasy: if this suggestion was really made by Mr. Fernandez, then ......

The two glanced at each other, and Yang Yuan stubbornly said, "Miss Jenny, can you let us discuss?"

"Of course, this is one by one. ”

Jenny nodded with a smile: It's too easy to deal with two raw melons and eggs who haven't graduated yet, it's not difficult or challenging at all, just move the great god of Mr. Fernández Chen out!

........................

Came to Yang Yuan's office cubicle...... It's also pitiful, although it is now the search engine with the highest market share in the United States, and the number of employees is more than 100 people, but the office conditions are still relatively difficult for the time being, and even Yang Yuan, who is the CEO of the company, does not have his own independent office, and a separate partition with thick glass is his office...... David Ferro closed the door, lowered his voice and asked him, "Jerry, what do you think of this advertisement?"

Yang Yuan groaned, and did not answer immediately, but said: "David, yaho! ”

“......”

David Ferro didn't speak, just nodded and motioned for Yang Yuan to continue.

"We've been thinking about it for a long time," Yang Yuan continued: "I found that because of the particularity of the industry we do, there seems to be no other way to make money except advertising, at least so far, I haven't thought that we can make money through other means." ”

David Ferro was silent.

In fact, he also thought about how to make a profit, and his conclusion was similar to that of his partner, and in addition to advertising, he didn't think of other business models that could make Yaho! achieve stable profits.

"So...... Do you think you can try it?"

After a moment of silence, David Ferro asked Yang Yuan.

"Let's try it, not to mention that this is Mr. Fernandez's suggestion," Yang Yuan bit the word "suggestion" very hard: "In addition, I also want to hear what other suggestions Mr. Fernández has put forward." ”

"OK," David Ferro shrugged, "since you think it's okay, so do it." ”

........................

Seeing Yang Yuan and David Ferro walk out of the cubicle, Jenny had a happy smile on her face: "Both, have you made a decision?"

"Yes," Yang Yuan nodded, and at the same time said in a deep voice: "Miss Jenny, since we have the same boss, those who can help each other must help each other...... Well, can you tell us about Fernandez's vision for advertising?"

"Jerry, I don't want to lie to you, do you think I'm entitled to hear Mr. Fernandez's teachings on these things myself?" Shrugging her shoulders, Jenny said, "Actually, it was Mr. Steve Ballmer who listened to Mr. Fernandez's ad. ”

Hearing Jenny say this, David Ferro and Yang Yuan were a little surprised, but after thinking about it carefully, the two of them were immediately relieved: yes, only this is reasonable, although the master's degree in marketing at Stanford Graduate School of Business is indeed a talent that major companies like, but it will not let her hear Mr. Fernandez's teaching before she officially joins.

Looking at the changes in the expressions of David Ferro and Yang Yuan, Jenny smiled secretly in her heart, and then said: "However, from the perspective of marketing and consumer psychology, I have some suggestions for the layout of the ads on this page, I wonder if you two should listen to it?"

Do you need to ask this question?

For David Ferro and Yang Yuan, they really need such an expert who is familiar with marketing and consumer psychology to give them professional guidance.

I found a random computer in the office area, Jenny used this computer to enter the word "TV" casually, and then pointed to the displayed page and said to David Ferro and Yang Yuan: "Jerry, David, you see, this is yaho! You are worried about whether it will cause an overreaction from users, but Mr. Fernández's suggestion is that we can mark up the message at the back and tell users that it is actually an advertisement. ”

As she spoke, Jenny clicked at the end of the ad: "For example, here, we will indicate 'advertisement', so that users will know when they see this message that it is actually an advertisement."

From an advertising point of view, this is an all-round bombardment mode that ignores the user's search for information, and it is also the most weighted advertisement, as for how to charge, you measure it yourself. ”

David Ferro and Yang Yuan nodded repeatedly.

"Besides, I have an idea," Jenny continued, "are we going to divide the whole page into two parts?"

"Split into two?"

"On the left is the search content that we provide to the user, which is about 75% of the entire screen, and on the right, we have advertising space, for example, there are users searching for 'TV', and on the right are the ads placed by TV manufacturers such as Sony on yaho!," Jenny said, gesturing to the screen, "What do you think?"