No instant messaging software has ever been spent on advertising to this point.

But I'm sorry, Wen Xiaoguang is rich, and he is not only rich! He is also willing to spend money! No investor will come over and say irresponsible things, you still have opinions on people spending their own money, why don't you go to heaven.

The reason why Wen Xiaoguang is willing to spend money is very simple, from the two fierce fights at the end of September to the beginning of November, the goose factory forced users to make a choice, if you add the aftermath, that is, two months.

Two months had to be done thoroughly.

In 2010, there was no stampede on the Bund, the light show was still attracting every visitor, the advertisements on the building opposite were calculated by the minute, and the place called Aurora had the largest electronic screen in Asia, with an average of 700,000 people visiting and taking photos here every day, and the average daily number of visitors was as high as 1.5 million during the peak of the National Day.

There are two types of prices,

It is rotated monthly, 20 times a month, each time for 30 seconds, and the price ranges from 30-350,000 yuan.

Or broadcast according to Tianba screen, 530,000 yuan per hour!

Generally speaking, people's advertisements are public service advertisements + own company advertisements + commercial advertisements in this round, but when you meet customers who broadcast according to the Tianba screen, you can make way for you, one hour, any time period, and the broadcast will be completed at one time.

In the autumn season, it gets dark early, starting at 18 o'clock and ending at 11 o'clock every day, and a day is the time of these five hours, if you buy it by the day, it will be 2.65 million yuan a day! This business is really a million profits, the building itself makes money, and the advertising is still profitable year after year.

So will WeTuo buy it?

Just kidding, don't you spend this money at this time, and keep it until the company closes down and pay severance pay to employees!

Bought!

Wen Xiaoguang's original intention was to charter the venue for a week, and more than 10 million yuan would be smashed down to manage the 3721, so that WeChat would accompany the people of the Bund to celebrate the National Day!

It's a pity that it wasn't booked in advance, everyone has a contract, and they can only buy three time periods on September 29, two time periods on October 1, and two time periods on October 2, which is a total of 7 hours, plus not much in the next few days.

So they set their sights on the building next door......

If you happen to travel to this place during this time, then the phrase "WeChat, make every voice meaningful" will definitely introduce your eyes, of course, maybe you don't pay attention to this software, because you, a lonely dog, can't find even one person you want to contact,

It doesn't matter, when you walk to Nanjing East Road, there will still be its advertisements on the big screen, and you still don't care, or even ignore it.

When you go back to the hotel and want to use video software to chase dramas, the advertising content is garbage, until finally when you swipe the news on your mobile phone before going to bed, watch 360 remind users that QQ will spy on your privacy, you post a comment, scold the annoying goose factory, and praise those scolding with your views, this is called political correctness.

Then you remembered that line: WeChat, make every sound meaningful.

Curious, is it another instant messaging software?

You go to search and download, flip through a few times and find that it's empty, there are a few friends to add applications, but they are not very important people, you click to agree at will, close the software, and think it's not interesting.

But time is moving forward.

The number of downloads on WeChat began to increase, starting from the start of TV advertisements on September 27, the number of downloads began to jump and climb, and it had exceeded 2 million before the National Day, and their total investment has exceeded 6 million, which is quite expensive to spend 6 yuan to buy a download.

Extremely expensive, but go on.

Because at this time, it is the goose factory that feels the pressure.

In fact, the timing of the two major crises they faced was staggered, with a difference of several months, but for some reason, the fact that they are facing now is that the two crises are inexplicably concentrated together.

The tension is felt by everyone.

“...... This Wen Xiaoguang, is he really serious about doing business like this?"

There was a whisper in the president's meeting, and Pony's face was heavy now, and they didn't dare to be too presumptuous.

To put it simply, they are facing two crises: one is a public relations crisis, 360 publicly reminds users that QQ violates privacy, and their original public opinion evaluation is not good, both the industry and consumers are using all kinds of ugly words to describe it.

One is a potential crisis, and the source of the crisis is: Wen Xiaoguang is crazy.

"I think it was not long ago, Wen Xiaoguang personally injected 20 million US dollars into his company, and made such a big move at this time, and cooperated with 360, it is hard to believe that it is not accidental. Mr. Xiong, CTO of the goose factory, spoke.

"This is not a normal business logic," another CEO analyzed, "and no company would suddenly put that much effort into publicity." ”

Pony asked: "If you were asked to rank which one was more threatening, how would you rank it?" ”

"WeChat ......"

"I also think it's WeChat. ”

"360 just makes us face the crisis of public opinion, but it can't hurt the fundamentals, there is no doubt about WeChat. ”

A small voice rang out, "What about 360? He can't threaten us, but he's been passing on information to users that we're going to invade privacy." ”

......

Pony suddenly remembered, "By the way, how did the previous R&D go?"

The younger, bespectacled middle-aged man stood up, "We're already doing it, three-quarters done." ”

"Is it imitation, or is it an innovation based on imitation?"

Innovation is not the company's DNA at all.

"I think WeChat is too simplistic and may not be suitable for younger people, QQ has a lot of experience in this area, and I think I can combine the two. ”

The other bigwigs softened their faces when they heard this, but fortunately, they didn't completely isolate us.

Lao Ma thought for a while and felt that he couldn't do it, and his professionalism told him that he was in danger.

"Reconvene the backbone personnel to set up a special R&D team, and everyone will give me time to study WeChat, we are in danger now!

"That 360 over there......"

"Communicate first, we try to avoid two-front combat, if we can't communicate, hand it over to the legal department and sue 360!"

......

At the headquarters of 360, the same tension was made.

But Zhou Hongyi looked at a report and laughed, and said to his subordinates: "This guy is really a thief to the extreme." ”

"Mr. Zhou, who are you referring to?"

"That little young man, Wen Xiaoguang, completely rejected my kindness, but he stepped on the right time in his actions, I tell you not to coward, this time they are in big trouble! There is a guy who has a clear banner to pick up the leak, but unfortunately we don't have this kind of good luck, and there is nothing we can do but charge for him,"

Because everyone's behavior is a logical necessity, not determined by subjective preferences.

Is the sect leader willing to provoke a behemoth like Tengxun? No one with a brain will do this, unless the QQ computer manager goes offline. Damn, you say that I have violated privacy, and the damage caused is immeasurable, and I will admit to you for this inexplicability? Is it still clear in the field of public opinion? Isn't this a real invasion of privacy.

But no matter what, they still called Zhou Hongyi over there, and they could be private, and each one made a move.

Wen Xiaoguang never worried about the sudden reconciliation of the two, because of the lack of security, Zhou Hongyi's lack of security, even if QQ Computer Manager is offline, but it will be online again in two months, what can you do?

There is no turning back from the bow, and the three of them have no choice.

The three of them are not good people, a bully, a hooligan, and a bastard, Wen Xiaoguang is that bastard, because he has begun his usual methods, guiding public opinion on the Internet, and faintly calling for withdrawal from QQ......