The severity of this struggle can be listed as the first crisis in the twelve years since the establishment of the goose factory.

Looking back on its history, you can find that the goose factory has only been really panicked in two periods, one is when the mobile chat software first started, because there was a sense of crisis that QQ would be replaced, so the top and bottom were very nervous. Another is this vicious fight with 360.

At the most dangerous moment, Mr. Ma even thought that everything would be over in a few days. Because 360 has a QQ bodyguard, it blocks pop-up ads, QQ shows, and QQ pets.

At that time, two-thirds of the revenue of the goose factory came from here.

As long as this situation lasts for a few days, a large number of advertisers will definitely lose money and the entire financial source will be cut off.

It is because of such danger that the goose factory forced users to choose one of the two, which was a stupid trick, but they couldn't help it, and the backlash caused by the fact was super big, and in fact it became a public enemy of the whole people.

Netizens think it's very nonsense, what does it matter to me that you two quarrel with me? Why do you force me? Then I just want to use both, what's the matter, you are your father, you are not allowed to use it if you say you are not allowed to use it? The water company still doesn't give people mineral water to drink?

And what Wen Xiaoguang wants to do is obvious, cooperate, cooperate with our sect leader!

The sect leader also called him.

Wen Xiaoguang was in a meeting at this time, he raised his hand to signal a few colleagues to be quiet, and asked him on the phone: "Mr. Wen, I'll make an appointment with you, let's sit down and talk about countermeasures, do you have time?"

Wen Xiaoguang will not have any formal alliance with him.

Because...... I can do anything without the alliance, what are I doing when I'm idle and involved in a big storm?

So he pretended not to know and asked, "Is this forced installation really so serious?"

"It's serious! Over the years, they have been doing this routine, imitating your products and using QQ to beat you, and this model has never changed! WeChat will also face such a situation in the future!"

"WeChat is still very weak, what can you do if you call me?" Wen Xiaoguang chose to refuse.

"The weakness of 360 is the irreplaceability of QQ, and this is your opportunity!"

"Forget it, I'd better take my products seriously. The competition of large companies, and the taboo of small companies to participate in it. ”

The cardinal sect leader is anxious to scold!

But Wen Xiaoguang didn't care if he scolded or not, anyway, he couldn't hear it when he put down the phone.

"What's wrong with 360 and QQ?" asked Liu Yiqi on the right-hand side.

"It's a hurry," Li Wenbo analyzed, "I have downloaded QQ Computer Manager on my computer, and the basic functions are exactly the same as 360, putting aside business, it is really shameless morally." ”

"The user of the problem antivirus software thinks that there are more than one, let alone two, he feels that he is in a weak position relative to QQ, and there is basically no way back, and retreating is death, at least he thinks so. ”

Liu Yiqi sighed: "These are two large companies, who knows how they will evolve in the future?"

"But I think it's our chance. Li Wenbo said.

"Yes, 360 people look for me, or look for you, ignore them, don't let people think that we have anything to do with them, all groups are strictly ordered, and no employee of Weituo Technology is allowed to make any remarks about 360 and QQ on the Internet, and it will be used to create conspiracy theories when the time comes, but ......" Wen Xiaoguang emphasized this, but, "What we should do must be done firmly." ”

In fact, it's just eight words:

"Keep a low profile and promote it vigorously!" Wen Xiaoguang said as he knocked on the table.

Liu Yiqi is experienced in promotion, and she was responsible for advertising in the past.

"Do I still need to be on camera?"

"Yes, being pretty is always a good thing. ”

Liu Yiqi pursed his lips and smiled, and his speech was beautiful, "Okay, I'll contact the advertising agency and the TV station." ”

Wen Xiaoguang added: "There are also video networks, Youku and iQiyi are all in one place, putting forward requirements for advertising companies, and selecting several relationship subjects to highlight voice and call functions, such as college students and parents, parents and children and the elderly who work outside, and young people who are in long-distance love." ”

Liu Yiqi concluded: "It is the people who have heavy call needs. ”

"That's true, but at the same time, there have to be people driving. Voice, remember, WeChat can do voice, this time when I talked to the founders of whatsapp in Silicon Valley, they actually felt that it was very inconvenient to send messages while driving, so they got on this voice system. ”

Lin Ruosheng wanted to speak, "What about the features of our new version?"

At present, it has been iterated to the third version, and the second one has been released before, mainly to fix some bugs, increase stability, and such trivial things as avatars and profiles.

But this time, everyone, including those who are still using it, knows they need something.

It is a function of QQ-like space.

It doesn't take much innovation, even an instant messaging app would think of that.

Within the WeChat team, it is named Moments.

"Does this need advertising?" Wen Xiaoguang didn't think he had done his job well, "Although we have also tried to make a difference, the difference is not big after all, and the user's usage habits have been educated, as long as they are downloaded, they will be used." ”

"Let's introduce the features of this new update on Weibo. Lin Ruosheng proposed.

"Okay. Wen Xiaoguang agreed this time, and said to Fu Youxuan: "To make a three-dimensional advertising budget, in addition to TV and online video, you can also place our logo on the screen of the subway and large commercial centers to see how much this whole set will cost." ”

Fu Youxuan lowered his head and wrote it down, and asked, "What is our upper limit?"

Wen Xiaoguang said: "There is no fixed upper limit for the time being, according to the development of the situation." ”

Ooh!

Li Wenbo and everyone looked at each other, not sure the upper limit?

Understood, understood, let's all move.

For the next week, everything was still in order, WeChat was preparing advertisements, and the money was lying out like flowing water.

After two consecutive activities, Wen Xiaoguang kept quiet for the time being, stayed in the company every day to pick out the details of the app, and urged the degree, to be honest, the climax was less than two months in total, and the time was very tight.

On September 27th, 360 released a privacy protector for QQ, and directly reminded users that "a certain chat software" peeked into users' personal privacy files and data without the user's permission, which quickly caused netizens to worry and panic about the QQ client.

At such a moment, Wen Xiaoguang made WeChat advertisements quietly appear on TV stations like Mango, which are popular among young people, and the logo of green calling began to appear in people's field of vision.

The female college student in the city called her mother, and her mother said to save some phone bills, and then she taught her mother to use this software and told her that it didn't require phone bills.

The soldiers who were far away on the frontier heard the message that they saw their girlfriend: The text can't feel your tone, I want to hear your voice, just one sentence. He said to his phone: The stars are like you tonight, they are beautiful.

The emotionally lost driver was howling in pain, and suddenly a voice message popped up: Mom~ I'm waiting for you to eat, where are you?

[WeChat, let every voice have meaning]

This is the final advertising slogan.

WeChat, launched strongly.