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At 11 o'clock in the morning, Jobs invited Zhou Ming and other friends who attended the meeting to have lunch at Wright's restaurant, and after lunch, Jobs and Zhou Ming sent off the invited marketing master friends.

Looking at the backs of those people leaving, Jobs sighed with emotion: "I really didn't expect today's lunch to end so early, my original plan was to wait until about three or four o'clock in the afternoon, for which I also prepared some other programs, it seems that these expenses can be saved today." ”

Zhou Ming also shrugged his shoulders meaninglessly and said: "Actually, I also want to see what other programs you have prepared for Jobs, but it's a pity that your friends don't seem to be as powerful as you say, and they didn't ask any constructive questions." ”

"They all say that the Chinese are modest, but I see that you are very polite. Jobs tasted it interestingly, "But you do have this capital, because your publicity plan is really eye-opening, but how did you come up with this method, is it really because Jackco was targeted?"

Zhou Ming spread his hands: "I know this is unacceptable, but the fact is that it is, yesterday my general manager reported to me that someone on the Internet is spreading rumors about Jieke company, many relatives and friends of the company's employees have seen it, I just remembered that you can rely on the convenience and opacity of the Internet for marketing and publicity, after all, if it is just a discussion proposition, it is indeed possible not to disclose any name and content." ”

Jobs didn't rush to speak this time, he looked Zhou Ming up and down a few times and then said, "Mr. Zhou Ming, I want to say that you should still be more modest like your compatriots." ”

"I used to think that I was very focused on perfection, that I could build and make the company bigger and better, so I was at least very talented in leading the company, and I also thought that my friends, they could lead a military enterprise to successfully transform, and they could use a marketing to defeat the most powerful Coca-Cola, they should be very genius!" Jobs looked at Zhou Ming very entangled and said, " But it's really annoying that we all seem to be idiots in front of you, and that you can only think of a solution in one day when we can't think of a solution. ”

Listening to Jobs' sigh, Zhou Ming laughed and said: "I can only say that sometimes coincidences can be regarded as part of IQ." ”

After some jokes, Zhou Ming said to Jobs very seriously: "I went to Los Angeles the day before yesterday and have already negotiated with Disney about the cooperation and distribution, simply put, we will pay 1 million, Disney will lend their distribution channels to us, responsible for the release of the theater chain, and they will also pay no more than 200,000 yuan for the release of the film." ”

"So fast? I didn't think you had anything to do with it in California. Jobs was a little surprised.

"Originally, it was true, but although the Tang family was all targeting me, they could always find the enemy's enemy to cooperate. Zhou Ming replied.

"I see, the enemy of my enemy is my friend. Jobs said, he asked meaningfully, "But there is another thing that surprises me, I didn't expect you to be so confident in Toy Story? You must know that many low-budget movies, maybe there will not be a box office of 800,000 yuan in the whole schedule, and you actually signed a 1 million co-distribution contract, aren't you worried that you will not be able to recover the cost?"

To this, Zhou Ming replied very cheerfully: "Of course I'm worried, I don't have any confidence in Toy Story, but I just have confidence in you Jobs." ”

Jobs was stunned for a moment, and then said with a smile: "You said so, it seems that I have no other way but to do my best to make this animated movie the most perfect on the basis of hurry." ”

"I think I can say thank you to Mr. Jobs on behalf of all future Toy Story fans. Zhou Ming said happily, "But since it's time, then I'd like to know how the Toy Story work is progressing now, and when can it be released at the earliest?"

Jobs replied immediately without hesitation: "At present, one hundred and twenty minutes of animation has been completed, and it is very close to one hundred and eighty minutes, I handed over part of the work to other companies to do, according to the contract, it is estimated that it can be completed in ten days, if you add the post-beautification and editing work, it can be sent to the film association for review in about half a month at the latest, and if it goes well, it will be announced in about twenty days." ”

Zhou Ming nodded silently: "Time is pressing, it seems that we should put the publicity on the agenda as soon as possible." ”

Zhou Ming didn't talk about it casually, although Zhou Ming had seen a lot of Internet hype in later generations, and many topics or Internet celebrities were known to everyone who could make trouble in just a day or two.

However, this is not the year of the information explosion in 2016, otherwise with the name Jobs, there would be no need for other propaganda. Even in the United States, the Internet is still in its infancy, and BBS has only been really popular for a few years, and Zhou Ming can't estimate the number of users who use the Internet and BBS.

Jobs also said: "Although I came out of the company, I dare not say that I have any concept of Internet marketing, so everything is in the hands of Mr. Zhou Ming, and I am very much looking forward to you opening the door to a new world for me and the whole marketing." ”

To get such an evaluation from Jobs, Zhou Ming can't help but feel a lot of emotion in his heart, you must know that the marketing he did for mobile phones in his later life was the most successful, so that Apex Company became the world's No. 1 mobile phone brand.

"I'll think about that, but before that, Mr. Jobs, I want you to come with me to Los Angeles and sign a contract with Disney, after all, the distribution channel is the most important thing we should grasp now, and Toy Story is a Pixar animation studio film, and Gerco and I don't have the right to sign a contract. Zhou Ming said.

Jobs nodded yes, so on the third day, Jobs and Zhou Ming rushed to Los Angeles together.

The signing was made in the Disney headquarters building, and since it was not an important signing, there was no ceremony, and the person in charge of signing was the distribution manager Iger, but the purchasing manager Roy was also present.

Roy and Iger were very surprised that they signed a contract with Jobs: "It turns out that we didn't sign a contract with Mr. Zhou Ming, but you don't have the copyright to this film?"

"I'm just saying that I'm an investor in the Toy Story project and have the right to help the film find distribution, but the full rights to the film are still with Pixar Animation Studios, and only they are the best fit to sign a contract with you. Zhou Ming replied.

Roy and Iger, as Disney's purchase and distribution managers, are not the first time they have signed a co-distribution contract, and naturally they understand the meaning of signing a contract with the copyright owner, but they were surprised by Zhou Ming's clear words, because in their previous impression, Zhou Ming has always been a rich second-generation image who spends money for his own use, so they suddenly have a very bad premonition.

However, this hunch was useless, because then when Zhou Ming took out the box containing one million cash, they did not hesitate, and after the lawyer confirmed the contract, Iger signed his name on the contract on behalf of Disney.

After the signing was completed, Jobs and Iger exchanged contracts under the witness of their lawyers, and after all the processes were completed, Zhou Ming handed over the one million cash to the Disney financial staff present.

Originally, this signing ceremony ended here, but Zhou Ming was not in a hurry to leave, but asked Egger: "If I remember correctly, you promised 200,000 publicity expenses in the contract, and now I tell you that Toy Story has begun to carry out publicity, can you return this publicity fee to us?"

Roy and Iger were stunned at the time, indeed according to the requirements of Toy Story to be released within a month, they should start promoting now, but the problem is that their film has not yet been produced, and their publicity requirements must not reveal the name of the film and too much content on the premise of not revealing it, this is not okay, how can it be promoted?

It is for this reason that they did not even think about what they would ask for for publicity money, at least not today.

Roy and Iger exchanged ideas for a while, and finally Roy asked, "Are you going to start propaganda now?"

Zhou Ming nodded yes, and then Egger said: "Okay, we did promise the publicity expenses, but this publicity expenses are like this, in order to ensure that the publicity expenses can be used to a greater extent, you must tell us the propaganda methods you use, and the propaganda budget for each stage, you report this budget to us, we can pay for you The necessary expenses for these propaganda." ”

At the end, Iger added: "This is a Disney tradition, please understand." ”

"Well, that's a fucking tradition!"

Zhou Ming shrugged his shoulders and teased casually, and then told them about the viral marketing and publicity plan he had thought of using the Internet, and Roy and Iger were shocked at that time.

They looked at Zhou Ming in disbelief, pointed at Zhou Ming and trembled, "This ...... Did you really come up with it?"

"I don't think it's going to be fake. Zhou Ming smiled and reminded, "I believe that you are all Disney executives, and your legal awareness and professional ethics should be impeccable, so you will definitely not leak our marketing plan to anyone, right? ”

Roy and Iger nodded busily and said that it must be kept secret, just kidding, if Zhou Ming and Pixar Animation Studio really sued them, they would not only lose their jobs, but also face a potentially sky-high amount of compensation, which is more important They will naturally be able to weigh it clearly.

It's just that what really worries Roy and Egger is obviously Zhou Ming, because judging from Zhou Ming's performance today, he is obviously a very mature businessman, he is not rigid and self-serving, nor conceited or emotional, on the contrary, he is a very rational person, all his considerations are full of wisdom, and the most important thing is that he can notice a lot of details.

It seems that I have suffered a big loss this time, I just hope that the market can help me, and this movie should not be too popular.

That was Roy and Allen's last thought.

On the other hand, Zhou Ming was not interested in discussing their ideas, and after the signing ended, Zhou Ming returned to San Francisco with Jobs.

That night, in the computer room of Pixar Animation Studio at the Wright Center for Digital Arts, Zhou Ming sat in front of the computer, opened the most famous BBS online community in California, and typed a post according to the draft prepared in advance: "Oh my God! Toys actually have a soul!"

With Zhou Ming's last press of the enter key, the post was immediately sent, in this era in the open and freedom-respecting United States did not have any censorship system, so Zhou Ming's post was refreshed as soon as possible. At the same time, in the computer room next door, the keyboard crackled, and Zhou Ming added several replies.

"Idiot! How can toys have souls? If play has souls, I'm afraid our cats will be thrown out of the room long ago!"

"But I believe that the toys at home have a soul, because every time I go out, when I come back, they will always move their location inexplicably, sometimes they can find it, sometimes they can't find it, my God, I think they must have a world of their own!"

Looking at the replies one by one, a smile appeared on the corner of Zhou Ming's mouth, because the viral marketing he planned had officially started from this point.