At ten o'clock in the morning the next day, Zhou Ming drove to the Wright Center for Digital Arts in San Francisco, he needed to bring the publicity plan he came up with to Jobs for reference, how to say that the three stinkers beat Zhuge Liang, it is always good to be able to brainstorm, not to mention that Jobs is much stronger than the stinkers.

Jobs greeted Zhou Ming at the door, without any politeness, he said directly to Zhou Ming: "Today I invited a few friends to come together for reference, they are all top experts in marketing...... Of course, I don't mean to distrust you by doing this, but their experience in marketing often allows us to see the problems in your plan better. ”

Zhou Ming was a little surprised at first, but then he thought that Jobs was probably doing this to be more secure, and he also wanted to brainstorm like himself, so he found a friend.

Zhou Ming smiled at this and nodded: "Don't worry, I don't have anything that I can't accept, after all, we all want to really do things well!"

Jobs raised his eyebrows, a little surprised by Zhou Ming's sanity and peace, because he had seen many young and successful people, but even if these people were not arrogant and conceited, they had full confidence in themselves, and they couldn't allow others to point fingers at him, but Zhou Ming could accept it so easily, which in Jobs's mind, I am afraid this is the secret of his success.

Then Jobs took Zhou Ming into the Wright Digital Art Center and came to the conference room of Pixar Animation Studio, they didn't wait long here, Jobs's friends came over one after another, and Zhou Ming also greeted them one by one under Jobs's introduction.

Although Zhou Ming had been mentally prepared, when Jobs introduced these people, Zhou Ming was still surprised, because these people are all masters, they have successfully transformed a military enterprise on the verge of bankruptcy, there are also marketing masters who participated in the planning of a marketing plan that challenged the taste, allowing Pepsi to successfully replace Coca-Co's world's No. 1 beverage empire, and a professor of market economics at Stanford University.

There is no doubt that these people are masters of marketing, with incomparable marketing experience, and can easily deduce the market response from your plan.

"Zhou, you don't have any psychological pressure, they are all very easy-going, today they will only simply put forward their own opinions and suggestions on your marketing plan, and will not do any personal attacks on you, otherwise I can approve you to let your bodyguards teach them a lesson." Jobs said jokingly to Zhou Ming.

Zhou Ming knew that Jobs was not nervous, Zhou Ming shrugged his shoulders and said: "I don't think I will have psychological pressure, because I am still very confident in my plan." ”

Zhou Ming stood up, he bowed to everyone before saying, "Hello everyone, my name is Zhou Ming, today I will tell you about my marketing plan for Toy Story." ”

"Since you are all friends that Mr. Jobs has graciously invited, then I am sure you also know what this Toy Story is all about, since he is not finished yet, there is no mention of his name and too much content about him at this stage, and our budget is only 100,000. Zhou Ming said.

Faced with the conditions mentioned by Zhou Ming, everyone immediately frowned, obviously no matter whether they knew it or not, no matter how many times they heard it, it still made people feel a headache.

In fact, when Jobs promised Zhou Ming to be released within a month, he contacted his friends to find a way to promote it, but everyone told him very clearly that this was impossible.

"The conditions are demanding, but not impossible. Zhou Ming said, "In fact, my propaganda plan is very simple, his core idea is to use the Internet, the most popular BBS!"

Zhou Ming saw that many people had confused expressions on their faces, so he explained to them what BBS was and explained the characteristics of the BBS forum.

After explaining BBS, Zhou Mingcai continued: "First of all, we can publish some very curious news on the BBS with the most popular young people and the most users, for example, I find that every time I go home, I will find that the location of the toys is different from when I go out in the morning, but in fact, there is no one at home on this day, so will it be when I am not at home, the toys at home also have their own lives and their own world, are the toys all soulful? Will they be like people?"

"Then we can hire a lot of people to keep signing up for accounts and keep replying to the question, so that we can put our post in the forefront and lead others to join in and talk about all aspects of the issue. ”

Zhou Ming raised a finger: "And as more and more people discuss, we can start the next stage of publicity, we can mount the film clips that have been made on BBS under the premise of technology, if the technology does not allow it, we can let those who want to know leave their email address, we can send it by email." ”

"Of course, in order for people to believe it, I think that the clips posted on BBS or in the email must be realistic and blurry at the same time. In order to tell netizens that this is the picture he took with a home surveillance camera, he told us that toys have a soul of their own, and after we are gone, they will live another life that we don't know. ”

Zhou Ming clenched his fists and said in a very firm tone: "I have reason to believe that when these clips are made public, coupled with the continuous guidance of our hired people on the Internet, this matter will definitely set off a wave of attention on the Internet. ”

As Zhou Ming spoke, everyone nodded silently, obviously they all listened very carefully and agreed with Zhou Ming's opinion.

So Zhou Ming continued to emphasize: "The core of my marketing plan is that we implant the concept into everyone's heart through the Internet, so that they can spontaneously become curious and suspicious about this matter. ”

"These people who are in contact with the first time, they may not be converted into box office, but they will spontaneously pass these questions to others, like a virus to replicate themselves and then spread, so that the attention of this news will increase geometrically, I believe that as long as there is an absolute number as the basis, then the box office will no longer have to worry. Zhou Mingbi gestured.

"And the most important point of my plan is that the cost is extremely low, if we control it properly, I'm afraid the publicity cost will not exceed 50,000 US dollars, no more than 100,000 US dollars, but we can use the nature of the Internet to carry out national and even worldwide publicity, if Toy Story is a very good movie, then I believe my plan can bring us at least tens of millions of box office. ”

In the end, Zhou Ming propped his hands on the table and said very strongly: "So I turned this marketing campaign into viral marketing." ”

Everyone subconsciously leaned back, as if they were under the invisible pressure of Zhou Ming, and at this time, Zhou Ming asked, "I don't know if you have any thoughts about my plan?"

When Zhou Ming threw out this question, the entire conference room was silent, and everyone was dumbfounded, with an incredible expression like seeing God.

After a long while, someone finally opened his mouth, he shouted a genius, breaking the silence of the scene, and then everyone else shouted one by one: "This is really incredible, it is a wonderful solution that only God can think of!" He not only perfectly avoided the problem of title and content with the way of question guidance, but even replaced all traditional media with the Internet, and used questions to guide people to spontaneously carry out propaganda, and controlled the cost to a minimum!"

"This is the perfect marketing and publicity plan! If the original taste challenge can be done like this, with Mr. Zhou's planning, Pepsi will definitely be able to maintain the first position for a longer time!"

They all exclaimed for Zhou Ming's thoughts, and of course, some people found out about the problem and immediately asked Zhou Ming a question: "But isn't this suspected of commercial fraud? After all, there is a video of the situation and the situation of toys at home posted on that BBS, which is strongly deceptive, and if it is exposed by the media, it will have a very negative impact on the film itself, and may even suffer a lawsuit." ”

'It's a possibility, but I think it's very unlikely. Zhou Ming asked rhetorically, "I think this gentleman may not have been on BBS, there is a lot of mysterious information on it, including the analysis of the assassination of President Kendini, and the famous Roswell UFO incident, or the vampire and ghost man incident, which are obviously more bizarre than ours, but I haven't seen anyone sued anyone for this." ”

Zhou Ming then changed the conversation and said: "But we are different from them after all, we are a marketing campaign, so we can't make a big fuss, but we just need to say for sure whether the toy has a soul or not, whether it will have its own world." ”

"To put it simply, we just ask questions and lead people to think about them, but we never give answers, so we don't have a handle, do we?" Zhou said.

With Zhou Ming's last words, the conference room fell silent again, and everyone looked at each other, feeling incredible.

After a while, someone said: "Mr. Zhou Ming, I'm afraid we can't think of any problems with your marketing plan, he is so perfect, I can't imagine how you came up with such a genius plan." ”

Zhou Ming smiled embarrassedly and replied: "Actually, it's embarrassing to say, because my company is now causing other people to target, and my opponent has hired a lot of people to spread rumors about my company on the Internet, so I thought that the group that plays BBS is young people, and it just so happens that the positioning of Toy Story is also young people and children, so I wonder if this film can also use the Internet? Later, I came up with this method." ”

"I can't help but say, Mr. Zhou Ming, you are really a genius-level marketing master, your thinking is enough to make any opponent feel terrible!" praised Zhou Ming, the marketing director of PepsiCo, and everyone else gave Zhou Ming a thumbs up.

Zhou Ming also breathed a sigh of relief.