Chapter 499: Be kind
Just like at the beginning, I just wanted to bring a few old comrades-in-arms to make a fortune, but I didn't think about it but became such a large-scale fishing company now. What started as an online store to sell dry goods has now become a big online brand store.
Fortunately, Zhuang Haiyang also knows that it is definitely impossible to open a seafood physical store. There are restaurants in Shibao Pavilion and Nanshan Island, plus a farm and resort that will open in the future, which can also be used as a platform to sell seafood.
The online sales platform, with more and more things under Zhuang Haiyang, is more and more recognized. It has been upgraded from simple dried seafood to fresh seafood and imported seafood, plus vegetables and vegetables.
Whether it is the initial dried seafood or the later opening of international direct stores, the Fisherman Seafood Direct Store has been recognized by more and more users. Even if the price is a bit expensive, customers who have bought it know that the price of this store is real.
It is precisely with the two sales platforms of physical and online that Zhuang Haiyang will not worry about the fish caught not enough to sell. What he has to do is to use his own platform to maximize the profits of going out to sea to fish.
Even with the recent opening of vegetable sales, many tourists who have visited Nanshan Island are also aware of the charm and taste of Nanshan Island vegetables. Knowing that this is a newly planted vegetable from Zhuang Haiyang, many tourists have also bid to buy it.
In the eyes of many people, spending dozens of dollars to buy mailed vegetables online seems somewhat silly. But the problem is that seeing the purchase requirements of the limited number of places and catties, many old users know that this is a really good thing.
In fact, the things sold online by the fisherman's direct store are all subject to limits and purchase restrictions without exception. But the more this is the case, the more customers trust and seek after this directly managed store. Perhaps, this is also a disguised way of starvation sales!
After a simple count, Concubine Li found the person in charge of the online store on the island and carefully selected several popular seafood. At the same time as shooting the corresponding video, the number of goods on the shelves is also verified.
The reason why I shot the video is also to inform the buyer that this batch of seafood is really freshly caught. Even if there is some frozen fish for sale, it is because these seafood cannot be transported back alive.
Seeing the number of goods ready to be put on the shelves this time, the person in charge of the online store also quickly said: "Mr. Li, I'm afraid the packaging box is not enough!"
"It's okay! Wait, I'll get some from town. Aim to pack all the goods before dawn. If you don't have enough manpower, you can draw some from the security team. There will be more events like this in the future. ”
"Okay, Mr. Li!"
As the earliest business project, every time Zhuang Haiyang goes to sea, Zhuang Haiyang will pick some seafood for drying and making dried seafood. Compared with dry food, there are still more users who prefer fresh seafood.
In the past, because the amount of seafood caught was not large, the sales of seafood have always been very restrained. It is rare to have a bumper harvest this time, and the person in charge of the online store also knows that the more goods sold in the store, the more bonuses she will receive at the end of the year.
Who doesn't want to make a little more money? What's more, there are already three teams in charge of marketing in the online store area. One is based abroad, one has just entered the farm, and one has been staying on Nanshan Island all the time.
In contrast, the overseas operation team sells more goods every year than on Nanshan Island. The reason for this is naturally the marine ranch, which from time to time provides high-priced beef and mutton to sell to customers.
Every time beef and mutton are put on the shelves, they are basically killed directly by domestic customers. It can be seen that for these food-loving users, price is not a problem. The real problem is that there are too few of them!
Make the corresponding recommendation video, and the person in charge of the online store directly asks those member customers to push the message. After the message push is sent, the seafood on the shelves will enter the pre-sale link.
Looking at the decreasing share of the volume, many online store employees also said excitedly: "Hold a grass, the speed is still so fast." This time, the boss has prepared 500 orders for all kinds of crabs, and it seems that it still can't meet the needs of customers!"
"No way, who told our boss that the seafood sold is all a good thing! Just this time, the napoleon wrasse used for online sales, authentic wild grouper, isn't that a good thing? The customers of our online store are all masters who can eat it!"
Different from the sales model of other online stores, the customer service of Fisherman's direct store rarely encounters customers who ask or even bargain. The reason is very simple, if the customer bargains, they will be robbed by others before they finish talking.
In many cases, if you want to buy something that is sold on the shelves of a directly managed store, you have to take a picture first, and then consult the online store customer if you have any questions. Customers who have suffered losses have regretted it for a while!
Within half an hour, all the seafood on the shelves was swept away. Looking at the customers who kept sending messages and complaining about the late, the customer service also replied helplessly: "We have prepared a lot of goods this time!"
The meaning of this is naturally that customers who didn't buy it came too late. Zhuang Haiyang, who happened to come over to inquire about the situation, learned the news, thought for a while, and said: "Reply, we will put another hundred copies on the shelves! Anyway, there are a lot of goods this time!"
"Okay, boss!"
When the customer service informed the customers who started late, and learned that Zhuang Haiyang made the decision himself, many old customers smiled and said: "It's still a reliable fisherman!"
Even so, the 100 copies that were re-put on the shelves were completely sold out within ten minutes. Seeing such a hot sale, the person in charge of the online store also said directly: "Boss, why don't we sell seafood online in the future?"
For such a proposal, Zhuang Haiyang also shook his head directly: "We need to respect the needs of online customers. We also need to maintain offline trading channels. Good goods are sold online, and bad goods are sold offline, what will others think?
Moreover, every time the fleet goes to sea, there are so many good goods that are caught. If they are all online sales channels, the number of orders will naturally decrease after a long time. Once in a while, it seems that our goods are good, understand?"
In Zhuang Haiyang's view, money does have to be earned, but it also has to be earned. If you really intercept all the good goods, those fishermen will feel uncomfortable when they know it. Good goods are sold with ordinary goods, and those fishermen also make more money.
Correspondingly, fishermen will be fairer when bidding. Harmony and wealth are the business principles that Zhuang Haiyang has always followed. It's impossible to get rid of the fishermen in the town for this kind of profit!
The catch is sorted and screened. After having dinner at home with Concubine Li, the two drove a big boat and a salvage boat to the town to sell goods. The cargo on the other salvage ship was basically emptied.
In addition to selling a lot of them in the online store, we also have to keep some stocking in the breeding box, and we also have to keep enough to send to the Food Treasure Pavilion. After such a cleanup, it is just enough to empty a shipload of goods.
Even so, when the fleet arrived in the town, they saw Zhuang Haiyang driving the ocean-going fishing boat over, and many fishermen were delighted: "Brother Zhuang, why did you drive this big guy over this time?"
"This time I ran a little farther, so I drove this big guy over. There are a lot of frozen goods this time, but they are all good goods. So I'm worried about whether you can eat what I have in my hands now!"
"Don't worry, as long as your goods are okay, we can eat more goods. ”
I took the fishermen to visit the frozen fresh-keeping cabin of the ocean-going fishing boat, and looked at the good fish, including some tuna, many fishermen smiled and said: "Brother Zhuang, it's interesting, these fish are also sold, right?"
"That's natural! Except for yellowfin tuna, which is very common overseas. However, in terms of price, you can't drive too low. Compared to the tuna shipped from overseas, it hasn't been long since I caught this tuna!"
"Don't worry, we have been working together for so long, in terms of price, when have we ever treated you badly!"
Again, really good goods don't sell at all. Zhuang Haiyang, which uses large mesh trawl operations, can catch seafood that is naturally larger than others. Coupled with proper preservation, each fish looks of excellent quality.
After negotiating the price, all the fishermen and crew began to get busy. Weighing, accounting, loading, transferring, everything is the same as usual. Even though the fishermen paid more money this time than before, they all paid with a smile.
The reason is simple, if they buy enough goods this time, they will make more money when they sell them. With the money of Zhuang Haiyang, many fishermen have their own customer channels. These goods will be sent to all parts of the country tomorrow morning.
On the other hand, Concubine Li, who came to collect the bills, also seemed very happy when she saw the money constantly being transferred into the account. The team members who were busy unloading and fishing for fish also seemed very happy. The reason is that I will be able to make another payment tomorrow.
Even if there is some money later, you need to wait until you sell it before settling it. But in the matter of dividends, Zhuang Haiyang has never embezzled the share that should belong to the crew. Therefore, the crew is naturally also reassured.
Compared with the wages paid at a fixed time every month, more crew members are concerned about the dividends of going to sea. Although someone had previously proposed whether dividends could be paid together with wages, Zhuang Haiyang still did not agree.
In his opinion, the crew members have worked hard to go to sea, and naturally hope to see the rewards as soon as possible. In this way, the next time they go to sea, they will be more active and attentive!
The fixed salary he opened itself is the so-called guaranteed salary. It's really for this guaranteed salary, but I'm afraid that many people may not be willing to come. Now that these fishermen have paid the bills, he settles dividends to his comrades-in-arms, and he also doesn't need to post money!
By the next day, the new team members who had just been hired were also very happy to see the bank arrival information sent by their mobile phones. Although the bonus is not much, it is also an additional benefit from the boss.
For this kind of benefits in addition to the basic salary, who would dislike these retired elite non-commissioned officers?