Chapter 576: The goal of becoming the number one in the world
Blake's status in the Universal Mall is also quite high, and he is the number three person in the Universal Mall, along with Leo Porter and Edward.
And there are a lot of contradictions between him and Edward, because Edward is too strong, robbing a lot of the company's resources, resulting in a shortage of funds in the European market, and many of Blake's jobs have to be postponed, which has a great impact on the performance of the entire European market.
And the head office is not without money, but has invested a lot of money in the battle for the Chinese market.
Everyone knows that the Huaxia market will definitely develop into a very large market in the future, but before that, the global mall must balance its global strategy and cannot patronize the development of the Huaxia market. After all, so much money has been smashed, and the Huaxia market has not seen much complexion, but the competitors of the Global Mall are all alive and well.
Therefore, Blake's intention is very obvious, and he wants the company to balance the priorities of each market, reduce the development of the Chinese market, and invest more money in other major markets.
Of course, Edward didn't like to hear this, and he immediately retorted: "Although the European market has now reduced its capital investment, but a year ago, the company still strongly supported your business in Europe. "Edward dared to say and do, unlike Blake, who was a little reserved, and directly followed him.
Everyone in the company knows that these two people are almost incompatible, and it is difficult to get together, not to mention that there will be-for-tat confrontation on issues of direct interest now, even if it is other issues that are not their business, the two of them will fight happily, it is simply a pair of living treasures in the global mall.
"Don't argue with the two of you, today we are discussing the overall strategy of the Global Mall. Leoper grimaced and looked not very happy, "The battle for the Chinese market is a plan formulated by our group at the beginning of the year, but in the implementation process, the method is not proper enough, the efficiency is very low, and it is not satisfactory. Judging from the current situation of the Chinese market, it cannot be said that we have failed, at least we have occupied nearly 50% of the market share of the Chinese market, and currently rank first, in a sense, in fact, it can be considered that our company has occupied the Chinese market. ”
Although from the data point of view, the global mall occupies a leading position in the Chinese market and is the largest e-commerce company in the Chinese market, the leading edge of the global mall is not large, only six percentage points more than the second-ranked Baibao.com.
In addition, the competitors in the Chinese market are very powerful, even more difficult than the competitors in the domestic market of the United States, whether it is Li Feng or Long Yu, they are the elites of the industry, so Leo Porter will be particularly attentive to this market.
"President, if that's the case, then I think the company should adjust its strategy in time and focus more on other markets, especially those that are about to launch new projects, and further increase capital investment. Blake said.
"At present, the European market has completed the layout, in terms of funds, I will try my best to consider for you, but you should also improve the profitability of the European branch in mind, on the whole, although the European market has been occupied, but the profitability is not strong, the cash flow of the European branch has always been a problem. "Blake, I want you to improve the efficiency of your European branch and increase your profitability, the head office can't always send you funds, and the last round of financing, there is not much money left, the profitability of the domestic market in the United States cannot be maintained until the company goes public, we still need to spend a lot of money." So for the positioning of the European market, I hope that it is a strong profit point for us, at least half of the level of the American market. ”
Leoper's words are actually criticizing Blake's work, pointing out that his profitability is not strong, and he will only blindly ask the headquarters for money.
In fact, Blake's business ability is indeed inferior to Edward's, which is the main reason why Leoper trusts Edward more.
Although Edward has many shortcomings in his personality, he is a natural big mouth, and his temper is also very hot, but it is undeniable that his work performance is still quite outstanding, especially his development of the domestic market in the United States.
It is precisely because of Edward's continuous development and upgrading of the local market in the United States that Global Mall has the ability to expand to major markets around the world.
In this respect, Blake is far from being comparable to Edward.
"According to our company's growth plan, 2003 will be the year we will occupy the major markets around the world, and it will also be the year we will become a global e-commerce company, so this is very important for Universal Mall. If the China market is not occupied, how can we announce that we have occupied the global market, and how can we let investors see our achievements. Investors are very tricky, they will find fault with our company's work from all angles, especially for the Chinese market, they think that this is a simple market, if we can't even take this market, what is it like in the eyes of investors, investors will definitely sneer at us. Don't forget, the next global mall will officially launch our listing plan, and the Huaxia market must not become a stumbling block for us. ”
"The president is right, if we can't even take the Huaxia market, how can we claim that we are the world's No. 1 e-commerce company, and during the listing period, our valuation will also be lowered, which is not good for the company's overall image, so spending a little money to run the Huaxia market is not a big problem at all. "And more importantly, the opponents in the Chinese market may go abroad and become large international companies, compete head-on with us in other markets around the world, and even invade our American homeland, if we can't defeat them in one fell swoop in the Chinese market, then the hidden dangers in the future will be very great." ”
What Edward said is very reasonable, occupying the Chinese market is not only a small problem, but may even be related to the global market of the Global Mall. If Baibao.com or Taotao.com is allowed to become bigger and let them invade other markets, then the trouble for the global mall will be even greater.
The company executives in the audience nodded their heads in agreement, acknowledging Edward's analysis.
Blake had no choice but to stop talking about the European market.