In 2003, cash payments were still the main means of payment in people's daily lives, and many people did not even have credit cards.

If the Fortune Treasure payment platform can realize the upgrade of offline people's daily payment, it will be of great significance, which will mean that the Fortune Treasure company leads a new way of life, and greatly improves the efficiency of the whole society, reducing the total transaction cost of everyone.

Therefore, this matter must be universally welcomed by the people, and the market is also very much in need.

"If we go to the supermarket to shop in the future, we don't need to bring cash, we only need to show our wealth treasure, and the transaction is completed by the payment system, it will be much more convenient, and everyone will be very welcome." He Guojun said, "And this kind of foolish operation, even people with little education can complete it, and the market acceptance will be very high, because it is simpler and more convenient than cash transactions." ”

"It's going to be a few years away, so we don't have to rush too much, even if the opponent stops us for the time being, we still have a lot of means to overtake them. Business competition is a marathon, not a 100-meter sprint, and for the time being, let them win for a while, it's nothing at all. Li Feng said.

"I understand, what we need to do now is to constantly improve ourselves, make a fuss about the user experience, let users know that our product experience is the best quality, and eventually it will return to our system. He Guojun said, "If that's the case, then the two hundred million advanced of the global mall may be wasted again." ”

"They have money, let them burn more, this fire has a very great benefit to cover the entire market, so that many people who do not believe in e-commerce, do not like e-commerce people choose to try to experience e-commerce, undoubtedly can greatly expand the territory of e-commerce in the Internet world, overall, is to contribute to the promotion of domestic e-commerce civilization, maybe we can all enjoy the benefits they bring. Li Feng said.

"Haha, that's really the case, there are more people shopping with e-commerce, the express delivery industry can also develop, all kinds of other supporting facilities will continue to improve, and the whole market will be more accepting of e-commerce shopping This new way of life, in this way, there will be more and more people willing to experience e-commerce consumption in the future, and the whole pool will continue to expand. These newly developed users can naturally flow into the e-commerce system of New Dream Group. He Guojun said, "In this way, this e-commerce war is not a bad thing, but it may be a good thing." ”

"Yes, we also have to thank Global Mall for contributing to Huaxia's promotion of the application of Internet functions in e-commerce. Leoper should be given a big trophy. Li Feng said.

"Haha, that's so interesting. He Guojun said with a smile.

After Li Feng's analysis, He Guojun's original worries immediately disappeared, and the next work ideas have been completely clear, as long as they follow this line of thought, the e-commerce sector of New Dream Group will not be greatly affected, and it is even possible to grow in adversity.

......

A few days later, Julong.com's reports on the e-commerce war changed its tone, according to Li Feng's intentions, several articles questioning the money-burning promotion model appeared in a prominent position on the page, one of which was "It's time to cool down this round of red envelope war" analysis article, pointing directly to the violent marketing and promotion model of the current e-commerce market, criticizing this simple and crude promotion method, which is harmful to fair competition in the Internet industry, and is also irresponsible to users. Behind a large number of red envelopes, there are also new problems such as sellers increasing prices, reducing the quality of goods, and difficulties in complaining about rights protection, which shows that the wool is out of the sheep, and users have obtained benefits on the one hand, and have to endure some pain on the other hand.

This article uses a large number of real data and cases, which is very convincing, so once it was published on the front page of Julong.com, it immediately attracted wide attention in the market. For a while, the comment area of the news was crowded, and the number of comments exceeded 10,000 in just two hours, which shows that everyone is highly concerned and recognized for this report.

At the same time, Li Feng also expressed a similar view in an interview with some financial media, that is, New Dream Group will not participate in such a low-level red envelope war, and this marketing and promotion method will not bring real benefits to consumers. New Dream Group still needs to work hard to improve the user experience, and retain them through a more high-quality and efficient user experience, rather than red envelopes.

Because Li Feng's remarks have the role of a weather vane in the market, they also caused great repercussions immediately after being published in major financial media.

Overall, everyone is not very optimistic about the rough money-burning model of the global mall, because the nature of the Chinese market is different from that of other markets, and there are no competitors in other markets.

However, the scale of the Huaxia market itself is relatively large, and there are competitors who are consistent with the business of the global mall, and the global mall cannot change their traditional thinking habits in time, and still adopts the market strategy of burning money on a large scale, and the effect will be greatly reduced.

Judging from the data of this round of red envelope war, although the market share of the global mall has increased, the speed of improvement is not very large, from the original 42.6% to 46.8%, an increase of 4.2 percentage points. But in the range of close to 50%, the global mall has encountered obvious growth bottlenecks, and the strategy of burning money seems to be no longer working.

The market generally believes that this round of red envelope war in the global mall is too eager for quick success, and without recognizing the market demand, it rashly launched an attack, and the result is very unsatisfactory.

At the headquarters of the Global Mall, a discussion is raging about how to occupy the Chinese market.

Blake, the vice president of the European business of the Global Mall, seemed to be very dissatisfied with what happened in the Asia-Pacific region, and he took the lead in firing: "Ladies and gentlemen, as we all know, the Global Mall is currently devoting a lot of energy to the Asia-Pacific market, especially the Chinese market. However, the Chinese market is still a less mature emerging market, which is completely different from the European market. Now, the company has put a lot of energy and resources into the competition for the Chinese market, and other markets have obviously been dragged down to a certain extent. Take our European market as an example, although the current market has been relatively mature, but the European market is characterized by many countries, different cultures between countries, is a fragmented phenomenon is a very obvious market, we need the company to invest more energy to integrate the European market, which will be of great help to improve the company's performance. ”