Convenience stores are a track with very low gross profit and lower net profit, but in the context of the overall slowdown of the domestic retail industry, convenience stores have maintained steady growth.

On the one hand, there is policy support, on the other hand, it is the improvement of national income and consumption level, but there is another aspect that cannot be ignored, that is, the application of new technologies, which makes SKU management, logistics and distribution, etc. more and more scientific, and has become a representative element in the concept of "new retail".

Therefore, the first step after the start of the well-off is not to shop the store to push the bicycle, but to do the development of software, and to build the endogenous and basic things first.

Of course, convenience stores operate many categories, and not all of them have low gross profits, for example, the gross profit of hot meals can reach 60% or 70%. Convenience stores are also an important solution for brunch in commercial communities, so at least in the chain convenience stores of big brands in big cities, the smell of rice will always be permeated.

However, the hot food category is actually fresh food, which is the core moat of innovative convenience stores, because innovative convenience stores must have cold chain logistics capabilities, which is precisely the weakness of other competitors. In this regard, 724 is an example, with nearly 20,000 stores in the island country, nearly 200 food processing plants and more than 100 distribution centers in the coverage area, which has the ability to fully replenish stores.

You must know that the area of the island country is only 480,000 square kilometers, which is equivalent to Hebei, Shandong, and this strong cold chain logistics delivery capacity makes 724 always the world's first gold position in the convenience store industry.

In addition to hot meals, packaged foods that are also simple meals but not fresh foods, that is, bento salad rice balls, etc., also have a considerable gross profit margin.

This illustrates the importance of logistics, and packaged food also has a huge dependence on logistics. Therefore, logistics is the place where the well-off must first burn the money, and it is the premise of opening a store.

If it was a few years earlier, it may be more difficult to burn this money in China, for example, for food in different temperature zones, it is necessary to match different distribution strategies, some are delivered once a day, and some have to be sent several times.

Thanks to the fact that convenience stores have blossomed everywhere in China in the past two years, especially the emergence of convenience store systems imitating 711, convenience store practitioners have adapted to the intensive cultivation of logistics.

The key to opening a convenience store is to choose the category and open the franchise system, but this is not a problem that needs to be considered in Milestone 1. The question of choosing a category is actually very important, because the convergence of innovative convenience stores is too strong, and many convenience stores are all copycats in the past, and how to maintain freshness and create differences is an obvious problem.

The open franchise can create scale effect, which is the essence of convenience store trading. The future well-off must be the flagship store as the core franchise store as the basis of the model, but it is not yet possible to talk about it, because the opening of the franchise is bound to be a matter after the operation of "subsidizing users" cools down.

Otherwise, the interests of subsidized users and franchisees are seriously conflicted, and it is easy to create a wool party, and users come to collect wool, even if the franchise store itself picks wool is simply a tragedy.

In addition to the innovative convenience stores that imitate 724, Celestial Empire also has a large number of local convenience stores, and the model is also very mature, such as the Meiyijia model. At the beginning, several local tyrant players formed a group to invest in the artifact company, and there was a Wang Yinyu in it, who opened this kind of chain convenience store.

In terms of fresh food, there is a big difference between Meiyijia mode and 724 mode, but both have obvious problems - the iteration speed is too slow and there is no freshness.

The problem is that this is a chain convenience store, not a small mom-and-pop store, how to change it? Which one to keep which one to change? What to do if the canceled style is exactly what the user likes? There are differences in tastes in various places, not to mention the whole country, even if it is a district, there are differences in the source of customers in the east and west, and blind Jaguar change is more likely to lead to the loss of customers.

So it's not for nothing that fresh food iteration is slow. That's where big data comes in. The APP can reach users, efficiently obtain big data, increase the iterative efficiency of SKUs, and have a positive effect. Therefore, recruiting big data siege lions is an essential step, and the sooner the better.

In this regard, only a few convenience stores at home and abroad use APP for data guidance, even 724. Convenience stores that have made apps rarely use big data for collaborative operations, and the membership system is mainly used to seduce users to recharge or take out, rather than providing additional services and collecting data. In a word, this kind of membership system is not "enough", even if the membership system is built, there are users who register to use and even recharge, but the lack of staking effect can not trap these users.

If they can't trap users, they will go to other stores to consume, download the apps of other stores, add members of other convenience stores, and occasionally use Xiaokang, which is not the effect that Chu Yuanxi wants.

Users have 24 hours a day, which is allocated to work, rest, eating, sleeping, gaming, socializing, and having sex, etc., and the time spent on convenience store shopping is limited. However, the well-off can create more demand and use scenarios, increase the time for using the well-off APP, and make them not in the mood to open other convenience store apps.

Time is a kind of wealth, and all model innovation in the Internet field is a recombination of user time, which is the premise of competition, and it is a successful way to deduce the cause from the result. What Chu Yuanxi wants is to occupy the user's time and wealth as much as possible, and turn ordinary people's time into fuel for their own accumulation of capital.

No one has done this yet, or even if someone has done it but hasn't found an efficient way, more and more convenience store businesses will definitely notice it in the future. In fact, even at this point in time, convenience stores that focus attention on apps have begun to appear. This is no longer 2016 in the original world, the environment is different, and the well-off must seize this time window, first of all, the membership system is sufficient, to achieve the effect of horse racing.

Thinking back to the original world, Chu Yuanxi was really envious of himself back then, because the time node of 2016 was simply perfect, doing a convenience store was the same as opening a hanging, no one noticed that this golden track could also have a new way to play, and only he could run wildly in the empty trillion-level consumption scene, catching up with 724, Lawson's family and other cumbersome old foreign capital.

Did Chu Yuanxi worry about the forerunners of convenience stores in these island countries? Yuan Shi was worried for a short time, for fear that they would be flexible in strategy and responsive.

But the fears did not materialize. You must know that these convenience stores in island countries are composed of an important franchise model, and they can't burn money to subsidize users if they mainly join, which is a huge shackle, think about how Luckin Coffee erodes the Starbucks market space to know the effect. And they lack "Internet thinking", and it is basically impossible to find the right solution in a short time.

But in a world where competitors can replicate that kind of mistake as it is? It's also a question mark.

Because after 2016, convenience stores are gradually heating up, taking the policy as an example, the imperial capital issued the official industry norms for the convenience store industry in 2016, and launched a number of measures to further promote the development of the industry in 2018, escorting the entire track from the policy perspective.

Other first-tier cities are also very similar.

As a result, the track of convenience stores, in the absence of a well-off in the world, has raised more than 10 billion yuan since 2017, although it is not particularly much, but the entrants have sprung up like mushrooms after a rain, and it is impossible not to touch the old giants such as 724.

Of course, because most of the visitors are "benchmarking 724", from spirit to material, 724 is a copycat, and even the selection of products has no brains to follow 724, so it is difficult to say how much attention can be paid to it.

It can be said that the level of GDP per capita determines whether there is hope for many tracks and whether there is investment or not. Like coffee, like skiing, like convenience stores. The reason why convenience stores have suddenly become hot is precisely because in 2017, the per capita GDP of the Celestial Empire exceeded 8,000 US dollars, which is a sign.

Then after the vigorous 2018, many entrants left the venue one after another because they went in the wrong direction, couldn't bear the financial pressure, or found that pure copycats couldn't play 724 no matter what, and many of them became famous.

For example, the neighbor who did the storm, because the funder was a P2P, fell in the thunderstorm and withdrew.

For example, due to difficulties in capital turnover, Fulltime had to transfer a large number of stores to Lawson, shrinking a small half of the category.

For example, Goudong convenience stores closed a large number of stores because of the completely wrong direction, which made the store managers who blindly followed the Goudong number to hold stores lose a lot of money, and also consumed the little credit of Goudong.

Even Suning Xiaodian has been spun off from the listed company system, because losses have dragged down performance.

You must know that when Suning and Goudong entered the market, it caused the capital to exclaim, saying that the e-commerce companies had overturned the entity at the beginning, and now they are running to empower the entity, and this track is about to rise.

It's a pity that they haven't been able to gather all the people and logistics in the supermarket, but show the rigid side of e-commerce companies in SKU management.

Therefore, at this point in time just after the Spring Festival in 2019, the whole track was in a state of chaos, and Chu Yuanxi felt that it must be regarded as a new beginning.

On the same priority as basic development is bicycles. It's a relatively simple job, but it's a lot of work. You must know that it took one year and three months from the establishment of the company to the launch of the bicycle, and Mobike still specializes in this, and the well-off bicycle is only one part.

However, fortunately, after the tide of shared bicycle entrepreneurship, the upstream and downstream of the entire industrial chain in this field are already very mature, and time can be greatly compressed. Among them, Jinmen Wang Qingtuo must be on a trip, which is the first town of bicycles in the Celestial Empire and the "arsenal" of shared bicycles.

It's just that around 2017 in the original world, it was the popularity of shared bicycles, Wang Qingtuo was like a city, and now it is time to hit the street, and entrepreneurs are out of the game, Wang Qingtuo is no longer popular two years ago, and it is estimated that he will also encounter a new beginning.