It can be said that the channel expansion method in the real field is very unstable, and if there is a problem in the distribution of benefits, the cooperative relationship with the channel provider may collapse overnight.

Therefore, the channel providers in the physical field must be carefully maintained, and for a small factory like Nanqiao Toy Factory, which does not have much right to speak, there is a feeling of walking on thin ice all the time.

The current new road of e-commerce sales is undoubtedly a good supplement to physical sales.

Moreover, the characteristics of online sales are that all information is public, and as long as the price is right, it can be concluded at any time and shipped at any time.

If online sales become the main sales channel in the future, the difficulty of the sales work of Nanqiao Toy Factory will be greatly reduced. So Li Feng's idea, Zhao Yin is very supportive.

The next day, the weather was clear, and the successive rain and snow finally came to an end.

The golden sun sprinkled the earth, and the citizens of Xianhu, who were immersed in the cold wind, finally felt the warm winter sun.

Zhao Yin went to Nanhang City to learn e-commerce sales skills, and before leaving, Li Feng also deliberately explained the focus of his study, so that Zhao Yin could clarify the direction of this study and master the operation skills of online e-commerce to the greatest extent.

In March, after Li Feng went to Jiangzhou City, the sales and brand building work of Nanqiao Toy Factory would fall on Zhao Yin's shoulders, and his burden was really not small. For a seventeen or eighteen-year-old boy, this is not an easy task.

Li Feng himself was not idle, after sending Zhao Yin away, he made a call to the third uncle Li Wanhua: "Hey, third uncle, after the Spring Festival, when will the factory officially start?"

"It's probably the fifteenth day of the first lunar month. Li Wanhua on the other end of the phone seems to have been busy, "Now the problem of insufficient production capacity has become bigger and bigger, after I discussed with Lao Qian and Lao Gao, I plan to recruit more than a dozen people from the village this year, and the working hours have changed from the original single shift to two shifts of morning and evening shifts, the morning shift is from 7 am to 3 pm, and the evening shift is from 3 pm to 11 pm, and the two groups of workers take turns." In this way, the production time can be significantly improved, which can increase the output of our factory by more than 30%. ”

"Yes, this method can temporarily alleviate the problem of insufficient production capacity in our factory. Li Feng said, "At present, the new plant has not been implemented, and our factory has a lot of new orders, the problem of insufficient production capacity has been highlighted, the use of two shifts is indeed an effective way to alleviate the lack of capacity." If the next orders increase further, it is even possible to adopt a three-shift approach. ”

"The three-shift system is indeed our last emergency measure, and during this time, the village committee is also helping us keep an eye on the construction progress, and there are about two or three months to go, and the first factory in the second phase will be delivered to us. Li Wanhua said.

Whether it is a two-shift system or a three-shift system, in fact, it cannot fundamentally solve the problem of insufficient production capacity of Nanqiao Toy Factory, and the final solution is to get a larger and more standardized plant.

Only by obtaining a larger plant can the production steps be further subdivided, and more advanced production equipment and technology can be introduced to improve the scientific and technological content of the factory, so as to solve the problem of insufficient production capacity.

"In this way, the progress of the second phase of the project is still quite fast, and the village committee is also quite cooperative with our work. We must prepare in advance, while receiving the new plant, we must not drop the chain, we must immediately introduce the production line, and recruit new employees, as much as possible to save time, so that the new factory can be put into production as soon as possible. Li Feng said.

At present, he is not worried about the construction progress of the new plant, after all, the second phase of the Nanqiao Industrial Park project has been put into construction, and both the town and the village attach great importance to this project.

Now the real difficulty, is the introduction of advanced equipment and training a group of high-quality employees who understand technology, if there is no production equipment and production personnel, no matter how big the plant is, it is also an empty shelf, can not play its due role.

"You're right, we're already preparing for the new building. Li Wanhua said, "For this matter, I have done a detailed division of labor with Lao Qian and Lao Gao, Lao Gao is responsible for introducing production equipment, Lao Qian is responsible for recruiting production personnel, and I am responsible for all aspects of the connection work." ”

Now that the three of them have done a good job of dividing labor, Li Feng is relieved for the time being: "Third uncle, I called you today, I have another matter to discuss with you." I plan to expand sales channels on the Internet, and I need to prepare an office area of about 100 square meters in the factory, which is dedicated to online sales office. I hope you will help implement this online sales office area as soon as possible. ”

"Online sales?" Li Wanhua seemed a little confused, "is that the new method of using computers to sell things you said before?"

"It can be understood that now the computer can also sell things, and for our southern suburbs toy factory, expanding the new channel of online sales can greatly save costs and improve our sales efficiency. Li Feng said, "I want to put our online sales team as a whole in Nanqiao Toy Factory to achieve seamless connection with production." Therefore, an office area of about 100 square meters is needed to specialize in online sales. ”

"I see what you mean, it's not difficult to free up a hundred square meters of office space. Li Wanhua thought for a while and said, "There are still some empty rooms for management in our factory, which can be put into use immediately after being renovated." ”

"In addition, we also need to rebuild our storage area, in order to improve efficiency, in the future, our storage area will increase the function of express delivery. Li Feng said, "After the introduction of online sales, online orders can be packaged directly through the storage area and delivered to buyers by express delivery." In this way, as long as the product goes out of our warehouse, it has been pointed to every actual buyer, and there is no longer a need for marketing. ”

Li Wanhua also seemed to understand the mystery, and suddenly became excited: "Feng Feng, according to what you say, don't you save the cost of intermediate channel providers by taking orders directly from the Internet, and then packing them for express delivery and sending them to buyers?" ”

"Third uncle, what you said is very correct, you do not reduce the channel cost of the factory to expand the network sales channels, increase the profit margin, if the future e-commerce sales situation is good, we can even strip the offline sales channels, all products are sold through the network, in this way, you can save costs to the greatest extent. Li Feng said.

Li Feng's news made Li Wanhua very excited, and he immediately began to arrange the office area to lay a good foundation for Li Feng's plan to set up an e-commerce team in Nanqiao Toy Factory.