Chapter 170 Expand online sales channels

"Li Feng, what the hell is going on, in such a hurry. Zhao Yin gasped and walked into the store.

"There's a good thing to discuss with you. Li Feng saw Zhao Yin coming, put down the mouse in his hand, "Are you not interested in surfing the Internet all day?"

"Aren't you talking nonsense? As long as you can get me online, you can go to bed at night. Zhao Yin said with a smile, this veteran Internet fan, as long as he is given a computer with Internet access, he will dare to abandon the whole world.

"Now you are the sales director of our Nanqiao Toy Factory, and you have done a pretty good job in channel development in the physical field last year. After expanding the physical sales channel, I think the next focus of our sales is to turn to the field of online sales. Li Feng took out a notepad and said while looking at the work plan for the new year.

Zhao Yin blinked, as if he didn't understand: "What is online sales? Is it possible to sell products as long as you lie in front of the computer all day long?"

"Yes, that's true. Now there is an e-commerce project called Baibao.com has been officially launched, and I want to open a plush toy flagship store of our Nanqiao Toy Factory on Baibao.com, and you will be responsible for operating and managing this store. Li Feng said, "So I want you to go to the company headquarters of Baibao.com in Nanhang City to systematically learn how to operate and manage an online store." There are still about ten days before you start school, which is still more than enough time. ”

"So that's what you really mean by letting me go online all day? You black-hearted capitalist. Zhao Yin quipped, "No problem, but you have to give me all the accommodation expenses in Nanhang City, and in addition, when I come back from school, you can buy me a computer." ”

"You kid really ask for a lot, isn't the 10,000 yuan reward you gave you before enough?" Li Feng glanced at Zhao Yin, "In the future, if our Nanqiao Toy Factory wants to develop its own e-commerce sales channels, it is inevitable to set up an e-commerce sales team, and the computer is indispensable to you." When you go to Nanhang City this time, the task is quite arduous, not only to fully master all the skills of operating and managing an online store, but also to set up our own e-commerce sales team after you come back, so you can't go to soy sauce. ”

"The assignment is really full, you really have a bad tendency to transform into a black-hearted capitalist. Zhao Yin put one hand on Li Feng's shoulder and complained casually.

"Don't talk nonsense, hurry up and pack your baggage and go to Nanhang City to study. Li Feng took out a small note, "This is their company's address and their engineer's contact number, you should say hello to them before you leave, and I have already arranged other things." Remember to leave early, preferably tomorrow morning. ”

"So fast? Well, I'm fine right now anyway, there's still some time before the start of the new semester, I'll be there tomorrow morning." Zhao Yin took the small note and said.

Li Feng knows that the benefits of opening up his own sales platform on Baibao as soon as possible are immeasurable.

At the beginning of the establishment of Baibao.com, the total number of stores on the website platform was still very limited, and there was no overwhelming product information.

In this period, the intensity of competition between e-commerce is not large, if you can lay the advantage of e-commerce in the early stage and do your own online store, it is possible to immediately expand your own sales space, and the achievement is ten times higher than that of offline sales channels, or even a hundred times is not necessarily difficult.

In the future, there will be some companies that purely rely on online e-commerce for sales, do not expand offline sales channels, and do not need agents around the world. In this way, the cost of sales channels is reduced, and the cost of the company's management of agents around the country is reduced.

This is the most cost-saving "offline factory + online e-commerce" model.

Li Feng plans to embark on such a path in the future, transfer all the sales channels of Nanqiao Toy Factory to online, and make every effort to build the e-commerce flagship store of Nanqiao Toy Factory.

In this way, the plush toys produced in the production workshop of the factory can be immediately converted into orders through the e-commerce platform and directly transported to buyers all over the country, saving a lot of cumbersome channels in the middle, not only saving a lot of time, but also increasing the profit margin of the factory.

"Li Feng, do you think the matter of online sales is really so reliable?" Although Zhao Yin has no objection to going to Nanhang City to learn e-commerce sales, it seems that no one has ever made purchases on the Internet, and this matter also makes Zhao Yin's heart full of questions.

"Reliable or unreliable, not something that can be said clearly in a few words. Without taking the first step, no one knows what will happen in the future. You just do what I say, e-commerce represents the development trend of future sales, we must plan as soon as possible and take the lead in opening our online store. Li Feng said, "If we wait until everyone thinks it is reliable, and we wake up like a dream, even the daylily is cold, how can we still have a chance to make money." ”

Zhao Yin nodded when he heard this: "It makes sense, the Internet is indeed very valuable for research, let's strive to build an online store as soon as possible to see if we can further expand channels for our sales." If the form of online sales is good, there is no need to expand physical sales channels so hard, you know, maintaining a huge physical sales system is actually very difficult, and it is not cost-effective in terms of cost. ”

Although Zhao Yin had some doubts in his heart, his vision had also been greatly expanded during this period of time with Li Feng, especially Li Feng's words at the Information Economy Summit Forum, which also made Zhao Yin have a lot of new thoughts.

As an internet fan, Zhao Yin also hopes that the Internet can not only provide entertainment, but also provide convenient services for doing business.

During the period when he was in charge of the sales of Nanqiao Toy Factory, Zhao Yin not only expanded several good sales channels in the physical field, but also considered further expanding the sales space through other means.

After all, in the real field to expand channels, contacts are very important, in order to obtain effective information, it is necessary to have a large number of network resources, operating and maintaining their own contacts, often occupy a lot of time and energy of a sales manager.

Zhao Yin is only 17 years old now, and he has no connections at all, and the previous channels were also found through the relationship between his parents, and he finally found it through acquaintances, but now it is not as easy as before to further obtain resources.