It's just that the next conversation made Chu Yuanxi cry and laugh, the film project of "Enemies of Rome" Liba people invested 5 million US dollars into it, plus the copyright shares, accounting for a total of 20%, so he was congratulated by Banner for making a good deal.

Chu Yuan Xixin said that this little money is also money? Do you know how much money I can make as long as you don't hit the streets?

So he highly praised the production level of the film, and warmly and sincerely congratulated DreamWorks on its box office hit, which made Banner quite moved.

The other party's transatlantic phone call was made at the right time, and the promotional machine of the mobile game "Enemies of Rome" was just started! The Christmas file is not only a good schedule for movies, but also for games, and the game of the Ba people has to increase its business efforts! Why did the overseas self-media of the Ba people open up before? What Banner saw was an assist to the movie, but in fact, it was not a warm-up for the game?

In fact, the order to "start selling for me" has already been issued, and it is impossible to wait for the box office of the movie to come out. The promotional plan of "I'm Convinced" depends on the box office of "Enemies of Rome", and the game is not watched, even if the movie hits the street, the game will be sold hard.

Since it is for sale, the advertising materials have to be made in advance, and the advertising buyers have to communicate in advance, and the first step is to make an appointment for the mobile game, which is also scheduled to start on Christmas Day. The official launch was chosen in the New Year of 2021, and the reason why it was a little hurried was that Chu Yuanxi didn't know about overseas operations, especially in the case of film and game linkage, how far in advance should it be to warm up, so it's better to strike while the iron is hot.

Due to the fact that under the auspices of Yu Peng, Ba Ren has changed the operation strategy of this game, and it is also a VR and mobile game pushed overseas at the same time, and different devices can be served at the same time, Chu Yuanxi also gave up the entanglement of a year, and directly entered the mobile game purchase market with the assistance of Ba Ren's overseas self-media account.

This entry is another death roll.

At present, the more influential tuba of the Ba people overseas is the first to recommend Feng Xueling's YouTube as a food broadcaster, which currently has 1.6 million fans, followed by Zhou Minxi's TikTok in the universe country, with 1.5 million. It is Xixitube's virtual idol account on YouTube again, and the operation time is not as long as the previous two, but it has a lot of stamina, and it has reached more than 900,000, and it has broken through one million, showing the power of the virtual idol model.

In hindsight, these accounts with obvious personalities are indeed more popular.

In comparison, Monica's extranet account at the beginning of its operation was unsatisfactory, among which IGTV can be regarded as a representative of failure, carrying a bunch of content from Ba Ren Entertainment in the past, and as a result, there are smart people in China. Since 2018, it has become a business to carry the high-praise videos on the domestic Douyin Kuaishou to YouTube to make money, an assembly-line operation business, and a one-stop process to remove watermarks to make mirrors and sounds, so the account of the Ba people lives like a handling number......

Monica is also very aggrieved, when she was crisscrossing YouTube, there was no video of the porter moving to China at all. So how to live not like a high imitation is also a new challenge for her.

Slightly better than this tragedy is the accounts that put comics such as Instagram. When Knight Mabao exported the mobile game "Out of the Mountains in Troubled Times" to East Asia, it left an internal channel for the accounts of the Ba people, which was very rubbing a wave of traffic. But with the sale of the Ba Ren game and the change of ownership, Chu Yuanxi tried his best to resist at the negotiation table, but he just saved the account, so he changed the new content later, but the momentum of expansion was interrupted.

Changing the content of self-media is a very delicate job, it's not that it can't be changed, but you must know how to change it. But Chu Yuanxi really doesn't understand how to change overseas accounts, so he can only rely on groping. And because "Out of the Mountains" focuses on comics, "The Unconscious King" focuses on live-action videos, and "Enemies of Rome" focuses on animation, and the style gap is too big, so no matter how you explore, there are no particularly good results.

This makes these accounts not high or low, each of them has more than 100,000 or 200,000 fans, but they can't develop, and they sink into a mid-waist account, Chu Yuanxi simply calls it a trumpet cluster in the matrix.

This situation has been in a situation for a long time, and later Monica transferred more energy to the auxiliary position under Lu Yu's suggestion, no matter which account in the entire group goes overseas, as long as there are signs of momentum, Monica leads a group of trumpets to assist, so that it can quickly pass the cold start stage. The rapid explosion of xixitube's virtual idols is hard to say has nothing to do with it.

I have to say that she should be the most discouraged one on the road to the rise of the entire Ba Ren group, and she has no sense of accomplishment.

But mosquito legs are also meat, and these accounts also have their value, because there is no one, so even if it is destroyed, it is not a pity, you can put down the marketing of your body and work hard!

Even he felt a little regretful, regretting that he couldn't experience the combing and operation of this overseas account like a real self-media person. Whether it's changing the content, or the dilemma of a high imitation number, or the development of a mid-waist account, he is very interested in trying it himself, and believes that he will be able to do it well if he really spends his energy on it, but unfortunately he doesn't have the energy.

These words were said in front of Monica, which made Monica angry, one Buddha was born, and two Buddhas ascended to heaven! But the discouragement was completely washed away.

And according to Chu Yuanxi's words, the high imitation number must have a high imitation of the way of survival, and the Ba people group must hold the shelf many times, and this time they can finally put down the burden!

That's why he defined Monica's marketing as death rolling, and of course the focus is on rolling.

Monica felt that her hands were hot with the special fund to buy advertising, mainly because there was too much money. Outsiders thought that Enemy of Rome was a lucrative game, but she knew it wasn't.

The domestic region itself is already very low in all MMO games, and the overseas version has also specially castrated the ARPU value, which is really like some games that advertise themselves as true legends, and the materials all rely on playing. Even the most discerning European and American gamers can't find fault with an MMO in the current gaming environment, so its income will certainly not be particularly high.

This can also be seen from the previous several advertorials of the Pakistani group on the domestic "Enemies of Rome" mobile game, and the advertorials must be mainly advocated, and reporting good news and not bad news is the proper meaning of the title. These advertorials are all about the situation being not ordinarily good, but very good, you look at this dau, one million, two million, and three million. However, there is not a single word of "turnover" or "income" mentioned.

In this case, can the ROI of the purchase volume be maintained at a positive number? Even if Google provides full support for the game purchase, she is not very confident. Especially when Chu Yuanxi still took the precious $ of the Ba Ren Group to buy stocks!

As a result, Chu Yuanxi said: "Uh...... You don't have to worry about money, I sold Tesla's stock in May. ”

"Ah, why?" Monica hurriedly looked at the K-line and found that Tesla's trend was okay at that time?

"Because Musk is crazy, in order to resume work, the California government is rigid, and I am scared. I think he may have to get involved in the U.S. election, and also vote for the Republican Party, plus the introduction of the domestic policy of subsidizing new energy vehicles is a good thing, so he quickly sold it. ”

But what he didn't expect was that the influence of the Pakistani people on the Internet seemed to rebound back to China soon. Almost at the same time, a lot of information about "Enemies of Rome" appeared on Weibo, a certain petal, a certain hu, and other public information distribution places...... Discussion of the film.

In general, this is definitely a good thing, but the people don't know what's going on. During this time, the main operation was the external network, and there was no big push in China, and the real domestic hype will not start until the official announcement of the Oscar nomination.

As a result, it seems that the more intellectuals are concentrated in the community, the higher the degree of discussion, and the hot search on Weibo is only ranked in about 30, and it is directly on the homepage. On the contrary, there are some sporadic creations on Douyin, Toutiao APP and the station.

Chu Yuanxi looked anxious, and said in his heart, you guys should talk about games! What is the value of just talking about movies? VR headsets have also started to be sold simultaneously in China, and e-commerce on various platforms has been opened, and they have even been put on the shelves of Xiaokangzhong. The current well-off is a fairly novel channel for electronic devices, and Chu Yuanxi himself does not dare to guarantee the effect, but since the Ba people can help the well-off, of course, the well-off can also spare no effort to help the Ba people.

In fact, there are still many areas where Xiaokang and Ba people need to cooperate, for example, Xiaokang itself has long had a development plan for VR products, but it has been taken out of the milestone. If the Ba people's helmet can be pushed away, it will be the biggest benefit to the virtual reality products of Xiaokang itself, and the two companies have finally found a business coupling point in the field of VR and AR.

It's just that although the same game is promoted at home and abroad, from the perspective of operation, including the way of doing activities, it is different, which is the norm in the mobile game industry and is part of "localization". That is, the same content adopts different strategies for different regions in order to efficiently operate different groups of people.

Therefore, domestic VR has a more efficient and down-to-earth ground promotion model.

The problem is that the promotion of equipment does not seem to be able to borrow the popularity of the Internet, and a certain valve is not the dominant area of the Ba people, and it is too late to open the trumpet with rhythm, and can only witness the wild growth of topics in various discussion forums.

Of course, even this is a very good thing, but the topic quickly turned to cultural output, and then many people found an extremely strange thing, that is, in addition to the copyright of this IP belongs to Guochao Company, there is no oriental element in the content.

Of course, if someone else has to crown the crown of cultural export, there is no need to refuse, and of course there is no need to be responsible if he does not take the initiative or refuse.

Originally, he thought that there would be nothing else new before the annual meeting, but he didn't expect Xue Ming to suddenly find him and come over with a demo.

Chu Yuanxi was stunned at the time, and said in his heart, aren't you developing AI in hearing?

However, since Xue Ming began to incubate Zhenniu Technology in April, Chu Yuanxi has not cared much about him except for taking out the AI support in the Ba Renhe and Xiaokang business as outsourcing to Xue Ming, nor has he gone to Zhenniu Technology to serve as a CFO and other positions like incubating Yang Jiangang's entrepreneurship back then. Therefore, his recent situation is really a little unfamiliar.

I only heard Xue Ming smile: "It's a demo of a game." ”

"What? game, what game?"

Chu Yuanxi asked stupidly, his brain hadn't turned around yet, and he only heard Xue Ming say slowly: "It's a ...... is a soccer manager game. ”

With a flash of inspiration in his mind, Chu Yuan stood up suddenly, "You have been in the company for more than half a year, and your main business has not been done well for me, so why did you develop a football manager game with the investment I gave you?"

"I don't want to...... But, but, yes you listen to me......"

Xue Ming shrugged his shoulders and kept calm and eloquent. It turned out that when he was in the Ba people, he had a quiet time, and he could succeed quickly when he saw Chu Yuanxi do anything, but he didn't expect to encounter a lot of problems when he went to do real cow technology, and he usually couldn't imagine that some things in the corners could actually drag the company down, and he didn't dare to believe it if he didn't do it himself!

As a result, it only took two months for him to determine one thing, that is, he would definitely not be able to hold it directly and hard audio, and this was no longer the time for the Ba people. In the past, he could simply take Chu Yuanxi's development tasks, and then get things out according to his needs, but now he must first consider the weird question of whether the business logic works, and whether there is technology is just a prerequisite......

Even if it works, there are a bunch of things such as business, market, etc., and the service of toB and the products made in the past are not the same for consumers, and the cost of doing things is not only R & D costs, but also a lot of money on the account.

Another person may ask Chu Yuanxi for help, but Xue Ming still has a bit of arrogance in his heart, especially the incubation of Zhenniu Technology still has a certain amount of spirit, in the past three years in Ba Ren, the AI department has always been a special existence, just like the blockchain department in the well-off, as a result, he also made a moth to jump out to start a business, and now he really has encountered difficulties in starting a business, so he immediately went to cry to Chu Yuanxi? This is absolutely not good!

Fortunately, he experienced the whole process of Ba Ren Entertainment to Ba Ren Group, and he saw the rise of Chu Yuanxi in his eyes, so he quickly adjusted his direction.

"The biggest gain I have gained in the past few years is that I understand that only with money can I do what I want to do. ”

Xue Ming said meaningfully, and threw out half of the pot that was not doing his job at once. Chu Yuan Xixin said how can you be rich? Make a game to be a cash cow? The problem is that you have to be able to become a cash cow!

I saw that Xue Ming became more and more excited the more he said: "I think so about making football games, first of all, it does not conflict with all the game categories of the Ba people, and the second is that I designed this game, the game process is very AI, and the AI level determines the game experience." It is roughly equivalent to two AIs playing Go, and the player watches, and whether the game is good or not depends on whether the AI level is high. ”

Xue Ming himself understands games, and doing game AI is what he is good at, this Chu Yuanxi admitted. But the experience he described Chu Yuanxi couldn't understand, and it was too unexpected! So much so that Chu Yuanxi said in his heart Xue Ming, this is a typical example of what he has learned?

So he had to silently open his demo to take a look, and then found that he could not only watch but also play.

Demos also have a degree of completion, isn't it the same as a demo that is purely demo and a demo that allows players to operate? This version provided by Xue Ming just doesn't have a networking function, and all the calculations are carried out locally on the phone, but according to the game's terminology, the "core combat" and "core gameplay" parts are already very complete.

Then Chu Yuanxi found that he guessed wrong, this game is not the main thing at all, the game process is the meaning, solve a "have-not" problem, and sometimes feel particularly mentally retarded when watching the process. And Xue Ming seems to be specially designed to show off his skills, and the demo is mainly used to demonstrate the competition process, which is very realistic.

That's right, it's realistic! This is Chu Yuanxi's first feeling. While playing the demo, he said, "You've completed this game so well!" and continued to play, or "continue to enjoy the game".

Watching this game is like watching a football game from a TV perspective, the performance of the players is very emotional, and the difference between the real game is that both the players and the field are in 3D, not real people.

But the athletes in it are not mentally retarded! This is a feature that Chu Yuanxi quickly noticed, an extremely eye-catching feature, even if the pseudo-fans watch it for half a minute, they can feel a huge difference.

At present, although there are many football games on the market that can make characteristics, even the battle football with the FIFA series will inevitably make people feel mentally retarded. Anyway, true fans will definitely be able to tell the difference between the game progression and the high-level battles in real life at a glance.

One of the most mentally handicapped is the players' positioning.

Football is a very special sport in the country, so special that there are not necessarily a few people among the 1.4 billion people who really understand football. Many fans can talk about various tactics with one mouth, and the stars are like a few treasures, but this is the understanding of the so-called ticket holders, and the understanding of real football professionals is not the same understanding.

It can be said that the sport of football is both simple and complex, with 11 people chasing the ball, running from one side of the pitch to the other and back, but it is difficult to explain the mystery. At this point, even coaches in the same gear can compare and contrast a huge gap in tactics.

One of the funniest is that the "grab, force, and encircle" guided by Shenhua Xu in the era of AA was very efficient, so the Beijing Imperial Forest Army told the outside world that their tactics were called "grabbing, fast, and live".

At that time, Chu Yuanxi was still very young, and there were many question marks on the children's heads, and he asked his father Chu Jingxiong: "Dad, Dad, people's 'grabbing, pressing, and surrounding' is indeed a tactic, shouldn't our 'grabbing, fast, and live' be the ability of the players?"

Chu Jingxiong said solemnly: "If Dad can answer this question, Dad will sit in the coach's seat." ”