Chapter 188: Propaganda of the Plan

Compared with other jobs, the payment of the well-off is quite tangled. There are many difficulties in making payments, and one of the most difficult points is not to give your QR code card to the merchant.

If you let some teams do it, it can make a difference. For example, when giving away your own QR code card, copy other people's cards, or simply stick them on someone else's brand. Once Ali did not straighten out his internal team, resulting in Alipay and Koubei two teams pinching each other and covering each other's brands in turn, and the situation of offline cannibalism was spectacular.

With the advancement of technology, it is already very common to know more than one yard, with the support of third-party service providers, a standing card and a code, users can open several APPs can correctly scan out the payment situation has long appeared. What the user scanned was actually a QR code transcoding link of a third-party service, and then traced back to the source after scanning it.

But there are two forms of payment, one is called "I sweep you", and the other is called "you sweep me", the QR code card solves the former, and the scanner solves the latter. The latter is also where third-party service providers are required to provide services, so as to achieve the same efficient "one gun with multiple knowledge" as "one code with multiple knowledge", so that merchants do not need to ask customers what code they are presenting, and what code can be identified where the muzzle is scanned.

Therefore, at present, the most difficult thing for the emerging payment team is always to gnaw on the third-party service provider, and Xiaokang originally planned to do so, which is nothing more than to gnaw as many third parties as there are.

The reason why it is entangled is that it was originally a business problem, but as the business of the well-off becomes bigger and bigger, this business problem is becoming more and more difficult to discuss. This is the ideal situation that Chu Yuanxi envisioned, and with the spread of social networking, mobile payment will come naturally.

However, last year, the country began to promote the universal code, which is a good thing for mobile payment players in the long run, but in the short term, it makes the well-off team very entangled. God knows how long it will take to achieve the third party by working hard to gnaw on a third party, and suddenly like a spring breeze overnight, the interconnection has been realized, and all the previous efforts have been wrongly paid.

Swinging is the most time-consuming, and Chu Yuanxi saw that this was not good. But,How to label social he has experience,This situation just comes,What impact suddenly emerges over there, we will do it,It's no problem at all,He doesn't have any experience in mobile payment,The well-off in the original world has always been the weight of third-party payment,The only place with a little experience is nothing more than to understand which third-party payments are reliable,Should give priority to gnawing。 So he's not an engine himself.

But in the final days of 2020, if this problem is not resolved, it will be time to go foreign. Therefore, the payment team is required to execute it as if there is no interconnection at all.

Under the high pressure of the president, the payment team finally stopped swaying and quickly connected to several third-party payment service providers before entering 2021. This should have a good outcome at the annual meeting...... Right?

Seeing that we are going to enter 2021, two annual meetings must be put on the agenda, and the annual meeting of the Pakistani people is scheduled for January 8, 2021, which is a special day. The well-off should be pushed back, mainly because the reward for meritorious deeds needs to be transparent, and the internal audit must make people unable to find faults. At this annual meeting, Chu Yuanxi decided to give a large number of options to employees as one of the most important incentive activities.

Options must contain an element called "strike price", no matter how good the company is, if the strike price is too high, the incentive effect of options is also limited. Therefore, Xiaokang must send the options down before the next round of financing, and the annual meeting is a good node.

But before that, there are a few things that must be prepared in advance, almost all of which are related to the movie.

The first is that "Enemies of Rome" was released in North America in time for Christmas. Most of the rice movies introduced into China are released in North America first, and it is normal for a few months or even a year to be in between, and only a very small number of them are very sure that the box office of the Chinese Dynasty will occupy a significant share, such as the Avengers series, will be scheduled to be released at the same time, and even a few days in advance of the National Dynasty. In order to make more money, capital is willing to do anything.

Specific to "The Enemy of Rome", it has little to do with others, and the news of the schedule in North America is not shocking to the country, but it has a lot to do with Chu Yuanxi! Especially the news from DreamWorks that "The Enemy of Rome" is basically certain to be nominated for the 2021 Oscar for Best Animated Feature.

Unless this kind of nomination can win the award in the end, there is nothing special for DreamWorks, people are used to gossiping, and the only thing that affects the schedule in the mainland is the schedule. Traditionally, films nominated for the Oscars are basically scheduled in March, because the Oscars are announced in February every year. This is something that everyone in the know knows.

However, it is also only a nomination, and there is little hope of winning the award in the end, and it is almost a big event that the Ba people must grasp! When Chu Yuanxi saw the email, his brain immediately began to burn uncontrollably, and he instantly thought of several marketing methods that could be used.

The timeline is the North American release of "Enemies of Rome" in December, the Oscar nomination on January 12, and the announcement of the results on February 8 (the relevant time of the Oscars is set by the author, don't take it seriously, but the month must be right), and on February 12, during the Spring Festival, "I Served" was released. As for the release of "Enemies of Rome" on the mainland? Actually, that's another thing.

The more this time is, the more stable it is, Chu Yuanxi decided not to be arbitrary this time, and found Lu Yu and Uncle Sheng, and the three of them held a small meeting for several hours behind closed doors, and finally formulated two plans, A and B, both of which are more complicated, depending on whether the North American box office of "The Enemy of Rome" will explode or not.

"Alas, it would be nice if this film could win the Oscar!" Lu Yu was unwilling to speak, "If I can win the Oscar, I can get a hot search for a month!"

"How can there be such a good thing?" Chu Yuanxi sighed, why didn't he want to win the Oscar directly? Even if it was an animation award, even if the film was produced by Hollywood, it would constitute a huge positive buff for all his plans. And now it's a bit of a loss, the cow can't be blown too slowly, and the hot search can't be too high, otherwise it will backfire, and when "I'm Convinced" is released, the negative effect will outweigh the losses.

Only Uncle Sheng didn't have the energy to sigh, he had a lot of work to do in both plans A and B, but fortunately, he was not needed for the roadshow of "I Obeyed", otherwise it would be really difficult to doppelganger.

"Shall we discuss it with Marloy?" asked Uncle Sheng after pondering for a while.

"Huh, does this still need to be discussed?" Lu Yu failed to get Uncle Sheng's channel, and said that these two hype plans have greatly promoted Ma Liu's popularity, does this good thing still need to be discussed?

"It's still needed. Uncle Sheng said in a deep voice: "What we think is good, the creator may not think it is good, and it may feel like a bag." ”

"I'm a creator too...... At least it used to be. "Lu Yuxin said, uncle, what do you mean by this? Expelled me from the creator's team?

"I think what Uncle Sheng said makes sense. ”

Chu Yuanxi doesn't particularly care about the creator's feelings, but he doesn't want this time to last for two months, and there will be uncertainties in the huge hype activities. Doing activities is the same as making investments, it is best to follow the established route to the end and obtain an expected return. Even if the occurrence of variables has the potential to have a positive effect, it should be eliminated as much as possible when planning.

Then he personally approached Marius and told him that "The Enemy of Rome" might be on the Oscars, and for the Oscars, it would be on the nominations.

Before Ma Luo could brew his emotions, he saw Chu Yuanxi start to scratch his nose. He is familiar with martial arts, and he has an extraordinary sensitivity to this action, so he only heard Chu Yuanxi say: "The company needs you to cooperate to do something." ”

Seeing that Ma Luo looked deaf, Chu Yuanxi continued: "For our company, the focus of the movie is "I Obey" rather than "The Enemy of Rome". I'm not saying that the film "Enemies of Rome" is not important, but it is a priority. ”

Although the box office doesn't give us a penny, but our mobile games and VR have been holding back, for VR, what have several teams put together?

However, Chu Yuanxi was so qualified, he could only nod.

"So I discussed it with Uncle Sheng and Lu Yu, and decided to wait until the Oscar nominations came out, bundle the two movies for promotion, appear on some programs, online programs and TV shows, do some interviews, participate in some forums and the like. The public relations draft Lu Yu wrote, you and Uncle Sheng are responsible for showing your face, do you think it's okay?"

"Hiss......" Of course, Marius is not afraid of showing his head, writers, this kind of limelight is rarely the turn of a thing. But looking at Chu Yuanxi's meaning, there is something to say!

So he cautiously asked, "What do you need me to do?"

"Actually, it's not a big deal, it's just to be a green leaf for Uncle Sheng, bundle publicity, we mainly have to rely on the Oscar of "The Enemy of Rome" to hype "I'm Served". ”

It is true that "I Obey" is the first theatrical film carefully created by the Ba Ren Group, and it has decisive significance, but "The Enemy of Rome" is a project that can create at least billions of profits!

He has been here for more than a year, he has seen the ups and downs, the excitement, and even the mergers and acquisitions of the Ba people game as high as 34 billion, which can be regarded as seeing the wind and waves, and has no doubt that once the Ba people are in full swing, "Enemies of Rome" can take out billions of cash from the pockets of players.

It is said that Chu Yuanxi is unreasonable, and it is not clear, otherwise why would he command Mu Lian to build a factory in the south to make helmets? He recently took time out of his busy schedule from the well-off side to frequently go to the Ba people to check the extranet purchase plan and marketing caliber of "Enemy of Rome"?

Isn't this much more strategic than "I Served"?

However, as a creator, although he can't figure it out and needs to be willing to be a green leaf, Mario said that he fully understands. If you understand it as a bridge, he has written this kind of story himself, and it is called the execution of understanding, and those who do not understand deepen their understanding in the implementation......

In fact, if he asked a few more words, Chu Yuanxi would tell him about the ticket supplement. "Enemies of Rome" is a question of how much money to enter, and "I Obey" is a question of how much money to make, people's psychology is like this, the same amount of money, the joy earned is always less than the pain of loss.

Moreover, anyway, this ticket supplement plan can't be hidden, Kang Li has to contact various theaters to ask for films, and the ticket compensation plan on the wine table must be said, how Kang Li's work is not to be regarded as bragging. But this job is also easy to do, he can take out the unlaunched version of the APP of Xiaokang, and show people the ticket verification system that Xiaokang has developed. There will never be a fake system.

Soon the time came to Christmas, and to be honest, Chu Yuanxi was still a little worried. The box office is a lot of things that depend on hexagrams, especially the box office of DreamWorks, which has always been indescribable, and there are many good films, but not all of them are popular. Take "Snowman", which was released in the national dynasty in 2019, for example, the global box office is only 176 million dollars, and the domestic box office can only break 100 million yuan, but it is already quite a good result in DreamWorks.

For him, it doesn't matter if "Enemy of Rome" hits the box office in North America or not, as long as it's not a fancy hit. But if it is really a special water skill, then both schemes A and B are not very applicable.

Boasting is also about the Basic Law!

But he can't fly to North America to attend the premiere in person, and he can't interfere with DreamWorks' publicity in North America, so he can only make Monica's overseas self-media matrix ready to gain popularity. In case the movie becomes popular, as the copyright owner, it's not too much to rub a little heat, right?

In fact, because the peak visual effects version of "The Enemy of Rome" has been updated, the second season has long been translated into English and broadcast overseas, and the broadcast data is okay, not a big hit, but as an animation serialized in the self-media channel, it has indeed gathered a group of fans, and the word of mouth is mixed, some people are addicted to asking for more, and some people are very picky, picking out a bunch of thorns from a historical point of view.

There are also some users who follow the network to enter the scope of the country, and then find that the third season is particularly better, so they are excited, but Chinese is so difficult to learn!

The problem is that there is an official channel, and foreigners have a strong sense of copyright, so the number of foreign fans who are aggregated to the domestic accounts of Pakistanis along the network cable is increasing, which can be regarded as a small talking point.

Speaking of the third season, Chu Yuanxi's evaluation is that the second season of "Hannibal in Cannah" is a bit dull as a whole, and the third season is much better!

The second season is full of too many military descriptions and battlefield wits components, and the subdivision of supernatural forces has been greatly reduced. It's all like the first season, and no one picks on it at all.

In the process, the most essential part is Hannibal's battle of wits with Fabian, the "shield of Rome", after storming the Apennine Peninsula, taking advantage of the unpredictable political turmoil of the city of Rome to wash away Fabian, and flying over the river and the sea before the Battle of Cannae.

As a result, foreigners who still have good things have to be forcibly brought in, saying that Hannibal is a metaphor for the dynasty, the political situation in Rome is a metaphor for the house of cards in the United States, and Fabian is the great ruler Yunyun. was so angry that Mario recorded a video and scolded: Can he compare with Fabian?

Anyway, in the anime, Fabian was finally fought, and it turned out that it wasn't like that at all in the November election.

(This is the author's no-responsibility prediction, and there is no interference in the election...... οΌ‰

But the return of the third season is smoother, and it returns to the scene of a personal adventure, with mythological events and supernatural forces once again dominating.

This season is called "The Tyrant of the Black Sea", and the peak visual effects are being updated, and the protagonist Mithridatis was poisoned by the queen and younger brother since he was a child, but he became invincible and was thrown into the jungle, and the beasts that should have been fierce took turns feeding him. The core of the story that unfolds along this tone is that the young prince regains his throne, which belongs to the story synopsis that has been used badly, but there has always been a market.

So much so that Chu Yuanxi wanted to suggest that if DreamWorks continued to make movies, it would simply skip 2 and do 3 directly! Although the existence of the second season is highly necessary and is an important continuation of the game's worldview, from the perspective of the movie, it is really not as suitable as the third season to make an animated movie.

And in the third season, as long as the standard does not fall, the box office is absolutely guaranteed, and it is also the revenge of the prince, and the revenge written by Mario must be full of online style, not Shakespearean style. In the form of popcorn films, the independent film "Scorpion King", which made Dwayne Johnson really popular, can actually be regarded as a good demonstration, and it wants a cool sense of plot, rather than taking the audience to think about human nature.

In short, the Ba Ren Group can be said to be fully supportive of DreamWorks, and even launched its own overseas self-media, so much so that DreamWorks' manager Banner made a special phone call across the ocean to thank him, praising Chu Yuanxi for being really old-fashioned and warm-hearted, and more confident in the box office in the country!

Chu Yuan Xixin said that you have confidence in a hammer!

But soon he put his mind down, no matter what the domestic box office will be in the future, at least North America is okay, and in the fierce Christmas war, "Enemies of Rome" won 25 million $ at the box office in three days over the weekend. Although the North American Christmas stalls are equivalent to the Spring Festival stalls of the National Dynasty, the high attendance rate leads to an abnormally high box office, and the box office is not very explosive, but it is enough to ensure that it does not hit the streets, if there is no accident, in addition to the box office of the National Dynasty, it can finally get a small 200 million.

For DreamWorks, this is even a dumpling for the New Year, mainly because of good cost control. "Snowman" has a global box office of about 170 million, but the cost is as high as 75 million, and the box office has to be divided, so it basically can't make money. DreamWorks is a small family in Hollywood, the development of the whole film of "Enemy of Rome" is only 15 million $, and the box office of 200 million should be able to get back about 80 million dollars, plus the box office of the dynasty can be expected, this profit is already considerable, no wonder Banner is so excited.