Chen Geng really felt incredible: this is simply too cheap!

But Rosemary obviously didn't think so, she instinctively felt that her boss thought the price of this sponsorship was too expensive, too, $3 million, which is a lot of money. Hurriedly explained to Chen Geng: "Boss, this is a little expensive, but the Pittsburgers are one of the best teams in Major League NFL, and there are many companies that want to sponsor them, and the sponsorship fee is of course higher, but teams like the Cincinnati Tigers and Cleveland Browns who are in the middle and upper reaches of the league will have a lower sponsorship fee......

Chen Geng frowned: How do I remember that in the NBA, Major League Baseball, and Major League Rugby, the three major sports events in the United States, the main sponsor of each team pays at least tens of millions of dollars in sponsorship every year?

Ahh

As soon as his mind turned here, Chen Geng knew why there was such a big deviation between his thoughts and Rosemary's thoughts: it was 1979!

$3 million in 1979 is worth more than $20 million 25 years later, in 2014!

Michael Jordan, is it good enough, right? The real god of basketball, after Mr. Joe retired, if he described someone as very powerful, he would usually be described as "XX is Michael Jordan's successor" or "Michael Jordan is very optimistic about XX", but Mr. Joe entered the NBA in 1984 and officially retired from the Wizards in 2003, which is almost 20 years of career, and the total salary he got was about $100 million, with an average annual salary of $5 million.

For NBA teams and weak teams in the mid-90s, Mr. Joe's average annual salary of $5 million is almost the total annual sponsorship amount of their entire team.

To take another ill-taken example, in 2014, how much did Ziggo, the main sponsor of the Eredivisie champions, give Ajax? 8 million euros a year, 2 million euros in floating bonuses, and even if you get all the floating bonuses, it will be less than $10 million.

Although the Eredivisie can't be compared with the most popular sports in the United States, then again, 1979, 2014, there are still 34 years between this period, after all, it's still a reference, isn't it?

If you go back to 1979, the sponsorship fee of $3 million is really not low, even if it is a football team that has the strength to compete for the Super Bowl, their main sponsor is $3 million a year...... Don't forget, in addition to the main sponsors, there are a few, a dozen or even dozens of small and medium-sized sponsors in a team's revenue composition, and most importantly, the team can get a generous share of the broadcast fee from the highly commercial league events!

Case......

Rosemary, who didn't know that her boss's mind had turned, was still trying to explain to Chen Geng: "If it is a small and medium-sized team, it is actually about 2 million US dollars, but in that case, the effect is not very obvious......

"Mary. Chen Geng suddenly thought about Rosemary's words.

"Huh?" I didn't quite understand what my boss was going to say.

"You say, if I'm going to buy a team in the big leagues...... It doesn't matter if it's in Major League Baseball or Major League Rugby...... How much does it cost?" Chen Geng asked, looking at Rosemary.

“......”

Rosemary was stunned for a long time before she finally came back to her senses and stammered, "Boss, are you serious?"

"Seriously, of course. ”

"Uh...... I don't know," even Rosemary stammered at the moment, stammering, "It's rare to hear of a team owner willing to transfer their team, but if anyone does...... I guess it won't be less than $20 million. ”

"Is that so?"

Chen Geng held his chin and pondered hard: In 2006, when Mr. Joe bought Charlotte Bobcats, did he spend $170 million or $270 million? But it seems that there were reports at the time that Robert Johnson, the owner of Charlotte Bobcats at the time, spent almost $700 million to successfully acquire Charlotte Bobcats seven years ago, that is, in 1999?

If you take this as a reference, considering the global influence and professionalism of the NBA at that time, it seems to be ...... Is the price of $20 million also a market?

Thinking of this, Chen Geng looked at Rosemary fixedly and said, "You tell me, if we buy a Major League Baseball or Football Major League team, how much benefit will it be to us?"

"How big is the benefit?" Rosemary exclaimed: "Boss, are you kidding me? If you really buy a baseball team or a football team in the Major League of Real Estate, our Fernandez company will be investigated by the media in the United States to keep a low profile, I believe that you, a young rich man, will also become the focus of media coverage, we will become the darling of the media, will not appear in all kinds of media, then it will not be us who pay the media to interview us, but the media will spend money to invite you to be interviewed...... In short, there are too many benefits to count......"

"In other words, if we successfully buy a baseball team or a football team that belongs to all the major leagues, the cost of playing soft advertising like the one you mentioned earlier, will it be much lower?"

"Of course!" Rosemary nodded heavily, "at least 70% lower...... But that's not the point, it's about how we're really going to be recognized as big guys, accepted in all ways......"

Chen Geng knows this, or take Old Man Qiao as an example, after Old Man Qiao acquired Charlotte Bobcats, his status in the rivers and lakes was immediately different from those players who played at the same time as him, and he really became a pivotal figure in the NBA, and he had a decisive influence on the formulation of the real NBA operation strategy, and even became good friends with many big figures in American politics.

Although before this, although Mr. Joe was a guest that previous US presidents would definitely meet, everyone still regarded Mr. Joe more as a prop to canvass votes for himself and to be able to run for election or re-election, and never regarded him as a friend, even if Mr. Joe was very rich, but after Mr. Joe acquired the Charlotte Bobcat, the situation was completely different, and Mr. Joe became the real guest of these politicians.

Considering his identity, considering that in the United States now, the social influence of major football league and baseball league is much greater than basketball, Chen Gengyi gritted his teeth: "It's done!"

“......”

Rosemary stared at her boss, shocked for a moment and didn't even know what to say: Isn't it?

The degree of decisiveness of his own boss is beyond Rosemary's imagination.

"It's just an advertisement," although the acquisition of a team (regardless of whether it is a football team or a baseball team) is beyond Rosemary's imagination, for Chen Geng, he does not see the weight of the money, and he knows very well that even if the team loses money, it will be earned for himself:" You don't have to look at me like that, I know that whether it's in Major League Football or Major League Baseball, there are few teams that can break even, and even fewer can make a profit, but I don't expect the team to make money for me, for me, as long as I can ensure enough exposure for myself and the company, it is completely acceptable for the team to lose two or three million or even four or five million dollars a year, and it will be regarded as advertising expenses. ”

Isn't it just a loss, the team's loss in a year is much less than the advertising money saved because of this, compared to worrying about that loss, Chen Geng is more worried about whether he can buy a team as he wishes.

With Chen Geng's words, Rosemary suddenly breathed a sigh of relief, nodded heavily, and said: "Since you have the mental preparation to not rely on the team to make profits, then ...... OK, I'm going to contact the two major leagues, do you have any requirements for the team?"

"I want to have a request," Speaking of this, Chen Geng couldn't help but sigh: "But with the popularity of the NFL and MLB in the United States, if the owner of a team is willing to sell his team, I should snicker, and I can still pick and choose?"

"That's right. ”

Holding back a smile, Rosemary nodded again and again: It seems that the boss's head is still very clear, that's good. She was really afraid that her boss would put forward some excessive conditions and requirements. After a pause, Rosemary continued: "In addition to the previous ones, my last suggestion is whether we can consider cooperating with American auto repair technical schools......

"Yes. Without waiting for Rosemary to finish, Chen Geng answered.

“......”

Rosemary looked at Chen Geng with a resentful expression: "Boss, I haven't finished talking yet......"

"Even if you don't say it, I'm ready to tell you about it. ”

Hearing her boss say this, Rosemary's expression suddenly became serious, waiting for Chen Geng to continue.

"Unexpectedly, our company will usher in a wave of development climax next......"

Rosemary nodded subconsciously: If the owner really intends to buy a major league baseball team or a football team at the same time, it is a matter of course that the company will usher in a wave of growth.

Keep your ears up and listen to what your boss will say next.

"The company has the opportunity to develop, but employees, especially skilled employees must keep up with the pace of the company's development, our industry nature is relatively special, the demand for talents in auto repair, car sales and vehicle condition testing is very large, if you continue to go the previous way, and headhunters to cooperate, it will be too much of a loss, directly with the auto repair technical school is the best, but also the fastest way to supplement manpower. Chen Geng said: "My idea is to directly find a technical school with a good reputation and a professional auto repair for in-depth cooperation, so as to ensure that while we are developing rapidly, the scale and technical level of the staff can keep up with the ......."

————————

After the end of the meeting, Chen Geng picked up the phone and called, after the phone was connected, he said: "White, it's me, huh...... So, are you interested in changing jobs?"

"Change a job?" White on the other end of the phone, that is, Ji Shengcheng, didn't expect Chen Geng to call at this time, and he actually asked him to change to a job, and he was a little confused.

"Hmm...... If nothing else, there may be no substantive agreement with the United Community Bank this time. Chen Geng accepted it bluntly.

"That's it......" Ji Shengcheng fell silent.

Ji Shengcheng's ability is average, but he also grew up in the capitalist country of the United States, thinking of the idea that Chen Geng just mentioned to him to let himself change jobs, and he knows that if he doesn't have Chen Geng's care, let alone the current identity of the deputy manager of the outlet, I'm afraid that he just wants to be a small credit commissioner like before, and those white employees of the company who were unhappy after watching him climb up before must not take this opportunity to trample themselves to death?

It's just that he was still a little unwilling, hesitated for a moment, and still asked Chen Geng tentatively: "So...... When your partnership with the United Community Bank expires, you stop working with them?"

"Well, if nothing else, that's right. Chen Geng responded.

"That'...... I'll change!" Ji Shengcheng said without hesitation.

"Don't you even ask?" Ji Shengcheng's resolute attitude surprised Chen Geng: This is not like Ji Shengcheng's style.

"I'm not very smart, but since you called me, you must have an arrangement for me," Ji Shengcheng said: "Anyway, I will be bullied if I stay, in this case, it is better to continue to eat with you cheekily." ”

Hold the grass!

Hearing Ji Shengcheng's words, Chen Geng was a little surprised: Why didn't he find out that this guy was so smart before.

It's not a little cleverness, it's just a big wisdom.

Having said this, Chen Geng did not hide it: "The financial business brought by the development of Fernandez Company to this point is enough to support a small commercial bank or a specialized auto financial service company......

Fernandez actually plans to set up a bank!

When Chen Geng's words came to this, Ji Shengcheng, who realized that Chen Geng was going to do something, was instantly stunned.

But if you think about it carefully, isn't it a matter of course, this year, Fernandez will definitely bring more than $400 million in financial business to the United Community Bank, and among the tens of thousands of banks and credit unions in the United States, what bank in California, which ranked 150th last year, does not seem to have more than $400 million in business volume for the whole year?

That's right, they can really prop up a bank!

And as the scale of the company grows larger, the scale of the financial business they need will also increase, and it is normal to set up an auto finance company or commercial bank.

"Boss," Ji Shengcheng, who realized where his value was and why Chen Geng gave him this opportunity, quickly changed his words: "Please rest assured, whether you are preparing to set up a commercial bank or a professional auto financial service company, I am very familiar with the business and process in this area, and I promise that I will help you take care of all this." ”

He's a smart man.