Wen Xiaoguang is also an ambitious person, he wants to make Weituo a company that outside job seekers dream of entering, so that Weituo employees can speak with pride when they talk about their work.

This is not a big problem for a monopoly high-welfare state-owned enterprise, but it still requires a lot of effort for private enterprises.

At the beginning of 2014, Weituo encountered a backlash from disobedient entrepreneurs like Wang Xing, but Wen Xiaoguang did not let the market appear to sing and decline to Weituo.

He is the soul of Weituo, and he is still very strong.

The guy in the documentary looks calm and confident, even in the face of the invincible goose factory.

Having said that, by 2014, the battle for mobile instant messaging software in the mainland market has basically been divided, and the moat built by WeChat is very strong.

For such a long time, the opponent's only chance was for Wen Xiaoguang to make a mistake.

Mr. Ma once looked forward to the financing of more than 1.6 billion US dollars in Weituo, because he often did the wrong thing with a huge amount of money, but Wen Xiaoguang did not, he invested more than 1 billion in cloud computing throughout 2013, and the promotion of today's headlines also spent money, but fortunately, the explosion of China's good voice made Hua Shao read today's headlines over and over again in front of the Chinese, and the benefits were much higher than the costs.

The most correct decision is probably to control the greed for the O2O market, once the place is planted, it will be a boundless burning of money.

For O2O Wen Xiaoguang himself is clear, WeChat itself is not profitable, and the cloud computing that he wants to do is not necessarily successful, not to mention profitable, and micropayment is also groping.

Mom, I don't make a profit after a circle, but I have been on a high-investment project, and no game is played like this.

So he did not hesitate to put aside O2O and went to Toutiao, and now watching Toutiao's advertising revenue rise again and again, the confidence of Weituo's investors has doubled.

But the goose factory far away in the deep town began to worry.

Because Wen Xiaoguang did not extend his tentacles into videos, animations, and games, making profits was his dead end, but he didn't expect that now he really got out of a desperate situation.

Moreover, advertising revenue is also a major source of income for the goose factory.

360 fought with him before, blocked the QQ pop-up advertisement, and the goose factory almost went crazy, which directly threatened their revenue!

The unfinished business of the predecessors is now picked up again by today's headlines.

Also because of the loss of WeChat, Tengxun's market value is not there, and the market looks at expectations, and the farther this expectation looks, the more promising it is obviously.

Not to mention anything else, the markets of Japan, South Korea and Southeast Asia are about to be bagged by them.

Mr. Ma is under a lot of pressure.

The main reason is that public opinion gloated a lot about their suffering, and they were all debts caused by their hegemony in the previous decade.

Wen Xiaoguang's impact on the world is not only that, in the primordial air, Toutiao did not meet any opponents in the early days, news, there are many apps, and there is no money to be made.

But now there are micro extensions and Wen Xiaoguang, which leads people to pay great attention to it.

Today's headlines have spread virally, and the number of users has exceeded 20 million and 30 million in a row, which has already shocked the eyeballs.

Under the re-examination of the outside world, the power of the headlines was slowly discovered.

At this time, the goose factory moved.

In 2014, the goose factory wanted to develop a product similar to today's headlines.

Competition is everywhere, not to mention goose factories only imitate, when TikTok swept Europe and the United States, YouTube and Facebook immediately went all out to develop similar products.

No one can easily dominate a market.

But the relative disadvantage for the goose factory is that China's advertising market has been growing at a rate of more than 10% in recent years, although the proportion of the total GDP is less than 1%, but it is also the scale of more than 500 billion turnover.

How much did Weituo take? more than 2 billion!

Today's headlines are digging gold here, how can they not suddenly collapse. It's like a baby rushing into a big cake and eating two bites at will.

"The basic market of today's headlines is still very small, with a revenue of just over 2 billion, and the growth rate at this time is extremely fast, and it is likely to double the growth. But the important thing is to see how to differentiate from Toutiao in terms of products. ”

"The key is to understand the pattern. "Brother Xiao Ma doesn't believe in the word differentiation, it's not that it's not good, but it's been said to be rotten," Weituo obviously wants to be a content platform. ”

"Toutiao lost a small amount of money after our copyright lawsuit last year, and this year we started to spend a lot of money to sign copyright agreements with hundreds of media outlets, and what they are really doing is increasing investment in content and optimizing operations. The key word is content. ”

"Tengxun has the best content, videos, anime, games, it's all ......"

After this Southern discussion.

The goose factory finally made a decision.

They want to start blocking Toutiao step by step on 'content'.

Goose Factory's entertainment empire has brought it quite a lot of entertainment content, and now it relies on copyright to not allow Toutiao to crawl its content, but it is a means.

At the same time, the goose factory is developing an app on its own.

Wen Xiaoguang is not the first time to see this set of actions, this is what the goose factory does in the e-sports circle, it holds the League of Legends, when the capital begins to integrate live broadcast, e-sports and other industries, it is as strong as WSC can only be picked.

What Weituo has to deal with is also very simple, it must invest money to smash out a basic disk of content ecology.

This is also a test for Zhang Nan.

The wind and grass in the south are blowing, and the Micro Tuo X Division is also a little nervous.

Wen Xiaoguang also joined them after the media interview.

He said: "Teng Xun will do this, it is all expected, they can hinder our means, as long as they can make it, they will definitely do it, anyway, they have been scolded for many years and are used to it." But for me, I don't think it's the end of the world, whether there is a blockade of Tengxun or not, and if Toutiao wants to really 'long-term stability', it needs a perfect content ecology. ”

"Mr. Wen, our plan is to invest money to support content creators, and if we just wait for them to grow naturally, it will be much slower. ”

Wen Xiaoguang understands, in fact, later Station B and Toutiao have realized an ultimate dream: let my users create content to retain my users.

It's a bit winding, but it's simple, and Youku did all of this in the early years.

But once the rules and regulations on 'content producers' are loosened, and Baba is counting on them to make more good content, guess what?

Do you think a hundred flowers will bloom?

Let the platform itself lie down and make money?

NO。

Those bastards who lack supervision spread all the messy content on the Internet, resulting in the content of the platform being chaotic and unwatchable!

Zhang Nan also felt that Toutiao must invest in capital to support creators who can create high-quality content after reading the lessons of his predecessors.

And keep them.

Wen Xiaoguang knew what it was. That's what Zhang Yiyi started to launch in 2015 in the original plane.

Now Zhang Nan has a stronger backing of Weituo, and he has money, and it is logical that he proposed it earlier.

He said: "Just set up a content investment fund, open to the whole society to accept applications, select outstanding new media, and carry out a series of comprehensive services such as traffic, capital, financing docking, enterprise services, entrepreneurship training, etc."

"Not only that, but I and the public relations department will begin to cooperate with the X business department and you to promote 'new media' on many occasions as a new round of entrepreneurial outlets, creating such an atmosphere in the whole society to attract more people to strive to become new media!"

Wen Xiaoguang's support is unprecedented, and his courage is even greater than hers.

Zhang Nan was also excited and admired, in fact, she didn't know that Weituo had been doing this for several years, and the expression mall was like this.

As long as content producers make money, then the ultimate dream can be realized: to let my users create content to serve my users and monetize me.

Any content platform must recognize this, including online articles. The so-called 'support' is similar to the attendance award in the online literature circle, which is a kind of content investment.

Only by optimizing the living environment of content producers can there be more good content.

There are only two kinds of things that content platforms can do to exploit content producers, and they are extremely short-sighted or extremely low in IQ.