Content is a word that holds the life of the entire company.

Wen Xiaoguang has said many times within the company that the earliest entrepreneurship actually wanted to start with Toutiao, but first to do content, and finally to go back to traffic.

And 2010 was the eve of it, when Wen Xiaoguang, who was wealthy, was not afraid of failure, so he did it anyway.

So today, Weituo has become a small giant with unlimited potential.

It is also because of this that Weituo is never confused, and Wen Xiaoguang knows what he wants to do.

It's the content, to put it bluntly, investing in self-media people.

This is not what Zhang Nan proposed today, nor is it a strategy formulated because of the competition with Tengxun, WeChat has emphasized the arrival of the era of 'knowledge payment' when it was doing ecology a long time ago.

The investment department of Weituo has also been looking for entrepreneurs in this area, such as Luo Ji Siwei, who has never left Wen Xiaoguang's sight.

Of course, this knowledge show has both praise and disapproval, yes, what Luo Zhenyu said may not be correct, but capital doesn't care about these, capital only knows that the valuation of Luo Ji Siwei Company has reached billions of yuan,

Luo Ji Siwei has a WeChat public account, has a micro-investment in shares, and also exclusively releases each video in today's headlines, and now has a huge fan base, and they also cooperate with Himalaya to broadcast audio programs, of course, Himalaya will also get the investment of Weituo.

Why do you say 'will', because Himalaya's financing has just started in 2014, this audio sharing platform was established in March last year, and is currently the fastest growing and largest online mobile audio sharing platform in China.

So Weituo's 'chess road' is very easy to guess, some self-media articles can be analyzed to be the head, basically a year or two ago has been around the word content, in addition to audio, Weituo is also with video content Bilibili eyebrows, short video Kuaishou is also in contact with Weituo.

Many of these cases were not discussed by Wen Xiaoguang himself, but he knew them.

To make a strong content ecology, it is called PGC in professional Internet terms, that is, professional production of content (Luo Ji Thinking), and there are also UGC such terms, that is, user-generated content, the former is professional, and the latter is uneven because it is freely uploaded.

Himalaya is PUGC, which combines the two a bit.

On the territory of micro-extension, there is still a lack of a long video field.

This is an area where several giants burn money, behind iQiyi is Baidu, Tencent Video, and Youku is Ali, each of which has a huge loss every year.

Wen Xiaoguang paused slightly, he wanted to build the rest of the content first.

Wen Xiaoguang in the lens of Shi Xiaonuo's team is very busy, and he is busy with these things.

The team has been discussing how to make good use of the content investment fund.

"In fact, many things are common in nature, small and medium-sized enterprises are the lifeblood of Alibaba, so they hold online business conferences, do small and micro loans to support the development of small and medium-sized enterprises, micro to support content entrepreneurs today, we can also hold an annual creator conference, and even after continuous attempts and maturity, the creator conference will be held as a grand event once a year, and the same small and micro payment can also do special funds to support the financing of these entrepreneurs. ”

These are not what Wen Xiaoguang said, but Zhang Nan of the X Division, and now many of the company's brilliant genius ideas are all thought up by these young people.

As a leader, Wen Xiaoguang has to say 'agree', 'disagree', or add to some details.

Zhang Nan said it, Li Wenbo and Li Yidan seemed to think that they were good, because they also had a Kanshen.

"Creator Conference ......" Wen Xiaoguang touched his chin, "Announce the establishment of a content investment fund at this conference?"

"Yes, absolutely. ”

"One more slogan. ”

There are also some people within Weituo, and an English word pops up when they are talking, what is it like to listen to how Li Yanhong speaks within the company.

Fortunately, Wen Xiaoguang's English is good, slogan is the meaning of the slogan, to put it bluntly, it is advertising copy, WeChat is: WeChat, so that every voice has meaning.

"This will be particularly effective when it is prominently typed on the background screen of the conference, and this slogan should convey the true intention of the content investment fund. ”

Wen Xiaoguang looked stunned, and he suddenly thought of the words he often saw when he opened this software in his previous life, "Isn't that 'information creates value'?"

This is said by others, and they really feel that it is very suitable.

Zhang Nan said: "Then I started to prepare, I made a simple work plan before, if it goes well, the [man] creator conference should be officially held in May." ”

"Where is it?"

For this problem, Wen Xiaoguang's unconditional choice is Xianzhou.

He said: "We have the experience of holding a mobile Internet conference in Xianzhou, and the supporting services in all aspects are very good, such as hotels, restaurants and the municipal government, as long as we go, Xianzhou will fully cooperate with us." ”

Mr. Wen's hometown is still very good, and the small bridge and flowing water in the south of the Yangtze River are beautiful.

"I don't know if it's convenient or inconvenient to go to the process of going, is it through the high-speed rail?"

Wen Xiaoguang said: "Why not? Xianzhou North Railway Station opened last year. ”

Moreover, the venue where the mobile Internet conference was held before was also there, and the convention and exhibition center also hosted a grand event where Liu Yiqi focused on promoting the offline activities of ACG fans.

Many of the equipment inside have been updated and upgraded, although it is a small county, but the small counties in the south of the Yangtze River are developed and scary.

After a few discussions, it was basically decided, and the matter of contacting the municipal government was handed over to Wen Xiaoguang, and he would not take care of the specific affairs of the creator conference, and then went to the investment department to understand the extent of the content layout, and if necessary, he would meet several important investors.

This day must be idle, that is, not as busy as Lei Jun, because there are so many spare parts of the mobile phone that they explode, Lei Jun is a model worker, and he personally visits and receives the spare parts suppliers above the medium importance.

It was really busy and dizzy.

Wen Xiaoguang is okay, he wants to meet people outside Weituo, and most of them are also partners who want to connect with Weituo's traffic resources, such as Jingdong.

The news that they are about to go public in the United States in May is set, and Wen Xiaoguang is clear that winning the resources of Weituo is a big reinforcement for them, because the capital will be optimistic.

Shi Xiaonuo was also very tired after a day of shooting, although the environment of Weituo was still very good, and the lunch was also very delicious.

At night, it's already brightly lit,

She is still there, because she wants to shoot a series of shots of Wen Xiaoguang getting off work.

It was close to nine o'clock, and Wen Xiaoguang came out of the company.

"Finally get off work, Mr. Wen, is every day such a high-intensity work?"

Wen Xiaoguang said: "Today is good, and I don't have any concept of not getting off work, sometimes there will be a video conference or something at home." ”

"Still busy?" Shi Xiaonuo was shocked, how could he stand it like this every day.

"I also have a personal fund that reports to me every once in a while, and they don't choose how long I spend in the company during the day. ”

Shi Xiaonuo guessed, "This is a clear distinction between public and private, and it belongs to the company during the company's time." ”

Wen Xiaoguang smiled, "No, it's because I don't have time in the company, and they can't find me." ”

Shi Xiaonuo: "......"

Anyway, if she wanted to use any 'noble' words on Wen Xiaoguang, it was impossible to do it.