Chapter 169: The Four Advantages of Changping Supermarket

However, Sun Qian shook his head and smiled bitterly, and then said in a deep voice: "Even so, we don't have the ability to fight against those supermarket industry giants.

You must know that at present, the giants of the domestic large supermarket chain industry are not worth more than 10 billion. Even some giant companies in the supermarket industry have total assets of tens of billions, which is not comparable to us at all. ”

Hearing Sun Qian's words, Lin Yuwei's eyes widened, and she asked softly in disbelief: "How is this possible? They are still far from being able to cover the whole country, how can they have such huge assets?"

Sun Qian shook his head lightly, smiled bitterly, and then said softly with a serious face: "You have ignored one of the most important issues, that is, time!"

Take Fuhua Plaza as an example, what is the difference between the asset valuation of our Fuhua Plaza store a month ago and now?"

Hearing Sun Gan's question, Lin Yuwei also frowned slightly, and suddenly understood what Sun Gan meant. Indeed, the opening of the Fuhua Plaza store has only been less than three months.

Two months after the opening of the Fuhua Plaza store, compared with three months after the opening, the asset valuation has been completely different and has increased significantly.

The giants of the large supermarket chain industry in China have gone through a long period of operation and development. Some old stores, if listed separately, can even have an asset valuation of hundreds of millions.

Compared with the current emerging Changping supermarket company, it is by no means the same.

Thinking of this, Lin Yuwei also frowned slightly, and then said softly: "Is there any good way to solve this situation?"

We are developing, and the other side is also developing. And the speed of development and expansion of the other side is even faster than ours.

Even if we spare no effort to expand, I am afraid that we will not be able to catch up with each other at all, and we will never be the opponent of each other. If there is no better solution, I am afraid that in the end, our Changping supermarket company can only make wedding dresses for each other. ”

Lin Yuwei's words immediately made Sun Qian laugh bitterly, then nodded lightly, and smiled helplessly: "That's true, this is what I've been most worried about."

But until now, I haven't had a good solution. Although the pace of development of our Changping supermarket company is fast, it is too late to start.

Mr. Chen, since you have raised this question, you must have some solutions, right? Can you tell me about your thoughts, and let me know what I think about it. ”

Chen Ping nodded lightly, with a bit of depth in his eyes, and then said in a deep voice: "I do have some ideas. ”

"Although Changping Supermarket Company started late, if it follows the development route of those large supermarket chain industry giants, I am afraid that it will never be able to catch up with the footsteps of the other party. ”

"However, our Changping supermarket company also has its own advantages, and we can't generalize. ”

When Chen Ping said these words, there was still a bit of thinking in his eyes.

Sun Gan's eyes lit up slightly, and then he hurriedly looked at Chen Ping, and hurriedly asked, "Mr. Chen, where is our advantage?"

After Chen Ping glanced at Sun Gan with a strange face, he said with a chuckle: "Mr. Sun, as the general manager of Changping Supermarket Company, don't you know where our own advantages are?"

Sun Qian's face was slightly red, and then he sighed softly helplessly, and said with a wry smile: "This may also be my shortcoming, at least in the overall situation, I am still far inferior to Mr. Chen, let me deal with the daily affairs management within the Changping Supermarket Company, I can still be handy, but let me control the general direction of the future development of the Changping Supermarket Company, I am indeed a little lacking." ”

Chen Ping also nodded with a smile, he didn't mean to blame Sun Gan, he just smiled calmly: "Our Changping Supermarket Company has four major advantages. ”

"Compared with those large supermarket chains in the same industry, there are still important differences. ”

Speaking of this, Chen Ping's eyes became brighter and brighter, and he seemed to have completely sorted out his thoughts, and said in a deep voice: "The first advantage is the position we are in. ”

"Although Dongjiang Province is not one of the most economically developed provinces in China, at present, the supermarket industry is almost blank within the scope of Dongjiang Province, although there are some separate large supermarkets, but compared with supermarkets like ours, the strength is far from enough, we can easily defeat them. ”

"Therefore, our development speed in Dongjiang Province will far exceed that of those large supermarket chains in the same industry, which is our first advantage and the foundation of our foothold. ”

"The second advantage is the current situation of Changping Supermarket Company. ”

"Although the current Changping supermarket company has two stores, and the personnel system of the headquarters has been basically established, the current Changping supermarket company has not yet been finalized. ”

Hearing this, Sun Qian was slightly stunned, and then his eyes showed a thick look of doubt, and he involuntarily interrupted Chen Ping's words, and asked softly: "Mr. Chen, what does it mean that Changping Supermarket Company has not yet been finalized?"

Chen Ping smiled slightly, his fingers subconsciously tapped lightly on the table, and said softly word by word: "Mr. Sun, let me give you an example, let's compare the two major companies of Wal-Mart and Sinopec Yijie Sales." ”

"At present, Wal-Mart's market value in China is still higher than that of easyJet. ”

"But the number of Walmart stores is dozens of times less than that of Sinopec Yijie. ”

"These two groups, although they are both leaders in the supermarket industry, are very different in nature. ”

"Wal-Mart is a typical example of a large supermarket chain, while Sinopec EasyJet sales are mainly convenience stores, and there are almost no large stores. ”

"These two groups are completely extreme, although they are in their respective specific refinement industries, have a leading position, but if the advantages of these two groups are concentrated, what kind of scene will it be?"

Hearing Chen Ping's words, Sun Gan's eyes lit up slightly, and then he suddenly fell into deep thought.

These two major supermarket groups, Sun Qian is naturally familiar with them.

Although it seems that the nature of these two major supermarket groups is completely different, if you really talk about it, they are also giants in the supermarket industry, each with its own advantages, and after thinking about it carefully, Sun Qian immediately understood what Chen Ping meant.

For a long time, in Sun Qian's cognition, the nature of Changping Supermarket Company and Wal-Mart should be similar, although the scale of the store may not be as large as the scale of Wal-Mart's single store, but it is also a real large-scale supermarket chain company.

However, he didn't expect that Chen Ping suddenly put forward such a concept.

This also means that in Chen Ping's vision, the stores under the Changping Supermarket Company are not limited to large supermarkets, but can even include some small stores, that is, the so-called convenience stores.

It's just that now in 03 years, the term convenience store has not been completely popularized, some small, only a dozen square meters or dozens of square meters of stores, most of them are called commissaries, and can not be called real supermarkets, nor are they called convenience stores.

In Chen Ping's memory, the term convenience store was only officially popularized and known to everyone in order to distinguish the difference between large supermarkets and small supermarkets after large supermarkets generally appeared in major cities across the country a few years later.

In Chen Ping's plan, Changping Supermarket Company is just starting, it has only been a few months since it opened, and it only has two stores, so there is a huge degree of freedom in the development direction of Changping Supermarket Company, which is not only limited to large supermarkets, but also can simultaneously carry out the laying and expansion of small convenience stores.

The two-pronged approach can be regarded as a huge advantage of Changping Supermarket Company.

Although this is not the patent of Changping Supermarket Company, it can definitely surpass most supermarket companies.

As for Chen Ping's thoughts, Sun Qian only thought for a moment, and then he already knew it in his heart, and then said eagerly and softly: "Mr. Chen, are there any other advantages?"

Chen Ping smiled slightly, and then continued to speak: "The third advantage is actually that we discussed the development direction of Changping Supermarket Company before. ”

"At present, the strategic policy implemented by the giants of the large supermarket chain industry is actually that the city surrounds the countryside, and we are surrounded by the countryside, which I have carefully explained before, which should also be regarded as one of our advantages. ”

In this regard, Chen Ping had carefully discussed this matter with Sun Qian before, and even Lin Yuwei had participated in that discussion, so both of them nodded one after another.

Lin Yuwei on the side couldn't wait to chuckle and ask, "These are already the three major advantages, what is the fourth advantage?"

Chen Ping smiled, a sharp look suddenly flashed in his eyes, and then he said in a deep voice word by word: "Acquisition! In the future development of Changping Supermarket Company, if you want to catch up with or even surpass the footsteps of those large supermarket chain companies in the same industry, the most important strategy is acquisition. ”

"As long as we have sufficient funds to acquire some large supermarket chains and even some scattered stores, our pace of expansion will be greatly increased. ”

"And our Changping supermarket company has such an advantage, but speaking of which, I am afraid that the main key point of this advantage is still me. ”

"After all, if you want to carry out high-frequency and large-scale acquisitions, the most important factor required is a huge amount of money, which is just empty talk at present, but I also have a certain plan in my heart, I will bring enough funds to Changping Supermarket Company at the appropriate time to support Changping Supermarket Company to carry out a series of acquisitions. ”

"But I'll talk about this matter later, and talking about it with the two of you is just to make you mentally prepared. ”

Chen Ping's last advantage was a little vague, Sun Qian and Lin Yuwei glanced at each other, and there was a bit of doubt in their eyes, but seeing that Chen Ping didn't mean to say it carefully, the two of them didn't continue to ask.