If an Internet platform wants to become bigger and stronger quickly, the most critical point is to find the pain points of consumers and then start to solve the pain points.

This is called the business innovation model!

For example, a certain treasure was originally designed to solve the pain point of opaque prices between manufacturers and customers.

Their appearance has directly opened up the channels between manufacturers and customers, and eliminated middlemen, so they can quickly become bigger and stronger.

And Wan Gongzi wants to be this pharmaceutical platform, and the pain points he chooses are very accurate.

One of them is the price of imported special drugs, and it is not difficult for him to bring down the price, find other related households to offer escorts, and solve the domestic resistance.

It's nothing more than an exchange of interests.

And this still can't be countered, to the competition of peers.

He can do this, and a certain treasure and a certain duoduo can also do it, if people think he is a threat, then people can gradually become such a platform at any time.

Therefore, he chose the second pain point, which is to solve the problem of unreasonable allocation of domestic medical resources and the increase in doctor-patient contradictions.

At present, the main contradiction between doctors and patients in China is still due to the unreasonable allocation of medical resources.

Why are many patients willing to go to a tertiary hospital for medical treatment even if they have some minor problems?

Obviously, it is a disease that can be treated by some local tertiary hospitals, but you have to go to Beijing or Puhai to find industry experts there to see a doctor?

This mainly involves a question of mutual trust between doctors and patients.

For example, the patient also knows that he obviously has some colds, or not very serious diseases, such as cholecystitis, tenosynovitis and other diseases that are one level higher than a cold.

I've been to some third-class or second-class hospitals before.

However, some of the doctors in these hospitals are not of sufficient level, and they can't understand such a minor illness, or because the number of patients in the hospital is insufficient, and the income generated by the department is not enough to meet the requirements of the hospital, they carry out excessive treatment for patients.

It was obviously a minor illness, but the patient was asked to perform repeated laboratory tests, injections, and toss the patient back to death, and in the end, the money was not spent, and the disease was not cured.

As a result, more and more people go to tertiary hospitals once they are sick, and they don't trust doctors very much.

However, because hospitals like No. 3B and No. 2A do not have enough patients, the hospital income is insufficient, the funds from the higher authorities are insufficient, and the doctors' salaries can only be opened at 50 percent.

In order to generate income, doctors end up having to repeatedly overtreat patients, and finally a vicious circle is formed.

The more ruthless the doctors in the third and second A hospitals are, the fewer patients there are.

The more patients are concentrated in tertiary hospitals, the more tired the doctors of tertiary hospitals become, and finally they have to deal with many patients with relatively mild symptoms.

This will often happen, patients in a tertiary hospital, queuing for several hours to register, you can see the doctor, but in the end it will be sent out in ten minutes.

In this way, over time, the patient will have a grudge against the doctor.

If the treatment effect is not satisfactory, it will often lead to the malignant incident of injuring the doctor or even killing the doctor.

This is the main pain point of the current doctor-patient conflict.

And Wan Gongzi's platform chose this pain point as the entry point, which is very good in Xiao Feng's opinion.

The platform has signed up all the top experts and elites in various medical fields concentrated in Beijing and Puhai.

Let them open online video consultations on their online platforms in their spare time every month, and also allow contracted general doctors to observe and learn.

In this way, a virtuous circle is formed, in which experts gain more students, preach and gain fame.

Ordinary doctors, on the other hand, have the opportunity to learn the skills of experts to improve themselves.

Moreover, in terms of the platform, patients who will consult and seek medical treatment in the future will be graded.

Ordinary patients are assigned to ordinary doctors, and the more serious the disease, the higher the level of specialists.

A strict rating system will also be implemented to allow patients to rate their doctors.

Doctors with high ratings will get more platform resources, such as the opportunity to further their studies with industry leaders, get more patient recommendations, and get more shares.

The platform will also develop supporting diagnosis and treatment assistants to remind doctors and patients to make an appointment for a return visit to confirm the diagnosis and treatment effect.

In terms of customer development, the platform is mainly aimed at those small white-collar workers who live in a fast-paced and high-intensity life in big cities.

These white-collar workers have generally just entered the social practice for a long time, and their net worth is not very thick.

I am usually very busy and tired at work, and in the case of 996 advocated by everyone in the capital, high-intensity work has made all kinds of chronic diseases begin to be younger.

And these little white-collar workers don't know that they should go to the doctor.

But the company they work for is very difficult to take sick leave.

And most of them don't like the sight of people queuing up in the hospital to register.

The emergence of this pharmaceutical platform has greatly solved their problems.

Just download an app, simply enter your illness in the consultation area, and then you will be assigned to a junior doctor.

During the video consultation, the doctor will diagnose and treat the disease according to the symptoms, and try to simplify the process of going to the hospital, taking blood, and taking X-rays.

In fact, many patients often complain the most about this link, obviously it is a small cold, but as soon as you go to the hospital, the doctor will let you draw blood, test, and take a film, which is basically equivalent to the entire physical examination process.

And to do this, it can be said that everything has to queue up, and the registration queue is already a headache, but you have to queue up for blood drawing, laboratory testing, and filming.

It takes most of the day to get the results, and when you get the results, it will be afternoon, or tomorrow, and then you can see the doctor and diagnose the symptoms.

In the end, the result was still hanging water, which made many small white-collar workers who were difficult to ask for sick leave couldn't help but scold their mothers.

It's a simple question, but they have to complicate it.

Isn't it just to make everyone spend more money?

The patients think so, but the hospital also has its own difficulties, so why don't they know that in fact, these patients can be cured by prescribing two pills of medicine or hanging up water?

But why do they have to have their blood taken and filmed?

On the one hand, it is to improve the diagnosis of the disease, and on the other hand, it is because many hospitals are afraid of the doctors.

In fact, 20 years ago, when you went to see a doctor in a domestic hospital, some doctors could indeed diagnose minor diseases with experience.

But later, there were some medical troubles, that is, after the doctor made a diagnosis.

They repeatedly stayed in the hospital and were not discharged, saying that you could not be cured, and repeatedly making some symptoms for yourself was just a waste of money.

In the end, the hospital was also scared, so in the end, it had to add such a process of examination before diagnosis.

In tertiary hospitals, because there are too many patients, there is indeed such a process as having to queue up for everything.

This is indeed the main reason why many people are dissatisfied with this process.

The pharmaceutical platform invested by Wan Gongzi is to greatly shorten this process.

Patients can rate doctors, but at the same time, doctors and platforms will also score patients.

Do you want to come here to blackmail doctors and blackmail platforms? Hehe, this platform is not a hospital.

The hospital is afraid of medical trouble, that is because the hospital is public, and the hospital leaders are all politically in charge, and they are afraid of discrediting their careers, so they are unwilling to make a big fuss.

But the platform is a purely commercial operation, and the most fearful thing is these guys who make trouble.

If you dare to blackmail, then it is better to fight the lawsuit to the end, anyway, the legal department that the company spends a lot of money on every year is not raised for nothing.

It is precisely because of this structural design that the form of online consultation is possible.

Once this online consultation model can be made, it will greatly save the patient's time.

Let those who are working in the metropolis have more flexibility in scheduling their time and receive effective medical protection.

And the lack of face-to-face contact also reduces the possibility of doctor-patient conflicts.

After listening to Wan Gongzi's detailed introduction to the organizational structure of this platform, Xiao Feng expressed his great appreciation.

"Indeed, if these two pain points can be solved, there is really no worry, this platform will not develop!"

"Haha, that's a must, the only headache now is some technical problems. ”

"Oh, what's the technical problem?"

"Actually, when I was building this online platform, I had a preliminary idea, that is, like preliminary blood tests, laboratory tests, or something, I still need it. After all, this kind of blood test can still greatly improve the doctor's judgment of your condition. ”

"Well, that's the case, sometimes a blood marker, doctors can see a lot of problems. But to be honest, X-rays and CT films, these things are not understood by many doctors in ordinary third-class and second-class hospitals. ”

Xiao Feng didn't look down on those doctors, but told the truth.

This is a very much needed level for film diagnosis.

Not to mention the doctors in the third-class and second-class hospitals, in fact, many doctors in the third-class hospitals are not very good at watching movies.

Xiao Feng himself has experienced this.

Wan Gongzi nodded.

"When this medical platform was built, I planned to build a physical examination station in all major cities. In this way, you can go to the physical examination station to have a blood draw and have a physical examination. Then, when he gets the diagnosis himself, his diagnosis will also be distributed to the designated doctor. This can greatly improve the accuracy of the doctor's diagnosis. ”

"Huh, isn't that a good idea, is there any technical difficulty?"

"The difficulty lies in the technical equipment, if you want to produce results quickly, you have to use the equipment well, so that the investment will be large! ”

Wan Gongzi is direct enough, Xiao Feng also smiled when he heard it, it is true that such a physical examination center has a lot of investment.

If you really do it, it's not as simple as a chain pharmacy.