Chapter 687 All-out attack on the American market
"Thanks to my colleagues for their love, let me be the new chairman of the Huaxia Internet Association, here I also express my attitude, I will devote more energy to the development and construction of the association, in accordance with the established development goals of the association, to promote the work of the work, truly make the Huaxia Internet Association a service enterprise, promote cooperation, common development of the bridge and link, and lead the faster and better development of the Chinese Internet industry. Huang Youde said excitedly.
The remaining candidates for the chairmanship of the association automatically become the vice-presidents of the China Internet Society.
After the completion of the election, the new Bureau held its first meeting. After the completion of all the agendas, the new session of the Internet Society of China is officially over.
For the newly elected president of the association, it was still unexpected by the market.
After all, Li Feng and Long Yu have the highest voices, and analysts in the industry are generally optimistic about one of these two people being elected. However, the reality was very different from the previous prediction, and in the end, Huang Youde, who was not very outstanding in all aspects, was elected as the new chairman of the China Internet Association.
Moreover, in this vote, a considerable number of weighted votes were voted for Huang Youde, which shows that the previous presidium basically regarded Huang Youde as the candidate for the next chairman.
For this election, the most disappointed is Long Yu, because he has done a lot of work for the election before, and even let Xu Jinlin of the Dahua Fund lobby and unite a considerable number of Internet peer groups, but I didn't expect that this voting election still has such an obvious gap with Huang Youde.
The key to this gap is still in the weight of votes, in this field, Huang Youde almost harvested the vast majority of votes, but in the ordinary vote, Long Yu and Li Feng were ahead of Huang Youde.
......
Li Feng, who returned to Jiangzhou City, began to prepare for a new round of overseas business expansion of the group.
He called the three vice presidents to hold a centralized meeting, in order to make the overseas business of New Dream Group expand more rapidly.
"During the general election meeting of the Internet Society, I officially announced our group's overseas strategy, which has been published through major media and has become a hot news in the Internet field recently. At present, the market is basically optimistic about us, believing that we have the hope of becoming the first Internet company in China to break out of Asia and go global. Li Feng said, "So this time we held a meeting to discuss how to go about the next overseas strategy, as soon as the news is released, we can no longer be as low-key as in the past, many things can be high-profile, enhance our influence in the overseas market." ”
In fact, announcing the group's overseas strategy is a double-edged sword, on the one hand, it can enhance the group's overseas influence and attract more attention from the market, and on the other hand, it will also make the opponents in the overseas market vigilant.
In the media, President Leo Porter has begun to comment on the overseas market behavior of New Dream Group, believing that New Dream Group, as an Internet company in the Chinese market, is not stable enough in China, and rashly entering the overseas market is an important failure in its strategy.
"I think after announcing the group's overseas strategy, we still have to take action, especially now that the group's overseas headquarters building has been completed, I think we will have an overseas headquarters launching ceremony, which is conducive to the group's marketing promotion. He Guojun said, "After the official opening of the overseas headquarters, we will also promote more business to overseas markets." At present, from the perspective of the business line I am responsible for, the online payment business has been carried out in overseas markets, and we have cooperated with many banks in the United States, although the scope is not large enough, but it can meet our basic business needs in overseas markets. Next, one of our key tasks is the overseas work of the e-commerce sector. ”
E-commerce going overseas is indeed a new growth point for the current New Dream Group.
In the previous project, the group's e-commerce business has not made any moves, stationed in the domestic market. After Baibao Group acquired the assets of the Chinese market of Global Mall, it has occupied a monopoly position in the domestic e-commerce market, and the development of the e-commerce business of New Dream Group in China has encountered a certain degree of difficulty.
In this case, He Guojun hopes that the group can go overseas through e-commerce projects and expand resources in overseas markets.
Because the current overseas market is the only one in the global mall, Baibao.com does not have any overseas business, so in the overseas market, Taotao's only competitor is the global mall.
Facts have proved that the market strategy of the global mall is still relatively rough, and Rioport is not good at dealing with the market impact of opponents, so he has repeatedly lost in the battle for the Chinese market last year.
This also gives New Dream Group's e-commerce enough confidence to go overseas, after all, although the global mall is strong, it has been defeated under its own hands.
"I have thought carefully about the overseas plan of the e-commerce project, and it seems that the time is ripe to consider it. Li Feng said, "At present, in the overseas market, our only e-commerce competitor is Global Mall, and we will directly enter their base camp this time and launch our e-commerce business in the American market." Of course, before launching the e-commerce business, we must make full market preparations, for example, the suppliers of our e-commerce platform should try to select high-quality and powerful merchants to provide sales services on our overseas platforms, and directly impact the market of the global mall from the front. At the same time, we also want to copy and promote the domestic small seller model, so that small and medium-sized sellers in the American market can spontaneously enter our platform, so as to stabilize the overall market. ”
At present, the business model of the global mall is still a large seller model, which has the advantages of strong seller strength, rich product line, low comprehensive cost and relatively perfect service. This also allows the online sales business of the Global Mall to have sufficient quality assurance.
The small and medium-sized seller model has more problems, whether it is the service, or the category and quality of goods, it is not as rich as the large seller model.
Therefore, Global Mall has not considered opening a platform for small and medium-sized sellers to settle in, continuously improve the quality of comprehensive operations through large sellers, reduce operating costs, and take the road of large-scale, brand-based and high-quality.
This path cannot be said to be incorrect, after all, it has been successful in the American market.
But it also vacated a huge market, that is, the small and medium-sized sellers' market, which also gave New Dream Group an entrance to the United States.